SANTANA GLOBAL Magazine May/June 2023 | Vol. 2 Issue 3 WHAT IS HE PLAYING SERVING UP! TO WIN YES. CHEF Chef Benjamin CHEF BENJAMINCHEF BENJAMINCHEF BENJAMINCHEF BENJAMIN CEO | Celebrity Private Chef | Author
BUSINESS SPOTLIGHT ������������������������ ������������������ ������������ ������������������������ ������������������������ ������������������ ������������������������������������������������������������ ������������������������ APPLY TO BE A TV SHOW HOST AND/OR YOU ALREADY HAVE A SHOW THAT YOU WANT TO AIR ON THE A QUEEN’S ROUND TABLE CHANNEL ������������ ������������������ ������ ������������������������������’������ ������������������������������ ������������������������������ ������������������������������������������ ������������������������������������������ ������������ ������������������ ������������������������������ ������������������ ������������������������������������������������������������ ������������������������������������������ POWERED BY THE 1 and ONLY WOMEN WIN TV NETWORK ������������������������ ������������������������������������������ ������������������������������������������ ������������������ ������������������������������ ������������������������������������������������������������ ������������������������������������������������ ������������ https://form.jotform.com/realizingyour.../TV-Show-Host-Apply Available on Amazon Fire TV & Roku
OUR GLOBAL FEATURE PG.57 CHEF BENJAMIN LEGGITTE
Nadia Lindsey Francois MARKETING & SALES DIRECTOR REPRESENT YOUR BRAND LIKE A BOSS With the constant growth of social Tips for Entrepreneurs that will help media and the use of digital marketing you excel in business: tactics, it is imperative that business 1. Know your target audience. owners understand the fact that, \"You 2. Provide value in your offerings. are Your Brand.\" Personal branding is a 3. Be Unique – find your specialty. form of marketing that is used to 4. Don’t allow inspiration to turn into create a uniform public image that imitation. displays the character and values that 5. Understand your competition. can be leveraged to build a good 6. Create an effective marketing reputation and in turn build a profitable strategy. business. We sometimes tend to forget 7. Utilize social media platforms that we represent our business and try regularly to connect with customers. to foreshadow that with logos and 8. Show your personality throughout websites that do not reveal our your content. personality to the public. God built you 9. Upgrade your logo, website and the way you are for a reason and that is branding photos as necessary. to inspire others. So don't shy away 10. Stay relevant. from being the face of your brand because you are, whether you like it or Join my FREE networking group for not. As long as you are promoting your more business development and brand, making in person sales, or listed marketing assistance at on the website, you are a www.fempreneursociety.org representation of your brand and that's Nadia Francois, Business Strategist how the consumer sees it. Take and CEO of Heiress International advantage of the opportunity to tell www.nadiafrancois.com your story through your brand. This will Follow us on Clubhouse reach the hearts of people and you @thefempreneurclub have integrated successful marketing Follow us on Facebook into your business plan. Here are 10 www.facebook.com/heiressent Branding Follow us on Instagram www.instagram.com/heiressintl
10 Global Awareness 23 Global Events 29 Global Entertainment 37 Aspire to Inspire 49 Soul Writers Network TABLE OF CONTENTS
62 Global Feature 69 Global Leadership & Business 81 Shop B.O.B 90 THE C.U.R.E. TABLE OF CONTENTS
GLOBAL CONTRIBUTING WRITERS Rosa White Chanelle Lawson Jennifer Williams Cynthia Marie Clarence Smith Linda McDowell Ny’Asia Mercer Kevette Minor Kane Deborah Cooper
GLOBAL CONTRIBUTING WRITERS Sunni Pouncil Jeff Releford Carl Janice Newman Demetrius Wilson Weatherspoon Jr. Jedonna Mathis Eugenia Yvette
11 THE BIG FINE COLLECTION SHOP B.O.B. 12 OYE COFFEE CO. 14 THE SANTANA GLOBAL EXPERIENCE 15 THECOLLECTIONBYJARED 17 PECHESLATTE DESIGNER 19 YACK SMACK CUSTOMS
THE BIG FINE COLLECTION Shop our new product collections. Where Fashion is a Must!! CAMILA $25 BODIED EM $20 MELANIN $20 BOSS LADY 20 EXPENSIVE TEE $12 MATERIAL GIRL $35 facebook.com/thebigfinecollection instagram.com/thebigfinecollection/
OYE COFFEE CO. WAS STARTED BY TWO BROTHERS WITH ONE LOVE – NAY, PASSION FOR COFFEE, AND THE DRIVE TO SHARE SOMETHING GREAT WITH THE COMMUNITY. OYE (PRONUNCIATION: OH-YAY!) Oye Coffee Co. is a West African coffee and lifestyle experience founded by two Nigerian brothers. With a little bit of savings, family inspiration, and faith in a lofty dream, we decided to bring Oye Coffee to life. Our vision, journey, and inspiration center around culture, community, and coffee — to deliver a transformative coffee experience that began thousands of miles away into something created to enjoy. We seek to use art and storytelling to share the beauty of west african culture through coffee and experiences to highlight what brings us all together all while embodying our name \"Oye\" which translates to mean chief of the village, tribe, and land — Chiefs of the Coffeeland. In our imagination, the Black Crowned Crane represents our native bird and companion in which we believe inspires us to \"soar for more\". The bird's representation marks much of what we do and who we are — from our passion to live peacefully, to our unique charm, we celebrate the everyday ritual of pushing the boundary forward. We want to add a new component to the narrative around how people experience coffee and culture in the community, and in the regions where we can make a difference. The idea of Oye Coffee Co. came from our conversations with relatives back home in Nigeria who operate a cocoa and coffee farm. They would send us coffee samples to try, and we fell in love not only with the coffee, but with the whole concept of coffee — how it gets people going and brings different cultures together and so much more. When we visited Montreal, we experienced the café culture firsthand, and it fueled our own idea: to re-imagine the coffeehouse experience. Meanwhile, we have built relationships with coffee farmers in different regions to bring a true “farm-to-cup” experience. Drinkers of our coffee discover the inherent qualities of each kind of bean used to make the coffee in their cup special. Being a transformative coffee concept inspired by the \"aromatic euphoria\", we are embarking on a journey to open up sui generis coffee shops and experiences, aiming to highlight our cultural background, give back to the community, and serve delicious specialty coffee in the process. We dream of creating a space to gather people around through coffee, art, food, music, and fashion. We look forward to the support of family, friends, and the community in our adventure. Roasted in Nashville, TN
OYE COFFEE CO. FINCA ALTO DE LOS MAPENDO LAS PERLITAS SANTOS $16.00 $18.00 $17.00 Caramel, Black Cherry, & Orange Strawberry Lemonade & Floral Tropical, Cherry, Sugar Cane & Rose Tea FINCA EL SARRAL UMOJA PALMERA DECAF Bright, Che$rry1,7Mi.lk0C0hocolate, Sweet Purple Gra$pe1,8Sta. 0rfru0it, Chocolate Cinnam$on1,6Ca. r0am0el, Citrus CONTACT US oyecoffeeco.com | contact@oyecoffeeco.com
We strive to provide a signature fragrance at a fair and competitive price. Every bottle is produced, made and bottled in my living room. There are no machines or no manufacturing of any kind. I ensure that every bottle you receive is of the highest quality from my hands to yours. I take great pride in my creations and I hope to be a staple in your fragrance collection. www.thecollectionbyjared.com SEX DEMON $34.99 Sexy, sultry and enticing are just a few words to describe this amazing fragrance. Both parties will enjoy Sex Demon. The name says it all and it will not let you down... Cougar Bait is a subtle, fresh but spicy fragrance. This fragrance is given extra dimension with vetiver top notes, creating an overall effect that’s both dark and sophisticated enough to seduce any woman. This is one fragrance you must have in your collection. COUGAR BAIT $34.99 SHOP NOW
MISS PECHESLATTE DESIGNER I'm so proud to offer the highest quality, most unique merchandise on the market today. I put alot of love and careful attention in each item. I hope you enjoy my work as much as I enjoy bringing it to you. Be sure yall stay tune in on my LIVES ON Monday, Tuesday or Wednesday @ FACEBOOK PEACHESLATTE DESIGNER
YACK SMACK CUSTOMS Shop our new product collections. www.yacksmack.com · YackSmack PURPLE STORM CUSTOM $20 CROWN ME $3.50 GOT M2 CUSTOM SOCKS $20 CREW SOCKS ERYKAH BADU CUSTOM $42 AUTISM 20 OZ TUMBLER $25 PENNY WISE $3.50 HOODIE facebook.com/yacksmack instagram.com/yack_smack
21 Black 2 Black Magazine Global Events
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SANTANA GLOBAL STUDIO MONETIZING HAS NEVER BEEN EASIER ALL CREATORS AND CONTENT TYPES Motivational Speakers | Fitness Trainers | Infulencers | Productions Companies | Spiritual Leaders | Educational Institutions | Self-Help/How To | And More Social media is a great platform to advertise and distribute your free content. But the premium content your fans and followers are hungry for needs a premium platform. We do it all so you can focus on creating amazing content. Best of all, it's affordable. Upgrade From Social Media to SANTANA GLOBAL STUDIO santanaglobal.com
➡️Click to get your tickets. https://BlackAmericaMovie.Eventbrite.com Trailer for #BlackAmerica ! This film is Inspired by True Events, and will have you on the edge of your seat, waiting on what will happen next. After a troubled felon’s brother is gunned down by a white officer, he is forced to face the harsh realities that he may be the cause of his brothers death. He contemplates whether to seek revenge or to let fate decide. Are all cops bad? Or will this felon make a decision that could ruin his life before he finds out for himself?
70 Plan It Bunni Global Business & Leadership 72 Mindset and Money Management Kevelle Minor Kane 75 Simply Ase Travels Ashley S. Epperson 76 The 4 Ps of Marketing Matthew SAntana Jr. 80 All in One Tax Services Jennifer N. Williams
Bunni is a young entrepreneur that has finally branched off and formulated her own business as of 2023 ! She has been in the background events since 2016. She began building events from the ground up in 2016 while in college. Her first event that she coordinated was a hair expo in Murfreesboro, TN. She now is open to coordinating any events from professional / office meetings to discreet & private adult parties. If you can stand it, let Bunni plan it. CONTACT US Facebook: Bunni Bunn Instagram:plan.it.buni
Do you own a small business? Join THE BUSINESS DIRECTORY, FROM THE THE MIND OF A LEADER! We helps connect small businesses with customers, services and products in a big way. Our small business directory provides entrepreneurs an easy way to locate resources – and an effective way for companies to reach out to new markets, business partners and customer groups. With local, regional, national and global visibility online, our directory can play an important role in helping you reach a vital business market by putting your listing right in front of customers and businesses when they are researching and ready to buy goods and services. Hi entrepreneurs! We're starting a directory that potential customers/clients can reach you for your services/products. Hopefully this helps add another stream of revenue for your ever-growing business. If your business is ready-to- go, has capacity and you would like to be added to our directory, fill out this form! Think of these questions. 1. What is your mission? 2. Who is your customer? 3. What does the customer value? 4. What are your results? 5. What is your plan?
Ashley S. Epperson I was born and raised in the countryside of a small city in West TN. As a child, I spent most of my time at my relative’s homes, while my parents went to work. This will either be my paternal grandparents, aunts, uncles, or cousins, whomever was available at the time. On weekends, I spent time traveling to my maternal grandmother’s house to go to church and spend time with my family. At all locations I gathered information quickly and absorbed everything around me. The main thing I’ve gathered is that I knew I wanted freedom to do what I wanted to do, specifically having time freedom to spend it how I would like to. My mom’s job required her to work different shifts, so I didn’t see her as much as my dad some days, while my dad had to wake me up really early and drop me off at my uncle’s house since he had to go in early in the morning. Even with their work schedules, they found a way to keep my brother and I occupied with activities and maintain a stable lifestyle. Also at an early age, my parents would take my brother and I to Six Flags in St. Louis, MO every summer for 10 years straight. We knew the geography of our route so much that we grew accustomed to having at least one vacation every year. Some years in between, they would take us to Chattanooga, Gatlinburg, or wherever the out- of-town family reunion is located for that specific year. They even took us to Disney World in 2000, where my mind was excited. These trips brought great joy and became my passion. I love to travel is an understatement. I seek adventure, trying new things like food items and getting out of the norm. So, I’ve created my online travel business, Dream Travel by Ashley on Mar. 5, 2019. It was a late birthday present to me. I’ve started on this journey as an individual, who loves to travel and wanted to know more about the travel industry. Since starting, I’ve traveled to Las Vegas, multiple times, Hawaii, and Arkansas. Then luckily for me, I’ve stayed working on my business even through the craziness of the pandemic being among us. Many ups and downs happened in between, and I changed my travel business name to a name that best fits me and who I am, Simply ASE Travels on July 1, 2021. Since then, I’ve gained traction in booking luxury trips for clients, showing individuals how they too can start their own travel business and earn income within the travel industry. The main things I would say to anyone, who is interested in starting a travel business or any business is to always believe in yourself, get started, and stay consistent. You must trust and believe in yourself to believe in anything else you do. Then START! There is no time like the present to start something you have always wanted to do and to grow in that space overtime.
Santana Global For creative Business www.SANTANAGLOBALcom The 4 Ps of Marketing: What They Are and How to Use Them Santana Global
The four Ps are a “marketing mix” comprised of four Price key elements—product, price, place, and promotion Price is the cost of a product or service. When marketing a product or service, it is —used when marketing a product or service. important to pick a price that is simultaneously Typically, businesses consider the four Ps when accessible to the target market and meets a creating marketing plans and strategies to effectively business’s goals. Pricing can have a significant impact on the overall success of a product. For market to their target audience. example, if you price your product too high for your targeted audience, then very few of them will likely purchase it. Similarly, if you price your Although there are many other “marketing mixes,” product too low, then some might pass it up the four Ps are the most common and foundational simply because they are concerned it might be of inferior quality and cut into your potential profit to creating a successful marketing plan. In this article, you will learn more about their purpose, margins. history and find a detailed breakdown of the four Ps. To identify a successful price, you will want to thoroughly understand your target audience and The four Ps their willingness to pay for your product. Some The four Ps form a dynamic relationship with one questions you might ask yourself as you are another. Rather than one taking priority over the considering your product’s price include: other, each is considered equally important in crafting a strategic marketing plan. What is the price range of your product’s Product competitors? The product is the good or service being marketed to What is the price range of your target the target audience. audience? What price is too high for your audience? Generally, successful products fill a need not What price is too low? currently being met in the marketplace or provide a novel customer experience that creates demand. For What price best fits your target market? example, the original iPhone filled a need in the market for a simplified device that paired a phone with an iPod, and the chia pet provided a humorous experience for consumers that was utterly unique. As you are working on your product, it is essential to consider your target audience and their unique needs. Some questions to consider when working on a product include: What is your product? What does your product do? Does the product meet an unfilled need or provide a novel experience? Who is your product’s target audience? How is your product different from what others offer?
Place Other marketing mixes Place is where you sell your product and the distribution The four Ps aren’t the only marketing mix used today. Some other modern marketing mixes include channels you use to get it to your customer. the five Ps, the seven Ps, and the 5 Cs. Although Much like price, finding the right place to market and sell each of these reflects certain aspects of the four Ps, they also each possess some unique elements that your product is a key factor in reaching your target alter their emphasis on the marketing process. audience. If you put your product in a place that your target customer doesn’t visit—whether on or offline— The five Ps then you will likely not meet your sales target. The right The five Ps are product, price, place, promotion, and place, meanwhile, can help you connect with your target people. audience and set you up for success. Today, many marketers use the five Ps over the four For example, imagine you are selling an athletic shoe you Ps because it centers the experiences of customers designed. Your target market is athletes in their early and staff in the marketing process. Typical twenties to late thirties, so you decide to market your considerations include how a customer behaves, product in sports publications and sell it at specialty their experience with the product, and their overall athletics stores. By focusing on sports stores over shoe stores in general, you are targeting your efforts to a satisfaction with the business. The seven Ps specific place that best fits your marketing mix. To decide the best place to market and sell your product, The seven Ps are product, price, place, promotion, you should consider researching the physical or digital people, processes, and physical evidence. places that your target audience shops and consumes The seven Ps are a further elaboration of the five Ps, information. Some questions to consider include: adding considerations of the processes that define the customer experience and the physical evidence Where will you sell your product? Where does your target audience shop? that the target market needs to see to become customers. While processes might involve the What distribution channels are best to reach your target specific customer service processes that define a market? product, physical evidence can be websites or store displays that help the target market imagine Promotion themselves using the product. Promotion is how you advertise your product or service. The five Cs Through promotion, you will get the word out about your The five Cs are customer, company, competition, product with an effective marketing campaign that collaborators, and climate. resonates with your target audience. In some respects the five Cs reflect many of the There are many different ways to promote your product. same concerns of the four and five Ps, but with Some traditional methods include word of mouth, print advertisements, and television commercials. In the digital added emphasis on external factors, such as age, though, there are even more marketing channels that possible outside collaborations and competitive you can use to promote your product, such as content marketing, email marketing, and social media marketing. research. Some questions to consider as you are working on your Furthermore, while “climate” refers to the social, political, and economic context surrounding the product promotion include: market, “customer” refers to the target market and customer experience. “Company,” meanwhile, refers to the place of the company and their available What is the best time to reach your target audience? What marketing channels are most effective for your resources in the marketing process. target audience? What advertising approaches are most persuasive to your target audience?
37 Better Tomorrow Counseling Services Aspire to Inspire 39 FIVE WAYS OF MAKING THE SEEMINGLY IMPOSSIBLE, POSSIBLE Linda McDownell 40 Woman of Color United Jacqueline Kaba-Harrison 43 God Defies All Odds Janice R. Newman 43 Live with Expectation, The Best Is Yet To Come Demetrius Wilson
FIVE WAYS OF MAKING THE SEEMINGLY IMPOSSIBLE, POSSIBLE BY LINDA MCDOWELL There was a time, that people may have thought it impossible to fly to your desired location, or to use a small hand held device to make calls from one person to another. Even the possibility of reaching any person, anywhere in the world, at any time of the day or night was once thought impossible. Fifty years ago, who would have thought, that through the use of computers we would be able to communicate, receive mail, build a business, and get access to information in seconds. Then, there is social media, it was first an impossible dream, that we could could see, and interact with, friends, business associates, and even world leaders through a tweet or a Facebook post. These were all impossible dreams thirty to forty years ago, and now they are an every day reality for all of us. It is that first thought. The thought that prevails and becomes a dream. From the dream, ideas then ignite to steps of action. Finally, your effort and creativity accesses the seemingly impossible, and possibilities are made. It is the space of making a dream reality. Where does it all begin? A dream, unveils the mind to receive a thought that the impossible, can be possible with creativity. Dreamers, access the realm of our unlimited potential, and the endless realm of possibilities, most times without realizing it. When you dream of something or some seemingly impossible idea dares to become possible to you; then, you have tapped into that realm of endless possibilities. Here are some ways of tapping into the realm of creating the possible out of the perceived impossible. 1. Take time each day to meditate, to quiet yourself, and to tap into the power of divine creativity. Journal or write down ideas and thoughts received during this time. 2. Ask the right question, and seek the answers to the right questions. What are the right questions: How can I make this happen? What do I need to make this possible? Who can help me? God can you show me more, and where do I start? 3. Take the first step. It doesn’t matters if the step is big or small, what matters is that you take the first step. The first step is important because it is the leap of faith step. The following steps will follow the first step easier, once you have taken that leap of faith step. 4. If you fall, get back up. You may stumble, you may be wobbly, but get back up and try, try, again and again. If the dream will not die, it is your dream to try. 5. Encourage yourself, tell yourself daily you will succeed, this is your access into the realm of limitless possibilities. The difference between the possible and the impossible; is the thought that there just might be a way. It just takes a thought, one idea, one creative tweak, and you have made the seemingly impossible, possible. The veil of limitations has to be lifted from our minds, so that we can flourish in the limitless possibilities of divine creativity. You lift the veil, through faith, and through surrendering to the creativity that God has divinyl gift to all.
HOW DID YOU COME UP WITH THE NAME FOR WHAT WAS YOUR KEY DRIVING FORCE TO YOUR COMPANY? BECOME AN ENTREPRENEUR? I came up with the name Becoming Her for My children, family and me. I had to prove to my company, because after going through myself that I was not a failure and that I could do domestic violence I had lost myself and really something right. I wanted to be able to live my didn’t know who I was. I was asked the life on my terms and provide for my family with question Who Are You? I didn’t know. I began no limitations. I became an entrepreneur to get to do some soul searching because I wanted my time back, leave a legacy for my children, to know who Her was the Woman I desired to have the flexibility to make my own schedule, be. I had to heal, by accepting all of me my run my business on my terms, and not allow pain, flaws, insecurities, past and love who I anyone to control my dreams. saw in the mirror. Was this a quick fix, absolutely not. It was a process. Once I found out who I was, I had a passion to help other WHAT ARE YOU WORKING ON NOW? women. I produced Becoming Her, and my motto is turning your Pain into Purpose. I want ladies to know they are not alone, they Currently I am working on Becoming Her survived what meant to take them out, with Cosmetics, Becoming Her Essentials, and God, they can turn it around and become the Becoming Her Wellness & Spa. When you think of best version of themselves. I want to help Becoming Her, I want you to feel beautiful, millions of women to truly love the woman inspired, confident, strong, successful, and sexy they see in the mirror. always. My cosmetic line consists of affirmation lip glosses and lip liner, my essential line consists As a Life Coach and Domestic Violence Survivor of candles, incents, sprays and body oils. When through I created my courses Destination to you light a Becoming Her candle you will feel Becoming Her and Behind the Mask. Destination to calm, confident, rejuvenated, and restored. I Becoming Her course, will take you on a journey to believe that a woman can have the body she help you be restored, rejuvenated, revived, healed desires naturally and doesn’t have to have and ready to start your Rebirth. I help women surgery to get it. My wellness and spa provide discover who her is and how to become the woman services of cavitation, wood therapy, skin they desire to be. Behind the Mask in this course, you tightening, cellulite reduction, body wrap, will stop living behind the Masquerade version of Brazilian BBL, lymphatic massages, body yourself. Find your true identity, your voice, become contouring, facials, yoni treatment, meal prep, whole and take your mask off. waist trainers, sweat cream and athletic wear. Coming soon my autobiography Becoming Her behind the Mirror.
My name is Taronna Perkins. I’m from Dallas,TX. I am a strong, determined, fierce, powerful Woman of God. I am a Domestic Violence Survivor. I had been around domestic violence my entire life. I was still carrying around the pain from the abuse, I was broken, had low self-esteem, was suicidal, didn’t like or love myself, and made several bad choices in my life. Until one day I decided to Trust God, Live in my Truth, Heal and turn my Pain into Purpose. I’m now the CEO/Founder of Becoming Her Inc. I’m a certified Life Coach, Motivational Speaker, Author and Mentor. My goal is to help over a million women Become Her the woman they desire to be and to love the woman look back at them in the mirror unconditionally.
������������ NEW BOOK ANTHOLOGY ������������ Women Of Color United~My Health Is My Wealth: A Complete Guide To Practicing Effective Self-Care For Entrepreneurs Anthology. ������������ ������������ ������������ ������������ ������������ ������������ ������������ This anthology brings Women of Color entrepreneurs together from all over the world to share how they practice effective self-care. ** Both seasoned and new authors are welcomed. For details:
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