Why PRISM is Different 2017

WHAT IS PRISM BRAIN MAPPING?PRISM Brain Mapping is the world’s most comprehensive,online, neuroscience- based behaviour mapping instrument.

WHAT DOES PRISM DO?The role of PRISM BrainMapping is to explainbehaviour in terms of theactivities of the brain - how itmarshals its billions ofindividual nerve cells toproduce behaviour, and howthose cells are influenced bythe environment.

“The possibilities for neuroscience are almost limitless”.“We are not thinking machines that feel;rather, we are feelingmachines that think.” Professor Antonio Damasio, M.D., Ph.D. Professor of Neuroscience and Director of the Brain and Creativity Institute at the University of Southern California

THE BRAIN AND BEHAVIOURPRISM Brain Mapping is basedon the unchallengeable fact thatthe brain is the source of allhuman behaviour. Everythingwe know about the world aroundus, including what we knowabout our own bodies, comesfrom our brain. It processes allthis information and chooses theappropriate responses(behaviours). Copyright: The Center for Applied Neuroscience 2002

NEUROSCIENCE AND PSYCHOLOGYPRISM and psychometric instruments stem from two different sciences and direct comparison is akin to comparing apples and oranges; they have somefactors in common, but also some very fundamental differences. Copyright: The Center for Applied Neuroscience 2002

WHY PRISM IS DIFFERENT - 1‘Plasticity’ is the neuroscience term for the brain’sability to change. At one time, it was believed, andwidely taught, that the adult brain could not changeonce a certain level of development had occurred.This ‘cradle to the grave’ approach taken by manytraditional psychometric tests is now impossible tosustain in the light of neuroscience discoveries.Your brain is physically different today from how itwas yesterday. That difference results from theeffect of yesterday’s and today’s experiences, aswell as the thoughts and feelings that you haveentertained during the past 24 hours.

WHY PRISM IS DIFFERENT - 2Adapting behaviour: Brain research hasshown that people function best when theyare able to make the most of their naturalpreferences and abilities. Adaptingbehaviour is the extent to which the personfeels it necessary to modify their naturalbehavioural preferences on occasionswhen dealing with day-to-day life e.g. whenthey are at work. By comparing how theperson prefers to behave and the extent towhich he or she sometimes modifies thatbehaviour, the PRISM system cancalculate how the person consistentlytends to behave most of the time.

WHY PRISM IS DIFFERENT - 3Dichotomous profiling. The BEHAVIOUR IS NOTinadequacies of dichotomous EITHER – OR(contradictory) views of behaviour havelong been recognized. Despite the bestintentions of test publishers, manypsychological instruments are used todescribe people in terms of “either/or”e.g. Introvert v Extrovert. PRISM showsthat human behaviour is not “either/or”,and that people can, and do, exhibitopposite behaviours. For example, theway in which people behave at home isoften very different from they way theybehave at work.

BEWARE OF LABELSOne problem with many profilinginstruments is that they can be used,deliberately, or unwittingly, to putpeople into hard and fixed categorieswhich often make those individualslabelled, typecast or judged. Itappears a simple matter tocommunicate through labelling.Labels are often not only misleadingshortcuts, but also they can createresentment, thus distancing us fromothers, including work colleaguesand customers.

PRISM FOR BUSINESSPRISM Brain Mapping helps users -especially business users - to seehuman behaviour in an entirelydifferent way. It is also a integratedtool that has numerous uses andapplications that could be invaluablein any modern business. These rangefrom recruitment, 360 degreeassessment and performancemanagement to coaching, leadershipdevelopment and sales enhancement. Copyright: The Center for Applied Neuroscience 2002

The PRISM TeamPerformance DiagnosticApplication enables teamleaders to measure their team’s performance on 25 key performance- related factors that impact on team performance. The Application also identifies the team culture and measures team morale.

11/07/2017 Copyright: The Center for Applied Neuroscience 13

PRISM AND PERFORMANCEPRISM can demonstrateand measure how closely a person matches thebehavioural requirements of his or her job. Such information is also invaluable for a wide range of development interventions, including coaching and performance appraisal. Copyright: The Center for Applied Neuroscience 2002

PRISM AND RECRUITMENTIn recruitment, PRISM ‘Talent Finder’ can benchmark therequirements of a jobin terms of suitability, work aptitude andorganisational culture.It can then pre-screen large numbers of candidates and identify and rank those who ‘best fit’ that role or vacancy. Copyright: The Center for Applied Neuroscience 2002



CAREER EXPLORATIONPRISM ‘Career Explorer’ is an online facility that gives powerful insights intothe type of work and degree programmes that are most likely to be suitablefor each student. It helps them to find out what their work-related interestsare and what kinds of jobs they can do well and enjoy.It can help them to recognise where their natural strengths are and which careers willenable them to capitalise on those strengths.It can create a profile of each student’s behavioural strengths - what they have tooffer an employer.It can map their behavioural preferences withsome 1,000 careers.It can enable them to research careers in detailonline to identify which ones could be mostsuitable for them.It can compare any of 1,000 careers with eachstudent’s own profile characteristics.

Sample potential careers for this candidate 18

Sales Representative Tasks - sample career for this candidate 19

ADAPTIVE SELLINGNew discoveries in neuroscience arerevolutionising 21st Century businesslife and nowhere more than in theapproach to selling.We have learned how the buying brainfunctions; what’s attractive to it; how itdecides what it likes and doesn’t like;and, ultimately, how it makes that all-important transition from being a‘shopping brain’ to becoming a ‘buyingbrain’.

THE BENEFITS OF ADAPTIVE SELLING“In the midst of increased competitionand rising training costs, managementshould consider incorporating adaptivesales training into their training structure.Salespeople in this study bought intoadaptive selling as an effective method.It has been shown to increase salesperformance, and salespeople haveindicated in this study that more adaptivesales training is necessary, in relation toother training topics.” Extract from a study into Adaptive Selling Louisiana State University

PRISM 360 DEGREE FEEDBACKEffective, objective, developmental feedback is not only a cornerstone ofemployee development, but also a powerful way of continuously improvingbusiness performance.By using the PRISM 360 feedbacksystem, employee behaviours andcompetencies can be rated by those whowork with them, not just the line managerand colleagues, but also customers.PRISM 360 is a very flexible, fullyautomated system that manages the full360 degree process and includes up to 25observations spread over 5 categories. Itcan also cater for both generic and in-house competences in a variety of ratingformats. Copyright: The Center for Applied Neuroscience 2002

Copyright: The Center for Applied Neuroscience 2002

11/07/2017 Copyright: The Center for Applied Neuroscience 24

11/07/2017 Copyright: The Center for Applied Neuroscience 25

PRISM DOES MAKE A DIFFERENCE!\"PRISM Brain Mapping has been exceptionally accurate \"I have been using PRISM now for over 4 years and I neverin assessing my own behavioural preferences. It not only cease to be amazed at the difference it can make in the herehelps one to understand one's own strengths and and now. I just love seeing the real impact it can have onweaknesses, but also it assists in making judgements individuals and teams. It is visual, easily understandable,about one's own capacity or potential with spectacular memorable and jargon-free.\"precision. I would encourage anyone who is genuinelyinterested in understanding himself/herself better to try out David MellorPRISM . It truly makes a world of difference.\" Chairman Viridian Corporate FinanceProfessor RaghavendraOriental Institute of Management PRISM is unique! It is head and shoulders above any otherUniversity of Mumbai means of assessing individual and team behaviour. I have used it with complete confidence in a wide variety of settings\"PRISM Brain Mapping uses simplified, but well from realigning a charity’s executive board to minimising theestablished, neuroscience principles in conjunction with margin of error in employing retail staff. Probably astried and tested psychometric techniques to achieve the important as maximising the effectiveness of people is thebest of both these sciences . I believe that PRISM is a amount of self awareness they gain from PRISM. It is thehighly reliable measurement\" . consummate 21st Century profiling tool.\"Dr Tendayi Viki Mike McGrawChartered Psychologist Managing DirectorSenior Lecturer in Forensic Psychology Development InitiativesFormer Visiting Fellow at Stanford UniversityCopyright: The Center for Applied Neuroscience 2002

PRISM WORKS!\"We have used PRISM Brain Mapping for the past 4 years and it hashelped us immensely in maximising our training provision, especially inSales Management training and Executive Coaching. As a result, wehave come to rely on PRISM as part of a very reliable and effectivesystem to add value in these key areas.PRISM is both easy to understand and use, and the profiles and reportsgenerated are in-depth and informative, surprising users by theiraccuracy. We are extremely impressed with reliability and validity of theoverall system.PRISM is a great resource for line managers, HR specialists and, indeed,anyone interested in developing people, and can really add value to theservice that they offer. It does not pigeonhole people by any othersingular label, but treats them as the individuals they are and embracesthe fact that people behave differently in different circumstances andenvironments.I have no hesitation in recommending PRISM to anyone looking for areally effective profiling instrument.\"Lynne PlaterSenior Learning and Development ManagerHSBC Bank plc

WHY YOU SHOULD USE PRISM\"I have been working with PRISM for over 6 years in totally differentbusinesses. It is, quite simply, the most effective and versatileprofiling tool I have ever come across.In recruitment, one of the most common failings is to mismatcha person to the behavioural requirements of the job. PRISMallows you to avoid that pitfall completely. It is also a powerfultool when coaching individuals because it provides insights forexploration which are not always obvious to the coachee,particularly in the area of un-tapped potential and this hasproved really useful for developing talent.Finally, the ease and speed of use is a major benefit, coupledwith the quality of reports and value for money it provides. Iwould certainly recommend the use of PRISM to any businessor HR professional.\" Brian Benneyworth FCIPD FIoD MCIH Group HR Director Member of the Membership and Professional Development Committee The Chartered Institute of Personnel and Development Board.

PRISM WORLDWIDEPRISM Brain Mapping is already used by the businesscommunity around the world and is available in a widerange of languages including Arabic, Spanish, German,Chinese (Traditional and Simplified), Hindi, Gujarati andRussian.PRISM Brain Mapping can generate a wide rangeof reports and measurements including. Work Preferences Emotional Intelligence Career Development Mental Toughness 360-degree Assessment The ‘Big Five’ Team Performance Diagnostic Organisational Culture Work Aptitude Work Environment Compatibility

PRISM VERSIONS PERSONAL RECRUITMENT CAREER EDUCATIONDEVELOPMENT EXPLORATION Select Online 4D Foundation Career Match Personal Click button for Click button for more information Click button for more information Professional more information Click button formore information

PRISM – ONE TOOL MANY USESPerformance management Talent managementSelling skills Team building360 degree assessment Career transitionJob benchmarking 360 degree assessment Recruitment Conflict management Mental toughness Leadership skillsCoaching Emotional intelligence Career exploration