INSPIRATIONAL BOOK

PPB3223 BUSINESS WRITING (A) INDIVIDUAL ASSIGNMENT \"E-BOOK WRITING\" LECTURER : DR. NADRATUN NAFISAH ABDUL WAHAB NORSHAHIZA BINTI SHAID D20171077059

Sugar Dew SMELLING THE SCENT OF SUCCESS BY NORSHAHIZA SHAID

SUGAR DEW PAGE 1 “IF YOU’RE NOT LIGHTING ANY CANDLES, DON’T COMPLAIN ABOUT BEING IN THE DARK.” My very first exposure as an After graduating from University of Michigan, I returned Malaysia entrepreneur was at the age and applied for work. I was unemployed for some time. Then I 9. I have old handmade served as Junior Software Embedded Engineer for Plexus bookmark and sell them for 80 Manufacturing Sdn Bhd, but I only lasted a month and just got sen as my pocket money to buy terminated. I was told I am good and lots of skills but just not a Sailor Moon cards. At that good fit for that company. Is this a joke? point, I had already thought I then decided to take the about how to make more money. courage to start my own business. Based on my love for Estee I have sold many things — notes Lauder, I was inspired to start perfume production. I founded the book, handmade cards, “HARUM by NS” because I have always been drawn to different friendship bands, kerepek — all types of smell since childhood, and find inspiration toward Estee from a very young age. I Lauder. believes that age is not a hindrance to start a business. After having struggled for four years in the United States to pursue a Master (MSc) in engineering, I thought that I would be able to secure a promising high profile job at Malaysia. But being an overseas graduate is not a ticket to getting jobs easily. I professed that I am someone who knows what I wants in life, despite not graduating on top of my class.

IT IS HARD TO CRACK THE GLASS CEILING, PAGE 2 MUCH LESS BREAK THROUGH IT. But I believe that it is not impossible if you persevere. Next, starting with a capital of I BELIEVE THAT IN STARTING just RM5,000 I opened UP A BUSINESS, WE CAN’T DO “HARUM by NS”, focusing on IT ON OUR OWN inspired perfumes. However the beginning was not a bed So I find a strategic partner with of roses as I had a hard time different know-how but similar during the early stage of goals. I befriended a physician business. Sometimes hectic graduate doctor in Chemistry lifestyle has made me question while studying at the University my purpose in life before, but of Michigan. She introduced me then I never regretted my about perfume-making, then I go decision. for a course where she taught me the science behind perfume I facing all kinds of setbacks making, right from the formula to and difficulties during the the essence to the ratio. journey. But I know, as long as I maintain the original I got all the necessary items that intention of starting this were handed out to me from the business, coupled with hard list. I started customizing orders work and determination, I will suited to individual needs and eventually succeed. taking suggestions that people would want such scents as floral In 2013, I began dreaming of or fruity. producing the world-class fragrances at affordable price. Then I used my savings to rebranding HARUM to “Sugar Dew Perfumes” with a capital of RM13,000. I decided it was right time for me to create Sugar Dew own fragrance line after few years of doing business.

For me, perfume is an emotion and a story that is told. So I love PAGE 3 to tell stories, and natural raw materials are my source of expression. Despite the creative process is complex, I start from a raw idea that transform into a finished product. I have to keep the idea strong and solid, because it is the essence that gives the originality of the tones. In 2015, the high demand for high-quality perfumes allowed Sugar Dew to penetrate the Malaysian market successfully and within one year of launching our fragrances, we achieved RM7 million in sales! In a world that is increasingly full of new perfumes, our fragrance can retain its place at the top for almost 5 years. I hope that Sugar Dew continues to rise as Malaysia’s Top Fragrance and gain a widespread audience in Malaysia. 10 SUGAR DEW Awards throughout the market from 2016 - 2020 The road to success is always an uphill battle and to succeed in this reality market to be an entrepreneur, one must be prepared to tackle any setbacks or hurdles you face along the way.