Alienware Brand Book - Final

Table of contents About Alienware 01 Products 16 02 24 We Are Alienware 03 Print Products 25 Our Mission Merchandise 26 Core Values Additional Products 37 E-Commerce Website 39 UI Kit Social Media Brand Style 04 13 Logo Formats & Use 14 Brand Colors 15 Typography Customer Engagement

We are Alienware We create gaming hardware to empower gamers. Alienware is one of the most recognized brands in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. 01

OUR Bringing the best gaming experience to our customers through innovative hardware, software and services 02

Core Values We build products we belive in Our company culture is driven by our core values. It’s important that the visual language of Alienware reflects them. • Knowledgable • Trustworthy • Reliable • Supportive • Innovative • Friendly But most importantly - Elite In Alienware we build products and provide services we belive in. For us as a company - the quality of our products, services and support is our top and most important value. 03

Logo The Alienware logo is made out of the font Manifold extended CF Heavy written in capitel letters. The main logo consists of a wordmark only. Our wordmark is minimal and sharp. It stands for innovation. In case of maximum width and on smaller sizes the logo will be presented as the secondary form. The secondary logo consists of an icon. The icon is a combination of the letter “A” off Alien and “WARE” underneath it. This form of logo will be presented in smaller sizes and maximum width spacings. The exact situations of using this form will be shown in the following pages. 04

Main Logo - Construction 1x 1.5x 1.5x 1.5x 1.5x 1.5x 1.5x 1.5x 1.5x 14.5x 05

Main Logo - Exclusion Zone 1.5x 1x The amount of the exclusion zone should be 1.5x 1.5x It is prohibited to use any sort of graphic material within this 1.5x exclusion zone. 06 1.5x 1x 1.5x

Main Logo - Sizes To ensure visibillity and legibillity, our logo should never be presented in sizes smaller than the requirements shown below. 406 x 28 pixels is the lowest minimum size for our main logo 28px 100% 75% 406px 50% Minimum size 07

Secondary Logo This secondary form of the logo will be presented in this form only if: • Logo size is smaller than 406x26 pixels. 1x size is the default reference for measurement. Logo Construction Logo Exclusion Zone 1.5x 1.5x 7.5x 1.5x 1x 08 1.5x 1.5x 1.5x 1.5x

Logo - Reversed & Single Color 09

Main Logo - Misuse x x x Do not distort the logo ALIENWARE Do not change the color of the logo x Do not change spacing between letters. x x Do not add drop shadow / glow Do not place change the original solid Do not plcace the logo against any color with an outline or stroke background that doesnt create contrast 10

Secondary Logo - Misuse x xx Do not distort the logo Do not change spacing between letters. Do not change the color of the logo x x x Do not add drop shadow / glow Do not place change the original solid Do not plcace the logo against any color with an outline or stroke background that doesnt create contrast 11

Logo Placement Top Left Top Middle Top Right Center Left Center Middle Center Right Bottom Left Bottom Middle Bottom Right 12

Color Palette Neon Lime Dark Gray Pure White Hex Hex Hex #adff00 #101010 #101010 RGB RGB RGB R173 G275 B0 R21 G21 B21 R21 G21 B21 CMYK CMYK CMYK C49 M0 Y100 K0 C78 M69 Y61 K86 C78 M69 Y61 K86 90% 90% 90% 70% 70% 70% 50% 50% 50% 30% 30% 30% 10% 10% 10% 13

Typography This is our main typeface fonts and weights, it is important to maintain the use of these fonts and excat weights, they represent our brand the best. Montserrat Poppins ExtraBold Headline Font Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Bold SubHeader Font Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Regular Body Font 0123456789 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ~!@#$%^&*(){}[]<>?:“‘|\\ 0123456789 ~!@#$%^&*(){}[]<>?:“‘|\\ 14

Customer Engagement Our company customers are gamers. hardcore gamers to be exact. it is very important as a part of our brand identity to always use gaming elements such as characters, logos, collaboration graphics and more. we work together to strive harder and reach better results. 95% of our customers engage better with gaming graphic elemnts. Some of our official partnetships: 15

PRINT 16

KINDA USELESS WE LITERALLY USE OUR PC FOR THAT :) 17

BUSINESS Front SHELDON COOPER CEO alienware.com +405 544948722 [email protected] Back 18

POSTER 01 Emphasizing Alienware’s Specs & Lightness 19

POSTER 02 Advertising New Alienware X17 R2 Laptop 20

POSTER 03 Alienware x God of War Exclusive Content Collaboration 21

TAMPLATE 01 22

MOUSE AW160M 23

ALIEN THE COOLEST GAMING MERCH 24

PRODUCTS 25

DIGITAL 26

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E-COMMERCE WEBSITE 28

E-COMMERCE WEBSITE 29

E-COMMERCE WEBSITE 30

E-COMMERCE WEBSITE 31

E-COMMERCE WEBSITE 32

E-COMMERCE WEBSITE 33

E-COMMERCE WEBSITE 34

E-COMMERCE WEBSITE 35

E-COMMERCE WEBSITE 36

ICONS, BUTTONS & FORMS 37

Header, Subheader & Footer 38

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