Desert Bliss Hotel - Brand Book

Desert BlissBrandbook Desert Bliss “Desert Bliss” is a fictional hotel, located in the Israeli desert.

Desert BlissTable of Contents 3 4 About 5 Our Vision 6 Our Mission 7 Our Values 9 Logo 11 Size & Proportions 12 Variations Logo Misuse P. 1/36

Visual Language Table of ContentsDesert Bliss Colors Typography 13 Imagery 15 Mood Board 16 Print Marketing Assets 17 Digital Marketing Assets 19 Thank you 21 27 36 P. 2/36

Desert Bliss About Hello, We Are Desert Bliss. We are a luxury hotel, devoted to creating enduring relationships with our guests and members by providing highly personalized service and gracious hospitality in an elegant atmosphere. P. 3/36

Vision Desert Bliss P. 4/36 Our Vision At “Desert Bliss” we commit to provide genuine, heartfelt and unique hospitality that will engrave a special experience in the heart and mind of every guest.

Desert BlissMission LuxuryOur Mission is a state of mind.Our mission is to provide an exceptional and personalized service, exceeding expectations, and inspiring a connection to our brand. We wish to be as good as it is possible to be and to provide a state of happiness and satisfaction for our guests. P. 5/36

Values Our Values At its core, “Desert Bliss” hotel holds the following values and beliefs: Exceptional Service Authenticity Luxury Desert Bliss We understand that We understand that We wish to be the value can be the value can be the reference of created with every created with every human-scale luxury encounter and this encounter and this hospitality. Growing is reflected in our is reflected in our while keeping our superior standard superior standard of service. of service. family spirit. P. 6./36

Desert Bliss Logo Our Logo Concept P. 7/36

Our logo is made up of an icon and the Logo Desert Bliss hotel name, with a very unique, classy P. 8/36 yet clean font. The icon symbolizes the view from our hotel windows - desert landscape and clear sky.

Desert BlissSize & Proportions Logo - Size & Proportions Our logo has a proportion of 1:1.4 width . These proportions are not to be changed. We require that you follow these guidelines to ensure our logo will always look its best. P. 9/36

The logo should never be smaller Size & ProportionsDesert Bliss than 100px P. 10/36 The icon alone should never be smaller than 50px

Variations Desert Bliss Logo Variations The negative logo can be used on dark image backgrounds with high contrast between them. The monochrome version logo should be used on documents that are printed in black and white. The icon can also appear with all the brand colors. P. 11/36

Logo Misuse Logo Misuse It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified or added to. No attempt should be made to alter the logo in any way. Do not distort or alter the Do not move, change or Do not make the logo or any of Desert Bliss proportions and do not remove any of the elements the elements bolder and do not rotate to any angle add drop shadow Do not fill in the entire icon so Do not change the color to Do not change the font none of the elements are shown any color that’s not in the P. 12/36 brand’s palette

Desert Bliss Visual Language Visual Brand Language P. 13/36

Visual Language Please mind our brand's unique \"alphabet\" Desert Bliss of design elements -this directly and subliminally communicates our values and personality through design style. P. 14/36

Desert Bliss Colors Our Colors Our color palette is a mix of warm and inviting tones, associated with dry climates, the desert and exotic cultures, mixed with mature and classy darker tones. Our palette represents the combination of nature, luxury and timelessness. P. 15/36

Typography Typography Desert Bliss Main Font - Header - Roxie Rossa Regular Roxie Rossa Regular 76px/35px Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Body - Geosans Light Kk Ll Mm Nn Oo Pp Qq Rr Ss 35px/22px (low and high caps) Tt Uu Vv Ww Xx Yy Zz 0123456789 Secondary Font - Geosans Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123 4 5 6 789 P. 16/36

Desert Bliss Imagery Imagery P. 17/36

Imagery Desert Bliss P. 18/36

Desert BlissMood Board Mood Board The mood board helps communicate our brand’s concept and visual ideas. The photos and colors are intended to evoke or project our particular style and concept. P. 19/36

Mood BoardDesert Bliss P. 20/36

Desert BlissPrint Assets Print P. 21/36 Marketing Assets

Print AssetsDesert Bliss Our print assets are used as marketing tools, to help our brand stand out. Our brand’s print assets include business cards, stationary paper and envelopes, flyers and posterand tote bag. P. 22/36

Desert BlissPrint Assets Business Cards and Letterhead P. 23/36

Print Assets Desert Bliss Tote Bag Our tote easily transitions from the beach to sightseeing to shopping. This chic 100% cotton tote, sports our brand’s logo and has enough space to fit your beach towel and other on-the-go accessories. P. 24/36

Desert BlissPrint Assets Promotional P. 25/36 Poster Promotion poster Size A3

Print Assets Desert Bliss Welcome Flyer Double sided flyer, welcoming guests to the hotel, accompanied with QR Code for quick and easy meal reservations and spa tratments Size A5 P. 26/36

Desert BlissDigital Assets Digital P. 27/36 Marketing Assets

Digital AssetsDesert Bliss Our digital assets are used as online marketing tools, to help our brand maintain an online presence. Print assets include website (desktop and mobile), social media campaigns and newsletter. P. 28/36

Digital Assets Desert Bliss Website (Desktop) Our website (both desktop and mobile) appearance, layout and content represent a combination of maturity, class, luxury and timelessness P. 29/36

Digital Assets Desert Bliss Website (Mobile) P. 30/36

Digital Assets UI Kit Our brand’s UI kit, or user interface kit, is a collection of all our digital design elements, components and styles. Desert Bliss Website Header Reservations Menu Mobile Menu P. 31/36

Media Player Icons Digital AssetsDesert Bliss Media Player Icons P. 32/36 Social Media Icons Navigation Arrows

Desert BlissDigital Assets Instagram Posts Both our Instagram posts and stories are an example of an online campaign, promoting our winter deals and spa discounts. Whilst making an online campaign, the graphic language of both the posts and stories need to align. P. 33/36

Digital Assets Desert Bliss Instagram Stories P. 34/36

Desert BlissDigital Assets Newsletter P. 35/36 (Email Campaign) This is an example of a newsletter that will be a part of an online campaign, promoting deals and discounts. The graphic language need to align with all the assets assigned to a specific campaign.

Thank you Thank Desert Bliss You For Reading P. 36/36

Brandbook Desert Bliss