How Hiring Teams Can Use Generative AI for Job Ads

How Hiring Teams Can Use Generative AI for Job Ads

Hiring teams considering using AI for job ads need to understand the technology's current limitations for recruiting. Before using generative AI for job ads, remember just how unique job ads are. They're technical, full of nuance, and the best-performing are based on recruiting analytics.

The job title alone can make or break a hiring effort. Also, a lot of content isn’t inherently good or bad, inclusive or exclusive until it’s placed in the context of a job ad. And the most effective job ads are based on real-world data. Job ads have a measurable impact on hiring. An inclusive, data-informed job ad will attract a larger, more qualified, and more diverse applicant pool, translating into a successful hiring process. A bad job ad may leave hiring teams with few or no qualified applicants.

Generative AI will no doubt improve in coming years, but at this point its limitations for job ads are many and varied. First, AI based on probability is only as good as the data it’s trained on, and there aren’t currently any AI tools trained exclusively on proven job ads. Second, AI is a black box that can’t explain its outcomes. An AI tool generating a job ad may recommend unnecessary requirements, and hiring teams won’t know why. Third, generative AI’s main skill at this point is mimicry, but job ads that sound like every other job ad don’t perform well.

AI tools don’t have recruiting industry knowledge and don’t know what makes an inclusive, effective job ad. Therefore, they can’t create one. The Datapeople team offers some advice for how hiring teams can use generative AI in a limited way for recruiting.

One, they can use it to write the first draft of a job ad if they don’t already have a template. Hiring managers at smaller companies may find that particularly useful. Two, teams can use it to write less impactful items like emails and social media ads. Three, AI can help teams writing in a non-native language.

Datapeople offers a couple caveats as well. First, teams will have to “humanize” their AI-generated content because AI doesn’t know how to emotionally connect with humans. Second, they will need to optimize AI-generated content in a platform that identifies potentially biased language. In the end, hiring teams can use generative AI for recruiting in a few different ways. But they need to be aware of its limitations and the extra work they’ll have to put in to make their job ads and other communications inclusive and effective.

Find Out More At https://datapeople.io/