paper and paper products last to print ballot papers in Nigeria. came to Shomolu (a suburb in year). The print sector must be That's the only middle point or Lagos State, South-West Nigeria) i n c l u d e d i n t h e F e d e r a l compromise acceptable to us. We to print their French text books. Government plans for its Strategic But because successive Nigerian Economic zones and free trade will call them out by way of li ga on government had undermined this zones. if we must, anyone not registered by industry and careless on the ins tute that is awarded ballot safeguard her, that this sector and As part of its focus on Educa on, paper contracts” her poten als have suffered grave Government must work with the and con nuous decline”. industry to improve the quality “There are over 70 million voters w h i c h s t u d e n t s a r e b e i n g across board and that is about 350 An understanding of the prin ng educated on prin ng and graphics million ballot papers for the general industry globally shows that it's a means of job crea on. In the communica ons in its elec ons within four to five weeks. United States, the sector is the universi es, colleges of If we have six months to the elec on third highest employer of labour, technology and voca onal and are awarded the contract, I can employing more people than the schools. tell you authorita vely that some of automobile industry. Similarly in INEC PRINTING JOBS REMAINING our members can print over 10 Europe, the prin ng sector is IN NIGERIA million ballot papers in a week, among the three highest Mr Olugbemi Malomo is the re- some 5 million in a week, some employers of labour. In Nigeria it is elected president and chairman- others can do one million copies in a the second largest employer of in-council of the Chartered week. The onus is now on INEC to labour a er tradi onal farming, Ins tute of Professional Printers prequalify more across the yet it maintains such a low profile of Nigeria has been so passionate geopoli cal zones of Nigeria. Going that rather than being a great about the campaign to keep to print ballot paper abroad at a giant, it could just about disappear Nigerian prin ng jobs in Nigeria, period the global supply chain is from sight. It is a diverse, disperse swarm of small businesses recently he shares his view on challenged will certainly not employing as low as five people. ways of strengthening the local address the logis c problem” prin ng industry and insinuate “However, its great strength when why INEC should print 2023 elec on ballot paper locally. “Government should take examined holis cally shows one is responsibility and must be faced with an en rely different He said “INEC has absolutely no deliberate about empowering monster comprising of thousands reason to patronise por olio Nigerians. We acknowledge the fact of small independent units”, contractors, par cularly for what that the chairman has elec ons to added Malomo. Prin ng touches lives constantly in the form of can be done in Nigeria. The conduct, we acknowledge the fact p r o d u c t p a c k a g e s , b o o k s , elec on is for the benefit of that all of us should help him to newspapers, magazines, office Nigerians. We have an astute conduct very successful elec ons sta onery and a wide variety of Nigerian professor as the umpire, other printed items we use every we are going to elect a Nigerian as and we should do what is scien fic day. We consume it without president, why should we choose and prac cable. The people taking thinking about it. As further a foreigner to print our ballot those jobs abroad are not printers argued by Malomo, “to treat paper a er 60 years of but mere contractors who don't prin ng as a stand-alone product, independence? So, why are employ anybody nor buy diesel; service, or process, is impossible. Nigerian printers being denied they are por olio contractors, and It is a manufacturing industry in their own dividends of democracy we should ask ques ons if those the strictest sense but it is also a when they have the capacity to do people are ghosts” so? service industry”. “By the law that set up CIPPON, JOB CREATION POTENTIAL OF THE nobody can prac se or earn PRINTING INDUSTRY IN NIGERIA A quick check on the prin ng and income from prin ng without industry reveals that in the being registered by us. What we seven es and eigh es, the Nigeria are saying is that INEC should obey prin ng industry was the hub of the law. Por olio contractors or prin ng in West Africa. According to brokers, if they must operate, Malomo, “I can recall vividly how should partner with local printers people from Francophone countries 49
FOR THE LOVE OF GOLF… THE CHARITABLE SIDE OF DR. FALAIYE YOU DON'T KNOW The chief execu ve officer of AKFAR Love Of Golf Charity tournament' prin ng and publishing limited, Dr. Mrs. These are a special class of humanity for which the Adesola Falaiye's charitable personal life tournament debuted in December 6, 2020. Yet, revealed as she passionately shares her story on golfers will always be players, as the par cipants in her love for golf; simply a charity drive to raise the second edi on of the event displayed their funds for the needy- helpless Paediatric Cancer talents and skills on the course on the final day. pa ents. The Lions Club, of which Dr. Adesola Falaiye is a However, Dr. Falaiye's personal passion for golf prominent member, played a huge role in the success sport brings about the ini a on and birth of 'The 50
of the event, even as they also had a round on the course. But most importantly, this charity event lived up to expecta ons when it went beyond dona ng items for the Paediatric Cancer Ward of Lagos University Teaching Hospital (LUTH) to adding des tute from Orphanage home, Tripple G, also in Lagos, to the list. According to Mr. Ayo Aderiwale, an Joy Ayonote also shared the same sen ment, industrialist based in Lagos, said, 'having people like Dr. Falaiye, who ini ated For The Love Of Golf Charity Tournament, who remember their history and give back to the society that made them as giving to the needy is cultural in Africa. He added, “Falaiye is a leader with rich cultural describing Falaiye as an outstanding personality with background, who takes posi ve advantage of it for the good of the society. He reaches out to those who a very posi ve drive. definitely cannot pay back and it is a welcome She urged corporate bodies to support the ini a ve development that everyone, who cares for the needy, should support.” to build a be er place for the needy, adding, “Care for Busola Ladipo, the lady Vice Captain of Ikeja Golf Club, those afflicted with cancer should not be a yearly also applauded Falaiye, saying: “This second edi on affair; it should be at regular intervals, at least of For The Love Of Golf Charity Tournament is a huge success; it's an improvement on the first edi on, quarterly because the disease can be terminal and which goes to show that the organisers have done their home work properly for what the event stands the treatment is damn expensive. for.” “This is why the ini a ve by Dr. Falaiye becomes very Ladipo said further that “I'll advise the organisers, led impera ve for everyone to support it. I also believe by Dr. Falaiye, concentrate on the Paediatric Cancer that support can come by way of providing logis cs, manpower; trained personnel for the hospitals to be pa ents they started with. It will help them to be well equipped, rather than giving only money for more focused and achieve be er results without buying of just drugs.” distrac on.” 51
prin ng since 2004, it's interes ng and s ll evolving and change is constant in prin ng, when I started print business, it was only mushin, Shomolu and Ogba that are dominant print hub but the fact is that Shomolu is number one when it comes to amount for prin ng, it'll always be prin ng. a plus for Nigeria economy, also prin ng of ballot paper abroad is Q: What are the really affec ng the industry and recent challenges economy, those are wat we can facing print An excerpts from one-o-one business in easily do locally and benefits our interview session with the na on. The reason why Nigeria is Brandberg boss Mr. Ayodeji Nigeria? experiencing the current issue of Ogundare, the head of opera on high dollar rate is because Nigeria of Brandberg solu ons has A: Government is the cause of the is not an export dependent disclose the recent challenges whole challenges, our government company, we're import facing Nigeria print industry and taking print business abroad is dependent company, so when we the needs to bring Nigeria print affec ng the industry so bad, for take those jobs abroad, we're jobs back home. example the universal basic killing our naira and empowering educa on sectors makes it those people there. compulsory for every student to Q: In research, we learnt that have at least 5 books for themselves Brandberg is opera ng in prin ng and the minimum price of prin ng a and branding only but lately now notebook is #500, so instead of grooming as a media company them to give it to us locally it's too, so how long have you been in printed abroad, research shows that prin ng industry? there are 22 millions students out of school in Nigeria, so let me A: We've been in opera on since juxtapose it 22millions mes 500 2020, we're just 2 years in the mes 5 books , you know how much industry, I'm not the pioneer, I was it is, if all this jobs are given to us to invited to come and s r it up and do locally it won't only boost the create more value to the company. economy but also develop the sector and na on at large. I could Q: since 2020 now, how do you see recollect when I was in secondary school back then in 1997 by then we print industry? have 400 schools in Lagos here, if A: Me personally have been into you mul ply the total number of books for student by then by the 52
PRE PRESS THE PSYCHOLOGY OF COLOUR AND GRAPHIC DESIGN IN PRINT PRODUCTIONolour plays a crucial role in graphic design and responses from customers, and this is part of the print produc on at large, as does the graphic designer's goal. Cpsychology of how humans perceive colour. Here is a look at the ways that colour and psychology affect the graphic design process. Colour psychology Colour psychology is the study of how colours determine human emo ons and behaviours. We react to colours based on a complex series of interac ons between our personal tastes, our family upbringing, and our cultural background. Colour can affect percep ons in subtle ways; for example, it can enhance or detract from the way that food tastes. The right colors can even enhance Great graphic design also an cipates cultural differences in the way colours are perceived. The same colour can mean very different things to different audiences; for example, in most cultures yellow has a bright, cheerful connota on, but in China it may have vulgar or adult connota ons. In the US white symbolizes purity and is o en used for bridal branding, but white is a mourning color in Japan, India, China, Korea, and the Middle East. The bo om line here is to know your audience and choose wisely. how effec ve pills and placebos are; blue is used for calming or sleep-inducing pills whereas red or yellow are usually used for s mulants. Every brand and business use colours deliberately in their product designs, packaging, adver sements, and websites. High-level graphic design relies in part on the ability to select colours that work with the brand and the company's mission. The psychology of color can and must be use to trigger the right 53
PRESS THE POWER OF DTG DIRECT-TO-GARMENT PRINTING Direct-to-garment prin ng (DTG) is a process of prin ng on tex les using specialized aqueous ink jet technology. DTG printers typically have a platen designed to hold the garment in a fixed posi on, and the printer inks are je ed or sprayed onto the tex le by the print head. DTG typically requires that the garment be pre-treated with a PTM or Pre-treatment machine allowing for the following: · Stronger bond between garment fibers and the pigmented inks · Lays down loose fibers to provide for a smoother substrate · Chemically reacts with the inks to promote drying and curing Since this is a digital process, the print is sharper and has a higher resolu on, or DPI, than tradi onal prin ng methods such as screen prin ng. However, it the first DTG patent. unlike screen prin ng, there is no long setup or clean- The Revolu on printer was offered for sale un l 1998 up process, and DTG has the ability to print just one when Rhome le the company to start development of the first Brother DTG printer, which came to market single shirt for minimal cost. in 2005. Prin ng process: A er the release of the Revolu on printer, there was DTG printers use aqueous tex le inks (water-based a lot of development but not much sales ac vity in chemistry) that require a unique curing process. Since the market un l 2004 when Mimaki introduced their D2 inks are water-based, they work best for prin ng printer at the ISS show in Chicago, Illinois and, later on natural fibers such as co on, bamboo, hemp, and that year, when kornit and US Screen displayed their linen. In addi on, pre-treatment is typically applied to offerings at the SGIA show in Minneapolis, the garment before prin ng. The pre-treatment is Minnesota. In 2005, at the ISS Atlan c City show, heat-pressed into the custom t-shirt causing the fibers Brother Interna onal introduced the GT-541 of the shirt to lay down. The pre-treatment also allows Garment Printer to the market making it the first the water-based inks to bond more fully to the “ground up” DTG printer offered. This printer had garment. This is especially important when using print heads, ink, and electronics developed white ink on dark garments. specifically for DTG prin ng. Once the custom garment -for instance a t-shirt- has At the Chicago PRINT 2013 show Epson introduced been properly pre-treated, the shirt (or garment) is the F2000 printer. The release of this printer was then posi oned onto a pla en system designed to notable as it addressed many of the issues prevalent hold the shirt in place. The shirt is then digitally in DTG prin ng at the me. One of the most printed according to the design in the printer queue. important features of the Epson F2000 was its ink set Direct-to-garment prin ng in the United States began as it had a two-year shelf life and did not have the in 1996 with the introduc on of the first commercially se ling or clogging issues of previously introduced available DTG printer named \"Revolu on\", developed DTG inks. by DIS of Bradenton, Florida, and based on an inven on of Ma hew Rhome. Rhome had been By May 2019, the North American DTG market was working on the DTG project for some years and currently valued at over $2.5 billion with a compound applied for a patent in July 1996. This patent was annual growth rate of 10.5% through 2021. granted by the US patent office in August 2000 making 54
POST PRESS INCREASE YOUR PROFITS, CUT PRODUCTION TIMES AND DIFFERENTIATE YOUR PRODUCT – WITH INLINE FINISHING Providing inline finishing capabili es lets you to drive efficiency improvements. increase your profit margins on print jobs, whilst at the same me shortening your own Digital inline finishing features a variety of different produc on mes, reducing labour costs, improving workflows. These are all about automa on, making quality control, cu ng back on waste and saving in-line and near-line equipment cri cal, but energy. some mes an offline approach will be more applicable. Tradi onally viewed as an a erthought and produc on bo leneck, finishing is now being viewed So how should you be inves ng? In inline finishing, as a cri cal stage in produc on and a way to the press and inline finishing equipment are directly differen ate products and create added value. It is not connected and closely integrated using front-end unusual for finishing to generate as much as 40% of management controls. This is the solu on for you if produc on costs, and for poor quality control at this you produce a defined range of products in standard stage to destroy a great deal of added value. formats such as s tched booklets, reports, calendars and book blocks. The overall produc vity of a digital With updates in digital produc on technology, SME press with in-line finishing capability is determined by printers have woken up to the fact that inves ng the speed and efficiency of the finishing components, rela vely modest sums in finishing equipment can so it is essen al that these don't detract from the lead to significant produc vity improvements and rated speed of the digital press. reduce costs. Results from a recent drupe global trend report show that 48% of respondents were planning An offline finishing workflow is more common when a to invest in finishing equipment, and 40% are inves ng printer has a range of digital and offset equipment, 55
POST PRESS but this increases labour costs. Some mes the higher speed of off-line finishing equipment will more than compensate for the increased operator inven on. It all depends on the type and quan ty of jobs you need to finish. In contrast to in-line and off-line, near-line offers greater flexibility. There is no physical connec on between equipment in this case, but the finishing line knows the requirements of each job, from OMR (op cal mark recogni on) technology or from a direct interface with the press's print server, through JDF. This enables the finishing line to manage the printed output from a variety of presses and create an audit trail, which is cri cal to personalized products like mailshots or transac onal documents. Choosing the right finishing workflow will depend on understanding not only your workload, but also how you can apply different finishing solu ons to improve efficiencies and add value through new products. However, one major benefit that has been largely overlooked by the printer and has not been sold effec vely to the customer is inline finishing. Inline finishing in the print industry gives you benefits What exactly is inline finishing'? including: Inline finishing is the process of bringing services such • Labour-intensive post-processing completed at as folding, saddle s tching, side s tching, case same me as prin ng. binding, punching and other post-processes in-line, so they are accomplished at the same me as the • One-pass produc on of high page-count prin ng. A wide array of finishing equipment is now materials. • Flawless binding, free of missing pages and imperfect colla on Differen ate your product hugely and create stronger customer loyalty Inline Finishing means your customers will benefit from already-finished print products, shorter produc on deadlines for more complex print products and a 'one-stop shop' offering everything from a single source. For smaller printers and in-house print departments, reducing the amount of work that is outsourced gives greater produc on flexibility and control. (A good available to be connected directly to digital example of this are W2P systems, providing a steady produc on printers to achieve this, but unpredictable flow of digital short run on- demand jobs, which cannot be outsourced and have Providing these services in-line not only saves on to be completed in-house.) labour costs; it also prevents missing pages, imperfect colla on, and other common mishaps. It makes Essen ally, the more aspects of a print job you can prin ng extremely small lots possible – even a single control internally and offer on-demand, the greater copy – and extends the range of just-in- me services your growth will be and the more customer loyalty you will generate. from fliers to catalogues, manuals and other high page-count projects. 56
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