Rund Samman // Portfolio

P O R T FO L I O

\"Only good work leads to doing more good work.“ Michael Bierut

AKNOWLEDGMENTS To My Family & Friends, Thank you for your constant support in everything I do, for being my number one fans, for believing in me, and for pushing me to be the best person I can be. I couldn’t have asked for a better support system. To My Mom, I cannot begin to express my gratitude towards your unconditional love, support, and sacrifices. Thank you for all the all-nighters you have spent by my side, for handling my breakdowns without resentment, and thank you for being my best-friend. To My Dad, Thank you for being my role model, my mentor, and my hero. For always wanting the best for me, and for all the efforts you make to ensure that I can do what I love. My aspiration is to be half the person you are today. To My Grandfather, Thank you for being my biggest inspiration. You are the reason behind why I’m so passionate about what I do. I wish you were here to see all the work I’ve done, I hope I made you proud. To My Professors, Thank you for believing in me, seeing the best in me, and pushing me to succeed. I am grateful to what you have taught me, and for making me love what I do. Sincerely, Rund

ABOUT ME

Rund Samman is a Graphic Designer from The Kingdom of Saudi Arabia. She has a never ending passion for Graphic Design. She always gives it her all and pushes her boundaries in order to create the best thing she possibly could. From posters to packaging to typography and book design, Rund always worked hard to produce the best work. And throughout her 4 years of University, Rund discovered her passion for typography and package design, and she wishes to excel in these fields and create artworks that people could see at art gallerys and would talk about with pride.

TABLE OF CONTENTS

07 BRANDING 21 PACKAGING 51 POSTER DESIGN 67 TYPOGRAPHY 117 CUSTOM SHOES

BRANDING 07

PURRFECT WHISKERS PROBLEM: Create a visual identity for a pet store. SOLUTION: Purrfect Whiskers is a pet grooming store in a friendly and family like neighbourhood. Our store is an affordable middle class brand, where you can take your cat to be groomed, or buy any supplies to be able to groom your cat from the comfort of your home. 08

09

10

11

12

Athens City Problem: Create a visual identity for a pet store. Solution: Purrfect Whiskers is a pet grooming store in a friendly and family like neighbourhood. Our store is an affordable middle class brand, where you can take your cat to be groomed, or buy any supplies to be able to groom your cat from the comfort of your home. BRANDING 13

CITY OF ATHENS PROBLEM: Create a logo and brand manual for a city of your choice. SOLUTION: The City of Athens is one of the most historical and most beautiful cities around the world. The logo and theme of this manual is designed to show the histroy in its art and architecture 14

15

16

17

18

Cocktail 365 Problem: Create a visual identity for a pet store. Solution: Purrfect Whiskers is a pet grooming store in a friendly and family like neighbourhood. Our store is an affordable middle class brand, where you can take your cat to be groomed, or buy any supplies to be able to groom your cat from the comfort of your home. PACKAGING 19

365 COCKTAIL PROBLEM: Create a beverage/brand and design the packaging as well as advertisments. SOLUTION: 365 Cocktail is a brand that is found all year round throughout all seasons. The concept behind the design of the brand is to have the customers interact with our products at anytime and any place throughout the year. 20

21

22

23

24

25

26

PACKAGING 27

QWA COSMETICS PROBLEM: Create a capstone project that resists something. Resistance is a reaction. An act of defence or refusal. Resistance might be positive or negative, and even destructive. SOLUTION: QWA Cosmetics is a Saudi makeup brand established by a young Saudi woman in 2019. Our brand embraces the empowerment of Saudi women to show and express their beauty both inwardly and outwardly. QWA COSMETICS is a proud community of strong and passionate women who are able to resist the cultural stereotypes. Our goal is to positively shift societal views about Saudi arabian women all around the world. Each QWA product is designed to enable Saudi women to embody features that they possess but are unable to embrace. Each of our products is given a name with a Saudi dialect. The concept of our brand is to create an open- ended conversation with the Saudi public using local dialects. 28

29

30

31

32

33

34

35

36

PACKAGING 37

NUTORIOUS PROBLEM: Create a new brand and new packaging for 3 different types of nuts. SOLUTION: NUTORIOUS is a play on words from the word notorious which means to be known for being evil. The packaging is designed to be fun and appealing to children from the ages 3 to 11. Each nut is associated to a specific character. 38

39

40

41

42

PACKAGING 43

GD TRIVIA Group Project - Rund Samman and Bassma Tabbara PROBLEM: Create a game for graphic designers who are geeks in their field. SOLUTION: As graphic design geeks ourselves, my partner and I created Graphic Design Trivia, a board game that tests your knowledge on 4 gategories related to graphic design and art in general. 44

45

46

Klassic Chocolate PACKAGING 47

KLASIK CHOCOLATE PROBLEM: Create a brand/distinctive package design for chocolate bars that will intrigue window shoppers who are extreme music lovers SOLUTION: Klasik Chocolate is a brand that is of the highest quality and outstanding of its kind. It is assosiated the artists that are known to be classics and one of a kind , like our chocolates. 48

49