Description: Your Health Magazine has been in circulation for over 30 years and now has elevated its online presence to the top 98th percentile of websites in the US with over 100,000 new visitors this year.
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Your Health Magazine Reports 100,000 New Web Visitors This Year
A small health magazine in the greater Washington DC, Maryland Suburban and Northern Virginia area has reached a new milestone in its effort to help people live healthier. Your Health Magazine has been in circulation for over 30 years and now has elevated its online presence to the top 98th percentile of websites in the US with over 100,000 new visitors this year.
“Trying to get people to go to the doctor when they know they should isn’t that easy” according to healthcare experts at the magazine. “People resist learning about health and going to the doctor for myriad reasons.” That’s why it takes a comprehensive approach to get through to people, both in print and online. Understanding all the little, and big, things you have to do to get people’s attention is necessary if you’re going to make a difference.
In order to gain attention online requires playing the Google game. No matter what your product or mission, the algorithms used by big search engines requires learning the ins and outs, and all the details in between to reach people and get them to take action, or at least learn about their health. Creating content from local doctors is a great help for people who want to learn about nutrition, procedures, pain management, and more. Local doctors are the best source for accurate and accessible information. But even then, its necessary to know how to get people to click on it and see it.
Structurally designing a site so the taxonomy is acceptable to search engines is the first step, then posting more and more high quality content. Keywords, phrases and long-tail key phrases are essential, and understanding what people are searching for. Combining that with email marketing, having content that other credible sites link to, and scouring the site for errors or items that may not sit well with the algorithms makes another big difference.
It is a comprehensive effort that requires not only doing the work but evaluating the effect it has. Using tools like Google analytics, SEMRush, and Yoast are very helpful in understanding what to do. Social media has to be a significant part of the approach. When you combine site structure, quality content, SEO, social media, and email with an understanding of what people are looking for, you make a difference. This improves your site authority, which search engines use to rank you in SERPs.
