UEFA_Presentation_FINAL

UEFA EURO 2016 ECO CALCULATORUEFA EURO 2016 ECO CALCULATOR UEFA EURO 2016 ECO CALCULATOR What did we learn when building the a Carbon Offsetting Calculator for our friends at Climate Friendly Copyright Adcorp 2015 Copyright © 2015 Adcorp Australia

UEFA EURO 2016 ECO CALCULATORSO WHAT WAS THE OPPORTUNITY? 2• UEFA is the Hosting Euro 2016 Finals in France • An Offset System attached to the Ticketing Over 1 millions fans travelling to France to watch the games. Website to allow fans to contribute money to offset their journey.• A Sustainable Competition • WIN / WIN for both the clients UEFA has a commitment to providing a sustainable competition. UEFA can promote their good work & Climate Friendly get the money!• UEFA work with Climate Friendly • It’s about real FOOTBALL!!!! Climate Friendly offer solutions to corporation and companies to mitigate And Adcorp got to work on a cool app, doing good things for the planet the damage to environment their business contributes. with an international brand on the other side of the world! Copyright © 2015 Adcorp Australia

UEFA EURO 2016 ECO CALCULATORHOW DID WE WIN THE PROJECT? 3• Friend of a Friend is a Friend of ours! • Simplicity was the key We were put forward, as Climate Friendly clearly knew what were the We don’t always have to overly complicate things – focus of what is capabilities of Adcorp required and stick to that.• Don’t be a Naysayer • Flexibility At first the timeframe was impossible, but we got stuck in regardless. Due to timeframe we were unable to use Chris for wireframes, so myself Things can/will change. and Jamie pulled together a short presentation. Development was• Speed is of the Essence A wireframe conceptualised, created and sent to client in just a couple of days. Copyright © 2015 Adcorp Australia

UEFA EURO 2016 ECO CALCULATORTHE SOLUTION 4• Simple, clean user experience, all on brand • Quick and simple to use - 4 steps Using their brand we produced a bold functional concept that balances the The journey, the Transport, Results/Payment and Thanks. Integration with serious objective with the fun and energy of the competition. Google API provide easy location finder, map of France for intuitive use.• Desktop and Mobile • Costing Of course it had to be fully responsive, that is a given. But we specifically There was a bit of negotiation about the cost due to the dual clients designed it to look and function like an app, to give a very tight and clear involved. Exchange rate was in our favour and Climate Friendly set of steps. were willing to cover some gap due to the money from donations to Staging Site - http://uefa.adcorpdev.net/ be obtained. Total cost – just under $30,000.• No CMS was used provide a quicker build PHP framework but no CMS, allow for a quick, efficient build. Copyright © 2015 Adcorp Australia

UEFA EURO 2016 ECO CALCULATORTECHY STUFF 5• Google Places API • Payment integration Allows auto complete of hometown selection and also provide geo location Full integration credit card checkout implementation through PayPal coordinates. payment gateway.• Clever Calculations • Final Touches From geo locations to travel distance to tonnes of carbon equivalent. A scoreboard and bit of animation to the bar charts to give it a bit of polish.• Multi Language Support • Database 3 sites in English, French and German. Including the Google API. Collection of user progress through the app for user analytics. Copyright © 2015 Adcorp Australia

UEFA EURO 2016 ECO CALCULATORCHALLENGES 6• Prototyping • Brand Guidelines We join the party late and due to ticket launch date, there was a fixed If there are brand guidelines, stick to them. You only end up having to delivery date. Solution was to work on a prototype immediately, then adjust things later anyway. design concurrently. • IT• PayPal Dealing with IT takes time, when they are in a different country… triple the Payment gateways are always a risk… and this was no exception. time. They don’t seem to get deadlines. Overseas payments only compounded the difficulties. Get the client working on the signup process as early as possible. • External Resource If the studio is fully booked, we have options with great external devs. Copyright © 2015 Adcorp Australia

UEFA EURO 2016 ECO CALCULATORFUTURE OPPORTUNITIES 7• Sports competitions • Gold Coast 2018 Commonwealth Games Australia has a number of major sports leagues including AFL, NRL Sports fans from around the world will be travelling to watch the 21st Cricket and A-League, and there are many other such as Netball, Commonwealth Games. Much like UEFA the hosts will want to promote a Basketball, Horse Racing. positive and sustainable competition and we can get in early.All of these involving fans travelling from various distances and the current • Ticket OutletsUEFA site could easily be customised fro each code. there is not reason to limit things to sports; there are a range of music and entertainment events that draw people from far and wide. Copyright © 2015 Adcorp Australia