The Best Email Marketing Software For Small Businesses - Mailchimp Vs Mailerlite
If you own a business and you're looking for growth strategies that are guaranteed to deliver results, then email marketing is the right place to start. Email marketing is one of the most effective things you can do to connect with your target audience.
Scott Hall, founder of digital marketing consultancy ScottHall.co, has published a report that reviews Mailerlite and Mailchimp, two of today's best-known email marketing services. The report gives you an in-depth, side-by-side analysis of each software package to help you determine which is the best for your needs.
With so many email marketing services available today, you'll have a difficult time sorting through your options to find the right provider. Scott evaluates Mailerlite and Mailchimp based on user experience, third-party integration, automation options, analytics, price, and support, and weighs these performances against business purposes and overall goals to reveal the better service.
Studies show that a strong email marketing strategy builds valuable customer relationships, but did you know email marketing also maximizes ROI? The right approach can yield $42 for every $1 you spend and, when used correctly, can help you achieve these results.
Mailerlite is an intuitive tool designed for those looking to grow their email list with easy-to-use page-building functionality. With AI and machine learning capabilities, Mailchimp is designed to perform at an enterprise level and risks being too complicated and too pricey if what you want is a user-friendly interface and effortless functionality.
Scott says: “Mailerlite and Mailchimp are both great options that can help get your customer’s attention, but they have different features. It is important to know your business needs before deciding on which email marketing service is right for you.”
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