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Tiger Woods “Hello World” (1996) COVID 19 Scenario: With their \"Hello World\" promotional video, the leading Lockdown and Covid 19 can be said to be the worst years sportswear presented Tiger Woods to the world when he in world history after world wars and pandemics. The virus started playing professionally in 1996. Few could have made many unrecoverable damages. Many of the people foreseen then how influential Woods would be in the world lost their loved ones, some lost their job and some lost their of golf, but Nike's ad boldly predicted his accomplishments big set-ups raised with hard work. In this scenario many that would shortly follow. The ad gone air and slowly got companies and their owners came forward to help people more popularity in those days. globally. Equality (2017) With the same though some companies over came this phase yet impact of Covid continued on many of the Nike deliberately harnessed the sport's supremacy, as well companies. Currently, it been almost three years for Covid as its athletes', to fight impairment and discrimination in its outbreak yet companies striving hard to come up the loss February 2017 video advertisement. The campaign urged bared in those years. Although safety was more important at people to implement the sportsmanship and justice they the situation but after all it has to been left back and starting witness on the court or on the playing field in their again is what needed. Many of companies like Nike everyday lives. It wasn't made to advertise a product. supported citizens and government to over come the phase. Instead, the label and the athletes intended to highlight a Nike held campaigns and session for employees addressing major social issue in the United States. people and their employees to be aware as well as assuring them safety and security. Nike addressed their customers The tagline of this campaign was, “The ball should bounce and employees, “For the continued safety and wellbeing of the same for everyone, on or off the field of play.” 52 | November 2022
our teammates and customers, our Nike-owned and operated stores will remain temporarily closed in multiple countries around the world. Stores in selected locations are open based on guidance from health and government authorities.” Conclusion: In summary, Nike is the market leader because of its dominant worldwide presence and leadership. Because of its inviting environment, and unrivaled service, a customer's experience at a Nike store is undoubtedly unlike any other sports equipment's shop. Their welcoming “perfect sports associated atmosphere” should be a long-term competitive advantage. The company's retail outlets and on-site collaborations have earned higher response rates, putting them in front of the pack in the mature business. As a result of its all-encompassing marketing approach, Nike enjoys a strong market position. www.theenterpriseworld.com | 53
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