Premier Issue

World’s premier - A must read for all youth in business!Marketing forbusiness successpage 12Networking forbusiness growthpage 15Transformingglobal businesswith the internetpage 16 1

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Tyrrel Ignatius Michele MoscarelliChief Editor Youth EditorGreetings all, Greetings my fellow readers,I am delighted as the Founder of Youth Business Digest to As a Youth Business Professional I am very excited re-welcome all of you for our premier issue. As now in the 21 garding this opportunity to be the Youth Editor of thisbefore. Due to Digital revolution and the growing trend of Premier Youth Business Magazine..the commerce world. So after research we found to helpthe Youth by way of theory and practice side to run a busi- As a young adult like you, I am learning business skills toness and also open a “Window” for Youth and Mentor’s to run my own business in the near future. So I am trying toconnect. bring my communication, practical business knowledge and people skills to this publication and also at the samePlease feel free to communicate with us if you like to stay time learn from others.in touch or ask further questions on any article within thisissue. Also, we welcome your opinion and feedback re- I'm very delighted to be the Youth Editor of this publica-garding the initial issue and contribution both. tion as I gain hands-on experience, and good reference as I am finding it difficult to gain experience and employmentWe have very carefully selected the departments that in our current economy. This is an excellent opportunity toneeded to run your Business, such as BUSINESS – MAR- upgrade my skills and do some networking. That way weKETING – FIANCE - IT AND DIGITAL MEDIA – BUSI- all can find solutions together through the publication.NESS RESOURCES – NEWS UPDATE ETC. We like tokeep the articles short and interesting for the readers to I am very excited because in our present time being in theread, learn and upgrade skills and enjoy at the same time. younger generation we can take advantage by getting involved with Business because of technological advance-FOR BUSINESS STUDENTS – We welcome you to join ment and online social media. This gives us a higherour team and learn and practice your Business skills and chance for Corporate Business Leaders to recognize ususe the publication experience for Co-op programs. We more than ever before. Its amazing to see the new Busi-can also offer you volunteer hours, credits and recommen- ness Ventures currently being created by young adultsdation on your resume as team member. such as us.We are hosting this issue online and then if any Sponsor Please let me know the area that you would like to getwants to print this issue or download the PDF version we involved in with our company.are open. We also hope in the near future to publish it inother major languages. You can be a BLOGGER – TWITTER – FACEBOOK PROMOTER – CONTENT WRITER etc.We are looking forward to have the publish this as quar-terly issue for now. We looking for promotional agents, I look forward to working with you on this publication,writers, graphic designers and web developers to join our please message me with the email provided below and Iteam and benefit at the same time. will get back to you as soon as possible.We wish all of you the very best and would like you to use I wish all of you a bright future with much success!our publication as a “SEARCH ENGINE FOR BUSINESSRESOURCES“ Warmest regards,Your very sincerely, YOUTH EDITOR – YOUTH BUSINESS DIGESTChief Editor and Founder Michele MoscarelliTyrrel Ignatius - Chartered Marketer Youth Editor - Business StudentYouth Mentor and Business Consultant 4

Features of this Issue Meet the Youth Business Digest Team:page 11 Healthy Lifestyle Tyrrel Ignatius Follow these tips to stay active and for a healthy lifestyle! Founding President and Chief Editor/CEOpage 12 Marketing Tharindu Wijegunawardena Learn about marketing and how it is the key to business success! Business Directorpage 15 Networking Mark Simon Find out why networking is so important for business growth! Web development and Digital Media Adviserpage 16 Internet Andre Zimmerman Discover how the internet is transforming global business! Graphic Design Jessica Martinez Art Director David De Sousa Creative writing Lilith Gomez Accountant Supun De Costa Advertising and Communication Vice President Contact Youth Business Digest: 9 Dora Ave., Suite 1, Toronto, ON, Canada, M6H IJ5 Tel: 437.345.0688 Twitter: @YBDmagazine Email: [email protected] [email protected] 5

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WE OFFER YOUTH OPPORTUNITES FOR PROFESSIONAL DEVELOPMENT No Experience needed – we will train you!As a youth mentoring company, we have many opportunities for youto work and gain hands on experience with us:  Volunteer and co-op opportunities  Work on spare or part-time to gain business experience.  Side income from our Youth Projects (pro-bono)Possible Positions include:  Project Manager  Project Coordinator  Social/Digital Media Promoter  Content Contributor  Sales, Marketing/Advertising Promoter  Graphic and Web DeveloperBesides experience and side income opportunities, we also offerrecommendation for employment/higher education both:  Media passes to attend youth conferences  Online and off-line networking opportunities  Employment referrals  Interview business and mentors in person and online both  Support for your own business with resources and mentoring  Employment opportunities when available to work with us, full-time, part-time, project or contract basisFor more information please contact us at:Email: [email protected]: tyrrel.ignatiusLinkedIn: Tyrrel IgnatiusFacebook: Tyrrel IgnatiusTwitter: @YBdigest 9

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Introduction to a Healthier Life Starts NowBecoming fit and healthy is what everyone does 4. Short term goals and small steps will contrib-to thrive. Teens want to be healthy as everyone ute to little attainable successes, which inelse, but how can teens modify their lifestyle to turn will build your self confidence and en-be more active. Here are some useful tips to courage you to make exercising part of youryour first step into a healthier life. life.1. Mark where do you stand now; assess your 5. Be a role model; routinely do some push ups current activity level to create a baseline. or crunches between classes or in the first 10 This will be useful to create your goals and min of lunch break. A quick worthy exercise, also a reference to your progression. that will be an active soothing between clas- ses, which will leave you more focused and2. Set SMART baby goals; by SMART I mean fresher. Specific, Measurable, Attainable, Realistic, and Time framed goals. For instance, getting 6. Make your workout enjoyable; take a friend fitter is not a SMART goal, but “be able to who has the same interest and go hiking or walk/run 1km in 2 weeks without rest” is a camping. Also, you can check any classes of SMART goal. your interest at your local YMCA.3. Build up slowly your fitness level, small steps Remember, building up fitness and/or develop- such as walking/running 10min and adding 1 ing a healthy lifestyle is not a race. It takes time min everyday have shown to eliminate the and effort to achieve such a great goal. overwhelming feeling most teens experience, especially beginners. Ismail, BSc (Physical Therapy) Certified Personal Trainer Group Fitness Instructor 11

Marketing is the Key to Business SuccessWhy marketing so important in running busi- For your company’s very existent you can seeness.? Any business is born to make money for the important of revenue. To generate revenueits, Partner’/Investor’s and return on investment Sales and Marketing plays a very important role(ROI) Any business owner’s one main objective in your company.is to market their Products or Services. Whileall other areas such as Finance, Management, So make sure that before anything you get yourOperations, Purchasing, etc. plays key role to Marketing Management well organized and al-business success. so you give your full attention to Marketing be- fore any other area in your business. As per re-Lets see why Marketing is so important. Any search two third of business failure is due toBusiness or Financial Plan main objective is to lack of good Marketing Management.focus on the revenue side of its business. So toachieve revenue Marketing Plan and Strategies Tyrrel Ignatiusplays key role. Any Product/Service your busi- Chartered Marketerness market has to generate sales As such key Business & Marketing Consultantcomponent become Marketing. [email protected] Process start with an idea, then re-search, planning and executing the plan and re-view same. That’s why marketing departmenthas to be one of the main departments in yourcompany. Marketing Management include theentire process of from an idea to final saleswhich in return generate revenue.Not just the marketing staff has to be responsi-ble for your company’s marketing but the entirecompany. For example while sales people sellyour products/services everyone in the companydirectly or indirectly get involved in the marketingprocess.Reception staff becomes the first to give yourProspects or Customer’s a good impressionabout your company. Then Accounting, Pur-chasing, Customer Service everyone has toplay some role to make your overall sales andmaintain company reputation both. 12

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Importance of Business NetworkingOne of the most important strategies to make Then you should make sure depending on thebusiness contacts is to attend business network- attendees that you are moving fast within theing events. event to make as many contact as possible.WHICH EVENT SHOULD YOU ATTEND You must make sure while giving your Business Card you collect same from others too to followThis is very important as we all have limited time up.as business owners we have to juggle withmany day to day work. At the same time we FOLLOW UP STRATEGIESneed business connections. So how can we pickthe right net-working event which will be produc- This is after the event how to make sure you fol-tive to us? There are two low the contacts you made.things to remember: You must first separate  You must select the the Business Material Industry you are in you collected at the and then attend simi- event. For example if lar events. someone has shown you a great interest in your  For example if you business you must write are in the Insurance some this on the card Business it’s better to when you make the con- attend events related nection. So that when to Insurance than Fi- you get back to your of- nance. fice you separate them as Hot Prospects.HOW TO GET INVITED TO BUSINESS NET-WORKING EVENTS Then others as old Prospects. The hot pro- spects you should follow them first with an emailYou must make sure depending on your busi- and then follow up with a call and ask for aness industry that you have registered with relat- meeting.ed organizations. Either become a member ortry to sign up and get their newsletter and invita- Then after that you can follow the other con-tions. Also try to get referral from others to such tacts.events. Another way can be to follow differentmedia where advertisement will be posted re- If you don’t get business at once still you mustgarding the event. have all this contacts in your data base and then regularly communicate with them.HOW TO MAKE CONNECTIONS AT THEEVENT If you like to add more to this topic or if you need more information please feel free to communi-As this is one to one personal connections make cate with us at Youth Business Digest.sure you are dress well for the occasion. Then atthe same time you show a very friendly attitude Roy Silvawith a smile. Business Marketing SpecialistYou must be prepared with your business infor-mation. A Business Card and if necessary a bro-chure will be a good start. 15

Has the Internet Transformed Us?Online Has Come Full Circle to OfflineWe know that the Internet has changed our lives The internet has challenged brick and mortar orand the way we do business, but it has now traditional businesses:brought its own set of issues and challenges.  Mail delivered by Post office replaced byThe Internet has gone through many incarna- email and text messagestions, we all know its usefulness and ubiquitous-ness but has it really transformed us!  Faxing replaced by email and social media attachmentsIt took fifty years for the Radio to reach an audi-ence of 50 million while it took only four years to  Brick and mortar shops by the likes of Ama-reach that milestone. Since then the growth has zon and Alibababeen exponential, it has been estimated that bythe end of 2014, we will have 3billion users of  Photo films by Digital imagesthe Internet.  Publisher to Print on demand.The world population is estimated to be over No doubt the Internet has transformed us, and it7.25 billion, which means that 40% of the world is here to stay, the question is: “At what cost?”population is using the Internet. It is projected Let us reflect on some of its social issues andthat by 2016, there will be 10 billion mobile inter- challenges:net connected devices. 1. Is there a difference between a good guy andThe Internet has transformed the way we con- bad guy on the Net?duct research, communicate, do business, makepurchases, read books, listen to the radio, and 2. Has Internet made us more Dumb or Smart-publish newspapers and books. It has impacted er?individuals as well as organisations, from busi-nesses to governments; this impact on the soci- 3. Has Social Media made us more Social orety and its growth was not even predicted. Isolated?Some of the Internet transformations: 4. Is the social media phenomenon an instru- ment of liberation or one of control?  A passive media “Read only” to “Communicate and Interact” 5. Is the social media (or Web 2.0) teaching us to be together while being apart?  Desktop to mobile devices  Dialup service to fibre 24/7 connection 6. Is the social media producing self-Promoting,  Publishing to Collaboration and Crowd sourc- competitive corporate citizens? ing 7. Has the Internet age made us lazy or more  Private network to Social Network productive?  Information gathering to information sharing  Single source to consolidations I will argue, just like many past phenomena, the  Reserve Bank currency of a country to Virtual Internet in many ways is reverting to the atti- tudes and behaviour of pre-Internet days. When currency World Wide Web took off, all businesses and  Targeted use to Ubiquitous organisations wanted to have an online pres- ence (to ride the bandwagon), with no expecta- tions. We were convinced to put our portfolio and cata- logues online. Then we started selling online, it was such a success that new companies were set up only for the online business. Consumers did visit the brick and mortar shops, but made 16

their purchases online. Now the consumers, stores with café, event room and informal min-spoiled by the instant gratification want to buy gling with staff. Microsoft stores, Apple storesimmediately or at least touch and feel the prod- and ING café are some good examples.uct before the purchase. Now the companiesare setting up show rooms or delivery stores for So, are we coming back full circle?the online purchasers to go to. Max HaroonAs a matter of fact, some companies are provid- Social Entrepreneur & Authoring more than the products they have set –up Founder, Society of Internet Professionals 17

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