The 10 Most Reliable Language Solution Providers in 2021

WWW.THEENTERPRISEWORLD.COM | EUROPE EDITION | SEPTEMBER 2021 The 10 Most Reliable Language Solution Providers in 2021







FROM EDITOR’S DESK “If you talk to a man in a language he understands, that goes to his head.If you talk to him in his language, that goes to his heart.” — Nelson Mandela We do not need to lay more emphasis on the importance of languages. Language is one of the most important barriers and advantages a business/company can use to grow and evolve. As aptly put by Mandela, language is often a barrier to a company trying to expand or work in different parts of the globe.Also, if they have professionals on their side, it could be their biggest advantage. This issue of The Enterprise World, The 10 Most Reliable Language Solution Providers in 2021 features some of the most innovative and recommended language solution providers. These companies have enabled countless clients and helped them achieve spectacular results. These companies innovate, evolve, and exceed their client’s expectations. They are one of the most sought-after and trusted names in the domain. On the cover story is the services of Mastervoice. Mastervoice was founded with a mission to support the globalization of events and organizations with simultaneous translation for international organizations. Mastervoice has a proven track record of excellence with more than 3,500 interpreter days on an annual basis. They have earned a position as a trusted provider of conference interpreters for over 150 multinational companies and international organizations. They were ranked among the 15 biggest global providers for simultaneous interpreting with onsite conference interpretation (source: CSA) in 2014 and simultaneous interpreting with in- person interpreting in 2020. In an insightful interview withAlan Kashkash, CEO of Linguido. Linguido is an EdtechAI startup offering an app for language learners and an AI-based blended learning platform for language schools. We focus on giving the power of the latest discoveries in AI and Natural Language Processing (NLP) to teachers allowing language schools to create, manage and enhance tailor-made language courses. There is a lot more to read inside. Happy Reading! Adeeb Malik Adeeb Malik

The Enterprise World, 420, Pride Purple Square, Above SBI, Wakad, Pune. 411057 9552931801 Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Sanyukta | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Emily Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World, The 10 They were ranked among the 15 biggest Most Reliable Language Solution global providers for simultaneous interpreting Providers in 2021 features, with onsite conference interpretation (source: CSA) in 2014 and simultaneous interpreting Language solutions are breaking the barriers with in-person interpreting in 2020. and enabling businesses to flourish and grow. With these innovative and advanced language In a conversation with Wendy Pease, Owner solutions, companies can widen their reach of Rapport International. Rapport and create a global presence. Also, these International specializes in and is known solutions offer businesses to expand their globally for high-quality language services, services and unlock opportunities. including Interpretation and Translation, Multilingual Marketing, Cultural and Global Featured in this edition are some of the top business strategy, customer acquisition, as companies that are leading the language well as legal, technical, and medical subject solution space. Their services and support are matters. Given Rapport International’s exemplary, ahead of time, and precise. These “exceeding expectations” commitment to its companies offer best-in-class and unrivaled customers, they have retained a significant services, enabling their clients to break past number of clients from their early days back the language barrier and achieve growth. in the 1980s. These are the 10 most reliable language solution providers in 2021. In an insightful interview with Alan Kashkash, CEO of Linguido. Linguido is an On the cover story is the services of Edtech AI startup offering an app for Mastervoice. Mastervoice was founded with language learners and an AI-based blended a mission to support the globalization of learning platform for language schools. We events and organizations with simultaneous focus on giving the power of the latest translation for international organizations. discoveries in AI and Natural Language Mastervoice has a proven track record of Processing (NLP) to teachers allowing excellence with more than 3,500 interpreter language schools to create, manage and days on an annual basis. They have earned a enhance tailor-made language courses. position as a trusted provider of conference interpreters for over 150 multinational companies and international organizations.

10. Mastervoice

22. CONTENTS Linguido 32. Rapport International

Eric Bauwelinck CEO 10 September 2021

COVER STORY Breaking the Language Barriers Communication is the key, not only for a successful life but also for a successful business. Technical knowledge, analytical skills, soft skills, etc. are meaningless if there is no proper communication between the client and the enterprise. Moreover, enterprises working on a global level have to deal with different languages in a single day. A company can hire translators but still would find it difficult to cover a variety of languages. Mastervoice dawns upon this impending issue, providing breakthrough services in the field of language solutions. They are the go-to service provider when looking for efficient and highly effective language solutions. They offer simultaneous translation, remote interpreting solutions, language technology, and of course language training services. Their services come highly acclaimed as one of the best and unmatched amongst the rivals in the market. Their dedication, service, and support, mixed with the unwavering sincerity, skills, and expertise of the team of Mastervoice, propels them to be among the 10 most reliable language solution providers in 2021. www.theenterpriseworld.com 11

The Company onsite conference interpretation (source: CSA) in 2014 and for simultaneous interpreting with in-person Mastervoice was found with a mission to support the interpreting in 2020. globalization of events and organizations with simultaneous translation for international “Mastervoice received ISO 9001 certification in 2008 organizations. Mastervoice has a proven track record of for the full scope of professional language services: excellence with more than 3,500 interpreter days on an onsite and online simultaneous interpreting, translation annual basis. They have earned a position as a trusted services, interpretation technology, language training, provider of conference interpreters for over 150 and language consultancy. Quality management, multinational companies and international reliability, and continuous improvement are key values organizations. They were ranked among the 15 biggest for our organization, our employees, and our partners.” global providers for simultaneous interpreting with 12 September 2021

COVER STORY “A cynic knows the price of everything, but the value of nothing – Oscar Wilde. They have been pioneers of the industry, enabling institutional client's needs and requirements. organizations to work and provide peak performance without having to worry about language barriers. Covid-19 was without any doubt the biggest challenge they ever faced in their capacity, as they were key The Journey that made their voice stronger providers of interpreter services for international meeting planners. They had to face a complete freeze of Every company goes through a series of challenges, all onsite meetings as of March 2020, which forced them placing them in a decisive and tricky spot. Mastervoice to move to online interpretation services very rapidly. and its team have never been the ones to back down from a challenge, with agility and resilience deeply They have always been believers in remote embedded in the company's genes. They strive and simultaneous interpretation and its huge potential well outperform every single time to meet their corporate and before the health restrictions were imposed in the www.theenterpriseworld.com 13

meeting industry. To their best capacity as simultaneous The standards set by Mastervoice and its team serve as a interpreting experts, they participated in the co-creation benchmark for the industry. Their dedication and of video remote interpreting solutions back in 2012 long sincerity towards serving and enabling their clients are before the outbreak of the health crisis. By the time the unparalleled. Mastervoice is always there for their health crisis hit the market, they were well prepared and clients, offering the same top service level to both new partnered with the major providers of remote and existing clients.These factors make them highly interpreting platforms. sought-after and highly trusted by the top companies around the globe. This strategic decision gave them a lot of leverage and scale benefits to support the increasing demand for Services offered by Mastervoice and what sets them online interpretation. Their first mission was to get their apart pushes them to heights of success corporate and institutional repeat clients back on board with online interpretation. This took great efforts, but Mastervoice was the first language service provider to they managed to support their existing clients and at the offer online interpretation with conference calls using same time they were able to grow and attract new any IP-based medium and one of the few global service clients. providers to receive ISO 9001:2008 certification as a recognized language technology consultant. 14 September 2021

COVER STORY They specialize in simultaneous interpreting as core “ You can never expertise, supplemented with high-end interpretation understand one technology, translation of presentations and meetings language until you reports, and transcription services using next-gen understand at language technology. least two -Geoffrey Willans. After a steep growth in the early years since their foundation back in 1998, they maintained a double-digit growth on an annual basis until the figures collapsed with Covid-19. In spite of a strong drop in revenue in 2020, they were able to maintain operational results by offering package deals to their meeting clients with bespoke online solutions based on their specific meeting requirements. Their procedures for qualification, screening, and www.theenterpriseworld.com 15

Mastervoice supports int with interpreting, tr training and langu

COVER STORY ternational organisations ranslation, language uage technology.

“E ective performance is preceded by painstaking preparation -Brian Tracy selection of conference interpreters require at least 3 Key achievements of Eric's business journey independent reviews from vetted interpreters, as well as documented interpreter experience with proven client The first achievement was a personal journey from a history. This sets them apart from the competition and has freelance interpreter to a global top 15 interpreting given them a competitive edge in service level excellence. business. Quality has always been a key focus on that journey, with ISO 9001-2015 certification for the full Apart from this, they are striving to improve their service scope of language services including language offerings. A company like Mastervoice sets the industry technology, which is exceptional in the language standards, being the pioneers of high-end interpreting industry. solutions. They are client-centric, listening to feedback, and making minor to major changes, all for unmatched Mastervoice and its team have also embraced the Kaizen customer satisfaction. business model in their organization to support change management processes and continuous improvement Leadership at Mastervoice efforts in the past 20 years. A proven track record as a preferred interpretation supplier for 1,260 international Mastervoice is a unique company in a unique niche, what clients including some of the largest global companies is sets them apart is their company values, resilience, deeply a big achievement, but nothing beats the level of embedded into their cores. All this makes a good team but confidence they get in return as trusted partners. It is having a vision and leadership is what propelled their strongest incentive to move forward, to grow, and Mastervoice to become successful and command a to improve. dominating and respectful position in the industry. Eric Bauwelinck is the CEO of Mastervoice. His Team and Work Culture at Mastervoice mission is to unlock global business potential with online interpreting for international organizations and speakers. Their core values are based on trust, transparency, and Eric is also the author of the book 'Voices from Above', on client-orientedness. They believe they can get the best the transformation from onsite to online interpreting back out of the team if they involve them in the company's in 2016. He is a strong believer in human language mission and vision, but also in the specific business technology to globalize business. objectives. They share results, successes, and challenges with the people who are invaluable to Before establishing the company Mastervoice, Eric had support their clients: project coordinators, trusted been working as a conference interpreter for more than suppliers, and key partners. ten years. His expertise and experience in conference interpretation paved the way to offer the full range of This sums up to a healthy work environment where language services for meeting planners, corporate ideas and innovation are fostered. The team can freely companies, associations, and institutions. discuss and share their views, all for the benefit of 18 September 2021

COVER STORY enhanced services and excellent client experiences. service levels. This can only be achieved by building These factors make the team of Mastervoice, much and maintaining a very high level of confidence with more than a company, a team, just like a close-knit trusted, reliable, and proven language solutions, human family! expert resources, and next-gen language technology. Clients of Mastervoice Eric's views on R&D, and is it essential for the growth of the company? Mastervoice is a trusted interpretation provider for almost one hundred multinational companies quoted on As a member of the International Advisory Committee the stock exchange in the U.S., the UK, the European on Applied Language Technology, I have witnessed the Union, and Japan as well as international institutions huge potential of language technology to support including accreditation as provider of interpreting interpreters and meeting participants. I strongly believe services for the United Nations. innovation has become a bare necessity to thrive in today's global business. We are ready to continue our Eric's take on how to keep up with the changing innovation journey with trusted partners, expert market trends? linguists, and next-gen language technology providers. Today, the meeting and language industry requires continuous change, client-orientedness, and excellent www.theenterpriseworld.com 19





Interview with The Enterprise World Linguido An Apropos Application for Language Enthusiasts Often language creates an effect on the way that an individual thinks and speaks. Language is a beautiful medium that helps people understand each other by expressing their thoughts. Additionally, language is a distinctively human capacity and a powerful engine of cultural transmission. People nowadays are much keen and enthralled on learning multiple languages and the culture that it has. With the growth in recent technology, several applications offer language programs at the ease of people's comfort. They can accurately learn a new language in their free time and one such innovation is Linguido. Alan Kashkash, CEO of Linguido, laid the foundation of the company in order to bring new, relevant, and engaging content to students of all ages who are learning a new language. Here is an interview with Alan, Ÿ Brief us about the company. Linguido is an Edtech AI startup offering an app for language learners and an AI-based blended learning platform for language schools. We focus on giving the power of the latest discoveries in AI and Natural Language Processing (NLP) to teachers allowing language schools to create, manage and enhance tailor-made language courses. Ÿ What are the key challenges you tackled while establishing the company? Definitely lack of free time. The online language learning market is highly competitive, and a fresh company pursuing product-market fit has a very difficult job to stand out from the crowd and start making profits. This high barrier to entry forces founders at the initial stage to keep their full-time jobs to cover overheads and develop the company after hours leaving very little time for other things. Ÿ How have the company's graphs changed since the foundation? It's too early to discuss traction and revenue as Linguido is still in the development phase but most importantly for us at the moment is we're getting recognition. We continuously notice increased interest from media representatives, Venture Capital investors, and language schools. Linguido is one of the very few companies granted access to OpenAI Beta for GPT-3 - the largest, most powerful AI model in history and we want people to be excited about it - the research we do and solutions we work on standing a chance to disrupt how the online learning 22 September 2021

Alan Kashkash CEO www.theenterpriseworld.com 23

Interview with The Enterprise World industry operates. However, we believe that at the current “ Language shapes stage the most important metric is the quality of the service we're about to provide. the way we think Ÿ What are the products and services the company and determines what focuses on? How are your services different from those in the market? we can think about. Linguido develops an AI-based blended learning platform for develop Reckitt's DTC eCommerce stores across the language schools to empower teachers with the tools and globe. Besides that, I'm a machine learning researcher assistance of the most powerful AI models. specializing in Natural Language Processing. The platform is intended to support teachers in multiple areas: From an educational standpoint, I finished Technical School of Photography, earned a Bachelor's degree in a) Development of digital language courses Finance and Accountancy, and a Master's Degree in Big Data Analytics, both at Warsaw School of Economics. Using the power of generative AI models like GPT-3 language schools soon will be able to automatically create new courses. As for the past experiences that contributed to who I'm Imagine a situation where the only thing needed to generate a today, most notably I had the pleasure of teaching English set of flashcards containing relevant words for your students is for 3 years and was a board member of my family to provide a topic. This and multiple other possibilities will company. soon become available. Ÿ How do you define leadership? How do you b) Course analytics empower your workforce? As researchers, we know that enormous power to improve Before my business career, I spent 5 years in an NGO things we do lies in data. Language schools don't hire data similar to the National Guard. My supervisor at the time scientists and must rely rather on the expertise of teachers and was a big believer in the rule “follow me” instead of “go feedback from their students. We want to enhance that - by ahead” and was actively participating in every activity we using big AI language models we're able to derive linguistic had to do. That's what I think defines leadership - giving a data and analyze the performance of courses to provide great example. Isn't it hypocritical to require hard work valuable insights. and dedication from people if you're not willing to do it yourself? c) Post-class activities Ÿ What are the key achievements of your business Linguido isn't limited to the classroom. By providing learning journey? materials covering a long range of activities needed to develop a language and gamification system rewarding every little Initially, by creating the MVP for our Netflix-like effort we plan on supporting students after the classes so that interactive stories we proved that people are keen to learn teachers can focus on the most essential issues. English the way we thought. About 22% of our site visitors proceeded to open their accounts to try the demo d) Classes management of Linguido validating that Linguido has something unique to offer. Currently, language schools have to deal with multiple applications to maintain the high-quality service - CRM, Then, several months later while still in the development Video call communicator, digital calendar, language school phase we appeared in 217th place in Google Play Store in management software amongst others. It should be simpler... the entire “Education” category in Poland. We plan on integrating the most crucial features so that the entire infrastructure will be manageable in one place. Ÿ Please brief us about your professional experience. I currently hold the position of CEO at Linguido where I'm responsible for strategy, business matters, and AI-related things. I also work as a Product Analyst at Reckitt helping 24 September 2021

Finally, the achievement that impacted our entire strategy the However, talking more broadly I think it depends a lot way we couldn't imagine without it was being granted access on the business strategy. R&D is a high-risk game that to the closed beta for GPT-3 from OpenAI. We're proud to be requires resources. That's why only the biggest one of the very few companies working with cutting-edge companies in the world can afford to maintain AI technology shaping the world of tomorrow. research labs. For instance, if you had a profitable, easy- to-scale business model and limited financial resources, Ÿ What kind of clients do you serve, any special it'd make more sense to invest them in scaling up your mentions? venture instead of increasing your R&D efforts. Linguido is a publicly available app, meaning that anyone Ÿ Which one is your favorite quote? willing to learn English can download it from the Google Play Store or access it on the web. What's interesting, learning with “The more you learn, the more you earn”, is a famous Linguido is more popular among women than men :) quote from Warren Buffet. While there are multiple benefits of getting an education, I do believe it must be Besides language learners, Linguido collaborates with possible to earn enough money to be able to afford what language schools on the development of a blended learning makes us happy in life, like the food we like, the friends platform. Research areas, feature ideas, UX/UI designs - all of we love to spend time with, the sports or education we those we regularly consult with language schools to build the enjoy. And if possible also to take care of our children, product they will authentically love. to make sure they grow up insecure circumstances. Ÿ How do you keep up the pace with the changing Ÿ What are values and ethos do you encourage in market trends? the company as well as in your personal life? I think every startup loves changing market trends as it gives Hard work, honesty, creativity, and fun. the opportunity for newcomers to get into the market. At Linguido we not only embrace changes, but we thrive on Hard work - Every success requires a tremendous them. amount of work. All features and development are not a matter of luck. I strongly appreciate people willing to The best and most important source of information for these dedicate themselves and work hard to achieve their trends are customers themselves. Listening to customers' goals. needs and realizing solutions for their pain points is an incredible way to deliver meaningful products. Honesty - Healthy atmosphere and corporate culture is something that makes the workplace a second home. To Second thing is to fall in love with the problem you're solving. build such an environment I believe honesty must stay This way you won't bother spending long hours reading about on top of the required qualities. the new market trends. You'll be curious to do so. Creativity comes next - If you want to stand out from the The third and most practical thing is research. Your competitor crowd or surpass the competition, you have to come up introduced a new feature? Why don't you check the comments with some great ideas. Creativity is not about inventing on the post announcing that? Are the opinions good or it something spectacular. It's the whole life cycle. From the wasn't a good move? Analyzing the work of your competition, first “eureka” moment to the working feature. reading research papers covering the areas you work on, and studying user behavior are activities that undoubtedly help to The last ingredient - fun. It's important to find joy in keep up the pace. what you're doing. Otherwise, burnout may come very quickly. So, stay positive, do your work and results will Ÿ Do you believe R&D is essential for the growth of the come eventually! company? I do. R&D is at the heart of everything we do due to the scientific nature of our company. Linguido is a deep tech AI startup, and so most of our work might be considered R&D. Our entire latest strategy is based on the results of research we conducted. www.theenterpriseworld.com 25

THE FUT LANGU 26 September 2021

TURE OF UAGES www.theenterpriseworld.com 27

Language learning has been a big part of the Ÿ Elvish – Language known from J. R. R. Tolkien’s books, education industry forever. Its importance has including the Lord of the Rings trilogy. There are grown in recent decades. As the world has become multiple variations of Elvish and the language drew more connected, our desire to speak and understand inspiration from Finnish, Latin, Welsh and Greek. different languages has increased. But what kind of languages are we going to be teaching and learning in the Ÿ Dothraki – Based on G. R. R. Martin’s books and a future? language used in the Game of Thrones TV series. The language was fully created by David Peterson of the According to research by Preply, the answer could be Language Creation Society. fictional languages. The lure of fictional languages became evident during the pandemic. Many people picked up Ÿ Klingon – A well known fictional language from the Star language learning as something to do amidst the lockdowns Trek television series. The language has a unique and restrictions. alphabet with specific symbols for different sounds. But instead of being a simple hobby, these languages could Ÿ Na’vi – One of the newest fictional languages. It was well be on their way to mainstream education. Long gone spoken in James Cameron’s 2009 film Avatar. The are the days when fictional languages were considered as language drew inspiration from Polynesian languages. weird gibberish only hardcore fans learn. Professor Paul Frommer is one of the people who worked on the language. What Are Fictional Languages? Ÿ Huttese – Language known from the Star Wars Fictional languages are also known as constructed franchise. The language is similar to the native language languages. This is because they are languages specifically of the South American Andes, Quechua. crafted instead of the language evolving naturally. But just like natural languages, such as English and Spanish, The most popular fictional languages highlight how they are fictional languages have their unique set of grammar rules. almost always built around popular culture. Although They come with unique words and pronunciation rules. constructed languages include other examples, such as Esperanto, it’s these fictional languages gaining popularity In Preply’s research, the five most common fictional among language learners. languages were: While it’s easy to write these languages off as just lighthearted fun, all the above languages have complex and unique rules governing them. Although some are more developed than others, they all offer a very similar learning experience to natural languages. 28 September 2021

The Benefits of Fictional Languages something very different when you are dealing with a made-up language and culture. But why are fictional languages popular? The answer lies in the rich fictional universes around them. Fictional languages Not having to deal with these real-life contexts and cultural offer unique benefits to people who wish to study them. nuances can be a big benefit of learning a fictional For example, consider how The Mandalorian, which is a language. It is a neutral language to learn since everyone show part of the Star Wars universe, was the most-watched will start from scratch. streaming series in the US in 2020. The Star Trek franchise has been going on since the 1960s, with thousands of fans Fictional Language Learning Made Easy still engaging with the community through fan meetings and other events. On top of all this, fictional languages are easy to learn. A lot of their lure is based on the accessibility of studying them. All these worlds are appealing to millions of people around Technology has made it easy and affordable to start learning the world. This means the worlds and their fictional a language. You can find online educational platforms to languages offer students a rich culture and a tight-knit communicate with qualified tutors, use online language- community to be a part of. Both of these can be a huge boost learning apps and communicate with language learners in terms of motivation. By knowing the language, fans of across the globe on online forums. these cultures can learn more about the worlds they love. Major educational faculties and organisations are also Beyond the unique benefits of fictional languages, any type taking note. It was already possible to learn Elvish at the of language learning has a lot of benefits. Studying a University of Wisconsin. The literature surrounding language has been shown to: fictional languages has picked up and there is a lot of prominent research going into these languages. It’s not just Ÿ Improve problem-solving skills random fans coming together and developing the language Ÿ Boost verbal and spatial abilities but a lot of professional linguistics are getting involved. Ÿ Improve creativity Ÿ Enhance memory In a way, fictional languages are already in mainstream It’s also important to note how fictional languages have the education. As these languages continue to develop and their benefit of being outside the real world. The role of English communities grow larger, they might become increasingly as the lingua franca has its opponents. Using any natural influential. The many benefits of learning a fictional language is always tied with a very unique cultural context – language showcase the unique power these languages have. www.theenterpriseworld.com 29





Interview with The Enterprise World Rapport International Accurate, Professional. Reliable Digitalization combined with globalization powers What are the key challenges you tackled while growing businesses to fly high. While going global, the the company? biggest challenge to overcome is the cross-cultural and language barriers. And if a business doesn't focus on The evolution of technology has created key challenges for accurate communications, that will destroy its growth many industries, including the translation and linguistic potential. sectors. Yet in the challenge lies creativity and opportunity to expand and rise to new levels of service, which is what To break the language barriers and trade across the globe Rapport International has continuously achieved. successfully, a business needs a trustworthy and reliable language solution provider. Ending the long search for a For example, in the time since Wendy purchased Rapport dependable partner, organizations can look to Rapport International in 2004, the world has seen the rise of the International for such a language solution provider, as world-wide-web, internet functionality, artificial Rapport International offers comprehensive offerings of intelligence, chatbots, social media, as well as Google language solutions to meet your needs. Translate, and a myriad of technological advancements that can unite, strengthen, advance communications IF used in Rapport International is a full-service multilingual the right way. Wendy's team is committed to understanding communications agency that is proud of its 30-year legacy and discovering the nuanced capabilities of each new and achievement of becoming one of the top translations evolution in technology to bring people closer together. As and interpretation agencies providing written and spoken a result, Rapport International has been able to ride out solutions, multilingual and global marketing, and additional some potentially risky storms and find meaningful ways to language services to help businesses reach their target incorporate tech advancements into innovative deliverables audience. for their clients and projects. The core of Rapport International's success is linked to its What are the products and services the company focuses mission “to unite people across languages and cultures”, on? How are your services different from those in the and its foundational belief in “people-first market? communications”, which is infused throughout the organization's ethos, processes, systems, and client Rapport International specializes in and is known globally relationships. for high-quality language services, including Interpretation and Translation, Multilingual Marketing, Cultural and In a conversation with Wendy Pease, Owner of Rapport Global business strategy, customer acquisition, as well as International, let's discover what Rapport is all about and legal, technical, and medical subject matters. how are they transforming businesses across the globe. 32 September 2021

Wendy Pease Owner www.theenterpriseworld.com 33

Interview with The Enterprise World Given Rapport International's “exceeding expectations” Knowing only one language is commitment to its customers, they have retained a significant like living in a mansion and number of clients from their early days back in the 1980s. In never leaving one room. an age when vendors spend hundreds of thousands of dollars on lead generation to attract an ever-evolving door of clients, How do you keep up the pace with the changing Rapport International leads the way through its “people-first” market trends? approach to client loyalty – a philosophy and business approach woven throughout the foundation of their services. Through the years, Rapport International held steady on providing high quality and on-time delivery of language Rapport International listens, really listens, to understand the services. The team understands that not all companies needs of each client and the scope of every job to ensure that and projects are the same and work hard to deliver exactly each project is delivered on time, on budget, and in the right what the client needs and how they want it. Clients are voice. The underpinning of every project? A desire to connect savvy and understand that not all translation is the same. people across languages driven by a commitment to accuracy, They want to know if it will accurately convey their correct terminology to enhance cultural sensitivity and avoid message and be culturally appropriate. The mindset liability, and a high value for customized services, messaging, changed from “why do I need it?” to “I want the best!” and strategy to ensure project success. What are values and ethos do you encourage in the How do you define leadership? How do you empower your company as well as in your personal life? workforce? · Company values = global connection, Leadership is the ability to play well with others and to set a understanding, delivery, quality vision to get the team to move in the same direction. Good leaders create a culture that rewards motivates, and recognizes · Personal values = authentic connection, cultural accomplishments – both from individuals and the team. The exposure, health, learning, prosperity best way to empower a workforce is to make sure each person is doing the job that they want and can do. Know the leader: Wendy Pease, Owner, Rapport International What are the key achievements of your business journey? Wendy Pease is an expert on translation, interpretation, · Technology = Staying current on new technologies to global business, languages of the world, and cultural improve service delivery gives Rapport International diversity. Of special note is her expertise and interest in a personalized edge in the industry; it's what they do Global Marketing for Lead Generation and Customer well. Acquisition. She is the author of “The Language of Global Marketing – Translate your Domestic Strategies · Longevity = Commitment to developing productive into International Sales and Profits” found on Amazon and and fulfilling relationships that last. other retail stores. · Global Connection = Embracing and facilitating Throughout her career, Wendy has worked with hundreds connections around the world for personal and of companies to help them communicate across more than business success. 200 languages and cultures. Her expertise in international relations grew from working in several international and What kind of clients do you serve, any special mentions? global marketing roles and spending years living abroad. Rapport International nurtures and keeps long-term As a creative side endeavor, Wendy hosts “The Global relationships with clients so that the client can depend on the Marketing Show” podcast, which features experts consistency of the translation and the interpreting services speaking on opportunities and challenges in increasing over time. In addition to well-established clients, Rapport multilingual lead generation and revenue, which can be International also works with clients new to translation and found on iTunes, Spotify, Amazon, and other platforms. interpretation. Their specialty is working with a client to develop a smart way to communicate across languages. Clients include Boston Red Sox, Duck Tours, TOMY, and many well-known hospitals and manufacturers. 34 September 2021







38 September 2021

PYTHON TO BE PROGRAMMING LANGUAGE FOR MOBILE APP DEVELOPMENT? www.theenterpriseworld.com 39

Python Programming is probably the most trending Benefits: language now and is very attractive to several programmers due to its general-purpose nature, clear Ÿ Straightforward syntax, which widely speeds the & neat code, the simpler programming process, and a development process. You need not worry about all the plethora of valuable libraries. It seems like Python is things that you require in other languages, precisely becoming a widely prevalent language. We mostly know those issues of casting or variable types. that Python is used in data analysis, machine learning, web development, and different processes automation. But what Ÿ Python programming supports the GUI (graphical user about Python for mobile development? interfaces) needed in web development. As per the Python developer survey, only 1 percent of Ÿ Python programming’s semantic structure makes it more respondents use this programming language for app readable. In comparison, reading code in other development. Nonetheless, it’s not as famous in mobile app languages such as C or Java might make it hard to development, but that does not mean you should forget understand because of different coding styles. To boost about Python if you are working with mobile apps. This comprehension & productivity while developing article will cover the Python features and why it is a perfect software in a team, it’s a good idea to choose Python suit for the project. programming. Python Programming is Attractive from the business Ÿ With the integration libraries for Python programming perspective due to the below factors: like Cython & Jython, it’s simpler to cross-platform by syncing with other languages like Java or C++. Ÿ Development speed & flexibility Ÿ Easy to learn, simple & clear syntax, if plan to control Downsides: development or build yourself Ÿ This is an interpreted language. Hence, it has relatively Ÿ Seamless integration with other languages like Java, slow performance to implement apps that need huge stacks of complex computations. PHP, & .NET Extended and simultaneously free ecosystem, which is constantly improving due to open- Ÿ Overall, Python programming isn’t the best case for source nature scalable projects. Big projects typically need to perform Ÿ A plethora of libraries for performing any data tasks simultaneously, but Python has GIL (Global manipulation Interpreter Lock), which doesn’t allow it, making it run only one thread at a time. Backend in Python programming Moreover, Python programming is dynamically typed. But, Python usage is quite common on the server-side. IT giants dynamically typed languages are not apt for vast projects such as Dropbox, Pinterest, Mozilla, Reddit, Instagram, and with expanding development teams. As it grows, the system Spotify use Python for their complex backend processes. slowly becomes widely complex and challenging to Talking about Python programming frameworks, teams preserve. usually choose between Flash & Django. Flask is a better choice for developing apps with Python programming, Frontend with Python programming which are simple and easy to learn. Python does not have in-built mobile interface capabilities Flask is a microframework as it doesn’t need specific tools and it isn’t supported as an official language by either of the or libraries. Considering that Flash lacks some essential two most extensively used mobile OS — Android & iOS. components such as form validation & database abstraction, But, Python has many frameworks that can be used for this it can benefit Python developers who are fascinated by purpose. The most trending ones are Beeware & Kivy. minimalist frameworks. Moreover, Flask might be a light framework, and the risk for experiencing Flash security Kivy is a cross-platform framework. It doesn’t try to use bugs is minimal. native controls or widgets. All its widgets are custom- drawn, meaning, Kivy apps will look the same across all Django is an open-source web framework developed above platforms. But it also means that your app’s look & feel will Python programming. The main purpose of this framework vary from your user’s native app. This could be an is to facilitate the super-quick development of backend advantage or a downside, depending on your target apps. It is a pretty reliable tech. The development & support audience. for Django displays no sign of stopping anytime soon as big companies have created their apps using this framework. While you’re developing apps with Python, your app will look similar on all platforms, and you won’t be required to compile your code after every change. On the other hand, 40 September 2021

the BeeWare framework offers native interfaces for cases. It depends on the project’s purpose. Python is great Android, iOS, macOS, Web, tvOS, and Windows. for startups as it’s easy to learn and a well-known language; you can also find developers with a limited budget—for Downsides: instance, interns or juniors. Moreover, developing an app with Python is an ideal solution for testing your app ideas. As stated previously — Python is an interpreted programming language, meaning its processing speed is Python is the best option for the data science field, machine slow. learning, and AI. For instance, you can put AI & ML bots Since Python is a language using dynamic structures, it built with Python in a Java app. Using Python for mobile needs more memory space compared to other programming apps is barely a good suit for a mobile app front-end since languages. It is not suitable for use in development due to Python isn’t built for that kinda thing. But there are some memory restrictions. promising projects like BeeWare & Kivy. Perhaps someone Community is lacking in this area of Python development. can create a Python mobile app framework to do iOS or Hence, it’s more difficult to find tutorials, responses to your Android development. Technology is evolving very fast; it’s questions, & code solutions on the Internet. almost impossible to forecast what might happen next. Python isn’t that good at graphics. Kivy framework does not offer several functions & Author Bio: platform-specific features other than native mobile languages such as Kotlin, Java, and Swift. Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and Conclusion: India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS Hopefully, we have answered your questions on how to platforms. He regularly contributes his knowledge to create a mobile app using Python. Even though using leading blogging sites like app development companies. Python is not common, you can find it helpful in some www.theenterpriseworld.com 41