Research Suggests Hiring Teams Focus on Inbound Recruiting for Remote Roles
Inbound recruiting is more efficient, effective, and equitable than outbound for remote jobs, according to the recruiting intelligence experts at Datapeople. \"So if a hiring team is bringing in large, diverse candidate pools with their inbound recruiting channel, do they really need to source passive candidates as well?\" says Datapeople spokesperson Charlie Smith.
With non-remote jobs that are harder to recruit for in the remote work era, it may make sense, Datapeople says. With remote jobs that are attracting larger and more diverse candidate pools, it doesn't.
\"Inbound recruiting is more efficient than outbound when done correctly,\" Smith says. \"But often hiring teams associate inbound recruiting with 'post-and-pray' recruiting, which isn't the same thing at all.\" Datapeople defines inbound recruiting as attracting candidates with employer branding, career pages, online job boards, and various marketing strategies.
Post-and-pray recruiting, on the other hand, is publishing an unvarnished job description on job boards with no accompanying marketing efforts. The company says that hiring teams turn to outbound recruiting for a number of reasons.
When studying post-pandemic tech hiring trends, Datapeople's R&D team found that over 80% of all applicants come through inbound recruiting. Applicants from referral programs were 9 times more likely to get an offer than applicants from inbound recruiting.
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