The Blue Elephant-Poster Campaign

The Blue Elephant Poster/campaign analysis-For internal use only
 The Blue Elephant Poster/campaign analysis **For internal use only 1 medialap

The Blue Elephant Poster/campaign analysis-For internal use only
 CONTENTS: 1-Over all visual analysis and short comes. 2-Vertical Poster Visual Analysis and problems 3-Problems with in designing a Horizontal poster depending on the vertical version. 4-Poster enhancement design suggestions. 2 medialap

The Blue Elephant Poster/campaign analysis-For internal use only# Over All Visual Analysis: 3 medialap

The Blue Elephant Poster/campaign analysis-For internal use only1-The Font used for the Movie name is not consistent across 
the different forms and designs .EX: Different imagesextracted for the different Movie Media, e.g: website, posters,press releases..etc.# medialap2-Over all the Poster lacks contrast, in other ways difference incolor hues, shades and temperature, e.g using blue and red inthe same poster.#3- The there logos of the Production companies occupies thetop of the poster which is creating a visual ceiling to the Posterimage..Suggestion: the three should be placed top right or leftunderneath each other. 4

The Blue Elephant Poster/campaign analysis-For internal use only4-The small images used over the movie name (the horse, the magicianand the slave) will not be visible in the smaller sizes of the poster andwill only form visual clutter not richness as intended.5-The English movie title is occupying a huge vertical and horizontalspace in the poster which can be considered a waste of space, thepresent Media is not intended to be the one used during foreignfestivals’ competitions.*The Festival poster should be edited on its own. 5 medialap

The Blue Elephant Poster/campaign analysis-For internal use only6-The colors used in the poster is mainly Hot colors, while the blue colorshould and could have been introduced in many ways. Please seeposter enhancements section. 
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The Blue Elephant Poster/campaign analysis-For internal use only
 Conclusion: 1-The poster campaign lacks visual consistency 2-The Poster lacks the artistry that the film making itself shows. 3-The Poster is not intriguing in anyway like the name, or the trailer of the movie. 4-The Overall look of the poster is more of an action movie not a fiction/thriller one. 7 medialap

The Blue Elephant Poster/campaign analysis-For internal use only# Vertical poster problems: 8 medialap


 The Blue Elephant Poster/campaign analysis-For internal use only medialap1-The Poster Color space is RGB, not a ready toprint CMYK color space.#2-The poster is shorter than the needed size bymore than 2.6 cm in length.#3-Adding the gulf distributor logo misplaced therest of the bottom titles.e.g Egypt distributorline is not horizontally centered anymore.#4-The theater dates line used a strange Type/font which is not consistent with the rest of theposter fonts.#5-In case of the quarter page AD size, the Smallimages of the horse, magician and the slave willnot be clearly visible. 9

The Blue Elephant Poster/campaign analysis-For internal use only# Horizontal poster problems: 10 m e d i a l a p

The Design company should prepare at least 
 The Blue Elephant Poster/campaign analysis-For internal use only medialapfour versions for any poster, Vertical, square,horizontal and narrow horizontal. The mediasent to us was vertical only, so we faced someproblems trying to resize it like:#1- The Small images over the movie name willeat most of the height of the poster prominentcharacters.#2-The Misplacing of the bottom titles, mainlybecause the placing of the Gulf distributer logo.#3-The English title eating ups a huge verticalspace.#4-As mentioned before; the strange outdatedfont used for the Theater dates should bechanged. 11##

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