Untapped-Oct-Dec-22-Web

ISSUE 09 OCT-DEC 2022 UNTAPPED YOUR QUARTERLY WELLS & CO. PUBLICATION Latest Development BII Membership Winter Ideas All the latest news from An exclusive look A range of great ideas to our newest development, at your FREE BII get your guests into the The New Sun Inn. Membership pub this Winter.

OCT - DEC 2022 OCTOBER 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 ssmt wt f ss mt wt fs 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 s mt w t f s s mt w t f s s 31 m Halloween NOVEMBER 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 f tw t f s s mt wt s sm t Bonfire Night 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 wt f s s mt w t fs s mt w DECEMBER 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 s tf s s mt wt f s mt w t 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 f fs s mt w t f s s mt wt Xmas Eve Xmas Day Boxing Day 31 s Football World Cup School Holidays ISSUE 09 / OCT - DEC 2022

01 03 04 05 PALE ALE Welcome Welcome from Benjamin Introducing Chelsea AL C 3.7% VOL A warm welcome An update on the latest Say Hello to Chelsea our Sales & Events Manager Stocking Policy from Shirley news from Benjamin Take a look at our new 08 09 21 stocking policy 25 BII Drink Aware Deals Summary New Sun Inn Find out your benefits Latest information on help A round up on our latest A catch-up on our latest cutting down your drinking deals from our suppliers from the BII development 26 27 29 31 Ship, Cambridge Teenage Cancer Trust Winter Ideas Too Good To Go The latest information on Festive fundraising A round up of ideas and Our collaboration to our newest development ideas inspiration this festive season tackle food waste 32 33 34 OVER 4,000 771 4,249 New Partners Managed News Brewpoint News TAPS IN Welcome our new partners The latest from our Find out what’s been OUR UK PUBS PEOPLE HAVE GUESTS HAVE GUESTS happening at the brewery! BEEN ON A PLAYED ATTENDED at the Burnaby Arms Managed Team BREWERY OUR EVENTS! TOUR! SHUFL! 17,3000h5LSOLD CREATED OVER IN 12 MONTHS DIFFERENT BREWS AWARD WINNING HOSTED OVER EXTERNAL EVENTS BEERS MARKETING BEERS BUILDING LAUNCHED 8 BEERS INTO EXPORT! BUILT ONLINE 46,065 FOLLOWING OF WITH A REACH OF GUESTS JOINED US FOR FOOD & DRINK AT THE TAPROOM COVERING A GEOGRAPHY OF 40 MILES OF BEDFORD Yearly Roundup Highlight our achievements over the past 12 months. WNAENXTT TUONBTAE PINPETDH?E Have you got a story you want to include in our next edition of Untapped? If so, email [email protected] ISSUE 09 / OCT - DEC 2022

Hello, Pub Partners! Our managed teams have over 1,500 covers booked already and this was way before they sent out any Welcome to your final edition of Untapped for this year. advertising! Christmas is properly ago for this year. I think it’s fair to say that whilst we feel like we are out of the woods from the pandemic and last few years, this Remember to look after your team members – some year has proved its own, new challenges. Berocca in the staff room may not go amiss! We haven’t really worked a Christmas like we will do for a few years Our teams have worked tirelessly throughout the many so it may take some reminding! different crisis’ this year and I’d like to take the time to thank them all for their continued efforts to help If you haven’t already, I’d suggest you start to plan for support you, our pub partners. 2023. As you know, December will fly by and before you know it, we’ll be firmly back in the cold and dark month We are constantly looking at and reviewing our support of January with all festivities and cheer long behind us. to you and have really taken some proactive steps to How are you going to drive people out of their homes improve on certain areas. I’d like to bring your attention and in to your pubs? Be sure to not get too carried away to the infographic we created showcasing the support with Christmas that you neglect January. we’ve given to which can be found as a separate print out with this magazine. We’ve loved looking back at all of the Speak soon and have an epic festive season! hard work that our teams have been hard at work at in order to best support you. One of the major changes this year is our swap over to Matthew Clark. This will be an improvement in many areas including a better availability and wider range of products and of course, moving back to one delivery which I know a lot of you will be very happy about. Christmas is just around the corner and the industry has a very promising lead in to the festive period with the largest football competition starting in November. Spirits should be high, even if we do have to sit there with scarves and jumpers on! Let’s see if the boys can finally bring it home! The football leads us straight in to the busiest trading period of the year and one that has been in consumers minds for a long time. Insight shows that even though cost of living is a concern, Christmas is protected. Guests are very excited for this occasion and it really will be the season to celebrate considering the interruptions faced across the last few years. Untapped Facebook Don’t forget to join our exclusive Untapped Facebook group for our latest communications and updates. Wells & Co. Untapped 01 ISSUE 09 / OCT - DEC 2022



HELLO FROM BENJAMIN The month of October brings with it some exciting changes. We acknowledge just how challenging the past few months have been following supply chain issues and were unwilling to continue with Marston’s. The switch to Matthew Clark sees a welcome return to the single weekly delivery and more competitive small pack pricing. Yet the biggest opportunity is the new brands we can offer. A huge thank you for the information you have provided to the team via the pricing surveys. This has allowed us to map your brand line-up and when combined with your volumes gives a GP figure per brand. Shifting our support to the next level we have spent a large amount of time looking at the demographics for your pub to suggest the ideal brand line up which will help you increase your cash margin at a much-needed time. Our priority is to improve the levels of support we provide to you and as such we will embarking on a 6-month Pub Partner survey so we can better understand what support your business would benefit from. Over the coming weeks we will working on providing greater levels of purchasing power with the help of Neil Musson – Head of Purchasing. Looking ahead we have a great opportunity to ride on of service, creating packages to drive SPH, promote pre- the wave of good feeling with the World Cup – hot on game drinks but more importantly having a celebratory the heels of the Women’s Euro success. I know your package for when the results roll in and I wish you a RDM would have spent plenty of time taking through the successful November! benefits of tweaking operational style to increase speed With Christmas around the corner make sure you have set-up your business as a shop window ahead of the World Cup so you can convert this increased footfall into high spending festive guests. Setting yourselves up for success over a busy festive period requires careful planning to ensure you deliver a great experience and are focused on driving SPH via your menu’s, specials, packages, pre-orders and team. Finally, just a quick reminder that we have paid for every pub to become a member of the BII. The BII provide fantastic services and have a great wealth of knowledge, contacts and content that you will be able to benefit from. Have a great end to the year! 03 ISSUE 09 / OCT - DEC 2022

HELLO FROM CHELSEA Hi everyone! I’m Chelsea, Sales and festive spaces with just a few decorations and lights, and Events Manager for our UK Managed this really pushes up the covers. If you haven’t already, Houses. you can pick up some great blankets at Ikea for just £2.50! You can also be cheeky with marketing ‘’BYOWB - we will My role at Wells and Co is really varied and that is why provide the hot water (and the Baileys Hot Chocolates), I love it! In short, I work really closely with our pubs you just bring your hot water bottle to top up.’’ Outdoor and general managers to maximise sales through offers events around Christmas are also super magical, some led and implemented by our marketing team. I also very budget-friendly ideas; movie nights (just check proactively sell and drive bookings to all of our sites, in licenses), stories with Santa, carol singing and so much particular, those with event spaces, accommodation and more. areas for larger groups. I am always on the look out for new leads and ideas for the teams too! My favourite part If you are torn between showing the World Cup and of the job is to help the teams put together profitable, taking Christmas bookings this year, why not have a think public events, like Oktoberfest at Brewpoint (which is about the areas in the pub so you can have a dedicated always a massive hit). football space and still be able to take bookings for those who want to celebrate Christmas with friends and With Christmas fast approaching, I thought I would give colleagues. You could also copy Brewpoint and keep the you some hints and tips on how to maximise your space football lovers outside! and table turns. If anyone would like to have a chat about Christmas or To start, it is important to have a think about how many events in general, my inbox is always open… turns you would like to achieve. You want to make sure [email protected] you maximise opportunities without making your guests feel like they are being rushed because you want them to I hope everyone has a great festive period! have the best time. As you will know, most guests like to book for between 7 & 7:30pm, which just throws the diary for the whole evening, so for large groups, I tend to stick to certain booking slots, it makes it easier to manage as well as maximise. For busy evenings, I will always push guests to either a 6pm – 8pm slot or 8:15 – close slot and lunchtimes either 12pm or 3pm. That way, you automatically have two turns. Depending on numbers and the size of your pubs, I would also encourage guests from the earlier slot to stay but just enjoy more drinks in the bar area. Living in a post-pandemic world, a lot of us are still used to being outside. If you have a covered, heated outdoor area, then you should certainly think about making use of this over the festive period. You can create really cosy, ISSUE 09 / OCT - DEC 2022 04

* A handpull is classed as 2 firkins a week to justify the quality of the line 1 Handpull * 2 Handpulls 3+ Handpulls Must be a Wells & Co. Min. 1x Wells & Co. cask ale 2x Wells & Co. cask ales must cask ale. stocked to have access to the be stocked to gain access to extended permanent ales. the ‘accessible’ range. Wells & Co. Permanent Range PALE ALE ORIGIN LEGACY DNA AL C 3.7% VOL Style: Pale Ale / ABV: 3.7% Style: Golden Ale / ABV: 4.1% Style: Amber Ale / ABV: 4.3% An English pale ale where A citrusy golden ale with A classic English ale with malt sweetness is balanced orange and marmalade on malty, caramel and dark fruit taste complemented by with crisp bitterness and the nose along with hints balanced floral, herbal wonderful tropical fruit & of floral and tropical notes from New England hops. & spicy hops. citrus late hop notes. MONTHLY SEASONAL Enjoy our monthly seasonal beer brewed at Brewpoint. Each beer has a unique pumpclip designed by local artists. Extended Range *Subject to change at any point. 4 weeks’ notice will be given ADNAMS SOUTHWOLD ST AUSTELL TRIBUTE Style: Bitter / ABV: 3.7% Style: Amber Ale / ABV: 4.2% Copper-coloured and late hopped leading Light, hoppy, zesty & easy to drink, balanced with a stong biscuit malt. to a thirst quenching hoppiness. Accessible Range FULLER’S LONDON PRIDE DRAUGHT BASS Style: Amber Ale / ABV: 4.1% Rich and smooth, London Pride has a good malty base Style: Amber Ale / ABV: 4.4% A classic full-flavoured ale with a complex nutty, with an excellent blend of hop character. malty taste and subtle hop undertones. ADNAMS GHOSTSHIP SHARP’S DOOM BAR Style: Golden Ale / ABV: 4.5% Pithy bitterness and a malty backbone. Brewed with a Style: Amber Ale / ABV: 4.3% A balanced aroma of spicy resinous hop, sweet malt and number of American hops. delicate roasted notes. ADNAMS BROADSIDE SHARP’S ATLANTIC PALE ALE Style: Bitter / ABV: 4.7% Rich in fruitcake aromas, almonds and conserved fruit, Style: Pale Ale / ABV: 4.2% Stunning citrus notes, juicy tropical fruits and fresh-picked paired with a deep copper colour. hops with a touch of candy floss. ST AUSTELL PROPER JOB TIMOTHY TAYLOR’S LANDLORD Style: IPA / ABV: 4.5% Modern IPA, packed full of citrus, pineapple and grapefruit Style: Pale Ale / ABV: 4.3% A classic strong pale ale - refreshingly reliable with a resinous flavours with a fine crisp bitter finish. complex and hoppy aroma. BLACK SHEEP BEST BITTER BUTCOMBE ORIGINAL Style: Bitter / ABV: 3.8% Classic well-hopped and balanced beer with a rich, Style: Session Pale / ABV: 4.0% Clean and refreshingly dry flavour. Made with only the best creamy head and a refreshing taste. Maris Otter malt blended with a variety of English hops.

CASK ALE CALENDAR 2021 Jan Feb Mar Apr May Jun SMILES PER GALLON TERRAIN EVOLUTION IN BLOOM POP SICLE HOMETOWN IPA / Alc. 4.0% Vol Amber / Alc. 4.1% Vol Golden Ale / Alc. 3.8% Vol Fruit Ale / Alc. 3.9% Vol IPA / Alc. 4.5% Vol Pale Ale / Alc. 4.0% Vol Smiles Per Gallon Terrain Evolution In-Bloom Pop-Sicle Hometown IPA / 4.0% Amber / 4.1% Golden Ale / 3.8% Fruit Ale / 3.9% IPA / 4.5% Pale Ale / 4.0% Jul Aug Sep Oct Nov Dec BEST SUMMER EVER BRICK IT AIRSHIP BONESHAKER VOYAGE PARTY PARTY Golden Ale / Alc. 3.9% Vol Red Ale / Alc. 4.2% Vol Amber Ale / Alc. 4.0% Vol Dark Amber Ale / Alc. 4.5% Vol Mild / Alc. 4.6% Vol Christmas Ale / Alc. 4.8% Vol Best Summer Ever Brick-It Airship Boneshaker Voyage Party Party Golden Ale / 3.9% Red Ale / 4.2% Amber Ale / 4.0% Dark Amber Ale Mild / 4.6% Christmas Ale / 4.5% / 4.8% *Please note our brewers are always trying to perfect and better their recipes, therefore all beer styles & ABV’s are subject to change.

Wells & Co. are proud to be supporting all of our Pub Partners with a BII membership 07 ISSUE 09 / OCT - DEC 2022

BII The BII is the leading independent You will be receiving a welcome call from our membership organisation for Membership Team shortly, who keep in touch with you professionals in the licensed trade throughout the year, making sure you have everything today. With a network of over 10,000 you need from us. You will also be receiving the and growing, we inspire, develop and Autumn edition of the BII News in October, packed with support or members and information, viewpoints from industry colleagues and, their businesses to thrive. most importantly, the opportunity to read about other members of the BII. Our purpose is to keep pubs thriving in the heart of To keep up-to-date, please follow us on our social media every community, which we do through our full range channels – you can find us on Twitter and Facebook, of member benefits. Whatever you need, your BII Team Instagram and LinkedIn – we share updates, the work are here to help, whether that’s with advice from our we do with our partners, Government and other trade expert Helplines, with support from our website, with bodies, and much more. information at your fingertips at any time of day, or our regular updates and insight delivered into your inbox In a short few months, we will be launching our hunt for every week. the Licensee of the Year 2023, so keep your eyes peeled for more information on how to enter and top tips on We have worked closely with Wells & Co for many years getting through to the final stages of the most hard- and are delighted that they have provided fully funded fought and rigorous competition in our industry! membership to all their Pub Partners, enabling us to extend our support to you all. Our whole team are Finally, if you need us, we are only ever a phone call or dedicated to helping you to thrive, whether that’s via our an email away, so please don’t hesitate to get regular calls and emails, our industry competitions and in touch if you need anything – our friendly and events, or our work with Government to ensure you get knowledgeable Membership Team will be happy to the support you need for your essential businesses. help on 01276 684449 or [email protected] ISSUE 09 / OCT - DEC 2022 08

DRINK AWARE Looking to cut down on moorcdketraailIt’s easy to find a good mocktail, many venues your drinking this season? have their own mocktail menu – just ask to see With the summer holidays now over, you might be thinking about reducing the amount you drink as we 2it and work your way through them. If nothing move into the cooler months. takes your fancy, many venues will mix you up Reducing the amount of alcohol you drink has several one on the spot. benefits for your mind and body. These include better sleep, improved mood, increased productivity, more 4sbeetfoyoreuryoseulfgao loimuitt energy and brighter skin just to name a few. If you’re out with friends, limit the amount you If you’re thinking of reducing your drinking and building drink on any one occasion by setting yourself a new and better habits before winter sets in, drink and/or spending limit. It’s also a good idea here are just a few quick tips to help you get started. to use cash instead of a debit or credit card, so 1maalkceoahoswl-afrpeteo you stop when your money runs out. Many bars, restaurants, and pubs now have gkuniodwelitnheesTo keep health risks low, the UK Chief Medical a wide range of tasty alcohol-free options to choose from. Why not try one out? Or start Officers’ advice is it’s best to drink no more alternating your alcoholic drinks with an 6than 14 units a week, with several drink-free alcohol-free one to reduce your units. days spread over three or more days, and no 3ykoeuepr tdrrainckkinogf bingeing. Reducing your drinking while you’re out and about is easy with the right tools. You can track your alcohol units, set yourself drink-free days, watch your progress and even track the quality of your sleep with the free MyDrinkaware App. 5daolnc’tohproellaotadhowmiteh Try and delay your drinking till later and always avoid pre-loading with alcohol at home before going out to drink, as this will increase your overall alcohol intake. If you would like to change your drinking habits and feel For further tips and advice on how you, your friends and the benefits, you can do it free with the family can reduce your drinking, visit the MyDrinkaware app. Drinkaware website www.drinkaware.co.uk 09 ISSUE 09 / OCT - DEC 2022





Madrí Excepcional is a crisp, smooth and refreshing Spanish style lager brewed at 4.6% ABV. Full of flavour and aroma, medium bodied with medium carbonation which are the hallmarks of the beers from La Sagra Brewery. With every sip you will experience El Alma de Madrid–‘The Soul of Madrid’. • MOST SUCCESSFUL ON-TRADE LAUNCH EVER • FASTEST GROWNG DRAUGHT WORLD LAGER IN THE ON-TRADE • 4TH BIGGEST WORLD LAGER BRAND • TRIPLE AWARD WINNING LIQUID! • BIGGER THAN ESTRELLA, HEINEKEN AND CAMDEN HELLS. Please contact your Account Manager Gareth Ball on 07808 097 213 for further information. Source: CGA OMPS P06 2022 (12 Weeks Ending 18/06/2022). Brewed in the UK



NIL POINT LOW ALC LAGER / ALC. 0.5% VOL This low alcohol hoppy lager does not compromise flavour over alcohol content, showcasing American hop varieties on a traditional crisp lager. HOPS IBU EBC CITRA & MOSAIC 25 11 brewpoint.co.uk / @brewpointuk

NEGRONI SWITCH OUT THE GIN IN YOUR NEGRONI TO IGNITE YOUR SALES WITH THE WORLD’S DISCOVER A RANGE #1 C L A S S I C CO C KTA I L* OF WINTER TWISTS K I N G STO N NEGRONI £1 OFF A BOTTLE £1 OFF FEATU RI N G APPLETO N ESTATE SIG NATU RE A BOTTLE BOU LEVARDIER £1 OFF A BOTTLE 1 PART CAMPARI FEATU RI N G WILD TURKEY 101 1 PART GIN CHOC ORANGE 1 PART SWEET NEGRONI VERMOUTH £1 OFF *Drinks International 2022 Report A BOTTLE FEATU RI N G GRAND MARNIER & CH OCO LATE BITTERS HAZELNUT NEGRONI £1 OFF A BOTTLE FEATU RI N G FRANGELICO

Buy 2 cases Fruit27254mxl Shoot & Receive FREE 100 x kids activity sheets Contains naturally occurring sugars and 8% fruit juice from concentrate. Deal available October until December. Whilst stocks last. Any variant qualifies. Maximum 2 deals per customer per week. Terms and conditions apply. Available range includes Pepsi Max & R Whites Lemonade. While stocks last. Maximum 2 deals per customer per week. Deal available October until December Promoter: Britvic Soft Drinks, Breakspear Park, Breakspear Way, Hemel Hempstead HP2 4TZ







DNA AMBER ALE / ALC. 4.3% VOL An English amber ale showcasing malty, caramel, and subtle dark fruit flavours, complemented by balanced English hopping with firm yet smooth bitterness to finish. HOPS IBU EBC ADMIRAL & 28 31 FUGGLE ORIGIN PALE ALE / ALC. 3.7% VOL An English pale ale where malt sweetness is balanced with crisp bitterness and wonderful tropical fruit and citrus late hop notes. At 3.7% it’s a session ale alternative that put its pubs at its heart. HOPS IBU EBC PERLE, CASCADE, COMET & AZACCA 34 15 LEGACY GOLDEN ALE / ALC. 4.1% VOL A citrusy golden ale with orange and restrained peach notes on the nose from generous additions of new English hops. Moderate body and bitterness finish this refreshing, easy drinking ale. HOPS IBU EBC PERLE, CASCADE, COMET & AZACCA 34 15





DEALS SUMMARY Offer Supplier Page Deal 1 Buy any 4 Fever Tree products and receive a Fever Tree 10 free case of Mediterranean tonic water. Deal 2 Exclusive Gazebo package Woodberry 10 11 Deal 3 Install and receive £50 POS Moretti 12 Madri 13 Deal 4 N/A 13 BII 14 Deal 5 Free Membership Warner’s Bacardi Deal 6 Buy any 3 x 70cl of Warner’s and get FREE 50cl Warner’s pink berry Deal 7 Install Bacardi and get 12 FREE glasses Deal 8 Buy 4 cases from the J20 range, receive Bombay/Bacardi 14 J20 Orange & Passionfruit FREE 23 ISSUE 09 / OCT - DEC 2022

DEALS SUMMARY Deal 9 £1 off a bottle off the Campari range Campari 15 Deal 10 Buy 2 cases of Fruit shoot, receive FREE Britvic 16 100x kids activity sheets Deal 11 Buy any 3 x BIBs and receive a case of Pepsi 16 Britvic tonic 24 x 200ml FREE Deal 12 Buy any select mixed 8x70cl or 4x1.5L and get Diageo 17 a 70cl Smirnoff Mango & Passionfruit FREE Deal 13 Buy any select mixed 6 and get a 70cl Diageo 18 Tanqueray Blackcurrant Royale FREE 19 21 Deal 14 Install Diageo draught cocktails and Diageo receive FREE BIB and POS Kit Deal 15 Buy 4 cases of Budweiser and get a FIFA Budweiser World Cup kit and extra case of Bud FREE ISSUE 09 / OCT - DEC 2022 24

NEW SUN INN Situated in the Cambridgeshire civil Naomi Abbott, Landlady of The New Sun Inn said, “I’m so parish village of Kimbolton, The New excited to be able to reopen The New Sun Inn. I know just Sun Inn reopened after a recent how popular this pub can be and with a complete new refurbishment earlier in July. look and feel to the place, we wanted to give the people of Kimbolton a pub they can be proud of and we’ve This major transformation included new comfortable achieved just that. seating, warm furnishings and a newly configured garden space. Guests have been enjoying the large enclosed Chris Reed, Retail Development Manager said, “The patio this Summer, perfect for al fresco dining. refurbishment has taken this pub to a new level and will wow over the locals. Naomi has over twenty years As well as a fresh new look The New Sun Inn launched hospitality experience and we know this pub will be with a new summer menu created and cooked by hugely popular. Watch this space.” Masterchef finalist, Robert Thompson. The new menu features a selection of dishes from Butternut Squash & We know Naomi and the team have had a cracking Wild Mushroom Ravioli, Short Rib Beef Burger and Grilled Summer and we wish her the best of luck for the future. Fisherman’s Catch of the Day. There’s also a selection of tempting desserts including Deep Fried Oreo Bites, Lemon Posset and a Hot, Gooey Chocolate Brownie. Accompanying the new menu will be a great array of drinks including premium wines, spirits and award- winning beer from our brewery, Brewpoint. 25 ISSUE 09 / OCT - DEC 2022

SHIP AT CAMBRIDGE The Ship, located in Kings Hedges & Benjamin Smith, Director of Operations for Pub Partners Arbury areas of Cambridge is our latest said, “We’re delighted to be able to start works on The pub to be refurbished and revamped. Ship at Cambridge. This pub has unfortunately been shut Closed since April 2020, we are for a few years but we are very pleased to say that we thrilled to announce that we have big have new business partners involved and we are looking development plans for the premises forward to seeing what a transformation this develop will ahead of the planned reopening with bring just in time for the World Cup.” new pub partners in November 2022. 26 Cambridge locals can expect to see the traditional community pub return with new signage and a new garden area to enjoy. The reopening will introduce locals to the craft beer and ale range from our brewery, Brewpoint and a traditional food offering, with pool, darts, bingo, and live sport amongst the activities returning to keep pubgoers entertained. ISSUE 09 / OCT - DEC 2022

TEENAGE CANCER TRUST We’ve loved seeing all of your fundraising ideas. Remember, charity work is not only rewarding, but beneficial to your business. - Raises your profile - Changes perceptions - Increases awareness - Attracts new customers - Team building opportunities - Builds strategic alliances - Build community spirit - Improves sales - Increases customer loyalty - Boosts future events - Motivates employees Supporting a charity can further cement your pub at the their friends and family and feel a sense of pride and heart of your local community. By organising fundraising achievement in their efforts when it all comes together. events and activities, you are giving existing and new customers a reason to visit your pub, generate goodwill and create long-term loyalty. You can also secure some fantastic publicity for your pub that can also drive new customers through the door and help encourage some customers who haven’t visited you for a while. Getting involved with a charity is also a great way to motivate your staff by getting them involved in the planning and delivering of events. They can tell We’re into our 5th month with Teenage Cancer Trust and have had a great response and have loved seeing your fundraising ideas and efforts across the months. Hailey Amani, our Partnership Manager has some cracking ideas to get you started: Here are some fantastic Christmas fundraising ideas that you can easily do in your pubs. Pin the nose on Rudolf - Everyone ‘NOSE’ how to Christmas Raffle - organise a raffle with your play this game! Ask for a small donation to play unwanted presents from last year, or find some and a chance to win a festive prize! Christmassy treats to include as prizes. Spot the Santas Sweepstake - Use our handy Carol Singing - or if you prefer the cheesy hits, sweepstake in the downloadable pack to get your Christmas karaoke! Remember to pass around a friends guessing and raising money! donation bucket to your customers! Festive Fashion - Donate £2 to pull on that Christmas Quiz - think you know your Lords-a- Christmas pullover, grab your flashing Christmas Leaping from your Maids-a-Milking? Put it to the test earrings or grow yourself a Santa beard! and invite customers to make up teams. 27 ISSUE 09 / OCT - DEC 2022

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WINTER IDEAS Winter is coming and it’s time to drum winter serves up on your social channels. Spritz season may be officially over, but it just makes People will be bored, have a bit more spare time and room for Winter Warmers or Winter Winners as we like whilst it’s easy to remain in your houses to stay out of the to call them. Take a look at some of our heartier spirits cold, we think people will want to be out and about a bit including autumnal flavours such as Bombay Sapphire’s more to keep spirits high. Here’s some ideas you could Bramble Gin. Perfectly paired with a Fever Tree tonic, do and that would be really easy and eye catching to these Spritz’ will go down a storm! promote on social media. cosy night in fire It’s all in the imagery for this one. We know how it feels, Get the fire on and show off the enticing, crackling it dragging ourselves out of our warm beds and in to the makes on social media. There’s nothing more inviting than world. Try to add cosy touches to your pub to entice an open fire, but it’s even more inviting if it’s posted on guests in. Fairy lights and blankets should be top of your social media! next shopping list! halloween wellness or wellbeing mornings Halloween will soooooooon be upon us and we know January is fast approaching and Christmas party season how much everyone loves to get dressed up! Why not will be here even sooner. People are generally a little host a fancy dress competition or see if any of your guests more conscious in the earlier Winter months in order to can rename one of your drinks with a spooky touch? prepare for an indulgent festive season. Could you look If you’re a child friendly venue, advertise a fancy dress to host some wellness or wellbeing mornings including competition with plenty of time. Could you also look at healthier options on your menus or drinks lists? spookyfying some of your dishes? (Especially desserts!) 29 ISSUE 09 / OCT - DEC 2022

spice up your hot drinks Festive Recipe! Pumpkin Spiced Lattes, Caramel hot chocolates. It’s syrup hot toddy season! These are a great upsell and hot drinks will see a huge increase in demand across the next few months. Try Prep: 5mins | Difficulty: Easy | Serves: 2 and spice up your menu with a few flavour options. Ingredients: 50ml whisky, 3tsp honey, 1 social competitions cinnamon stick (snapped in half), 1 lemon (half juiced and half sliced) & 2 cloves. Naming your decorative reindeer? How many candy canes in a jar? Guess the landlords favourite Christmas tipple. Warm up with a hot toddy. The combination Post a competition out on social media with a simple of whisky, honey, lemon, cinnamon and prize mechanic. Guests will be spending a lot more time cloves really packs a punch and is great for on social as the evenings get darker and the temperature entertaining in winter. gets colder! Capture their imagination and create engaging posts to be sure yours will be seen in to the Christmas Step 1. period. Whisk the whisky and honey together and split between 2 heatproof glasses. Add half of the cinnamon stick to each, then top up with 200ml boiling water. Step 2. Add a splash of lemon juice to each, then taste and add more to your preference. Finish each with a slice of lemon, studded with a clove, and serve immediately. ISSUE 09 / OCT - DEC 2022 30

TOO GOOD TO GO Tackling Food Waste - our collaboration do what we do here at Too Good To Go; we want to take with Too Good To Go. ‘normal’ waste and turn it into valued surplus for our users and for the planet. Working with pubs across the As we at Wells & Co. began brainstorming ways to ensure UK, collectively we’re proud to have saved over 50,000 a more environmentally sustainable future for our pints of beer and 200,000 portions of surplus food from business, reducing food waste in our pubs quickly rose to waste. the top of our agenda. It’s been fantastic to see Wells & Co. pub managers think Help was at hand in the form of Too Good To Go, a mobile so creatively about reducing waste and connecting with app that connects customers to hospitality venues their local communities, and on the Pub Partner side that have unsold food surplus. Few just a few pounds, we’re excited to have already welcomed The Gate at customers net themselves a ‘Magic Bag’ containing a great Bricket Wood, The Nightingale at Bicester and The Cock value selection of goodies for collection later that day Inn at Wootton into the Too Good To Go family. Which of (you won’t know exactly what’s in your Magic Bag until you will be next?” you pick it up - that’s all part of the surprise). A bargain from their perspective, with over 6.8 million Magic Bags Ed Robinson, our Group Planet and Community Impact rescued worldwide to date, the platform is striving to put Lead, adds: “Collaborating with Too Good To Go has been a real dent in the one-third of food produced in the world a great, no-nonsense step towards reducing the food which goes to waste. waste in our pubs. We’re doing the environment a favour, reducing our overheads and have introduced a new way We’re excited to be playing our part. Following a very for customers to discover our sites – it’s been really successful trial across a number of our pubs and our new encouraging to see people discover a pub via the app as home Brewpoint, we’re now rolling out the Too Good To they collect a Magic Bag, then return at a later date for a Go platform across our entire UK managed estate. From sit-down meal with their family. After such a strong start roast dinners to draught beer, our Magic Bags are already on our managed estate, we’re excited to see our forward- proving a hit with our loyal pub customers, whilst savvy thinking Pub Partners make the platform work for their visitors to Brewpoint have been only too keen to help businesses.” take some short-dated canned beer stock off our hands. In fact, across the handful of sites we’ve trialled the app If all this talk has whetted your appetite, now’s the in we’ve already saved over 250 meals and drinks; that’s time to get involved. The app (https://toogoodtogo.org/ 628kg of CO2e, or the equivalent energy required to make en/) is free to download on both Apple and Android over 13,000 cups of tea. smartphones; what great value deals will you offer your local community whilst reducing food waste in your pub? Andy Furness, our Too Good To Go account manager, Contact Mathilda Bell on [email protected] or comments: “ The work outlined here is exactly why we 07723 980550 to get started. 31 ISSUE 09 / OCT - DEC 2022

NEW PARTNERS burnaby arms, bedford We’d like to give a warm welcome to Nick and Salv who are the new landlords at community pub The Burnaby Arms in Bedford. Situated just outside the town of Bedford, The Burnaby is a well-known, familiar favourite and last night’s opening proved the pub hasn’t lost its popularity. The team will be hosting regular activities including quiz nights and are serving a great range of wines, spirits and of course, the freshest of Brewpoint beers and cask ales brewed just one mile down the road. Emma Miller, Retail Marketing Manager for Pub Partners at Wells & Co. said, “We’re so pleased the Burnaby Arms in Bedford has reopened. Salv and Nick have great plans to reinstate the fantastic events that we know the community love the pub for. Head on down to support them – their suntrap courtyard is perfect to enjoy a Brewpoint beer or glass of wine in on these sunny days we’ve got coming up!” The team have already had an impressive start with a fantastically attended opening night and a great uptake on events. They have also introduced a book swap in the pub which has gone down amazingly. Wells welcome, Nick & Salv! ISSUE 09 / OCT - DEC 2022 32

MANAGED NEWS What a busy Summer it has been for And they were a huge success! Some of our newer pubs, our Managed houses! They have several The Bell and The Chequers, saw record days as well as campaigns in order to help get guests a great uptake on the number of people coming back to through the door. Here are some of the revisit the pub. campaigns they ran. Both sites also fundraised for charity; a great day out all in and all and for great causes. summer of spritz bottomless brunch The Summer of Spritz promotion showcased several Some of our Gather sites hosted bottomless brunches, different cocktails, all mixed with Premium mixer, Fever a big, key trend in hospitality at the moment. Throw Tree. The pubs had a promotional offer, providing guests in some free entertainment and you’ll have big groups with a great price point encouraging them to double up. coming to you like there’s no tomorrow. The Old School House host regular Drag Bingo events that go down a They will be focusing on Winter Highballs as a storm! replacement for the Spritz as they were so popular! We just know the Autumnal and Winter flavours will be flying out over the next few months. If you ever want any of the recipes for these, please contact Emma Miller. live music Acoustic acts and big bands – August saw some fantastic events, entertaining the crowds across the Summer. kids eat free thinking ahead We ran a promotion in our Neighbourhood pubs for Kids The managed team are already well ahead on bookings Eat Free. This meant that for any paying adult (with a main from last year. Bookings I hear you say, but it’s October? course), children were able to dine for nothing. This was Well, it was July when our first enquiries came in! We’ve a great way to encourage families in during the summer got some festive ideas in this edition of the magazine and holidays. keep an eye out on our Facebook group for regular festive inspiration. community knees up Dani Howe - Retail Marketing Manager - Managed UK Some of our pubs wanted to connect to their Looking after our UK Managed House communities and held small, local events and festivals marketing. and invited their nearest and dearest to join them. ISSUE 09 / OCT - DEC 2022 33

BREWPOINT NEWS boyds at bedford brew no. 1000! The last Wednesday of each month is now famous at On August 17th 2022 we completed our 1,000th ever brew Brewpoint as the home of the Boyds of Bedford Bike through the kit at Brewpoint since opening. Barney the Meet. The brewery is inundated with over 300 motorbikes Brewer was at the helm to make sure it went through as and their riders from near and far, an unmissable sight. every other brew does, without a fault. Our last meet of the year is September where a predicted 350-400 bikers will visit for a Nil Point and a burger! brew ldn We returned to BrewLDN this year for the second year running. Hosted at Printworks this event gives a huge platform to the industry’s finest innovations in independent brewing. We shone bright at the event promoting our new digital beer lenses across the whole range, a real head turner and the future of bar POS. upcoming sellout events The rest of this year sees some already sold out events Doug MacDonald - Brewpoint come to Brewpoint including the return of Oktoberfest Brand Manager with live Oompah band and 3 special seasonal German Looking after Brewpoint! Our brand, inspired brews. Barrioke is going to be HUGE at our beers and our brewery. Brewpoint, hosted by Shaun Williamson, or Barry From Eastenders, we’re giving our guests the chance to get on 34 stage and sing their heart out with this absolute icon. ISSUE 09 / OCT - DEC 2022

PUB PARTNERS It’s been a fantastic year for our pub partners and we wanted to highlight just some of the opportunities. We’re always after feedback and check ins, so please do let us know your thoughts by speaking to your RDM or Ops team. 35 ISSUE 09 / OCT - DEC 2022

BREWPOINT WOW, what a couple of years we’ve had. It’s hard to believe that this time two years ago we were just launching our new beer range whilst navigating a pandemic! We’re so proud of our achievements and just wanted to highlight a few here. OVER 4,000 771 4,249 TAPS IN OUR UK PUBS PEOPLE HAVE GUESTS HAVE GUESTS BEEN ON A PLAYED ATTENDED OUR EVENTS! BREWERY TOUR! SHUFL! *PHYSICAL OR VIRTUAL SOLD CREATED OVER 17,000hL DIFFERENT IN 12 MONTHS BREWS AWARD HOSTED OVER WINNING EXTERNAL EVENTS BEERS MARKETING BEERS BUILDING LAUNCHED 8 BEERS INTO EXPORT! BUILT ONLINE 46,065 FOLLOWING OF GUESTS JOINED US FOR WITH A REACH OF FOOD & DRINK AT THE TAPROOM COVERING A GEOGRAPHY OF 40 MILES OF BEDFORD 36 ISSUE 09 / OCT - DEC 2022

the kelso, loughborough red lion, yardley hastings the bridge, the cottage, shefford kenilworth with investment the bird & bush, luton Wells & Co. is always looking for new Pub Partners. Nominate a new Partner and earn £2000. Please ring 01234 244453 to speak to our recruitment team! Visit wellsandco.com/pub-partner-search for info on these vacancies & more. ISSUE 09 / OCT - DEC 2022