BBKO Radio Media Kit

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ABOUT US The Show •Big Billy Kinder Outdoors, Outdoor Talk Radio Show unlike any ON AIR-Outdoor Entertainment at its best on 126 radio stations nationwide •1 Hour Show-BBKO Network, Weekends, airs on 16 radio stations across North Texas & GROWING •2 hour Show-Distribution by the Salem Radio Network, Weekends, airs on 110 radio stations, 28 States & GROWING •HIGHLY RATED SHOW on flagship station w/an Average Share of 14.3 •ON AIR Flagship station, WBAP 820AM/99.5 HD2, Dallas/Fort Worth, Sat. 5:00am to 6:00am-When outdoors-folks are headed to the woods & waters •WBAP’s broadcast signal covers more of North American than any other radio station and is THE conservative, talk radio station in Texas •Loaded with fast-paced entertainment, celebrities, pros, easy to understand tips, product reviews, forecasts, events, charity & MORE •Celebrity guests: Wayne LaPierre, T. Boone Pickens, Michael Waddell, Jim Shockey, Jimmy Houston, Jase Robertson & MORE •Consistently rated #1 with all listeners, Consistently rated #1 with women •Target hard core hunter, gun owner, fisherman, conservative as well as listeners wanting to learn more •Nationally recognized Pro Staff i.e. Larry Weishuhn, Tom Dokken, Ronnie Smith, Kelly Jordan & Wally Marshall, “Mr. Crappie” •North Texas Celebrity Pro Staff, Dallas Morning News, Outdoor Columnist Ray Sasser, & WFAA-TV 8 Outdoor Enthusiast, Pete Delkus •Online at www.bigbillykinderoutdoors.com or www.bbkoradio.com •Also Streams “LIVE”, from www.bigbillykinderoutdoors.com , www.wbap.com and most other stations’ websites •2 Hour Show available in its entirety including commercial content 24/7 from iTunes •2 Hour Show available in its entirety including commercial content 24/7 from podcast page of www.bbkoradio.com The Host •Big Billy Kinder, 26 year DFW radio veteran, CMA Top 5 hosts in the nation, TCU Football Freshman All-American •Native Texan, devoted husband, father, grandfather & Christian •Conservative, proud American and gun owner •Avid outdoorsman from hunting upland birds & big game to fly fishing for rainbow trout to jigging for crappie •Owner/President of Kinder Productions, Inc., a 6yr old family owned and grown small business-MADE IN AMERICA •Creator of the Texas recognized radio feature, “Kinder Kids”-Mission to find adoptive and foster families for abused & neglected children Demographics-Your Prospects-DFW Market •Male 59.4%, Female 40.6% •Home Ownership: Own 88.6%, Rent 10.1%, Other 1.3% th •Education: College Degree or More 41.5%, Some College 36.3%, High School Grad or GED 18.6%, Less than 12 Grade 3.5% •Age: 18-24 .3%, 25-34 7.1%, 35-44 20.5%, 45-54 28.5%, 55-64 19.0%, 65+ 24.6% •Employment Status: Employed Full-Time 58.4%, Part-Time 7.8%, Retired 19.5%, Not Employed 14.3% BBKO Network •Stations Combined 7.2 million population, 2.7 million households Under $25K Household Income •50,000-watt clear channel signal-Flagship station $25K-$35K •Signal reaches 80% of the USA during show time-Flagship •Texas Market-#1 in the US in total hunters and anglers $35K-$50K •60,000 to 80,000 targeted listeners monthly on WBAP audience alone Show Time Flagship Station •Hundreds of thousands web page impressions monthly-GROWING $50K-$75 Coverage Map •Only 7 years ON AIR-Much success early •Took station from 29 in ratings in day part to #1 within 3 mths $75K-$100K th •Your 1 purchase airs on 16 Radio Stations (currently) $100K + •Goal: Continue adding Texas radio stations to Network Salem Radio Network •In only 3 years through SRN, 110 radio stations, 28 States •Stations Combined 15.6 million population •EX: First ratings in Abilene, Tx produced a 30 Share •Reaches across formats, Your 1 purchase airs 110 times (currently) •Potential for radio station growth in the hundreds, Goal: Continue adding all states’ radio stations to Network Kinder Productions, Inc. dba Big Billy Kinder Outdoors, P.O. Box 81, Grapevine, TX 76099-0081, (817) 360-8090, 1-877-820-2256, [email protected]

Radio Station Affiliate GROWTH Big Billy Kinder Outdoors 2010-2017 140 126 120 100 89 80 60 40 20 16 1 0

Population Reach ON AIR…Big Billy Kinder Outdoors BBKO Radio Network-1 Hour Show Station City Served Frequency Broadcast Population Station City Served Frequency Broadcast Population *WBAP-AM/HD Dallas & Surrounding,TX 820/99.5HD2 Sat 5a-6a 4.4 million KJJR-AM Kalispell, MT 880Sat 4a-6a 20,000 KALP-FM Alpine, TX 92.7 Sat 7a-8a 6,000 KJMT-FM Mountain Home, AR 97.1Sat 5a-7a 14,000 KCRS-FM/FM/AM Midland/Odessa, TX 95.5/97.5/550Sat 8a-9a 235,000 KKCQ-AM Fosston, MN 1480Sat 11a-1p 2,000 KFWR-FM Fort Worth, TX 95.9 Sat 6a-7a Repeat KKLO-AM Leavenworth, KS 1410Sat 5a-7a 36,000 KGAS-FM/AM Carthage, TX 104.3/1590Sat 6a-7a 7,000 KLBM-AM La Grande, OR 1450Sun 5a-7a 13,000 KMHT-FM/AM Marshall, TX 103.9/1450Sat 7a-8a 24,000 KNAM-AM Silt, CO 1490Sun 6a-8a 4,000 KPIR-AM Granbury, TX 1420Sat 7a, Sun 6a 51,000 KNUS-AM Aurora, CO 710Sat 5a-7a Repeat KPXI-FM Henderson, TX 100.7Sat 6a-7a 14,000 KNZZ-AM Grand Junction, CO 1100Sat 6a-8a 59,000 KRVF-FM Corsicana, TX 106.9Sat 5a-6a 32,000 KOAL-AM Price, UT 750Sat 5a-7a 9,000 KTFW-FM Fort Worth, TX 92.1 Sat 7a-8a 2 million KOKC-AM Oklahoma City, OK 1520Sat 5a-7a 611,000 KWRD-FM Henderson, TX 103.9Sat 6a-7a Repeat KOWL-AM South Lake Tahoe, CA 1490Sat 9a-11a 21,000 Ditributed by Salem Radio Network- Hour Show KPIR-AM Grandbury, TX 1420Sun 8a-11a Repeat Station City Served Frequency Broadcast Population KPJC-AM Salem, OR 1220Sat 5a-7a 161,000 KABW-FM Abilene, TX 95.1 Sat 7a-9a 118,000 KQTY-AM Borger, TX 1490Sat 1p-3p 13,000 KAPE-FM/AM Cape Girardeau, MO 100.3/1550Sat 5a-7a 39,000 KRFE-AM Lubbock, TX 580Sat 6a-8a 240,000 KASI-AM Ames, IA 1430Sat 6a-8a 59,000 KRGI-AM Grand Island (Tri Cities), NE 1430Sat 6a-8a 108,000 KASR-FM Conway/Little Rock, AR 92.7 Sat 5a-7a 261,000 KRLN-AM Canon City, CO 1400Sat 4p-6p 16,000 KATX-FM Eastland, TX 97.7 Sat 7a-9a 20,000 KRMS-FM/AM Osage Beach, MO 97.5/1150Sat 5a-7a 4,000 KBEL-AM Idabel, OK 1240Sat 5a-7a 7,000 KROO-AM Breckenridge, TX 1430Sun 10a-Noon 6,000 KBKR-AM Baker, OR 1490Sun 5a-7a 10,000 KRVN-AM Lexington, NE 880Sun 4a-6a 10,000 KBKW-FM/AM Aberdeen & Hoquiam, WA 94.7/1450Sat 3a-5a 26,000 KSAR-FM Cherokee Village, AR 92.3Sun 5a-7a 5,000 KBNP-AM Portland, OR 1410Sat 4a-6a 609,000 KSRM-AM Kenai, AK 920Sat 5a-7a 7,000 KBSN-AM Moses Lake, WA 1470Sat 5a-7a 21,000 KSTA-AM Coleman, TX 1000Sat 5a-7a 5,000 Sat 4a-6a/Sun 5a- KDMT-AM Aurora/Denver, CO 1690Sat 5a-7a 1,017,000 KSVP-AM Artesia, NM 9907a 11,000 KDRM-FM Moses Lake, WA 99.3 Sat 5a-7a Repeat KSWA-AM Graham, TX 1330Sun 10a-Noon 9,000 Sat 5a-7a/Sun 4a- KEND-FM Roswell, NM 106.5Sat 6a-8a/Sun 4a-6a 49,000 KTFS-FM/AM Texarkana, AR 98.5/7406a 30,000 KERV-AM Kerrville, TX 1230Sat 5a-7a 22,000 KVAS-AM Warrenton, OR 1230Sat 9a-11a 5,000 KGBC-AM Galveston, TX 1540Sat 5a-7a 49,000 KVOP-AM Plainview, TX 1090Sat 6a-8a 22,000 KGLN-AM Glenwood Springs, CO 980 Sat 6a-8a 10,000 KWAM-AM Memphis, TN 990Sat 6p-8p 652,000 KHTE-FM Little Rock, AR 96.5 Sat 7a-8a 198,000 KWBY-FM Stephenville, TX 107.9Sat 8a-10a 40,000 KICK-AM Springfield, MO 1340Sat 7a-8a 164,000 KWBY-FM Ranger, TX 98.5Sat 8a-10a 20,000 KILR-AM Estherville, IA 1070Sat 5a-7a 6,000 KWFS-AM Wichita Falls, TX 1290Sat 6a-8a 385,000

Population Reach ON AIR…Big Billy Kinder Outdoors Distributed by Salem Radio Network-2 Hour Show Station City Served Frequency Broadcast Population Station City Served Frequency Broadcast Population KWKC-AM Abilene, TX 1340Sun 5a-6a Repeat WVHI Evansville, IN 1330Sat 5a-7a 359,000 KWOC-AM Poplar Bluff, MO 930Sat 5a-7a 17,000 WWMI-AM Tampa Bay Area, FL 1380Sun 7a-9a 3 million KWQW-FM Des Moines, IA 98.3Sat 5a-7a 208,000 W246BN The Ticket Pensacola, FL 97.1Sat 6a-8a 37,000 KXYL-FM/AM Brownwood, TX 102.3/1240Sat 5a-7a 19,000 SuperTalk MS (12) Entire State of MS 12 stationsSat 1p-3p 2,000,000 KZBI-FM Elko, NV 94.5Sun 2p-4p 19,000 KZNU-AM St. George, UT 1450Sat 5a-6a 79,000 WATX-AM Cookeville, TN 1600Sat 5a-6a Repeat WBBA-FM Pittsfield, IL 97.5Sat 5a-7a 5,000 WBIW-AM Bedford, IN 1340Sat 6a-8a 13,000 WBLF-AM State College, PA 970Sun 9a-11a 43,000 WCGA-FM/AM Woodbine, GA 97.5/1100Sat 6a-8a 260,000 WEBJ-AM Brewton, AL 1240Sat 5a-7a 5,000 WEMB-AM Tri-Cities, TN 1420Sat 5a-7a 135,000 WENY-AM/AM/FM Elmira/Corning, NY 1230/1450/HQ47Sat 6a-8a 40,000 WEZO-AM Augusta, GA 1230Sat 6a-8a 521,000 WGKA-AM Atlanta, GA 920Sat 6a-8a 433,000 In Just 7 Years... WGUL-AM Tampa, FL 860Sat 11p-12a Repeat WHFB-AM Michigan City, IN 1060Sun 4a-6a Repeat Station TOTAL: 126 WIMS-AM Michigan City, IN 1420Sun 4p-6p 31,000 WKLY-AM Hartwell, GA 980Sat 3p-5p 4,000 WNIX-FM/AM Greenville, MS 101.1/1330Sun 5a-7a 34,000 State TOTAL: 28 WOGO-FM/AM Chippewa Falls, WI 103.1/680Sat 5a-7a 14,000 WPNN-AM Pensacola, FL 790Sat 6a-8a 52,000 Population TOTAL: 22,881,000 million WRKQ-AM Madisonville, TN 1250Sat 5a-7a 5,000 WRSC-AM/FM State College, PA 1390/103.1Sun 5a-7a Repeat ...and GROWING! WSDZ-AM St. Louis, MO 1260Sat 5a-8a 3,000,000 WTHU-AM Thurmont, MD 1450Sat 5a-7a 7,000 WTJJ-FM Dyer, TN 94.3Sun 5a-7a 2,000 WTJS-AM Jackson, TN 1390Sun 5a-7a 65,000 WTKE-FM Destin/Ft Walton Beach, FL 100.3Sat 6a-8a 34,000 WTKP-FM Panama City, FL 93.5Sat 6a-8a Repeat WUTC-FM Cookeville, TN 100.9Sat 5q-6a 31,000 WVBG-AM Vicksburg, MS 1490Sat 5a-7a 24,000 Updated 5/2/2017

Targeting the Outdoor Market Locally, Regionally or Nationally? Take note as fishing, hunting & outdoor customers across the land tune in to our 1 Hour Show on our flagship radio station WBAP-820AM & 15 other stations across North Texas. AND…our 2 Hour Show distributed on the Salem Radio Network, SRN… Currently, 110 Stations in 28 States & GROWING! With over 26 years on the radio in the DFW Metroplex, Big Billy Kinder combines his love for the outdoors into a radio show FULL of ENTERTAINMENT, celebrities, Big Billy Kinder pros, tips, conservation, product reviews, education 26 DFW Year Radio Veteran and MORE! Weekly, pro staff like Pro Angler, Gary Klein, Pro Dog Trainer, Tom Dokken, Dallas Morning News Outdoor Columnist, Ray Sasser and Outdoor Biologist and TV ICON, Larry Weishuhn join Big Billy as they talk about all that YOUR CUSTOMERS love! Notable celebrities frequent the camp-house as well! Just like them, “When we’re not in the GREAT Outdoors, we’re thinking about it.”

Hank Parker Michael Waddell T. Boone Pickens Mike Iaconelli General Chuck Yeager Nolan Ryan Uncle Si Walt Garrison Bobby Labonte Johnny Rutherford Craig Morgan Jimmy Houston ZEISS Victory Stage Kelly Jordan

Professional Upland Dog Trainer Ronnie Smith Professional Angler Master Chef Sporting Dog Expert Jon Bonnell Gary Klein Bob West World Champion-”Mr. Crappie” Outdoors ICON-”Mr. Whitetail” Wally Marshall Larry Weishuhn Dallas Morning News Columnist & Author Ray Sasser Sporting Dog Expert Karl Gunzer Firearm Expert Professional Angler Professional Retriever Trainer Jim Terrell Kelly Jordan Tom Dokken

YOUR BUSINESS Your business can tap into this growing and loyal audience as this TARGETED RADIO SHOW expands to new markets across Texas & the Nation. Become a select group of outdoorsmen, businesses and professionals who deliver this program, WEEKENDS to an ever growing audience of folks, some…avid outdoorsmen and women, some…learning how to use a fishing rod or gun for the first time. Big Billy Kinder Outdoors appeals to listeners of all skills…Your business will be known, grounded and trusted in this targeted community. LIMITED Campaigns Available Most clients have remained and/or returned with the show since first going ON THE AIR in Dec. 2009. FOLLOWING ARE CAMPAIGN OPTIONS Many are already… F L A GS H IP S T A T IO N

TITLE CAMPAIGN BBKO Network (Salem Network-NOW AVAILABLE…Ask for Details) Weekend Package (Airs 16 times-BBKO Network)  Co-Owner of Show-Public Eye (“COMPANY NAME presents Big Billy Kinder Outdoors” mentioned when show title is mentioned, approx. 8x/hour)  2 Sixty Second Commercials (Includes written copy, talent, all production costs)  2 Thirty Second Commercials  Premier Placement of Your Ad on Big Billy Kinder Outdoors’ Website  Link to Your Website  Your Ad Included in monthly E-SNEAK PEEK (Monthly Email Flyer to P1 Listeners)  Exclusive Advertiser (For your industry)  Ad/Link on Sponsor Page, www.bigbillykinderoutdoors.com BONUS BENEFITS INCLUDED IN PACKAGE  YOUR Logo on Vehicle Wrap  Big Billy Kinder Appearances/Speaking Engagements/Emcee/etc. for your targeted community, clients, events etc. NO ADDITIONAL FEES FOR COPY CONSULTATION & NO ADDITIONAL PRODUCTION FEES F L A G SH IP ST A T IO N 240 Day Cancellation Notice Requested Kinder Productions, Inc.

SEGMENT CAMPAIGN BBKO Network & Salem Network Weekend Package  Exclusive Segment Advertiser for Your Industry  4 “LIVE” 15 sec. mentions w/in 2 segments-1 Hour Show (Mentions will vary)  6 “LIVE” 15 sec. mentions, 3 in First Hour, 3 in Second Hour- National Show (EXAMPLE: “Should my parents obtain a Reverse Mortgage on their property? I have the answers, I’m Bobby Clark, Mr. Texas Title. Email me at [email protected]”)  Home Page Placement of Your Ad on www.bigbillykinderoutdoors.com  Your Ad Included in monthly E-SNEAK PEEK (Monthly Email flyer to P1 Listeners)  First Option to buy 60 second commercial inventory when available if show is sold out. (Includes written copy, talent, all production costs)  Ad/Link on Sponsor Page, www.bigbillykinderoutdoors.com NO ADDITIONAL FEES FOR COPY CONSULTATION & NO ADDITIONAL PRODUCTION FEES 90 Day Cancellation Notice Requested F L A G SH IP ST A T IO N Kinder Productions, Inc.

60 SEC. COMMERCIAL BBKO Network & Salem Radio Network Weekend Package  1 Sixty Second Commercial on THE #1 Outdoor Radio Show in the Metroplex which features Celebrity Interviews, Product Reviews, EXCITING Hunting & Fishing Destinations, and Weekly Commentary from KNOWN Outdoor Professionals & MORE! (Includes written copy, talent, all production costs)  Ad/Link on Sponsor Page, www.bigbillykinderoutdoors.com  We also work with CoOP Advertising, providing Script Affidavits. NOTE: Consistency and repetition in your radio advertising produces the long term desired results. NO ADDITIONAL FEES FOR COPY CONSULTATION & NO ADDITIONAL PRODUCTION FEES F L A G SH IP ST A T IO N 60 Day Cancellation Notice Requested Kinder Productions, Inc.

BASIC WEEKEND ADVERTISING OPTIONS (1) Title Campaign As of May 2017 SOLD OUT (2) Segment Campaigns SOLD OUT (12) :60 Commercial AVAILABLE IN BOTH SHOWS Campaigns Endorsement Packages, (9) SOLD OUT Exclusive Packages, (3) AVAILABLE Appearance Packages & BBKO NETWORK-1 HOUR SHOW (52 Weekend) Promotions Available (1) Title Campaign NEW-NOW AVAILABLE (2) Segment Campaigns (8) :60 SOLD OUT Commercial Campaigns (4) SOLD OUT (4) AVAILABLE SRN NETWORK-2 HOUR SHOW (52 Weekend)

2017-2018 RATE SHEET BBKO Network & SRN Distribution BBKO Network BBKO & SRN Networks 1-19 Weekend 20-35 Weekend 36-52 Weekend 1-19 Weekend 20-35 Weekend 36-52 Weekend Advertising/Marketing Options Campaign Campaign Campaign Campaign Campaign Campaign A :60 Commercial-TOTAL COST/WEEKEND $250 $225 $200 $350 $325 $300 Because of the # of stations…Cost per :60 Spot $15.63 $14.06 $12.50 $2.78 $2.58 $2.38 Segment-TOTAL COST/WEEKEND B (4) :15 “LIVE” Ads/Spots & More-1 Hour Show $500 $475 $450 $500 $475 $450 (6) :15 “LIVE” Ads/Spots-2 Hour Show Because of the # of stations-Cost per :15 LIVE $4.90 $4.66 $4.41 $.40 $.38 $.36 Title-TOTAL COST/WEEKEND C 12 month (4 spots/weekend & More) TBD per Package TBD per Package Cost per Spot Varies Varies D Custom Endorsement & Exclusive Packages 52 Week Campaigns-Costs vary per campaign E Talent Fee Big Billy-$500 up to 3 Hours, Big Billy & BEAR-$800 up to 3 Hours, Big Billy & BUCKSHOT-$800 up to 3 Hours F Appearance Full Package $1,500 up to 3 Hours, Includes ON AIR Announcements, Ad/Links on BBKO Website & Social Media Postings G Appearance Fees w/Remote $1,500 up to 3 Hours for Appearance Full Package + Remote Fees (Vary pending campaign promos & Call-ins) H BBKO Conservation Minute $250/Weekend $350/Weekend I Promotions w/Show Costs are determined per Promotion NOTE: All Campaigns include Ad/Link on BBKO Website, Advertiser Page-Some include Home Page Ads/Links Cost per spot are based on # of Radio Stations in Networks at the time you receive the Rate Sheet Discussions are underway with new radio stations continually to add to the Networks As we add radio stations to our network, YOUR RATE will not increase during your campaign commitment Clients are billed on the last day of each month for the advertising which aired that month. Kinder Productions, Inc. dba Big Billy Kinder Outdoors, P.O. Box 81, Grapevine, TX 76099-0081, (817) 360-8090, 1-877-820-2256, [email protected]

CONTACT David Beckler (469) 766-8842 [email protected] Kinder Productions, Inc. P.O. Box 81, Grapevine, Texas 76099-0081, 1-877-820-BBKO (2256) www.bigbillykinderoutdoors.com or www.bbkoradio.com