Design 2 For my second design, I wanted to take a modernistic approach and blend reality with digital colour. For this design, I found Andrea Jacoboski- Taylor who is a digital designer from Orlando and focuses on vibrant design and has worked with many large corporations such as coke. Firstly, I imported a picture I took of I Block and deleted the background. 1 Using the pen tool, I was able to create curved lines emerging from the middle section of the building. I decided to stick with a 4-colour scheme. 2 51
More lines! 3 4 I then added a black stroke on each line to create a sense of separation and depth. 5 I finished it off by I then overlayed the adding a same colours on the neutral windows to attach background and type. them to the lines. 52 6
After creating this design, I liked 53 the outcome of the poster but found that some aspects of the other designs could be improved by implementing a more simplistic design.
Design 3 As part of my final design, I wanted to create something more simple and really take into consideration the design brief as well as taking inspiration from Lester Bealle. 1 2 Firstly, I imported a photograph of I After creating the shape, I filled it with Block and used the pen tool to outline a pink pastel colour and changed the the shape of the building. blending option to “overlay”. I repeated this for the rest of the 34 To fill up the rest of the poster, I cloned photograph with different colours the sky and moved the rest of the representing different elements. photograph down. 54
5 Finally, I added a white border to make it more professional looking and added the type. 55
Out of the 3 designs, I found that I liked the outcome of these pieces the most as it is not only simple but portrays a professional and elegant piece of work which fits well with the design brief. I feel as though it is also more apparent that it is for the university and so it conveys the message effectively. 56
...the end. 57
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