WWW.THEENTERPRISEWORLD.COM | APAC EDITION | OCTOBER 2022 The Most INFLUENTIAL WOMEN To Watch In 2022 Co-Founder, PalletEco Pallet Pvt Ltd Priya Prakash
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From Editor’s Desk Diversity and gender parity in leadership and decision-making are recognised more and more in all spheres of society because women are powerful change agents. In politics, business, and society as a whole, women continue to make up a very small portion of decision-makers. Along with calls for greater gender equality, the need to reduce the pay gap between men and women has drawn more attention lately. Even while there has been significant progress in this area, there are still far too few women in leadership roles. Women have overcome their challenges to become strong leaders. Featuring for The Enterprise World's this issue of The Most Influential Women to Watch in 2022 are the stories of such successful businesses that have made it through every odd storm and made it to the top. For the Cover Story read about- Priya Prakash: Priya Prakash set out on a mission to correct this and thus Co-founded EcoPallet, a start-up that focused on manufacturing lightweight yet high-strength and environmentally friendly pallets. With a background in commerce and an MBA 'on the roads', Priya is set out on a mission to bring about a revolutionary change in the pallet industry. Priya's previous experiences include working for various companies that created innovative and futuristic products. With Eco Pallet, Priya's aim is to make the manufacturing and the supply chain industry understand the importance and advantage of sustainable pallets. Meera Satpathy: The journey of starting Sukarya has been one of the most life-changing yet challenging journeys for Meera. It is her journey where she graduated from being a wife and mother of three children to running an advertising agency in her early forties for almost 15 years. By that time, she was running two different kinds of organizations, one profit, and another a non-profit. But Meera's greater calling and her heart were in serving the needy. Monica Chikhani: I started my entrepreneurial journey in 1996, taking a small office in my Dad's firm. I had zero capital, but this did not stop me from venturing into what I knew was my calling. Today, 26 years since I founded MEC, I look back at all the setbacks I overcame to get to where I am today. I kept on believing in MEC's vision and pushed very hard to keep persevering in what I believed through growing my skills to be able to add value and solutions to every challenge MEC Workshop faced. You always found me leading the team in every challenge to show them it can be done when you have the right mindset and dedication. With this mentoring technique, I raised a solid team with strong bonds that no heavy tide could break apart. My recipe for success is Skill + action + belief = 100 success. Runam Mehta: My professional journey has been quite atypical; I am a Physiotherapist by education and a businessperson by profession. I did my Bachelor of Physiotherapy, from Sancheti Institute. In my 20s, I founded a successful company called Work Ergonomics to spread awareness about postural problems and repetitive strain injuries. After moving to Bangalore, I realized that Physios were grossly underpaid and therefore under- appreciated and started exploring ways to disrupt the market. During that time, I came across Portea. Portea was looking to organize the disorganized home care market and hired me to build their Physio business. During my 7 year stint at Portea - I helped the organization grow from strength to strength while adding substantially to my own skills. I joined HealthCube to head growth 18 months ago and for almost a year now, I have been leading the organization as CEO. Shalmali Shalmali W.
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Leaders in Spotlight For the Cover Story read about- capital, but this did not stop me from venturing into what I knew was my Priya Prakash: Priya Prakash set out on a calling. Today, 26 years since I founded mission to correct this and thus Co- MEC, I look back at all the setbacks I founded EcoPallet, a start-up that focused overcame to get to where I am today. I on manufacturing lightweight yet high- kept on believing in MEC's vision and strength and environmentally friendly pushed very hard to keep persevering in pallets. With a background in commerce what I believed through growing my skills and an MBA 'on the roads', Priya is set out to be able to add value and solutions to on a mission to bring about a revolutionary every challenge MEC Workshop faced. change in the pallet industry. Priya's previous experiences include working for You always found me leading the team in various companies that created innovative every challenge to show them it can be and futuristic products. done when you have the right mindset and dedication. With this mentoring technique, With Eco Pallet, Priya's aim is to make the I raised a solid team with strong bonds that manufacturing and the supply chain no heavy tide could break apart. My recipe industry understand the importance and for success is Skill + action + belief = 100 advantage of sustainable pallets. success. Meera Satpathy: The journey of starting Runam Mehta: My professional journey Sukarya has been one of the most life- has been quite atypical; I am a changing yet challenging journeys for Physiotherapist by education and a Meera. It is her journey where she businessperson by profession. I did my graduated from being a wife and mother of Bachelor of Physiotherapy, from Sancheti three children to running an advertising Institute. In my 20s, I founded a successful agency in her early forties for almost 15 company called Work Ergonomics to years. spread awareness about postural problems and repetitive strain injuries. After moving By that time, she was running two to Bangalore, I realized that Physios were different kinds of organizations, one profit, grossly underpaid and therefore under- and another a non-profit. But Meera's appreciated and started exploring ways to greater calling and her heart were in disrupt the market. During that time, I serving the needy. came across Portea. Portea was looking to organize the disorganized home care With Sukarya, Meera is here to inspire market and hired me to build their Physio people, especially women and children, business. During my 7 year stint at Portea - who are unaware and lack information. It I helped the organization grow from is very inspiring to hear what Prime strength to strength while adding Minister Modi said in his national address substantially to my own skills. I joined on the 76th Independence Day – “The next HealthCube to head growth 18 months ago 25 years is going to be the golden era for and for almost a year now, I have been “Nari Shakti” (women empowerment). leading the organization as CEO. Monica Chikhani: I started my entrepreneurial journey in 1996, taking a small office in my Dad's firm. I had zero
CONT T H E P A L L E T Q U E E N
ENTS SPECIAL PROFILE MEERA SATPATHY PROFILE RUNAM MEHTA MONICA CHIKHANI UPSHOT JAIPUR CASESTUDY THE STARBUCKS
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Pallet Priya Prakash Founder & Managing Director, Eco Pallet Pvt Ltd www.theenterpriseworld.com | 13
14 | October 2022 “Our Pallets come with the ability to resist impact, have abrasion resistance, oil & chemical resistance, and are shock absorbent as well.”
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product safe, act as shock absorbers, take in the stresses, they hold the weight, protect the goods moving forward in the supply chain, and much more. Considering all that they have to do, the quality of pallets has a huge impact on the outcome of a shipment. Now, what if these pallets were eco- friendly yet effective? Featuring for The Enterprise World's this issue of The Most Influential Women To Watch In 2022 is Priya Prakash, the Queen of pallets, innovating a product that is effective. W Priya Prakash- Leading the Way- For years, pallets have been the neglected 'backbone' of the entire logistics industry. Pallets are often made out of Pinewood, after the use of which most of them end up in landfills. Only a few pallets can be reused. What is a pallet? Apart from being This was a major pain point of the one of the most important aspects of entire process. Priya identified the several industries, let's first break it scattered and unorganized structure of down in layman's terms. Think of the way most manufacturers work. these pallets like tires on your car. The primary function of the tires is to “It was unsustainable and caused a make up for a smooth ride. Similarly, lot of harm to the environment.” the pallets are the point of contact for shipments and the other many Priya set out on a mission to correct transportation modes constituting the this and thus Co-founded EcoPallet, a global supply chain. start-up that focused on manufacturing lightweight yet high- In the global industrial supply chain, strength and environmentally friendly the existence of pallets is as good as pallets. invisible, but nothing can move forward without them. Just like how a With a background in commerce and car won't run without tires! an MBA 'on the roads', Priya is set out on a mission to bring about a These pallets form some of the most revolutionary change in the pallet basic and the most primary interface industry. Priya's previous experiences for the unit load. They keep the include working for various companies that created innovative and futuristic products. 16 | October 2022
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“The very challenge and the satisfaction of changing a mindset was one of the main motivations for developing Eco Pallet.” 18 | October 2022
With Eco Pallet, Priya's aim is to complaint) properties make Eco sources or the natural habitat for make the manufacturing and the Pallets unique. any insects. The fully jacketed supply chain industry understand the coating used by Eco Pallet also has importance and advantage of Eco Pallets ensure hygiene, are anti- no cracks, crevices, or nesting sustainable pallets. fungal and have increased weight- areas for insects and is fully bearing capacity. These Pallets are washable. “Although Eco Pallet has been in the recyclable and repairable, making market for six years so far, we still them the right choice for a sustainable Overcoming the Challenges- consider ourselves as a start-up as we future. decided to develop our own product.” “Pallets are the backbone of Eco Pallet is Environmentally logistics. I can recount numerous Being the MD is merely a title and the Compliant. They contain no food instances where pallets have killed beauty in a small organization is that everyone dons multiple hats and gets to learn a lot. This has helped garner Priya's immense experience and exposure in IP, New Product Development/Establishment, Certifications/Licensing, Handling ROC requirements, Developing Machines for a new product, Installation of Machines, and so on. “As a business leader challenges are a part of our daily lives and I thrive on them. Personally, I do a thread-bare analysis of my challenges and then face them methodically.”, says Priya The Journey of Eco Pallet Incorporated in 2015, Eco Pallet makes sustainable, eco-friendly, certified, and Patented pallets. They are patented manufacturers of EPS, a Hybrid combination of wood and EPS and all varieties of wood spray pallets in India. These pallets are completely safe, extremely lightweight, cost- effective, and can be customized. They are also FDA/Medical certifiable. To ensure safety Eco Pallets are flame resistant, water resistant, bug & mildew resistant, and temperature & thermal resistant. Their zero exposure to nails and splinters, and anti-static and hermetically sealed (ISPM www.theenterpriseworld.com | 19
logistics and the business.”, says What the Future Holds- “This way we save cutting of more trees, Priya apart from the unique ability to save a “I would consider it as my While trying to sell the pallets, personal milestone achievement if scrap pallet and give it an Priya understood the true the Government of India decides to extended lease of life.” underlying environmentally turn all their wooden pallets into sustainable problems, which were Eco Pallets without scrapping and are totally ignored by every them and giving us an opportunity corporate using pallets. Companies to do our magic on the old pallets. 'want' or 'have' decided to be I would love our country's produce penny-wise TODAY. to be stored safely on a sustainable and hygienic Eco Pallet.”, says Eco Pallet's first pallet was a Priya. combination of EPS and HIPS. Though every corporate For the past six years, Priya's focus understood the importance of has only been on Eco Pallet. She lightweight pallets, fuel saving, believes that knowledge is power, and so on, breaking the misnomer and being informed helps you be a of EPS being a hazardous product step ahead of the competition. was the first challenge. Being a voracious reader, Priya thrives on ResearchGate, The Products and Services- continually researching ways to innovate products. Eco Pallet, is the only company today in this entire world that “In our case fortunately we are the makes sustainable pallets, which 'Change-Makers'.” are also cost-effective along with a multitude of advantages. Eco Priya's Message to the New Pallet saves all 40 pallets by Entrepreneurs- spraying and sealing the life of the pallet. “Success is subjective. I have been blessed with an amazing family Eco Pallet also has pallets that are where my parents never treated me not made from wood and can be or my two sisters differently, as recycled to the fullest even if it's a much as the world around us one-time use pallet. Eco Pallet reminded us that we were women. alone has the ability to let the countries rotate the pallets with I am married to a Fighter Pilot other countries today. Our Wooden from the IAF who has sacrificed Spray Pallets are made of Post- his career of 20 years to support Consumer Recycled wood ( Scrap) me realize my dreams. My and Spray, resulting in usage of daughter understands my love for discarded wood as one of the my work. To all the women and primary raw materials thus making girls out there, don't make or let Eco Pallet the Economical and anyone make you feel guilty for Ecological Pallet ever.. loving your job. Focus, be consistent, and don't give up.” “Our pallet is the only solution to end the one-time usage problem.”, says Priya. 20 | October 2022
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M E E R A SSpecial Profile MEERA S MEERA S MEERA S STRIVING FOR A BETTER SOCIETY S M E E R A“I am a committed social change maker and I believe in what I do that S includes empathy, sensitivity, andMeera Satpathy creativity to mobilize grassroots M E E R Apeople as leader of their communities.” Founder & Chairperson 24 | October 2022
ATPATHY ATPATHY ATPATHY ATPATHY ATPATHY ATPATHY www.theenterpriseworld.com | 25
In the decades to follow, women “The journey for the profit, and other a non-profit. have time and again proved why of Sukarya But Meera's greater calling and her their decision matters the most in heart was in serving the needy. the board room. Be it leading a great has taught me company to greater heights, or even the what a social Sukarya was born to improve smallest step as starting a small entrepreneur maternal-child health and nutrition company and making it big in the is, and what with a special emphasis on anemia and market; women everywhere have malnutrition, reduce IMR [infant proven to be a beacon to all those girls power one mortality rate]), Gender equality/ out there dreaming of starting a holds to Empowering women as per the business, of asking for what they Millennium goals set by the UN deserve and simply being the change the reflecting the most pressing issues ambitious selves. minds of prevalent in our society then and even many.” now. Featuring for the Cover Story of The Enterprise World's this issue of The social good and not just the pursuit of Meera always believed that problems Most Influential Women to Watch in profits. They must seek to produce could not be seen in isolation as all 2022 is Meera Satpathy, a visionary on environmentally friendly products, development issues are closely a path to change the reality. serve an underserved community, or interconnected. That is why most of focus on philanthropic activities. Yet, Sukarya's interventions are designed The Leader, the Excelsior- they must still be financially savvy to multi-pronged and integrated. succeed in their cause. For this, they The entrepreneurs in the social sector must be well versed in making tough She feels that development and must play the role of change agents by decisions in life that need courage. desirable results cannot be achieved adopting a mission to create and alone. Everybody must play a crucial sustain social value for the greater role -- government, civil societies, good of society, recognizing and community stakeholders, and other relentlessly pursuing new opportunities influential persons. It requires a to serve that mission, engaging collaborative approach and collective themselves and the right kind of people efforts to yield more significant results. in the process of continuous innovation, adaptation, and learning, Over the years, Sukarya has set the acting boldly without being limited by pace as a developmental organization resources currently in hand, and advancing the cause of underprivileged exhibiting a heightened sense of women, children, and adolescent girls, accountability to the constituencies more than six million of them so far in served and for the outcomes created. 600 plus villages and about 120 slums, eliminating barriers hindering their Entrepreneurs in the social sector must How Meera changed Sukarya - social-economic progress and enabling pursue social interventions and novel them to live a better, healthier, and applications that have the potential to The journey of starting Sukarya has successful life. solve community-based problems. been one of the most life-changing yet They must take risks and put effort into challenging journeys for Meera. It is The Founding Stones of Sukarya- creating positive societal changes her journey where she graduated from through their initiatives. They must being a wife and mother of three Even After 75 years of freedom, believe that this practice is a way to children to running an advertising women and girl children are not treated connect their life's purpose, help others agency in her early forties for almost equally in India. Women's health and find theirs, and make a difference in 15 years. education are not of priority for the the world (all while eking out a living). policymakers, business, community, By that time, she was running two and elected leaders. Women in cities, They are in business for the greater different kinds of organizations, one peri-urban areas, and villages struggle 26 | October 2022
daily to live their lives under domestic However, behavioural changes, social- important and urgent. violence, sexual abuse, ill health, cultural food habits, and acceptance forced marriages, and no income. So, and understanding of low-cost Changing the Paradigms, One Step citizens, authorities, and women must nutritious meals are few known tips to at a Time- consider their situations seriously. fight malnutrition. With Sukarya, Meera is here to inspire Talking about women's empowerment There has to be a continuous public people, especially women and children, is easy in boardrooms and policy- health plan to tackle pandemics like who are unaware and lack information. making sessions. But implementing it Covid. There also must be a strong It is very inspiring to hear what Prime at the grassroots level efficiently and realization that COVID-19 has Minister Modi said in his national effectively with accountability is a compounded manifold the nutrition- address on the 76th Independence Day different ballgame. related challenges but giving up at this - \"The next 25 years is going to be the critical juncture is not an option. golden era for \"Nari Shakti\" (women Non-profits like Sukarya should join empowerment). hands with the government, other CSR If women, especially those pregnant donors, and funding agencies to and children between 5 -60 months, Sukarya, a woman-led, women-centric, provide a structural and effective needed nutrition interventions before and women-focused organization, has action plan to battle, prevent and COVID-19, they need it much more been a strong advocate of women's control anaemia, ensure ANC and PNC now than ever. For children's future in empowerment since 1998. The team care, and prevent maternal morbidity, India, stopping COVID-19 and places them at the centre of the and infant mortality, and malnutrition. stopping malnutrition are equally development curve, equipping them www.theenterpriseworld.com | 27
with education, life skills, training, and its direct and human approach to social closely with local businesses and career opportunities. Sukarya works service. This is further underlined by corporations. This was particularly true with women at the individual/group its committed system and its belief in during COVID. level to build their self-esteem and focusing on what's essential to give self-worth. That's how they have stood back to society. As a result, they could go from by our communities, which most strength to strength while at the same impactfully came into play during the There were many failures along the time expanding their outreach to more COVID-19 pandemic. way. Neither has it been easy to work significant communities fighting in this challenging terrain to show anaemia and malnutrition. A change can begin anywhere and can results and improve the conditions nor impact many. None the less they try all has it ever been easy to run the Furthermore, the same will be an the time to reach out to various donors, organization full-fledged with less or integral part of this next phase of agencies, and authorities to evoke the no funds. Yet Meera found her way Sukarya. With 57% of the total women spirit of generosity for the needy. through hope. population being anaemic, 40% of adolescent girls, and 67% of children Challenging the Challenges- Along with the National Family Health between 0-5 years, it is a huge task Survey 4 (NFHS 4) report, the ahead. Initially, the challenges were: government announced 'Poshan Abhiyaan\", the nutrition policy. As a Building the Trust, Growing Ahead- Ÿ The society's non-acceptance of result, Sukarya's nutrition programs have undergone tremendous growth, Sukarya’s most valuable assets are: NGOs as a serious profession. witnessing increased awareness, acclaim, and demand for its programs Ÿ A committed and focused Ÿ Undermining our integrity. in India and globally for filling the Ÿ Not being able to get a qualified health and gender gap among leadership marginalized communities. workforce. Ÿ Sincere and hardworking Because of Sukarya's consistent effort Ÿ No donation approach in our and outcome, they are at this pivotal volunteers, moment for the organization. Sukarya community. along with Sukarya USA and other Ÿ Compliance with the government empathetic volunteers from Microsoft, Ÿ Lack of consistent resources and Salesforce and T-Mobile have worked policy and programs funds. Ÿ Teams of professional workers We live in an age when charity has form the social development become a business, and NGOs have sector, and been publicly questioned on their integrity. Yet, Sukarya stands alone in Ÿ Trust from the Communities 28 | October 2022
The experience of bringing together “We had begun Tapping into Maternal-Child Health supporters, stakeholders, donors, and this humble and Nutrition with Sukarya- government agencies creates synergies journey of 24 beyond boundaries, enabling the years with a Sukarya’s MCHN program aims to organization to implement and execute improve the maternal and child health programs and look for positive few handfuls of (MCH) status of mothers and infants, impacts. volunteers and reduce infant mortality rate (IMR) and supporters. It morbidity amongst children and “I am proud to say today that not only was not at all mothers and improve the overall new supporters are reaching out to us knowledge, attitude, and practice as partners, but researchers and easy.” (KAP) of communities to strengthen experts are also proposing to work on our country. our methodology of implementation.” The first general health camps in and Sukarya has have been enabling tens of around the slums of Delhi and Gurgaon thousands of women and adolescent were funded and supported by like- girls in the villages and slums to make minded individual donors since 1998. their own decisions and actions for Today, Sukarya is known for its works their health, nutrition, economic freedom as well as their children's Ÿ on urban slum health action health, education, and well-being. program in Delhi and Gurugram, www.theenterpriseworld.com | 29
Ÿ rural community health action “Sukarya treats A Step Ahead- program in Haryana and food and To make the programs sustainable and Rajasthan, nutrition as the to support decentralized development, most powerful Sukarya works closely with Ÿ knowledge-based intervention for government officials, government- reproductive health advocacy and tool to fight appointed social workers, religious and malnutrition community leaders, village elders, action, an intervention study conditions in women, and men at the grassroots women and level. All their developmental among adolescents, pregnant and strategies are based on the need of the children.” communities they serve. lactating mothers to reduce the “Currently, I have two things in mind: prevalence of anemia (a first, to have a developmental plan, and the other is to make our programs contributory factor of maternal sustainable while reaching out to more marginalized communities.” morbidity & mortality), With the growing need to deal with Ÿ education on wheels for slum troublesome health conditions of children, Ÿ gender equality program for adolescent girls, and Ÿ the empowerment of rural women through Self Help Groups (SHGs) and entrepreneurship building. 30 | October 2022
Ÿ women and children, Meera's “My biggest government at various levels to priority is to have trained and tool is to provide more rigorous training to the dedicated workers. It must fight to beneficiaries in the deprived areas to reduce the percentage of affected have faith in push governments' existing schemes anemic mothers and children and myself to do forward. Additionally, the team should empower each adolescent girl for what I do.” continue with an objective of their education and economic responsible social developmental independence. behaviour. Meera intends to prepare an issue- “I must look into various barriers and based strategy to address anemia and roadblocks in approaching malnutrition for mothers and children philanthropic organizations and and give equal importance to gender develop an effective communication equality in the coming years. And that plan to raise funds. This will enable us requires the help of technical experts of to hire qualified, experienced staff for our country and if need be from other digitalization. All said and done, I don't countries as well, who can also help want to set a specific milestone monitor the progress. because it is easier to say so. Yet, I have miles to go before I give women There is a need of support from the and children their basic right of health www.theenterpriseworld.com | 31
जयपरु 34 | October 2022
The Heart of Rajasthan www.theenterpriseworld.com | 35
Rajasthan the largest state in India. Formerly Rajasthan comes first n the terms of art culture and tourism due to its rich cultural aspects popular all over the globe. Jaipur, the capital and huge metropolis of the Indian state of Rajasthan. As of 2011, the city had a population of 3.1 million, making it the tenth most crowded city in the country. Jaipur is referred as the Pink City, of India due to the supreme colour scheme of its unique structural buildings. The former scientist of India Dr C.V Raman called Jaipur as Glory of India. Jaipur also known as Paris of India due to its unique structure as well as rich culture. Jaipur was established in 1727 by the Kachhwaha Rajput ruler Jai Singh II, the ruler of Amer, after whom the city is named. It was one of the ultimately organized cities of modern India, plotted by Vidyadhar Bhattacharya. During the British Colonial period, the metropolis brought in service as the capital of Jaipur State. After independence in 1947, Jaipur was made the capital of the newly established state of Rajasthan. According to UNESCO Jaipur was added in the World Heritage Site on 6th July 2019. The city is also home to the UNESCO World Heritage Sites Amer Fort and Jantar Mantar. 36 | October 2022
Learning the internal factors of Jaipur the eastern border of Thar Desert, a million cubic meter ground water is just like learning Indian culture semi-dry land. This state is one of the resources are accessible in Jaipur. To deeply. The metropolis depicts many biggest of the country which shares the provide the drinking water to the old such aspects of ancient India and the international boundary with Pakistan city, there is Ramgarh dam on the rulers of the same period. With the on the western side. It is situated at an River Ban Ganga. Minerals like same ancient monuments of Jaipur elevation of 1417 feet above the sea Copper, Iron, Dolomite, White marble, captures the heart of every tourist or level. On three sides, the city is Glass and Silicon are the prominent traveler with its immense beauty and surrounded by the Aravalli hills and minerals found in the metropolis. royal gesture. Exploring the this is why, it is protected from the Sambhar Lake, which is the only metropolis is a factor of pride to every scratchy desert. In the north, it is natural lake with salty water is also the Indian citizen as the state yet consists enclosed by Sikar and Mahendragarh prominent source of best standard of many unrevealed facts about the district; in the south by Tonk; in the salt in the state as well as country, is ancient times. east by Alwar, Dausa and Sawai very close to Jaipur. Madhopur; and in the west by Nagaur Let's travel to Jaipur with knowing and Ajmer district. Some Ancient aspects of the City amazing facts about the metropolis and its culture History and Heritage. The total length of Jaipur expanding King of Amber, Maharaja Sawai Jai from east to west is about 180 km Singh II established the city of Jaipur Geographical Importance whereas the width from north to south on 18th November 1727. Due to is about 110 km. The major rivers scarcity of water and growing Jaipur, the capital metropolis of the passing through the Jaipur are population Maharaja shifted his capital Indian state of Rajasthan is located in Banganga and Sabi. About 28.65 from Amber to Jaipur. Maharaja Jai www.theenterpriseworld.com | 37
Singh consulted divergent books on something that grossed Jaipur its alias. cultural sites like Jawahar Kala Kendra architecture and architects while During the reign of Sawai Ram Singh, created by Architect Charles Correa designing the layout of Jaipur. Under he painted the entire city pink. As pink and Ravindra Manch. Government the architectural guidance of Vidyadhar is traditionally a colour associated with Central Museum denotes various arts Bhattacharya, Jaipur was designed hospitality, to welcome the prince of and antiquities. There is a government based on the postulates of Vastu Wales Albert Edward to the city. The museum at Hawa Mahal and an art Shastra and Shilpa Shastra. Much tradition has been preserved and today gallery at Viratnagar. There are statues credit for building Jaipur goes to all citizens in the old city are urged by representing Rajasthani culture around Vidyadhar Bhattacharya who built the law to preserve the pink colour. the city. The city is atypical among city with more affection and love pre-modern Indian cities in the portraying Indian culture in every In the 19th century, the city expanded harmony of its streets, and the division building of the Metropolis. The rapidly and by 1900 it had a population of the city into six sectors by broad erection of the city began in 1726 and of 160,000. The wide avenue was streets. The urban quarters are further approximately took four years to covered and its chief industries were divided by networks of reticular complete the major roads, offices, and the working of metals and marble, streets. The Palace quarter encompass palaces. The metropolis was divided promoted by a school of art founded in the Hawa Mahal palace complex, into nine blocks, two of which 1868. The city had three colleges, formal gardens, and a small lake. consisted the state royal buildings and including a Sanskrit college established Nahargarh Fort, which was the palaces, with the remaining seven in 1865 and a girls' school established residence of the King Sawai Jai Singh allotted to the public. Huge parapet in 1867 opened during the reign of the II, crowns the hill in the northwest was built, perforated by seven fortified Maharaja Ram Singh II. After corner of the old city. There are three gates. independence, Jaipur incorporated with main gates facing east, west, and north. the states of Jodhpur, Jaisalmer and The eastern gate is called Suraj pol As with the Mughals, Jaipur Bikaner to become the greater which means sun gate and is dedicated maintained good relations with the Rajasthan union. to Surya Dev (Sun), the western gate is British and during the war of called Chand pol which means moon independence in 1857 remained loyal Rich Heritage & Cultural facts of gate and is dedicated to Moon, and the to the raj. Yet, the Britishers gradually Jaipur northern gate faces the ancestral capital began to eroded the independence of of Amer. the state and employed greater In 2019 on 6th July Jaipur was listed as dominance over the management. In World Heritage Site by UNESCO. Also, with monuments and unique 1876, Maharaja Ram Singh did Major sites of them were Amer Fort structures Jaipur is specially known for and Jantar Mantar. Jaipur owns many 38 | October 2022
its hand-made things such as clothes, of rich heritage. With the same Gajak, Meethi thuli, Chauguni ke toys, crafts etc. The metropolis has Rajasthani music consists some major laddu, and Moong Thal. Although, many traditional shops selling antiques aspects of classical music classified since last decade being a modern city, and handicrafts, as well as modern with different regions denoting the same the cuisine of Jaipur portrays a brands reviving traditional techniques, regions. The classification was done on contemporary style of cuisine. Many such as Anokhi. The previous monarch Gharanas. Every Gharana would used to dishes are revised and denotes mixed of Jaipur patronised a number of arts depict a significance. Jaipur, Bikaner, cultures. Jaipur being a great tourist and crafts. They invited skilled Jodhpur was the major gharanas. attraction it serves more than 1000 of artisans, artists and craftsmen from variety of dishes including both Veg India and abroad who settled in the Taste in Simplicity and Non-Veg. city. Some of the crafts include bandhani, block printing, stone carving One of the most delightful aspects of a Exploring Jaipur through its and sculpture, tarkashi, zari, gota-patti, visit to the 'pink city' is the culinary Antiquities kinari and zardozi, silver jewellery, delights of Rajasthan, the main cuisine gems, kundan, meenakari and of Jaipur. The capital of Rajput kings Planned by Vidyadhar Bhattacharya jewellery, Lakh ki Chudiya, miniature had an impressive array of mouth- Jaipur owns the record of first planned paintings, blue pottery, ivory carving, watering delights, kept closely guarded city in the history of India. Being a shellac work and leather ware. by the royal chefs. Some of them have royal city since formed Jaipur depicts been passed on through generations, many structures and monuments In ancient Rajasthan there were many sadly the rest have been lost. The denoting the richness of the city and its tribes which were quite famous for authenticity of Jaipur, Rajasthan lies in culture is depicted over the their art performances. Some of them its simplicity. Jaipur is a city of royalty, monuments. Carvings on the forts, are Bhopa, Kalbeliya. Painting of at a land which has served rich food to the main gates and many other monuments that time is also famous even today Kings and queens of the royal family. denotes the magnificence of the city as those get explored in many exhibitions. The imperial kitchens of Rajasthan used well as its art. Jaipur owns many old to employ 'Khansamas' (the royal structures including forts and Palaces. The versatile city of Rajasthan also has cooks) to make the best gastronomy. Many of them were undertaken by the hands spread in performing arts The Pink city still serves the best britishers during pre-independence including folks and some exceptional delicacies to its residents and tourists. period. musical instruments famous all over Naturally home-made recipes win heart the world. Numerous live of the travellers. Major sites to visit in Jaipur are Amer performances are found here. Every Fort and Jantar Mantar. Jaipur owns street of Jaipur depicts performers and Typical dishes include Dal Baati many cultural sites like Jawahar Kala street artists performing their Churma, Missi Roti, Gatte ki Sabzi, Kendra created by Architect Charles individual skills or in groups. Street Lahsun ki chutney, Ker Sangri, Makke Correa and Ravindra Manch. circus, plays and annual events artists ki Ghat, Bajre ki Ghat, Bajre ki Roti and Government Central Museum denotes performs various activities which Laal Maans. Jaipur is also known for its various arts and antiquities. There is a explains so many things about the sweets which depicts the ancient government museum at Hawa Mahal culture of the old city. Street puppet traditions of Rajasthan to welcome and an art gallery at Viratnagar. Also, shows are major attraction on the guests with serving sweet as a symbol Nahargarh Fort, Jal Mahal, Jalgarh Fort streets of Jaipur. of friendship and happiness. The sweet are sites to explore in Jaipur. include Ghevar, Feeni, Mawa Kachori, Ghoomar dance with sarangi, With the forts Jaipur owns amazing numerous folk and devotional songs gardens denoted to the queens of with “garha and khartal” are famous in particular dynasty from various time Jaipur. Music of Jaipur depicts periods. Like Sisodia Rani Palace, significance of language and Vidyadhar Garden, Ram Niwas instruments used in it. Basic Garden, etc. many nights show steals instruments include a string instrument the heart of travellers including light sarangi, a beat denoting instrument and sound show at Jainiwas Udyan, widely known as Khartal and a Amber Palace and City Palace are Harmonium giving the folk an essence point of attraction at night as they are www.theenterpriseworld.com | 39
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lightened with bright lights and looks various software and IT companies National Institute of Technology, LNM mesmerizing in the dark. including Genpact, Appirio, Institute of Information Technology, Infosys, Wipro, ICICI Bank, National Institute of Ayurveda, Sawai Being an old city Jaipur have many Connexions and Deutsche Bank. Man Singh Medical College and temples of different religions. Many of The Government of Rajasthan have Subodh College among others. them are known for their architectural built Asia's largest incubator in work. Birla Temple, Govind Devji Jaipur – the Bhamashah Techno Admission to graduation colleges in Temple, Moti Doongri Ganesh Temple, Hub. Jaipur, many of which are affiliated to Digambar Jain Mandir and most Rajasthan Technical University in important among these Galtaji an Jaipur is a major hub for arts and Kota, is through Rajasthan Engineering ancient pilgrimage centre in Jaipur. crafts. It has many traditional shops Admission Process. selling antiques, jewellery, Museums like Hawa Mahal, Albert handicrafts, gems, bangles, pottery, Sports Hall Museum, Jaipur Wax Museum, carpets, textiles, leather and metal Museum of Gem & Jewellery, etc are products. Jaipur is one of India's The major cricket stadium in the city, famous museums in Jaipur to visit largest manufacturers of hand- Sawai Mansingh Stadium, can which depicts royalty of that period knotted rugs. Jaipur foot, a rubber- accommodate around 30,000 people and the antiquities shows artistic factor based prosthetic leg for people with and has hosted national and of Jaipur. below-knee amputations, was international cricket matches. It is also designed and is produced in Jaipur. the native ground of IPL team Economic Growth of Jaipur Rajasthan Royals. Sawai Mansingh Contribution of Jaipur in Sports Indoor Stadium, Chaugan Stadium and As per the records released by the & Education Railway Cricket Ground are the other Directorate of Economics and Statistics sporting stadiums in the city. of Rajasthan state, the GDP of Jaipur Education district is evaluated at INR 1,22,140 A very new stadium has been proposed crores ($15.8 billion) in 2020–21, with The Public and private schools in for Chonp Village with a seating a per-capita GDP of INR 1,41,305. In Jaipur are governed by the Central capacity 75,000. It would be the third- addition to its role as the non- Board of Secondary Education or largest cricket stadium in the world metropolitan capital, educational, and Board of Secondary Education, after the Sardar Patel Stadium and the administrative centre, the economy of Rajasthan, International Board of Melbourne Cricket Ground. Jaipur is having boost by tourism, education and follow a \"10+2\" gemstone cutting, the manufacture of plan. This plan calls for eight years The city is symbolized in the IPL by jewellery and luxury textiles, and of primary education and four years Rajasthan Royals in 2008-2016; information technology. of secondary education. The 2018–present and in Pro Kabaddi secondary school incorporate two League by Jaipur Pink Panthers. Three major trade promotion years of upper secondary education, organisations have their offices in which is more particular and A new cricket stadium situated 27 km Jaipur. These are: Federation of Indian diverse than the two years of lower away from Jaipur is under Chambers of Commerce & Industry secondary education before it. construction. In July 2021, Chief (FICCI), the PHD Chamber of Languages of instruction include Minister Ashok Gehlot said that the Commerce and Industry (PHDCCI), English and Hindi. stadium will have a total seating and the Confederation of Indian capacity of 75000 and will be Industry (CII) which has its regional Remarkable institutions in the city constructed in two phases, of which the offices here. In 2008, Jaipur was rated are: University of Rajasthan, seating accommodation of 45,000 31 among the 50 Emerging Global Rajasthan University of Health people will be completed in the first Outsourcing cities. Sciences, Dr. Bhimrao Ambedkar phase and expansion for another Law University, Rajasthan Sanskrit 30,000 will be done in the second The city is among top apparent IT hubs University, Haridev Joshi phase. of India along with Ahmedabad, University of Journalism and Mass Bhubaneswar and Kochi. Mahindra Communication, Suresh Gyan World City is a non-segregated Vihar University, Malaviya business zone in Jaipur. It is home to www.theenterpriseworld.com | 41
RMuenhatma Making World Healthy Growing up watching women in family work full time without a single holiday or without a complaint still being underestimated by society is a curse still women live with. Working day and night is absolutely not easy. To take responsibilities is a way more fatal, still being sustainable to others is a commendable job, but even being perfect everywhere women don't get the treatment they deserve. Here we have with us such an exceptional and self-proving lady who currently works for a healthcare solution company and is Chief Executive Officer. Let's take a look about her story. In this interview with Runam Mehta, Chief Executive Officer at HealthCubed India Pvt. Ltd, we shall know more about the company's and her personal growth and journey. The Company Tell us about the company. HealthCube is a point-of-care diagnostics solution provider founded in 2015 by Dr. Ramanan Laxmi Narayan with the vision of transforming healthcare delivery and making diagnosis accessible. The company offers a diverse range of diagnostic products & services for corporates, the Government, healthcare providers, and home care. HealthCube also provides customized services - offering diagnostic devices along with the device operators on client premises and sharing the 44 | October 2022
www.theenterpriseworld.com | 45
reports/analytics with the clients. Health Cube's primary objective paid off and we are moving from strength to product is a medical-grade, clinically accurate, portable strength. My learning from this experience has been diagnosis system, similar to a dictionary in size. It can be straightforward - it is important to know what you can and used easily anywhere by anyone with minimal training. It is cannot do and it's the leader's job to say NO to an ISO 13485 certified company that has received opportunities that do not align with the vision of the certification from Central Drugs Standard Control company. Organization (CDSCO). HealthCube provides results in 1 to 15 minutes for over 30 tests such as vitals, biochemical How have the company graphs changed since the parameters, infectious diseases, and cardiac markers. The foundation? Can you share a few statistics? (You can device can be used in the absence of electricity or internet, share the charts/graphs here). so is ideally suited to remote, far-flung locations which lack access to doctors and diagnostic labs. Ÿ HealthCube was incorporated in 2015 with offices in Delhi, Bangalore, and Washington DC What were the initial challenges you faced? Ÿ In 2018, HealthCube was awarded ISO 13485 The biggest challenge during my journey at HealthCube has certification been finding the right product market fit. HealthCube offers a medical product but many doctors prefer lab tests over Ÿ We launched our first product in 2016 and another point-of-care testing. Getting the business model and version of the same product in 2017. pricing strategy right is critical and needs some trial and error. Many start-ups fail because they waste money and Ÿ By October 2021, HealthCube expanded its portfolio of resources on products that no one wants to buy. I prioritized devices to 6 devices, catering to different use cases product-market fit above all other goals, building products based on market feedback. We conducted market surveys, Ÿ In 2020 HealthCube received CE certification allowing cut production costs, and explored new markets to achieve expansion to the European market product-market fit. Building a product for the market is easier than finding a market for the product that is built. What is the reason behind your company's long- Getting a team aligned to a common goal and consistently standing success? working towards the same is critical to success. Keeping an eye on the bigger picture is important, but the proof of the Our expandable technology allows us to work with our pudding lies in execution. Execution is everything and this partners and fulfil their changing needs. We build deep has been the biggest learning for me. As in any early-stage relationships with existing partners, help them deliver value start-up, finding a product-market fit was both critical and to the end consumer, and are focused on driving repeat challenging for HealthCube. In conversation with over 500 business. We leverage partnerships to improve us product players across all sub-segments of healthcare, I have been and our reach into Indian and International markets. We are able to identify our niche, arrive at a pricing strategy and investing in innovation to ensure we stay ahead of the find a repeatable, scalable business model. Adding and curve. We have a strong feedback loop that keeps us on our empowering the right set of people within the organization toes for product improvements and delivering value. is key and with these 2 aspects in place, HealthCube is on the road to success. The Products/Services Which was that point that triggered the growth of the What are the products/services the company focuses on? company? How are your services different from those in the market? I think the pivotal point for HealthCube came about a year HealthCube is new, unique, and different compared to the ago when we asked ourselves some really tough questions - alternatives/substitutes in the market. It offers an array of and decided to narrow down our focus on what is core to us tests and distinctive features that distinguish it from other – building and selling reliable primary care devices. We had products in the market. One platform, many tests: The to phase out some products and refuse some projects we HealthCube system can perform a 12-lead ECG and provide knew would not serve us in the long run. Fortunately, an interpretation, measure blood pressure, oxygen deciding to align the entire organization on a single saturation, blood glucose, haemoglobin, total cholesterol, and uric acid and also test for various infectious diseases such as malaria, typhoid, Hepatitis, HIV, syphilis, leptospirosis, chikungunya, all on a single platform. AI- based interpretation of results: Our RDT reader is based on 46 | October 2022
an AI-based algorithm for interpreting results. Easy to is to create something of value; to really pick a problem and perform: The blood tests are performed by simply pricking look for the best, most sustainable solution for that problem. the finger, obviating the need for a phlebotomist. Requires No one succeeds alone, and towards that, it also falls upon no electricity or internet: HealthCube works on a power entrepreneurs to find, hire and inspire the best possible bank and is ideally suited for health camps, door-to-door talent to help them implement their innovations. Continuous screening, and rural or tribal areas. Report generation does incremental improvements to the product, the solution, and not require the internet. In-built electronic health record the business model are necessary - and it is an system for tracking and monitoring: Patient records are entrepreneur's responsibility to consider customer feedback created and reports are saved on our proprietary app, EzDx, while navigating through some difficult decisions. eliminating the need for separate software for report sharing & data access. Minimal training requirements: Can you please brief us about your professional HealthCube can be used by anyone with minimal training, experience? with the aid of step-by-step visual instructions in the app. Portable system: The diagnostic device weighs less than 2 My professional journey has been quite atypical; I am a kg and is so compact that it can be easily carried in a Physiotherapist by education and a businessperson by backpack. Expanding menu of tests: The HealthCube profession. I did my Bachelor of Physiotherapy, from system allows for easy integration of additional tests via Sancheti Institute. In my 20s, I founded a successful external ports or through the software. Our future road map company called Work Ergonomics to spread awareness includes the addition of a digital stethoscope, tests for drug about postural problems and repetitive strain injuries. After abuse, electrolytes, renal function, and liver function. moving to Bangalore, I realized that Physios were grossly Healthcare is a very vast industry. How do your services underpaid and therefore under- appreciated and started cater to the needs of the people? The HealthCube device exploring ways to disrupt the market. During that time, I was designed with the objective of addressing the need for came across Portea. Portea was looking to organize the high-quality, cost-effective diagnostic services in under- disorganized home care market and hired me to build their resourced areas. Diagnostic tests can be placed in 2 major Physio business. During my 7-year stint at Portea - I helped categories: basic health parameters that enable disease the organization grow from strength to strength while screening and initial diagnosis and advanced tests for adding substantially to my own skills. I joined HealthCube confirmatory purposes or the diagnosis of highly complex to head growth 18 months ago and for almost a year now, I diseases. have been leading the organization as CEO. How do you decide to take the company a step further in terms of your products/services? We aim to provide accurate & instant diagnostics to the remotest areas of the world. In India, we are filing tenders with various state governments to expand our footprint in the country and truly bring access to the underserved. We are partnering with other KIOSk / Health ATMs - that use the device as core tech to eventually grow with them. We are integrated with the e-Sanjeevani telemedicine platform and aim to partner with tele med companies who work in a hub and spoke model to improve their experience. We are also pitching to corporations to be a part of their CSR activities aimed to create social entrepreneurs. Leadership What do you think are the responsibilities of an entrepreneur? In my opinion, the primary responsibility of an entrepreneur www.theenterpriseworld.com | 47
THE STARBUCKS 50 | October 2022
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