Color Usage 2.01 Color PaletteHELP When sending this brand manual, the document should be accompanied with a colorDESCRIPTION palette file.ase (Adobe Swatch Exchange) file. The palette consists of four main colors. The primary color is orange. This is saved as primary in the Indesign color palette.SAFTY ORANGE SAFE YELLOW DARK GRAY NAVY BLUECMYK 0% 72% 99% 0% CMYK 0% 18% 98% 0% CMYK 67% 60% 52% 34% CMYK 92% 57% 39% 58%RGB 22 100 100 RGB 216 223 39 RGB 77 77 83 RGB 197 100 23Web #FF5F00 Web #D8DF27 Web #4d4d53 Web #002A3A*Web Safe, or Browser Safe palettes as they are alsoreferred to, consist of 216 colors that display solid,non-dithered, and consistent on any computer monitor,or web browser. 10
HELP Color UsageDESCRIPTION 2.02 Color Tints In color theory, a tint is the mixture of a color with white, which increases lightness. Tints are useful in printing as they reduce costs by negating the need for additional color plates. 75% 50% 25% 75% 50% 25% 75% 50% 25% 75% 50% 25% 11
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