HEIDENS 06

ISSUE 06 SEPTEMBER 2021 HEIDENS YOUR BRAND Daniel Bernard Redwood International Sports Walter Sciacca Dejan Stancer Omid Honari Sciacca International Projects Global Chamber of Business Leaders A Creative Entrepreneur Milan Krajnc Raven Williams Beurena Johnson A Successful Author A Creator of Success Interactive Academy of Trichology

CONTENT Daniel Bernard Redwood International Sports Dr. Chameka L. Robinson Hearts of Pure , INC Darryl K. Horton His Inspirational Story Raven Williams A Creator of Success Walter Sciacca Sciacca International Projects Omid Honari A Creative Entrepreneur Milan Krajnc A Successful Author Dejan Stancer Global Chamber of Business Leaders Beurena Johnson Interactive Academy of Trichology HOINSER GROUP

DANIEL BERNARD Redwood International Sports NEW IDEA. NEW STYLE. It was a long and thought-HEIDENS At least that is the continuous and provoking drive back to the UK repetitive life cycle of an entrepreneur. from the South of France. The Try–Fail–Try–Succeed(maybe)–Repeat. year was 1999 and I had just shut down my first foray into Entrepreneurship is not always the entrepreneurship as a complete glamourous image depicted in the failure. I had charged into it with press: the cheers as you close a first such hopes and optimism, but major deal, the handshakes and nothing worked out the way I had backslapping at international planned. conferences or perhaps even the delirious pop of vintage champagne to And there I was, driving through celebrate an IPO. Oh, those exist too, the lingering night in my old don’t get me wrong. But what many Nissan Bluebird, with just my own don’t see are the more hidden images. reflections of what could have been as unwanted, yet persistent, The frustrating whiteboarding sessions company. that lead nowhere; the terminated contract from a major client; the People say that we learn most unexpected legal battle from a from our mistakes and failures. I competitor; the sleepless nights over feel certain that this is true. how salaries will be paid next month. Whilst we should always seek to And yes… Long, lonely car journeys learn from others, there really is home having lost every penny raised nothing quite like the education on a venture you thought would bring we receive when it is at our own you the world. expense. Despite how negative the above The feeling of disappointment, sounds, I cannot be more grateful for and sometimes utter heartbreak that first failure, as it was undoubtedly leaves a mark on us that can last the best thing that could have forever. But these are scars that happened to me. can truly be leveraged for improved efforts the next time.

NEW IDEA. NEW STYLE.It pushed me to move from I have learnt that as technology increases, the UK to Israel; a move that, we need to cultivate the personal HEIDENS as I would only fully relationships between us ever more. It is all understand much later on, about the people. Always. suited my character perfectly. I have learnt that if you look beyond titles and shiny brochures to see the heart of the Additionally, it brought me a person behind them, you are more likely to wonderful marriage with a discover truth. very special partner and three superbly unique I have learnt that life is (and must be) children. From a business difficult, and if we embrace it as such, not perspective, the lessons only can we transcend that difficulty, we learned from that first failed may also find significance in our actions and effort have absolutely been our journey. the basis for many of my successes since. Success is very individually defined. To some, it means a beautiful house in the I consider myself to be very suburbs. To others it means becoming a fortunate. I have worked in billionaire. the sports industry for over 20 years, and I am forever And for me? I have long believed that Life is grateful to be involved in a a series of challenges. profession and an industry that sits so close to my heart. I have come a long way since that first failure in 1999 having worked in the broadcast industry, founded a very successful sports data company and delivered complete betting platforms for emerging markets simultaneously running teams on three continents. I have made many more mistakes along the way of course, but thankfully, I have enjoyed plenty of victories too. And I have learnt so very much. I have learnt that we really know very little, so we need to adjust any plans accordingly and we should seek to partner with those that fill our knowledge gaps. Stay humble always, for arrogantly thinking you know it all is a veiled lie we tell ourselves until the truth smashes through it.

And if we can create a life for ourselves where we wake up happy and energized to face theNEW IDEA. NEW STYLE. daily challenges that await us while providing value to others in this world, that is success. HEIDENS I wish my children, those close to me and anyone with an open mind, MY kind of success. Daniel Bernard is currently working on several projects and investments in the sports industry. He is the founder and Chairman of Redwood International Sports, The founder of Suntech Innovation and a Venture Partner for Mindspring Capital. In parallel, he is active in building bridges between Israel, the United Arab Emirates and other middle eastern countries. As a member of the Abrahamic Business Circle based in Dubai and present on various Israeli-Emirati forums, Daniel believes in a bright future for the region, created through economic diplomacy and deep personal ties leveraging our diversity to realize our mutual desire to grow stronger together.

NEW IDEA. NEW STYLE. HEIDENS Dr. Chameka L. Robinson Hearts of Pure , INC Chameka L. Robinson is an ambassador for Christ from a small town called Baconton, GA. She is the proud mother of a 19yr. daughter named Amber Elizabeth. The daughter of Deacon Carlton Sr. & Min. Dr. Katrena Robinson, and the oldest of 3 siblings (Chakea, Carlton Jr., & Carla Robinson). She has obtained a B.A. in Psychology from Spelman College 2004 and a M.Ed. 2006 in Counseling & Psychology from Troy State University. She completed her Ph.D. in Counseling and Minor in Religious Studies from Bethany Divinity College & Seminary in Dothan, AL (Albany Connection-Dean Dr. Bill Edge.) Her current employer is Albany Area Primary Healthcare as a Social Worker. She also works part-time at Albany Technical College as a Psychology Instructor. She is the founder, visionary, and facilitator of DIVINE L.I.F.E.

Young Adult Ministry from 2006-2017 where they strived to Live In Faith Everyday at New Salem Missionary Baptist Church where she served 37years and accepted her calling as a minister. 2017-current she NEW IDEA. NEW STYLE. began assisting her mentor ProphetessHEIDENS Terri Raven at Terri Raven Ministries. She currently holds a Board of Director position for GA at Large, Inc. where they focus on youth self-esteem and nutrition as well as servicing veterans. Her daily passion is to “The Heart Agitator” where her goal is to propel you empower, uplift into prayer for you to tell God all about the matters spirits, build self- of your heart. esteem, and self- image of youth and Hearts of Pure Inc. was initially birthed with a vision women throughout of promoting Christ-esteem, abstinence/celibacy, our communities by healthy nutrition, leadership, academic excellence by ministering, instilling the importance of the value of these terms counseling, in 2012 in our youth and women. mentoring, teaching God’s principles and She and her team at that time was making it happen life application with through facilitating her visions by “Glow” Teen pure heart and Summits, “Smart Choice” Back-to-school-Workshops, kingdom stride. Summer Camps, Speaking engagements. etc. Her other baby in In time, as time progressed with social media on the ministry is Hearts of rise… God began to shift Dr. Robinson. In addition, Pure, Inc. where God began to tug on her heart to “Go LIVE” to she’s the minister to His people with a Word of monthly series founder/visionary from the Lord. started Oct. 3, 2012 and has birthed #PureTalk on Sunday’s 12am weekly prophetic broadcast and the Breather, Inhale and Exhale broadcast on Wednesday’s via Social Media where she is known as…

NEW IDEA. NEW STYLE.After struggling with herself to conquer HEIDENS her own fear of being totally in public, in the forefront “LIVE”; she still obeyed God. She eventually released her fears and trusted all God was telling her. She began as “The Heart Agitator”, #PureTalk LIVE Sunday at 12am on Facebook July 14, 2016. God began showing Dr. Robinson how He wanted to use her to stand in the gap for His people and counteract how the enemy attacks His people in that late night hour whether in their sleep, worries, emotions, time, etc. with His Word and prayer. He wanted to use Dr. Robinson to help His people keep their minds and focus stayed on Him. After Dr. Robinson obeyed God faithfully with consecutive weekly Sunday 12am Facebook LIVES; He began to tug on her heart again to come on more in the mid- week with a quick Word of exhortation and occasionally “POP Up LIVES” to help encourage, empower, and uplift His people. Surely, Wednesday’s…”Breat her…inhale, exhale” began on January 2019 and she has been faithful to this as well.



NEW IDEA. NEW STYLE. HEIDENS DARRYL K. HORTON His Inspirational Story I rebuilt my Life after Life as I knew it was gone. I am the son of a Vietnam Veteran, a career Marine for 22 years. Being a teenager, my father and I, of course, had our disagreements although without a doubt, I wanted to be like him--compassionate, inspirational, an influencer, and strong. I have a very high pain threshold, but on May 11,2016 I was tested to my limit. I woke up that morning and felt a pain different from any other I had felt in 25 years. I managed to make my way to the emergency room. I was only going to get something to relieve the pain. When I arrived at the emergency room, the nurse met me at the door with a wheelchair. That was 11:30 a.m.; I never left the hospital. After 2 MRI'S and a CAT scan, the on-call Neurosurgeon came in at 9:00 p.m. and told me he could not allow me to go home. I needed emergency surgery immediately. He cleared his schedule and performed the surgery the next morning.

After a 10 1/2 hour procedure I woke up with 3 metal bars and screws in my back from T-2 to T-10. Yes, that strength kicked in, and I needed it to endure my journey to come. When I woke up, I had 2 doctors in my room, my Neurosurgeon and an Infectious Disease Specialist. NEW IDEA. NEW STYLE. The strength and determination I had to drawon was huge, much like My Neurosurgeon HEIDENSthe same as when I became an entrepreneur. told me I had no disk between my 5th & Because though people told me not to do it, you’ll never make it, and 6th vertebrae and my not truly understanding the journey, I realized that I would only spine was recover and get stronger from my efforts, mindset, and compressing; the determination. Infectious Disease As the saying goes “If it’s meant to be, it’s up to me”. Specialist told me I had I had to set my daily goals and stay focused. I got up against doctors’ Coccidioidomycosis advice and stood up telling myself “Here we go”. If I can stand, I can (Valley Fever). walk; if I can walk, I can do anything I want. Talk about a one two punch, I was overwhelmed. I thrive and strive everyday to be and do more than the day Before. The next 3 years I needed all the strength I had first to learn to walk again and endure all the challenges that I had to face both personally and professionally. Even with all the challenges I face now, I have been blessed to have the right doctors, nutrition, facilities, and determination available to assist in my recovery. Even though I'm not where I want to be yet, my journey has taught me so much about myself. After restarting my Nutrition business which was put on hold for a couple of years after surgery, I have been blessed with opportunities to do more. We started an Appreciation & Gratitude Movement through one of my entities. Now I truly enjoy life and live my life by something my dad used to always say \" Let your works speak louder than your material possessions”. Take time to live in the moment.

Raven Williams NEW IDEA. NEW STYLE.A Creator of Success HEIDENS She is an avid community service Raven J Williams is an award-winning author, activist and leader, working with national speaker, and inspirationalist who Teens, Adult Women, Sr. Citizens, loves to empower, train, and inspire others. and many non-profit service organizations, while serving on She has been featured on several different several boards. national platforms, magazines, radio and television shows. When asked how it all started, she often tells people that after much Raven is also the Author of the Amazon best- prayer, God showed her what her seller, She is Legacy; Founder of BluePrint purpose was, so she started on her Publishing & Media Co., and Inspire Today journey to tap into who she was as a Magazine. woman, took one step forward and leaped. Raven also provides non-profit leadership training and new author prep courses. After that first leap, she never looked back because she knew that She is also the top corporate trainer for an as long as she continued to let God international industrial company, where she lead her, she couldn’t fail. travels and trains all levels of leadership to enhance their personal and professional development skills.

NEW IDEA. NEW STYLE. HEIDENS Raven’s ultimate goal is to inspire and help others tap into their own purpose and leap. She provides practical solutions and strategic insight to aide others in personal and professional development so that they too may succeed in all that they do. Exclusive Interview 1.Do you consider your career as a fulfilled story or a timeless initiative? What I have found is that there will always be someone who needs the services that I provide; therefore, making my career a timeless initiative. Every day, I seem to connect with someone who is on a mission to learn more, because of their desire to grow both personally and professionally. That’s where I come in and assist them.

2. TELL US SOMETHING ABOUT When great minds come together, amazing things YOUR MISSION IN BUSINESS? happen. My overall mission is to inspire In my experience, learning from others, and sharing others by any means necessary. knowledge increases the chance of someone else As a motivational speaker, I seek to winning and shining who has been waiting and praying empower women with energetic, for a breakthrough to succeed. Knowing that this thought-provoking messages that opportunity will arise soon, keeps me going. allow them to push past obstacles and succeed with relevant 5. Share your message with the Hoinser readers. messages that are designed to captivate the audience and leave I have been mentoring, training, motivating, and them with their own burst of providing training for over 25 years and it keeps getting energy, enthusiasm, and better with each passing year! excitement. Having the opportunity to inspire others to look As a transformational coach, I beyond the surface and pull-out abilities that they provide practical solutions and didn’t realize that was within them is amazing. The strategic insight to individuals and smiles and visual success is priceless. Having the businesses while working to inspire, experience and expertise to provide personal and motivate, and transform lives with professional development to individuals and businesses personal and professional has been equally rewarding. Because of this, I have development strategies – one been featured in many platforms, articles, billboards, conversation at a time. and magazines. NEW IDEA. NEW STYLE. My philosophy is that when we I have also shared the speaker stage with many well- HEIDENSshift our mindset, we produce known individuals and have travelled many places to better daily outcomes. train and inspire both large organizations and private conferences. And as a publisher, my goal is to move people from behind the I enjoy connecting and engaging with others. scenes and share their story with the world, by providing publishing I’d love to connect with the readers on my social media and media opportunities. platforms Facebook, Instagram, and LinkedIn @ravenjwilliams. 3. How do you manage your own expectations to be an inspiration to others? In order to show someone how to do things, I must be a leader at it myself. I believe that most can agree that we are harder on ourselves than anyone else. Therefore, I lead by example and my expectations of myself are very high. 4. Based on your experience. What is the main motivation that drives you to organize success as a culmination of your global aspirations? Success doesn’t have to be stationary. I am always seeking ways to successfully connect with others wherever they may be.

NEW IDEA. NEW STYLE. HEIDENS Walter Sciacca Sciacca International Projects Walter Sciacca, born in Palermo on His company, which today would be described as a 7 February 1973, studied computer start-up, grew exponentially and in its second year had science and at the same time, at the already achieved a seven-figure turnover. age of 16, started working in the motor and automotive sector for The differentiating factor is the computerisation of all several small companies. operations, not only of the company, but also of event management in all its phases. He travelled frequently to follow the different types of races, events In 15 years he has organised more than 1,500 events at and fairs in the sector and, at the various racetracks in Italy, other European countries end of his studies, he left Palermo and also on other continents, winning over the most to move to Rome, where he started important brands that entrust him with their events. working with what was then one of Walter Sciacca's name became a brand, a point of the most important national reference, an undisputed leader in the sector. companies in the automotive events sector. Hundreds of press articles, prizes and awards are dedicated to him all over the world. At the age of 25, he founded his first company, which was based on a small racetrack, in a box converted into an office.

Sciacca moved from events to Its representatives and clients over the past 10 years consultancy, a role in which he have included governments, world-class investment receives assignments directly funds, multinational construction companies, developers from international racetracks, of projects with high economic and technological impact, initially for the organisation of and individual entrepreneurs wishing to finance or their events and later as a implement activities for private or commercial use. consultant to improve the management of the racetracks Their scope of work ranges from projects reserved for an and increase their turnover, exclusive elite to those aimed at a wider audience. The profits and prestige. common denominator, besides the economic return for clients and the affirmation of innovative capacity, is the One of the many consultancies exponential improvement in the quality of user turned into an important experiences with the possibility, at the same time, of assignment, as Sciacca was creating new economic momentum. appointed CEO and general His vision of creating business trends rather than manager of the Enzo and Dino following them has led him to develop highly innovative Ferrari Circuit in Imola. business models. NEW IDEA. NEW STYLE. His mission is against the clock. The sports facility, the racetrack, in Sciacca's model, HEIDENSHe was given the difficult task ofacquires the value of a business opportunity, hence the reviving the finances of a historic transformation of the sports facility into a real estate racetrack that was heading for operation. financial ruin. Sciacca became the This radical change of approach was necessary for architect of the sporting and successful operations. economic resurgence of the Today, with more than 30 years in the business, Sciacca structure, managing to triple the is considered one of the world's top five experts in the turnover in his first year of field of circuit construction and management and management and laying the motorsport-related real estate development. foundations for the return of Formula 1, an event that took As Sciacca recently told the press: \"The dreams I had in place last year after a 14-year the drawer have all come true, now I'm working on the absence. ones I have in the cupboard, and then there are the dreams I have in the warehouse... it's a very, very big In just two years, Sciacca achieved warehouse...\". all of his goals and left a year ahead of schedule to pursue the countless requests for consultancy. From a small company set up in the pit of a small racetrack, Sciacca created 7 other companies to diversify the business and reach his objectives more quickly. For the past 10 years, Sciacca has been involved in management consultancy and the construction of new racetracks or the improvement of the management of existing ones. He has recently created a new company, Sciacca International Projects, based in Milan, an international company specialising in highly innovative giga-projects with the capacity to generate high financial returns.



Omid Honari NEW IDEA. NEW STYLE. HEIDENS A Creative Entrepreneur My name is Omid Honari. I am the Regional Director for Europe, Middle East, Africa & the Americas at preeminent global education organization Navitas, which among a host of activities including teaching and delivery of academic pathway programs, assists students to pursue their educational career aspirations across various parts of the globe. I also head our organization’s global government & institutional partnerships where we cooperate with government and semi-government departments to support organizational and national strategies whereby scholars seek degrees relevant to their development plans abroad and import skills back to their home countries as part of their capacity building ambitions. Its deeply fulfilling work. We can constantly see the effects, even in the short term, of partnerships made across countries, friendships forged across cultures and societies that may otherwise have had minimal exposure to each other, on the basis of learning and knowledge exchange.

Two elements interacting create an evolved, enriched version of both. I have lived in the UAE for the past 13 years, relocating from my native Australia. My parents were sponsored international students studying away from home at the University of Edinburgh where I was born. My world view was formed by a fluid understanding of a sense of home and I never thought to consider my niche within one culture in isolation from others NEW IDEA. NEW STYLE. From an early age I became interested in HEIDENSand eventually studied the Media Arts. I was involved in the business side of film making, finance and production, intrigued by how business supports artistic expression: how cultures express and redefine themselves and interact with others through creative practice. At one point I was involved in research on Today more than ever individuals how media co-productions, joint and communities across the globe investment from multiple sources from face critical, existential multiple nations, influence the arts and uncertainties. especially national cinemas. Cooperation and connection is at the heart of all that is Communities and nations have for good in human experience and key to millennia sought to create at once a how we define and advance ourselves. sense of comfort, as well astools for advancement. It is often said that the first international student, a scholar who travelled the world If not all, then many have been in order to pursue formal learning, was thrust into rapid redefinition and Frisian scholar Emo of Freisland (born c. re-examination. Perhaps relevant 1175) who travelled from his home in more than ever in an increasingly what is now the Netherlands to pursue fragmented world is to forge higher learning at Oxford University. connections in meaningful ways. Fascinating to consider his dreams and Whether education, creative motivations. There islittle doubt that since endeavor or business and trade the earliest humans considered the engagement, we are all afforded vastness of the skies or reasoned with the through these pursuits beauty and brutality of their environment, opportunities to create something desires were born to learn, absorb and meaningful whether a contribution espouse understandings of the world to our own advancement or to the around them. world at large. Today’s modern pursuit of learning in a global context presents the most efficient form known yet of this, perhaps primal drive and pursuit. We seek careers and security, advancement in professions and self-betterment, but also paradigmatic and philosophical engagement with the world around us, to make sense of disorder.

NEW IDEA. NEW STYLE. HEIDENS Prof. Milan Krajnc A Successful Author Prof. Dr. Milan Krajnc of Al-Khalifa Business School It stimulates the potential of people. Open World has been officially nominated to the This means that the cucumbers in Nobel Prize of Economic Sciences 2021 and has been people develop differently than in the officially nominated to the Gusi Peace prize by the existing system. European Center for Peace and Development, the University of Peace established by the United Because the feelings are different, the Nations, where he is also a full professor of Public needs are also different. And the new Management. needs will also change the different reactions of consumers in the market. The basis of the nomination is the development of a This is how the world economy will new business model of management that works on start to change. the principle of natural laws, improving efficiency and allowing people to work without stress, manipulation, or exploitation.

NEW IDEA. NEW STYLE. Prof. Milan Krajnc has based the whole model on the laws of HEIDENS physics, taking into account the psychological patterns of people. Prof. Milan Krajnc is an academic and university professor in the field of management. He has been running a private practice in the field of psychotherapy for 15 years. He has been solving crisis situations in companies and family businesses for 20 years. He has written more than 380 books in the field of leadership and relationships and more than 1200 professional and scientific articles; the latest work, entitled “Dynamic Leadership Model”, has already been translated into 11 foreign languages, and is still being translated into several languages. Warmest congratulations to our Professor of Economic Sciences and representative of Al-Khalifa Business School in the Principality of Monaco. Sincerely about me: “I will not alter my self-image in order to appear successful in the eyes of others.” Before I started \"selling the theory\", I created a lot as an entrepreneur and later also lost a lot, only to then create even more. Before I started \"developing the theory\", I read numerous books, spent hours on end in the laboratory and above all, experienced and survived many life’s blows. Before I started teaching the theory to students, I tested it countless times in practice. I would also like YOU to be HAPPY, so that peace may rule the world. Professional title: Psychotherapist • Reality therapy– Institute dr. William Glasser (1998-2001) • Transactional analysis– Institute for Transactional analysis (2006-2012) Scientific name: Doctor of Science • Doctorate in management - European Center for Peace and Development University for Peace established by the United Nations

Honorary title: Honorary Doctor of Arts University title: Proffesor • Associate Professor for Public management, European Center for Peace and Development University for Peace established by the United Nations • Professor of the Open World Program at Al-Khalifa Business School Knight's name: Sir • Knight of Malta l Federation of Autonomous Priories (10591) Military name: Captain • Vessel Captain l North Atlantic Admiralty of Sahara Naval Forces (2020) Nominations: Nobel prize • Nominated for the Nobel Prize in Economics 2021 • Nominated for the Gusi Peace Prize 2021 Memeber: Police • International Police Association l Hungary • Informative Protection Association l Serbia Business functions: • Member Of The Board Of Advisors l World Leaders for Mental Health NEW IDEA. NEW STYLE. HEIDENS



Dejan Stancer NEW IDEA. NEW STYLE. HEIDENS Global Chamber of Business Leaders Mr. Dejan Štancer was the initiator and founder Mr. Štancer has many years of of the Kazakh-Slovenian Business Club (KSBC), international business experience and together with entrepreneurs from Slovenia and rich entrepreneurial experience Kazakhstan. including as an advisor to various European Union and global entities Mr. Štancer has been a Secretary General of the and renomeed business leaders. KSBC for more than 5 years and currently is a President of the organization. KSBC has become the Official Regional Representative Office of Kazakh Invest Immediately after taking over the presidency, in region of Central and South-Eastern Mr. Štancer launched the reform of 'KSBC 2.0', Europe, having Mr. Štancer as its which in just a few years brought KSBC to one Chairman with a mandate to help of the most developed and largest business establish strong business and clubs in Central and Southeastern Europe, investment potential, between Central which in 2019 already included more than 100 and SE Europe and Kazakhstan. legal entities from 16 different countries.

NEW IDEA. NEW STYLE. HEIDENS in 2020, Mr. Dejan Štancer was appointed as a Chairman of the Global Chamber of Bussines Leaders (GCBL). The Global Chamber of Business Leaders is a global coalition of CEOs, entrepreneurs, investors, and business leaders at all levels who share a common vision: the sustainable well-being of business leaders, their businesses and growth of the global economy. In 2020, Mr. Dejan Štancer was By signing the agreement with The Global Education appointed as a Senior Advisor for & Leadership Foundation (tgelf.com), Mr. Štancer the largest technology became the license holder for the prestigious investment project in the Balkans \"Entrepreneurship Sports Generation\" business Skopje Technology Park (STP). competition for Austria and Slovenia. The STP project is located in The total ESG prize pool is over $ 100 million per Skopje, capital of North year. Macedonia, and is fully supported by the Government of the Since 2010, Mr. Dejan Štancer has been licensed as a Republic of North Macedonia. lobbyist, which allows him to legally lobby in the Republic of Slovenia and other EU Member States, as In 2020, Mr. Dejan Štancer also well as at EU institutions and bodies, including the was appointed as the Global European Parliament and the European Commission. Ambassador of the Peaceful Mind Foundation, which is promoting He also is a well recognised International Advisor. peaceful solutions of the conflicts among nations, and is specialized on a promotion of the mental health. At the end of 2020, Mr. Dejan Štancer has concluded a partnership agreement with the Foundation of the Indian billionaire Mr. Shiv Khemka.

NEW IDEA. NEW STYLE.Interactive Academy of Trichology HEIDENS Beurena Johnson Beurena is a graduate of the Medical College of Georgia in Augusta, Georgia. Her training in the systems of the human body and their functions assists her in revealing the underlying causes of hair loss. Beurena travels the United States educating cosmetologists on methods to identify hair loss, understanding the causes of hair loss, and ways to properly manage each case. Beurena is the founder of Interactive Trichology Academy and is an Amazon Best selling author of How To Dominate The Market In The Hair Loss industry. She has been featured on The American Forces Network (AFN) and WALB TV. Beurena is also a Certified trichologist, which allows her to maintain current knowledge regarding research and treatment for hair loss. This additional training has enhanced her diagnostic skills and affords her the opportunity to give patients the dignity they deserve when coping with hair loss.

Exclusive Interview NEW IDEA. NEW STYLE.1. Do you consider your career as aI have been a member of the beauty industry fulfilled story or a timeless for over 25 years and while I love styling hair, HEIDENSinitiative? I wholeheartedly love educating other beauty professionals. As a certified trichologist, I study the science and causes of hair loss. Discovering the cause Many stylists have been in the industry for of hair loss and treating hair loss involves decades and do not truly know the developing a customized treatment plan for fundamentals of hair growth and hair loss. I each client. enjoy teaching them new skills and the profession of trichology. I certainly consider my career a timeless initiative to help individuals suffering with My mission in business is to make hair care hair loss and to share my knowledge of professionals aware of other opportunities to trichology with other hair care professionals. grow their business aside from “standing behind the chair.” I want them to know that Yet, I also consider my career a fulfilled story they can expand their knowledge and in which my dream to empower other hair diversify their income in many ways. care professionals with the means to incorporate trichology in their current My hair loss program, The Interactive business is being fulfilled every day. Academy of Trichology, consists of two cohorts, one of which is an accelerated I feel so blessed that I can live this dream program. I provide a thirty-module core through my hair loss platforms: The curriculum, face-to-face CDC-approved Interactive Academy of Trichology 101 clinical curriculums, and access upon Course, Interactive Academy of Trichology, graduation to all tools, resources, private and Hair and Scalp Treatment Centers. power circle support group, and any future updates to the courses. In addition to 2. Tell us something about your mission trichology, I provide training on insurance in business. reimbursement, marketing, working capital, and business funding. My mission is to teach hair care professionals how to grow their business through branding, applying biblical business principles, and encouraging them to educate their clients about hair loss.

3.How do you manage your expectations to be an inspiration to others? I try not to put expectations of any form at the forefront of my mission to inspire others. I take things one day at a time by imparting and sharing my knowledge of hair loss to my clients and my students. NEW IDEA. NEW STYLE. If I have helped one That experience fueled my desire to educate and shift the HEIDENSindividual suffering withperspective of those suffering with hair loss. hair loss regain their confidence or helped Not only do I want to help people suffering with hair loss, but I one hair loss professional also want to teach and transfer this skill set to my peers in the to operate their business industry. and live the life that they desire, I feel that my goal has been achieved. 4. Based on your I aspire to have a community of students all over the United experience, what is the States and in different countries who can help individuals that main motivation that suffer with hair loss. When I started in trichology, I did not have drives you to organize a pool of professionals that I could contact. success as a culmination of your global I want to change that narrative so that everyone can have aspirations? access to a trichologist, no matter where they reside. My passion to pursue 5. Share your message with the world. trichology began when I witnessed my sister, One piece of advice that I share with individuals Ramona, lose her hair who are dealing with any form of hair loss is to seek due to breast cancer help as soon as any signs of hair loss are noticed. treatment. The quicker that treatment is sought, formulating At that time, I did not an individualized treatment plan is much easier. know very much about Also, when dealing with hair loss, typically hair loss hair loss or trichology. I does not happen overnight, so I also remind them watched my sister to give their hair time to regain its life. buy numerous wigs to hide her hair loss that More about Beurena Johnson : never fit her properly. My sister passed away Along with my students in The Interactive Academy from the disease. of Trichology, I currently have a “power circle” of six women who partner with me inside of the hair Since her passing, I have loss program. been committed to helping people with hair My team members consist of women from various loss. backgrounds, that have experience and training in finance, medicine, and the health and wellness arena.

NEW IDEA. NEW STYLE. HEIDENS I have plans to expand the team to meet the growing need of enrollment in the hair loss program. This group of women also share my passion for serving others. Next year, an opportunity for other entrepreneurial women to join me in an upcoming Power Circle Retreat will be offered. This luxurious retreat will include three days of self- pampering, relaxation, and personal development. This retreat will be dedicated to expanding their capacity for leadership, consciousness, and authenticity. These entrepreneurs will be supported with the inner and outer workings of being a leader, which will include tips on settins goals, maintaining accountability, and reaching financial targets. Not only will I be sharing my gridiron business techniques and industry conquering secrets, but these individuals will also have the opportunity to gain insight from me and my team to see what experiences drive us to be more present in our lives and careers. Most importantly, the Power Circle Retreat will give these women an enlightening and resourceful experience that they will be able to mentally build on for years to come. BEURENA