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May 6, 2016TRADER NEWSNorthwind Traders NewsletterIn this issue: Advantages of a Newsletter Advantages of aNewsletter The purpose of a newsletter is to provide specialized information to a targeted audience. Add Value to Your Newsletters can be a great way to market yourNewsletter product or service, and also create credibility and build awareness for you and the services you Second Story provide. Use positive customer pull-quote and eye -catching but subtle marketing. Another Story Back Page StoryTips for Producing a Newsletter “Customer quotes, called “pull quotes,”Every time you produce your newsletter, ask are an excellent wayyourself: to demonstrate your success and putQ: Who are our readers? emphasis on yourA: Existing customers and potential customers. values. They also add visual interest to yourQ: What will our readers want to know about newsletter…”our business?A: Timely, helpful, problem-solving information. -Raffaella BonaldiAdd Value to Your NewsletterKeep you content as current a possible. If youpublish a monthly letter, ensure you includecontent from only the last month. Also, usephotographs and other visuals to add interest andenable the reader to scan quickly for information.Photo Caption