Portafolio 2013 - 2018
Branding.
TheRoyal OperaHouse. Iconography & other signs - 2016Check out the original coat of armshere: https://goo.gl/uLmRX0The project objetive was to modernize an old shield bysimplifying most of its elements.For this project I chose The RoyalOpera House logo, which wasdesigned and based on the coat ofarms of King George V of Englanduntil 1936.“The representativeelements werepreserved.”Symmetry was created by linesthat belonged to a grid made withangles of 45, 90 and 180 degrees.3
Branding / Royal Opera House “The whole design was made in 45, 90 and 180 degrees.” 4
ParadigmaAfterparty.T he poster was presented as an invitation to the UDesignParadigma AfterParty, an exclusiveevent created for Art and Designstudents and specialists.5
Branding / Paradigma Afterparty 6
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Infografías / Royal Opera House 8
Losmotores deautos. Typography - 2015This project meaning The Car Motors, had the objective tomake itself interesting by itsdesign. In other words, the userhad to feel curiosity and excitementto read the subject.9 / Branding
Eclipse,the game forequality. Applied information - 2016T he intention was to create a game that could fight asocial cause problem, such asdiscrimination between genders.Children were selected as a targetbased on several investigations toattack the problem, and the gamewas named Eclipse.“It was a questionand board game,which it requiredteamwork.”The main characters were themoon and sun, representing bothgenders that are both neccesaryfor the Earth and life to exist.Team project with Samira Castro. “Both teams had different roads, but they had the same goal .”11 / Branding
Infografías / Royal Opera House 12
133 //InBfroagnrdafiníags
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Information
design.
Syntax typeuniversityicons. Iconography & other signs - 2016T he aim of the project was to create a series of uniqueuniversity icons, based on theSyntax font. All this in order torelate the icons to the typography.Thus, all icons were made insidea strict grid in which each of thetraces and negative spaces alreadyexists in the Syntax alphabet.17
I. design / Syntax Icons 18
I. design / Syntax Icons 20
Falling is just onemore way to fly. Syntax type.21
I. design / Syntax Icons 22
The World ofPotatoes. Applied information - 2016F or this project, the assignment was to create an infographicwith curious information about arandom subject such as potatoes.“El mundo de las patatas” meaningThe world of potatoes, wasdesigned in the Times and GroteskFounders typography, in order tocreate a magazine spread.The infographic includes data fromthe most important potatoes fromthe world, such as their name,species, eating and taste quality,location, use, etc.23 / I. design
“The design wasinspired in themagazines’ typicaltypography.” 24
I. design / The world of potatoes 26
Calgary88’ winterolympics. Applied information & motion - 2016The project included screens of an iPad application withvarious infographics and maps, allbased on the 1988 Calgary WinterOlympics data.All infographics and maps arethe product of an extensiveinvestigation from the real Olympicstats, which reveal certain factsabout the competition.27 / I. design
Mercury TypeBrochure. Applied information - 2016This project was created as a promotional asset for theMercury font from Hoefler & Co.The project was based on itsresearch that pointed out that thistypography was made with theobjective of easing the lecture forthe people who read newspapers.In addition, it was made with aspecial fold so that you could readit as a book but you could alsouncover a secret poster from theinside-out.
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Mexico’smaps & busschedule. Applied information - 2016The objective was to create a series of brochures that couldshow the different bus schedulesthat exist inside Mexico with itsdifferent routes and locations. Itwas given a fun tone so that clientswould be excited to read them.All the information was collectedfrom interviews and websites,since there wasn’t any databasethat could show such information.Therefore, each brochureincluded the schedule from threeor four cities for all their busroutes, the bus brand, the priceand its quality measured in stars.35 / I. design
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I. design / Maps & bus schedule 338
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TheWorld ofAlexandria. Applied information - 2016T he whole intention was to represent the city ofAlexandria through severalinfographics, and then to createthe idea of an informativemuseum exhibition in the city.Illustration was an essential assetfor the modern look.“All the illustrationswere based on thecity’s research.”As a result, all the fish illustrationswere truly extracted from the realAlexandria’s prehistoric fish.41 / I. design
Anchura marco de alberca Altura total World of Alexandria 16.16m 11.65m Experience the Great City Sótano 2 - Entrada Ventana h1a.ci2a6 amgua Anchura exterior Profundidad alberca Pared Altura del faroAnchura2i.n9t6erimor 3.21m 4.5m 2m 11.55m 0C.8o5luxm0n.a71m Panel de exposición Puerta marcada “x” Agua 1.91m 1.95 x 1.48m 1.98m Anchura alberca Pasillo 15.56m 1.6m 0.64m Escalón 1.25 x 0.25m 0.64m Pasaje2.11m Barandal Pared 8.36m 2m Faro 7.77m Barandal Marco alberca 16.16m 4.76m Alberca 15.56m Sótano 1 Cúpula 2.6m Ventana Pared 1.85 x 1.25m 2.5m Piso 1 Pared 2.5m Foco 0.42m442
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Alice in theLand ofBooks. Photography & edition - 2015For this project, the intention was to represent Alice inWonderland along with TheWorld of Books subject for theseventh photography contest.Therefore, I made a photographicmontage with the originalillustrations of Lewis Caroll’s bookand several pictures of the booktaken to represent the concept.45 / I. design
Randompatterns andobjects. Design strategies - 2016T he goal was to create several patterns from objects thatnormally would not stand out inthe everyday life.Each element of the patterns waspreviously sketched and digitallypainted. For the final resultvarious applications of selectedpatterns were made, such as theright image example.47 / I. design
Typography.
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