HOINSER BOOK 2021

PROFILE GIANLUIGI DI LORENZO Co-Founder of the KEFA Project I am Gianluigi Di Lorenzo, co-founder of KEFA, and today I will speak to you of passions, watches and symbols. My business partner and I have so far shown you our newborn brainchild, an ambitious project in and of itself, and the exclusive collaboration with the Vatican. Now is the time to talk about what brought you here: the Petrus watch. So, let's start with a simple question: why a watch? To answer, I must first make a confession: I do not wear a Petrus. Not because I don’t believe in Petrus or I am not proud of it, far from it. For me a watch is a profoundly personal accessory, an object with which, each of us, must build their own history and identity. Furthermore, the possibility of buying Petrus online, selecting and In my opinion, a watch is not worn, it is customizing the strap, ensures worldwide availability. owned. And I own Petrus with every cell in my being. “A watch is a distinctive That is how my passions all came together: mechanisms, watches and unique symbol that describes us as and heraldry. I believe that emblems, coats of arms and blazons people.\" are symbols that reveal deep meanings and history handed down through the centuries. In designing Petrus, I gave a lot of thought to the role that it would play in For this reason, choosing two emblems of absolute prestige, such my life and the lives of those who decide as the Coat of Arms of the Vatican City and the Coat of Arms of to own it. I concluded that a watch is a Pope Francis, are a source of incredible joy and satisfaction for distinctive and unique symbol that me. describes us as people. Even not wearing one, therefore, says something But to tell you more about Time at the next KEFA Club meeting, about us. I keep my Petrus, for example, you will meet someone who knows it well. It will be a surprise in my safe. which, without a doubt, will bring a smile to your face. What sets Petrus apart, then? Its great symbolic value, the remarkable significance of the emblems engraved on it and the power of a faith shared by more than a billion believers in the world. HOINSER GROUP

PROFILE Carmelo Caruso Co-Founder of the KEFA Project I am Carmelo Caruso, co-founder of KEFA, and today I will tell you my personal parable of faith, unforeseen events, coincidences and fulfillment: all complex inner workings that came together to create a perfect mechanism. In my case, this little miracle goes by the name of Petrus. On January 22, 2020 the news finally came: the Vatican Secretary In our previous letters we have seen of State had accepted my request, authorizing the Foundation, how abstract ideas (our aspiration for with nothing short of a registered letter, to license me to use the something \"higher\") and very concrete two emblems to officially create the Petrus watch. actions (creating the KEFA brand), led us across the thresholds of the Vatican to In short, the upper echelons of the Vatican had appreciated make a request that is inconceivable to KEFA's mission: to combine business and solidarity. That day I say the least to seek authorization to use realized that the watch hands of Petrus were destined never to the official emblem of the Vatican and stop. Pope Francis’s personal emblem for the realization of our watch. \"With Petrus I wanted to give back something of what faith, over the years, has given me.“ A privilege that seemed impossible to obtain, but fundamental to us. It meant We will be expecting you at the next meeting of the KEFA Club, strengthening and adding value to our where my partner, Gianluigi Di Lorenzo, a great aesthete who is idea and being able to consecrate our passionate about watches and heraldry, will speak with you. project with the blessing of the highest authority in the realm of faith. He will be able to explain some of the Petrus details better than I can. You may find other information directly on the KEFA For me, faith has always been a beacon website. to guide me in making courageous choices, on treacherous roads, in In the meantime, however, I invite you to visit the KEFA online grasping signals that, to anyone else, showcase and bid you farewell with this belief of mine: Petrus is would seem only coincidences. a small treasure-trove of culture and millenary history to always take with you. In this spirit, the project was presented It is not a watch, but a symbol which speaks of us. Wearing it, in to the Science and Faith Foundation – fact, means sharing, at every handshake, a set of values in which STOQ, the promotor of dialogue to recognize one another and to aspire to. between the Church and the scientific world, with the promise, now kept, to donate part of the proceeds to specifically support its charitable works. With Petrus I wanted to give back something of what faith, over the years, has given me. HOINSER GROUP

PROFILE Alizé Utteryn Media Entrepreneur Alizé Utteryn is an award-winning multitalented media entrepreneur, businesswoman, and community leader based in New York. Born in Cayenne (French Guiana) and raised in Paris, Alizé is a graduate of Paris’ Institute Superior of Human Resources (ISGP) with a Master of Sciences degree in Human Resources Management. Since she came to the United States in 2009, leaving everything behind to take up new challenges and live her American dream, she has quickly built a name for herself. Today she is a recognized journalist, accredited at the United Nations, member of the Society of Professional Journalist& Media and National Association of Black journalists. She is also a member of the US National Committee for UN Women, advocating for gender equality and the empowerment of women. She is the brain behind AlizéLaVie Media and the founder of AlizéLaVie Magazine, an international multicultural bilingual magazine promoting diversity and cultures around the word. She runs AlizéLaVie Agency a at the Cannes film festival in France as Network creative marketing andbranding agency. Development Manager North America and Caribbean. In May 20018, she was appointed as the Vice Since October 2020, she is a board member of Women of President for Media&Public Affairs for United Concern Professionals & Strategic Conscious Networking African Congress (UAC) the premier Pan African which mission is to present active approaches for Umbrella Organization representing the interest community development and socioeconomic growth. of almost 8 million African Diaspora people and communities residing throughout these United Last but not least, she is the cofounder,Chief Strategic States! Passionate philanthropic, her leadership Officer of a start-up “Search your team” for and unfailing determination to make a underprivileged athletes around the world. The aim is to difference in this world are often praised while support young athletes in the development of a successful inspiring others. professional life project and fighting human trafficking in sport. This is an innovative, digital and sport platform The same year she has become the PR and promoting social youth inclusion.As a result, Alizé has media communication manager of former been recognized many times for her international work Deputy Prime Minister of Bahamas Excellency and outstanding community service over the years, Cynthia Mother Pratt who has been appointed mentoring young people and playing a leadership role in in October 2021 Governor General of different organizations. She received the President’s Bahamas.In Avril 2020, Alizé was selected to volunteer service Award 2020, a coveted medal from the join officially the African Pavilion Board… President of the United States. HOINSER GROUP

PROFILE Bill Storie Chairman of The Olderhood Group LTD After a successful career in international business consulting and banking what do you do to contribute to the betterment of mankind and bring meaning to the rest of your life? That is the question that was being faced by Bill Storie Co-Founder and Chairman of The Olderhood Group Ltd., in 2013 when he was being offered an early retirement package by a Bermuda bank. Trained as a Scottish C.A., Bill’s career began as an auditor with KPMG then moved into insurance/reinsurance and he then formed his own business consulting company with clients in North and South America, Europe, and the Far East. That proved to be enormously successful and Olderhood now Realizing that he was grappling with has almost 100,000 Followers in 100 countries – and proudly questions faced by many people who were has its Olderhood International Club with over 28,500 approaching retirement he initially founded Members – one of the fastest-growing online groups in the Olderhood to help everyone come to terms world for ages 50 and above. Olderhood has an enormous with a variety of issues about our older presence the Far East. years. During the expansion phase, the co-founders also managed to “Most people are at least aware of, if not write a book called “The Third Journey – Making the Most of fully prepared for, the health and financial Your Life After Work” (available on Amazon). They also concerns associated with the aging process. produced and hosted three television series and ran a weekly But the transition to retirement brings up live radio show locally for over 2 years. so many other features of our later years – the psychological impact in other words – As the company has developed, the introduction of Video that catch people by surprise.” said Bill. Production has become a main platform and includes exclusive “And I realized that people everywhere one-on-one interviews with some of the most notable Leaders needed a reliable source of insights and in the worlds of Finance, Insurance, Entertainment, Emotional advice.” Intelligence, Sports, and importantly Health. Olderhood started to provide Lifestyle Planning with his business partner, Ms. Robin Trimingham – a lifestyle coach. The company initially provided coaching seminars and webinars to corporate clients both in Bermuda and abroad. The decision was soon made to venture into social media, principally with a Facebook presence. HOINSER GROUP

PROFILE By keeping the interview segments short - and distributing content directly on social media - Olderhood can provide its viewing audience with high- quality content that can be accessed whenever viewers have a gap in their schedule. Olderhood is now building out a new Video Partner Network (“VPN”) with Olderhood Partners around the world, who can share their videos with each other’s networks to mutually promote their videos to much wider audiences than they can develop on their own. Topics can vary, but the over-riding purpose is to provide quality information for people of all ages, in various locations, and with many backgrounds. Olderhood acts as the “Distribution Hub”. The underlying approach of the Olderhood Team is to take complex and sometimes difficult subject matter and make it understandable to the layman. Experts with extensive knowledge of their subject matter have a tendency to talk at such a high level that they invariably fail to make their information understood by the public at large. Olderhood alleviates this by working with our Partners and Qualified Interviewees to deliver insightful, but “down to earth” conversation, that everyone can follow and learn from. “The internet makes it possible to reach your audience no matter where you are located, or where they reside. Being able to communicate with people from multiple countries in the same video has transformed how we communicate and how we learn, and I am proud to say that the Olderhood vision seems to have caught on.” HOINSER GROUP

PROFILE H.E Tomasz Zaleski Influential Leader in the Arab World His Excellency Tomasz Zaleski is the of the Royal Office of His excellency Tomasz Zaleski is the perfect the United Arab Emirates and one of the most influential staple member of parliament we as a society leaders in the Arab world. want to see represent us today.During his first months as chairman of the board, the Royal With his connections to various administrators ranging office has welcomed a number of international from politicians, humanitarian and Sheikhs, investors. his excellency has broadened his horizons globally creating positive change and integrity in all of his As a result of this, business has risen endeavors. Though who is the man you may ask behind significantly. His excellency has completely the royal office inspiring so much morality and rectitude. diversified and turned the royal office into the prestigious and receptive organization it is today. “Tomasz” is a humble personality known for his participation in charity initiatives including missions on He growth of business at the Private Office of His the African continent along with his team of Royal Highness Sheikh Ahmed Bin Faisal Al Qassimi advisors that he has personally appointed to guide him was a result of a very well planned strategy. That throughout this journey. strategy being perfectly administered by non- other than his excellency. His charitable work has improved countless lives and touched so many souls to strive out and replicate his Serving through the leadership of the blessed Al honorable conduct. Maktoum, ruling family of Dubai and His Highness Sheikh Ahmed Bin Faisal Al Qassimi… HOINSER GROUP

PROFILE His Excellency Tomasz Zaleski is connected to the rulers of the UAE and his humility has lead him to guide thousands of business and political leaders worldwide. He is a true mogul and his dignity and morality are a perfect reflection of all his successful ventures. HOINSER GROUP