Zlife Newsletter Q4 2017

4th Quarter 2017

Secret Santa @ ZAFCO, DubaiTo celebrate Christmas and to welcome New year at our Head Office, all employeesparticipated in Secret Santa game to anonymously surprise their fellow colleagues withpresents and lots of warm wishes.A Promise of Hope: Pink DayZafconians @ ZAFCO, Dubai joined together to create awareness about breast cancer and toshow support towards this cause by donning Pink color attire and Pink Ribbon. The pink colorstands for unconditional love and understanding and is associated with giving and receivingcare. In color psychology, pink is a sign of hope. It is a positive color that inspires warm andcomforting feelings. Pink gives the feeling that everything will go well or be okay. Most peoplehave heard the saying “Everything is rosy” as it indicates good health and success.It also symbolizes the wearer or promoter with the brand and expresses moral support forwomen with breast cancer.

46th UAE National DayZafconians celebrate this day every year to show respect to the nation which brought all of ustogether to pursue our dreams and to be a part of this amazing ZAFCO family. Our colleaguesfrom diverse parts of the world shared their feelings for this special day and an exclusivevideo was prepared by us with our employees being a part of the 46th UAE National Day andwas uploaded on our ZAFCO YouTube channel and can be viewed through the following link.https://www.youtube.com/watch?v=QFYurPXhedIArmstrong launch @ SEMA showArmstrong launched a brand-new line of Passenger & Light Truck tires at the 2017 SEMA Showin Las Vegas. The booth was a success, especially the Stuff-Your-Tuffy Station where visitorscould build their own custom Tuffy the Rhino and pose with him. Tuffy was the star of theshow!Thanks to everyone who visited us.

Annual Gala Dinner @ SEMA 2017Our annual gala night at the 2017 SEMA Show took place at the ARIA Resort on Nov 1st.This year featured the exciting launch of Armstrong’s new range of Passenger & Light Trucktires. The highlights of the evening were a sequence by LED street drummers, a performanceby five-time Guinness World Record holder comedian stunt artist Matt Baker, and a tire donutwall! Thank you to everyone for making the evening so memorable!ZAFCO Booth @ SEMA showZAFCO showcased Accelera & Forceum brands at the 2017 SEMA Show in Las Vegas fromOct 31st to Nov 3rd. Thanks to everyone who came to our booth to see us!

Pirelli @ 800-TYREZPirelli Launched its mobile tire service van as “800-TYREZ”. Massive on-air promotions (RadioAds/ Campaigns) were run to attract customers and to endorse that :“ Wait at a tire shop is no more a tension, Pirelli’s mobile van offers On-door service”.Live radio campaigns on UAE radio shows such as Kris Fade and Exit 99 including giveawayswere part of promotional activity. The winners won gift vouchers from Supercarz Abu Dhabiand Al Ain. The grand prize included 4 Marina Grandstand tickets for the F1 Grand Prix AbuDhabi, UAE was given out on the last day of the campaign.You can also have a look at the ‘Pirelli at your Doorstep Service - Video shot live in action:https://www.facebook.com/PirelliMiddleEast/videos/vb.499972553444885/1403387256436739/?type=2&theaterPirelli and Supercarz at Marina Mall Abu DhabiAfter a successful radio campaign, Super Carz collaborated with Pirelli again for a groundactivation in Marina Mall, Abu Dhabi to display the mobile tire van: 800-TYREZ, to the public.Along with our Mobile van, we had a Pirelli F1 car on display. The activation was a 4-day eventfrom 25th October to 28th October with the days filled with family fun, games and prizes.The fun games were held @ our kiosk such as “Shoot To Win prizes” which had more than 450visitors registering their vehicle details to try their luck at winning prizes for Supercarz AbuDhabi and Al Ain. To capitalize on Virgin Radio listeners’ reach we invited Kris Fade and theVirgin Radio team to host our event on the 27th Oct, and even got some endorsements fromKris fade and Virgin Radio on their social media pages.

Mr. Kenneth Arnold’s Interview in Truck & FleetMiddle East Magazine

2018 Gala @ ZIPLZafco India bid the good-bye to 2017 in style by treating Zafconians at Barbeque Nation,Bangalore, India. The gala was termed as “A joint icebreaker cum new year program” andincluded different Indian starters and drinks which was then followed by a sumptuous buffetfollowed by a cake cutting ceremony.This Gala served as a first casual get-together for ourBanglore office staff.November 9th marks the startof ZIPL (ZAFCO INDIA)The journey of ZIPL started on November 9th, 2017 at Bangalore, India.The new joiners were given an overview about ZAFCO which included business ventures,acquisitions, JV’s and other storming achievements over the past 25 years. The orientationwas followed by Mr. Fazal-Head of Operations who gave employees an insight into the Supplychain modalities and distribution centers of ZAFCO and our future.A welcome message from Director - Mr. Zafar Hussain was also screened at the conferenceroom, along with an inspiring video about the importance of Teamwork. The big day ended ona thanking note as a motivation for the employees.

It’s the season to be jolly @ZIPLChristmas party at ZIPL was held on 22nd December 2017. The chief guest for the party wasMr. Ahn Heese (Group COO). The team ZIPL welcomed him with a bouquet. Mr. Fazal, Head ofOperations hosted this grand celebration.The party put our employees in a festive mood of welcoming the New year.ZT4000 4S – Be All Weather Ready!Zeetex introduces its first all season tire, the ZT4000 4S. It takes on everychallenge gracefully; be it scorching summer heat, heavy downpour,snow fall or dry autumn. ZT4000 4S takes on every challenge gracefully.It’s unique uni-directional tread design with wider grooves ensuresquicker water evacuation and helps in aqua planning. ZT4000 4S has anoptimal combination of sinusoidal & linear spies offering good road gripon dry, wet and snow conditions. Specially engineered “All Weather”compound ensures outstanding performance and safety; round the year.Its wider footprints that offer longer mileage and lower resistanceleading to batter fuel efficiency. With Zeetex ZT4000 4S – Be all weatherready! The uploaded video has got 6.5K views in a month.

TOYO BLACK FRIDAYToyo Spain which was started in November 2017 has got its reach among its audience. TheBlack Friday online campaign grabbed the attention of the customers and motivated them tobe a part of this campaign. It was a kind of sweepstakes we did for Black Friday and we had theabove Toyo gift hampers for one lucky winner.ZAFCO - UAE - Gold Medal of Excellence in CSRZafco achieved Gold medal of Excellence in the 3rd Regional Forum in its 13th Edition and theGrand Ceremonies of the Golden Excellence Awards in the Field of Social Responsibilityorganized by Arab Organization of Social Responsibility on 6th December 2017 at Roda AlBustan Dubai, UAE.Our CFO – Rishi Vig presented company’s portfolio and briefed about our CSR activitiesinvolvement in the year 2017. Award was received by COO – Mr. Ahn Heese, SVP Local Sales-Syed Zafar Abbas Jafri and HCM Manager – Maria Alvi.Zafco was among 10 companies in GCC region who have achieved the award and amongst 3in UAE along with Abu Dhabi Food Control Authority and Abu Dhabi Water and ElectricityAuthority.

Employees Day out @ ZAFCOThe Service Staff visited Yas Water World on 13th October 2017. The event was held for theservice staff level employees of Zafco and ZDegree. Overall there were about 135 employees.There was a lot of fun, adventure, games and other water activities for the employees alongwith a buffet lunch. It was all action day comprising 43 rides and water pools.The favorite ride was Sebag as it is a combination of fear and delight. It’s only a few secondsof lift which could either be your best or your worst. There was also the roller coaster ridecalled bandit Bomber – one of a kind ride that will keep you hanging; a longest suspendedroller coaster for 550 meters! And finally, there is the Slither Alley; its sharp snake-like slidesturn (some in pitch dark) were very exciting.It was an unforgettable experience and rich memories for the year 2017.Tire care tip It is very important to periodically check the inflation pressure. This has to be done only when the tires are in cold condition. Never reduce or adjust inflation pressure when tires are hot. Make sure to use accurate pressure gauges. Always screw a valve cap after adjusting inflation pressure. These valve caps help in preventing dirt and dust from entering the valve, thereby damaging valve pin which may lead to slow leakage of air.

TBR fitment survey-WinterThe winter TBR fitment survey was done from 10th to 14th December 2017 in different Emiratesof the UAE, such as Ras Al Khaimah, Dubai, Abu Dhabi and Sharjah. The objective of this surveywas to determine the market shares of TBR segment in UAE and to identity the opportunitiesfor improvement.