How Companies Can Expand Their Talent Funnel

Six Ways to Cast a Wider Recruiting Net

1. Write inclusive job ads and publish them everywhere, so they’re accessible to all job seekers. Job ads have always been an important part of the recruiting effort, but applicants are paying even more attention to them now. Today’s job seekers want ads to speak to them and make sense.

2. Focus on your organic applicant pool and commitment to diversity. While sourcing, referral programs, third-party recruiters, or other similar tactics feel proactive, they don’t actually reach very far. Meanwhile, including a diversity statement in a job ad increases a company’s perceived inclusiveness.

3. Lower the barriers to entry wherever you can to expand the applicant pool. Reassess education and certification requirements and only including those necessary to perform the role.

4. Jump on the pay transparency bandwagon, no matter where you are. Pay transparency offers benefits for both job seekers and employers. Also, employers can mitigate pay discrimination right in the job ad.

5. Offer remote work wherever possible to attract more women to your applicant pool. If you have roles that can transition to remote or hybrid (part work-from-home, part in-office), transition them. Not only will you attract larger applicant pools, you’ll also attract more diverse applicant pools.

6. Customize benefits and perks so they make sense for the way people work. Specialized perks are becoming more popular for remote roles while bonuses are becoming more popular for non-remote roles.

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