Alpha Group Brochure

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WELCOME TO ALPHA GROUPYOUR INSURANCE PARTNERWe have built our insurance companies to work with independent agents and brokers throughoutEurope. Providing them with the products, capacity, service and visions they need to be successfuland grow in a market dominated by large national insurance companies, with their own tiedagent force and which are often in direct competition with the independent agents and brokers.We know and value the qualities of our independent agents and brokers and, together with you, we canoffer strong, long-term insurance solutions and create partnerships which we will all benefit from.Alpha Group is also building strong, long-term reinsurance relationships and we offer our reinsurers accessto new, better controlled and more profitable business which they might otherwise never see.In partnership with agents, brokers and reinsurers, Alpha Group looks to the future with greatconfidence. Therefore, we have also recently strengthened our capital base and are looking tosubstantially grow our premium base in 2015 and the years to come. The new, increased capital baseallows Alpha both to satisfy new and stricter solvency requirements under Solvency II and to expandand diversify the insurance account.We are a strong alternative and together we will be successful.



ORGANIZATION ALPHAINSURANCE ANYWHERE IN EUROPEAlpha Group is an independent Insurance Group created to assist and work exclusively withindependent agents and brokers anywhere in the EU.Today Alpha Group is supporting more than 25 independent agents spread over many countries in theEU, and we have everything in place to service your business, as your long-term insurance partner inEurope, whatever line of business you are in and whichever country your business comes from.As an agent working with Alpha Group, you maintain full control of your customers and your business. Alpha can offer you all insurance licenses in the EU and associated countries Alpha provides license, capital, capacity and full regulatory compliance Alpha does not have its own tied agents or any other distribution system Alpha relies entirely on you and other independent agents and brokers, who feel that traditional insurers are not offering the capacity, flexibility, pricing and service you need



ALPHA’S AGENTSOWN THEIR BUSINESSIndependent insurance agents have long been the backbone of insurance distribution in Europe,but are facing increased competition from tied agents working for large insurance companies.Alpha Group is all about changing that and allowing the independent agent to continue to prosper and grow.Here at Alpha Group we know our agents and their qualities very well: You know your customers and their business and know what it takes to service and maintain them You deal with the customer, issue policies and collect premium A professional claims adjuster working closely with you and Alpha does the claims handling Together with Alpha you set the rates and policy terms and conditions

OUR MOISUSRIOMNISISI:ON IS: Long-tLeormngp-taerrtmneprsahrtipnse,rsthaipbsil,itsyt,aabnilditypraonfidtapbroilfiittyability CreativCereaantdivfleeaxnibdlefletaxilbolre-mtaaildoer-smoaludteiosnoslutions DeliverDtehlieverirgthhteprriogdhutcptraotdtuhcet aritgthhteprriigchet price EfficienEtffiacnidenftasatntdufrans-tartouurnn-daroofuonffdeorsf aonffderqsuaontdesquotes

VISION AND MISSIONTHE BEST POSSIBLE INSURANCESOLUTIONFOR OUR AGENTS AND THEIR CUSTOMERSAt Alpha we believe in partnership and professionalism.Our vision is to be recognized as the leading provider of flexible, innovative and tailor-made insurancesolutions throughout EU, for private and small commercial business lines through independent agents.Together with our agent partners, we form a strong alternative to the established large insurancecompanies and provide the solutions and service that our customers are looking for.Our mission is to create superior value through profitable growth and differentiation for ourcustomers, employees and shareholders, with dedication and excellence.We provide tailor-made insurance solutions throughout Europe, for private and small commercialbusiness lines through Agents, Brokers and Affinity Groups.



ABOUT ALPHA GROUPTHE PAST, PRESENTAND THE FUTUREAlpha Group was established in 2005 as an independent and privately held specialty insurer, focusingon specialty insurance program business in the European market, through its main subsidiaryAlpha Insurance A/S based in Copenhagen.The Group also includes Nemi Insurance AS, based in Oslo, which writes personal lines and smallcommercial insurance business in Norway.The Group currently writes approx. DKK 2,000 million in premium and has total assets in excess ofDKK 3,500 million.

THE PARTNERS BEHIND Leif Corinth-Hansen,ALPHA GROUP PartnerThe partners are three experienced individuals,who have long careers in large companies withininsurance, reinsurance, broking, underwritingand program structuring. The partners own andcontrol more than 90 % of the shares of the company.Partners & Management:Leif Corinth-Hansen, PartnerMorten Helge, PartnerBo Lundqvist, PartnerBo Skifting,Deputy CEO and Chief Financial OfficerJakob Selmer Olsen,Chief Operating OfficerSusanne Dohm Riley,Chief Compliance Officer

Bo Lundqvist, PartnerMorten Helge, Partner

Morten Helge, Partner Tel +45 7025 2595 Address & Contact Fax +45 7026 2595 Mail [email protected] Alpha Group Web www.alphagroup.dk Harbour House Sundkrogsgade 21 DK-2100 Copenhagen Denmark