Metasearch Quarterly Report _ Q1 2021 _ The Residence Galway

Metasearch Performance Report Q1 2021 Residence Hotel Galway

Residence Hotel Galway | Bookassist Metasearch Report Q1 2021 Agenda ✓ Last Quarter: Metasearch KPIs ✓ Last Quarter: Metasearch vs Overall Website KPIs ✓ Last Quarter: Metasearch by Device and Country ✓ Last Quarter: Metasearch Price Integrity ✓ Year 2021: Overview

Residence Hotel Galway | Bookassist Metasearch Report Q1 2021 Last Quarter Metasearch KPIs Your Active Meta Channels Last Month Click Spend Transactions Revenue Google Hotel Ads 40 €33 2 €628 Google Hotel Ads Yes 0 €0 0 €0 Last Quarter ROI € €15.8 Kayak 0 €0 0 €0 (Return on Investment) 2.35% Kayak No Skyscanner 58 €33 1 €372 Tripadvisor 72 €42 1 €726 Last Quarter CVR % Skyscanner No 170 €109 4 (Conversion Rate) Trivago €1,726 Tripadvisor Yes All Metasearch Trivago Yes Last Quarter Metasearch Breakdown Bookings This Year Bookings Last Year Spend Last Year Google Hotel Ads 2 0 0 Kayak 0 0 0 Skyscanner 0 0 0 Tripadvisor 1 0 0 Trivago 1 0 0 Spend Last Year Revenue Last Year 0 Google Hotel Ads 0 0 0 Kayak 0 0 0 Skyscanner 0 Tripadvisor 0 ROI Trivago 0 Google Hotel Ads 18.83333333 Kayak #DIV/0! This Year Last Year €109 €0.00 Skyscanner #DIV/0! Spend €16 #DIV/0! ROI Tripadvisor 11.12107623 Trivago 17.14285714 Meta Impact % Last Year 4 Metasearch Other 274 278 All bookings Google Hotel Ads 5.00% Google Hotel Ads €0.83 Kayak 0% Kayak 0 €0.58 Contact your Digital Marketing Manager to discuss your Skyscanner 0% Skyscanner 0 €0.59 Hotel Metasearch Strategy & Action Plan Tripadvisor 1.72% Tripadvisor 1.39% Trivago Trivago

Residence Hotel Galway | Bookassist Metasearch Report Q1 2021 Last Quarter Metasearch KPIs vs. overall website #DIV/0! Last Quarter ABV € (Return on Investment) Last Quarter ADR % (Conversion Rate) #DIV/0! Metasearch Incidence % to Overall Website Spend This Year Last Year ROI #DIV/0! €0.00 Google Hotel Ads #DIV/0! Kayak Meta Impact % Last Year Skyscanner 278 Tripadvisor Metasearch 278 Other Trivago All bookings

Residence Hotel Galway | Bookassist Metasearch Report Q1 2021 Last Quarter Metasearch Performance Stats | by Device Last Quarter Metasearch Performance Stats | by Country sessions sum transasctions sum revenue sum 52 526 desktop 110 tablet desktop 1 desktop mobile 6 tablet mobile 3 mobile 1200.28 tablet tablet 0 tablet 0 Your Mobile Conversion rate % 2.73% sum Ireland 197 United States 7 (not set) 3 India 3 United Kingdom 3 Top-10 Countries Top-10 Countries Top-10 Countries by Transactions by Revenue by ABV Ireland 4 Ireland €1,726 Ireland €309 (not set) 0 (not set) €0 (not set) €0 0 €0 €0 India 0 India €0 India €0 United Kingdom 0 United Kingdom €0 United Kingdom €0 United States United States United States

Residence Hotel Galway | Bookassist Metasearch Report Q1 2021 BML Report | Your Hotel Price Competitiveness in your Top-5 Markets Country Beat Price Meet Price Lose Price 298 41 BML Report | Your Price Competitiviness Ireland 42% 33% 24.49% 175 50 01/01/2021 - 31/03/2021 0% 0% Spain 0% 0% 100.00% 115 32 45%Beat Price Germany 100.00% 72 12 0% 0% 100.00% 72 12 0% 0% Tot Requests Beats Meets 37% 186 139 8 Meet Price 524 100 259 247 115 11 Lose Price 18% 957 354 278 BML Report | Your Monthly Hotel Price Competitiveness Quarter Beat Price Meet Price Lose Price Your Price Competitiviness January 2021 25% 20% 01/01/2021 - 31/03/2021 February 2021 55% 44% 11% March 2021 45.00% 30% 15% X Watch out your price competitiveness 55%

Residence Hotel Galway | Bookassist Metasearch Report Q1 2021 YTD 2021 | Metasearch KPIs Your Active Meta Channels YTD 2021 Click Spend Transactions Revenue Google Hotel Ads 40 €33 2 €628 Google Hotel Ads Yes 0 €0 0 €0 Kayak 0 €0 0 €0 Kayak No Skyscanner 58 €33 1 €372 YTD | Metasearch ROI € €15.8 Tripadvisor 72 €42 1 €726 Skyscanner No 170 €109 4 (Return on Investment) Trivago €1,726 Tripadvisor Yes All Metasearch Trivago Yes Last 4 quarters | Metasearch Overview Legend Contact your Digital Marketing Manager to discuss your Clicks: total number of metasearch referral clicks-through your official website in the given time-range (source: metasearch own data); Hotel Metasearch Strategy & Action Plan Spend: total spend accrued by the total number of clicks (source: metasearch own data); Transactions: total number of transactions of your hotel official website through metasearch referral clicks (source: Google Hotel Ads Analytics); Revenue: total booked revenue generated by the total number of transactions (source: Google Hotel Ads Analytics); ROI €: \"Return on Investment\" given by your total booked revenue divided by your total metasearch advertising spend; CVR %: \"Conversion Rate\" given by your total number of transactions divided by your total number of clicks; ABV €: \"Average Booking Value\" given by your total booked revenue divided by your total number of transactions; BML (Beat, Meet, Lose) Price Report: report that shows how often your hotel website official prices were less expensive (\"beat\"), in parity (\"meet\") or more expensive (\"lose\") against third party providers (OTAs, wholesalers websites, tour operators) for all your hotel searches on metasearch websites (source: metasearch own data);