Presentation of Taj City Centre Newtown, Kolkata

EFFECTIVE PROMOTIONAL MARKETING Creating a promotional marketing campaign that engages your audiences 6,OCTOBER, 2022 | PRESENTED BY ADDMANIA TO TAJ CITY CENTRE IN NEWTOWN

Why Marketing & Promotion Matters for Restaurants & Bar Effective promotion strategies can help transform new patrons into regular customers, highlight the taste and your creativity. WE HAVE THE TALENT TO BRING MORE CUSTOMERS FOR YOU

Target WHAT IS YOUR TARGET AUDIENCE Audience Market segmentation can be defined as the division of a market into its select groups, based on a variety of factors such as needs, characteristics and behaviours, so that the application of the marketing mix can be appropriate to the individual.

Community YOUR COMMUNITY RESPONSE Who is your target audience? How are we going to engage? How long will the campaign run? Which areas will target to sell offers?

OUR TARGET AUDIENCE MAJORLY MINORLY ENTREPRENEUR PROFESSIONALS CORPORATES RESIDENTS TRAVELERS COMMUTERS Shop Owners likewise Doctors likewise Managers likewise 1-25 KM Radius Business, Adventure 1-25 KM Radius CAN BE CUSTOMISED

ENGAGEMENTS COUPON & VOUCHERS MARKETING CAMPAIGN Coupons & Vouchers are an important part of the restaurants promotion, and they can help bring in new customers to your business and encourage former customers to return, which helps increase your f&b sales.

70% 75 50 25 FOOTFALL INCREASES 0 Month 2 Month 3 Month 4 Month 5 FOODIES WILLINGNESS TO Month 1 COME STARTS. A hypothetical proposition

Coupon TRY GIVING INCENTIVES Advertising Campaign By planning your coupon campaign, you can be ensured that your restaurants business gets the most out of each coupon. We will collectively decide what type of coupons & vouchers we want to offer and how much you can discount your food and still make a profit.

TYPES OF CUPONS & VOUCHERS FLAT DISCOUNT PERCENTAGE DISCOUNTS INCENTIVES BONUSES LOYALTY CARD DISCOUNT For ex.1000 OFF on bill, but only if you Discounting your F&B by a percentage, Offering discounts or free items with This type of discount is appealing spend over 2000 INR. such as 15 or 20% the purchase of same or another item because it keeps your customers CAN BE CUSTOMISED of same value. coming back

LET'S MAKE THIS WORK. We look forward to working with you to make the most effective promotional marketing campaign. Addmania Service Marketing Addmania - A TEAM WITH BEST PROMOTION AND MARKETING SKILL Get access to a lot more additional resources to aligning your goals www.addmania.com [email protected] 9123020785