The Impact of Packaging

THE IMPACT OF PACKAGING ON CONSUMER PURCHASE DECISIONS PACKAGING PLAYS A KEY ROLE IN INFLUENCING PURCHASE DECISIONS OF CONSUMER BRAND RECOGNITION: 1 Packaging can help establish brand recognition and increase brand awareness. PRODUCT INFORMATION: 2 Packaging provides consumers with information about the product, such as its ingredients and usage instructions. 3 CONVENIENCE: Packaging that is easy to open and use can influence a consumer's purchasing decision. SUSTAINABILITY: 4 The use of environmentally friendly packaging materials and packaging practices can positively impact a consumer's purchasing decision. 5 COST: The cost of packaging can impact a consumer's purchasing decision, as high-end packaging may increase the cost of a product. PRODUCT PROTECTION: 6 Packaging that effectively protects the product during transportation and storage can increase a consumer's confidence in the product. EMOTIONAL APPEAL: 7 Packaging that appeals to a consumer's emotions, such as packaging that evokes a feeling of nostalgia, can influence purchasing decisions. Infographic By : Packfora - Packaging Solutions Company