Top 5 Successful Entrepreneurs To Watch In 2022

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JUNE 2022 Top 5 SUCCESSFUL ENTREPRENEURS To Watch In 2022 CEO & Co-Founder, Somnology Patrick Yam Mentoring Businesses to Scale New Heights







From Editor’s Desk An entrepreneur is the one that visualizes the future and success, realizes his vision and takes step to working towards it. Knocking off the hardships, keeping a straight head an entrepreneur is the one that inspires his employees and his peers to achieve the great milestones in their journey. This issue of The Enterprise World of Top 5 Successful Entrepreneurs to Watch features the stories of such select entrepreneurs who with their dedication, their zeal and excellence have surpassed all the hurdles that came their way and have emerged as the great story-tellers of their successful ventures. Inspiring others and themselves at every step, here are all the successful entrepreneurs that have been featured. For the cover story read about- Patrick Yam is the CEO, chairman, and co-founder of Somnology, Inc. He joined co-founder Dr. Melissa Lim in early 2015 to build a premier medical enterprise focused on the evaluation, continuous monitoring and care of sleep disorders; a problem affecting a global population of 1B people. Prior to teaming with Dr. Lim, Patrick was the CEO of Sensei Partners LLC, a Menlo Park, CA based private investment firm. Over the course of his stellar career, Patrick has held many responsibilities like macro-economist, financial and technology executive, and institutional investor. He has been a senior advisor to two sovereign nations on innovation and entrepreneurship. Patrick is also a professional speaker and published author. He teaches and lectures on entrepreneurship at the Santa Clara University Leavey School of Business, where he is also a SCU Regent. Previously, he served as the first dean's executive professor of entrepreneurship and was a former faculty member of the Venture Capital Institute. As a professional, Pam has added several additional certifications and advanced training in the areas of mediation, domestic violence, and guardian ad litem, where she represents children in juvenile delinquency, child abuse, or contested custody cases. As an attorney, her specialty is in family law and juvenile law. Pam is a very active business owner in her community, and as a result, has held multiple leadership roles, including President of the Lake County Bar Association for 2021. In an interview with The Enterprise World- Christopher Carter is the CEO and Founder of Approyo. With over 25 years of experience in the SAP industry, Chris has been globally recognized as a leader in the technology industry space. Being recognized by Hadoop World, SAP Users Group, Cloud Expo, SAP TechEd, etc. he has made a name for himself as a self-made entrepreneur and educator. Paul Guenther, Founder, and VP Corporate Strategy & Development of Knowledge Hub Media, offering promising and innovative media solutions to his clients. Knowledge Hub Media is a b2b advertising company with demand generation and content syndication serving as our core competencies. Knowledge Hub Media had a lot of major accomplishments over the years, including making the Inc. 5000 list three years in a row (Inc Magazine), and, being honoured as an Entrepreneur Magazine Entrepreneur 360 company. Penelope Przekop, CEO of PDC Pharma Strategy began her consulting career in 2008, her professional interests and consulting work took on a more focused form when she realized that she had developed the unique skill set required to help companies, and the industry, develop innovative regulatory compliance strategies to ensure compliance and be efficient and practical in the current pharma landscape, which is vastly different than it was when she joined the industry in the late 1980s. Shalmali Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220 Follow Us On: For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali W. | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Anna S. Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V. Digital Marketing Executive Prachi K. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight For the cover story read about- recognized as a leader in the technology industry space. Being recognized by Hadoop Patrick Yam is the CEO, chairman, and co- World, SAP Users Group, Cloud Expo, SAP founder of Somnology, Inc. He joined co- TechEd, etc. he has made a name for himself founder Dr. Melissa Lim in early 2015 to as a self-made entrepreneur and educator. build a premier medical enterprise focused on the evaluation, continuous monitoring and He is also known as a technology and security care of sleep disorders; a problem affecting a expert, as you will see him on TV and radio global population of 1B people. Prior to shows speaking about subjects concerning top teaming with Dr. Lim, Patrick was the CEO technology news stories in the U.S. of Sensei Partners LLC, a Menlo Park, CA based private investment firm. Paul Guenther, Founder, and VP Corporate Strategy & Development of Knowledge Hub Over the course of his stellar career, Patrick Media, offering promising and innovative has held many responsibilities like macro- media solutions to his clients. Knowledge economist, financial and technology Hub Media is a b2b advertising company with executive, and institutional investor. He has demand generation and content syndication been a senior advisor to two sovereign serving as our core competencies. Knowledge nations on innovation and entrepreneurship. Hub Media had a lot of major accomplishments over the years, including Patrick is also a professional speaker and making the Inc. 5000 list three years in a row published author. He teaches and lectures on (Inc Magazine), and, being honoured as an entrepreneurship at the Santa Clara Entrepreneur Magazine Entrepreneur 360 University Leavey School of Business, where company. he is also a SCU Regent. Previously, he served as the first dean's executive professor Penelope Przekop, CEO of PDC Pharma of entrepreneurship and was a former faculty Strategy began her consulting career in 2008, member of the Venture Capital Institute. her professional interests and consulting work took on a more focused form when she As a professional, Pam has added several realized that she had developed the unique additional certifications and advanced skill set required to help companies, and the training in the areas of mediation, domestic industry, develop innovative regulatory violence, and guardian ad litem, where she compliance strategies to ensure compliance represents children in juvenile delinquency, and be efficient and practical in the current child abuse, or contested custody cases. As an pharma landscape, which is vastly different attorney, her specialty is in family law and than it was when she joined the industry in juvenile law. the late 1980s. Pam is a very active business owner in her PDC Pharma Strategy is a consulting firm community, and as a result, has held multiple that offers services to the highly regulated leadership roles, including President of the pharmaceutical industry. The company Lake County Bar Association for 2021. develops and executes risk-based strategies that support comprehensive global regulatory In an interview with The Enterprise World- compliance throughout the drug development process and product lifecycle. Christopher Carter is the CEO and Founder of Approyo. With over 25 years of experience in the SAP industry, Chris has been globally

12. Dr. Tigran Haas

22. CONTENTS Christopher Carter 28. Penelope Przekop 34. pamela kurt 42. Paul Guenther





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COVER STORY Patrick Yam Mentoring Businesses to Scale New Heights CEO & Co-Founder | Somnology www.theenterpriseworld.com | 13

COVER STORY The quality of job performance “We shared a vision of and getting enough sleep go bringing best practices hand in hand. When a person doesn't get enough sleep, it reflects on in sleep medicine to his/her work. Moderate amount of light, through a solution sleep is said to have tremendous health that could ensure that benefits. Right from weight loss and maintaining a healthy weight to anyone who suffers heightened energy levels throughout from sleep disorders — the day, almost every little thing relates an estimated 70 million to the amount of sleep we get. Americans — has Looking out for the well-being of access to affordable people, Patrick Yam set out to innovate and comprehensive a solution to help people with their sleep disorders. care.” Featuring for the Cover Story of The Enterprise World's Top 5 Successful Entrepreneurs to Watch in 2022 is Patrick's venture, Somnology. Patrick Yam- Leading the Way- Patrick Yam is the CEO, chairman, and co-founder of Somnology, Inc. He joined co-founder Dr. Melissa Lim in early 2015 to build a premier medical enterprise focused on the evaluation, continuous monitoring and care of sleep disorders; a problem affecting a global population of 1B people. Prior to teaming with Dr. Lim, Patrick was the CEO of Sensei Partners LLC, a Menlo Park, CA based private investment firm. Over the course of his stellar career, Patrick has held many responsibilities like macro-economist, financial and technology executive, and institutional investor. He has been a senior advisor to two sovereign nations on innovation and entrepreneurship. Patrick is also a professional speaker and published author. He teaches and lectures on entrepreneurship at the Santa Clara University Leavey School of Business, where he is also a SCU Regent. Previously, he served as the first dean's executive professor of 14 | JUNE 2022

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COVER STORY entrepreneurship and was a former Starting Somnology- was onto something big. By partnering faculty member of the Venture Capital together, Patrick aimed to generate the Institute. He is associated with the In 2012, Dr. Melissa Lim, Somnology's momentum to scale the application into University of California, Santa chief medical officer, and a leading a fuller, more all-encompassing Barbara, where, as a UC Trustee, he sleep medicine physician, created the solution that could also be utilized by was a founding member of the first version of the MobileSleepDoc® employers and health plans. endowment investment committee as Pro mobile app. This tool not only well as a senior director of the helped patients in her busy private Somnology's patented Sleep Lab as a Economic Forecast Project and a practice, Redwood Pulmonary Medical Service (“SLaaS®”) sleep care senior adviser to Beacon Economics, a Associates, but anyone with a platform utilizes their technology to national economic consulting firm. smartphone who had trouble sleeping. give patients a comprehensive, The app helped patients to track their personalized, end-to-end telehealth In 2019, Mr. Yam was appointed as an sleep and log in symptoms (e.g., solution that correlates with higher- advisor to UCSF's Innovation Catalyst insomnia) so they could share data quality sleep. It starts with Program to focus on digital healthcare during their visit. sophisticated wearable sleep tracking and medical devices. In April 2020, he devices, such as the SomnoRing®, a was appointed by UCSF Health Hub as After re-releasing it in 2014, Patrick ring that can capture and transmit a 'chief business mentor”. As CEO of and Dr. Lim partnered to create biometric data to HIPAA-compliant Somnology, he has been responsible Somnology, Inc. servers. In this setting, trained sleep for building and operating enterprises specialists can analyze data and in the investment, financial, technology Patrick has an extensive background in recommend next steps, such as and medical sectors. business growth and knew that Dr. Lim utilizing a continuous positive airway www.theenterpriseworld.com | 17

“We're finally seeing studies with military veterans or attitudes change as sleep individuals with sleep apnea, and tracking devices become realizing that leveraging a holistic sleep solution that's accessible, achievable more mainstream, and affordable can lead to many short- especially as the term and long-term benefits. pandemic's early days forced the closure of in- Somnology's Unique Offerings- person sleep labs.” “Our approach is unique in that we see sleep health as a fundamental component to a healthy, productive life and a long-term challenge with no “quick” fix.” Many individuals who suffer from one or more sleep disorders also suffer from other chronic comorbidities such as COPD or diabetes. They might also have lifestyle factors (e.g., obesity, tobacco use) and social determinants (e.g., lack of transportation) or even home-based challenges (a partner who snores) that impact their sleep quality. Sending these individuals to a luxury sleep resort won't change the contributing factors influencing the quality of sleep. What's needed is a more compassionate approach that accounts for individual challenges. pressure (CPAP) machine or partaking disorders had to be severe to warrant Further, the company's comprehensive in a virtual telehealth program for measuring and monitoring on a daily sleep-care solution doesn't just focus on ongoing support. basis and that sleep diagnostic tracking sleep metrics the way others screenings needed to be done in certain do. Somnology also has clinical support “This approach has already improved settings, like a sleep center, with and oversight that take a troubled sleep for thousands of individuals, certain equipment. Sleep screenings sleeper from tracking straight to a while curbing medical costs associated were also inconvenient to speedy visit with a healthcare specialist. with diagnostics and treatment.” patients—who had to take time out of Others out there might monitor the their busy lives to schedule and attend same metrics Somnology does, but then Overcoming the Challenges- these lengthy appointments. the patient has to take those data to a sleep center, wait months to get an One of the greatest challenges in Some people can't afford to do so, and appointment and participate in a launching the product and starting they continue to suffer with poor sleep generally clunky system to even start Somnology was that no one had done quality. At the time, studies that linked getting diagnosed with a sleep disorder. anything like this before; there was sleep with the prevention of chronic little proof of concept before 2015 that disease flare-ups or increased The company's approach is streamlined millions of Americans would see the productivity, were largely overlooked. which leads to faster diagnosis and value of this approach. Most people just accepted that poor treatment – a game changer for sleep was a part of life. someone who struggles to sleep. Similarly, many payers and physicians had accepted the status quo: that sleep People are seeing the data from pilot 18 | JUNE 2022

COVER STORY The Road Ahead- The impact of Covid-19 will reverberate for years to come — and Somnology certainly felt the profound aftershocks of some of the major pandemic trends — the “Great Resignation,” the transition to remote work (and healthcare at home), economic uncertainties and the mental health crisis. The need for better sleep is universal, perhaps now more than ever, especially as more and more people are tuning into both their physical and mental health and wellbeing. Since the onset of the pandemic, workers have had to contend with multiple stressors and mental- health challenges. An April 2021 study revealed that about half of adults (47%) reported negative mental health impacts related to worry or stress from the pandemic. What else has changed since early “One recent example is our extensive “We're also focusing on building even 2020? Business needs to prove that it work with veterans” greater awareness around sleep health can directly impact individuals, and — not just by helping individuals in directly improve not only their lives, Between July 2019 to August 2021, optimizing and prioritizing sleep, but but also can have a global impact across Somnology's clinical team evaluated in making them understand the our fragile planet. Healthcare and more than 10,000 veterans residing in consequences of ignoring it.” environmental science are just two all 50 U.S. states, whose ages ranged sectors where technological advances from 20 to 89, for the presence of Many, if not most, Americans who are making a major difference. obstructive sleep apnea. The company's suffer from sleep disorders remain commitment to working with the undiagnosed. With their services, After spending a few years on their military increasingly continues. Somnology hopes to seize the rigorous pilot testing, research and Through their coordinated care model, momentum around sleep health as a product development — which from telemedicine assessment to home key factor in employee productivity, demonstrated that their proof of concept sleep testing to the ability to schedule chronic disease prevention and mental worked — they have shifted their focus you for a full polysomnogram test at health. to partnering with health plans and leading hospitals, they have helped the organizations to make their solution VA reduce costs by more than 60%. available to those who need it most. Somnology continues to evaluate more This includes transportation operators, than 800 veterans per month for sleep healthcare workers and professional disorders. athletes whose vocation depends on getting good sleep. It also includes everyday Americans, like parents, former military combat officers, full time caregivers who suffer from debilitating sleep disorders. www.theenterpriseworld.com | 19





CEO, Approyo 22 | JUNE 2022

CHRISTOPHER CARTER Assisting Companies in Using the Big Data Technology is rapidly changing and impacting business in new ways. If companies aren't adopting new technology, they are losing ground and not innovating. The SAP landscape continues to evolve and SAP customers need to keep up with these changes. Featuring in The Enterprise World's this issue of Top 5 Successful Entrepreneurs To Watch In 2022 is Christopher Carter, CEO, helping change businesses and impact in new ways. In this interview, let us unfold his journey. Brief us about your journey at the company, what inspired you to start the company? With a love for technology, I began my journey when I attended the Georgia Institute of Technology. In college I began working with SAP and realized how much I enjoyed working with innovative solutions. I eventually went on to own my own business which I later sold. I was in retirement for a very short period when I heard about SAP's announcement of SAP HANA. I saw great potential for this solution and decided to jump back into the SAP space, thus creating Approyo. www.theenterpriseworld.com | 23

What are the initial challenges you faced and Being a successful leader, please share your what are the reasons behind company's long- views on current business scenario across globe standing success? after Covid19 pandemic. At the start, one of the main challenges Approyo Covid-19 has dramatically changed the business faced was finding the right clients. It was difficult to world and plenty of companies are still recovering find clients who had complete understanding of the from it. Now more than ever companies are cloud, so it was seen more as a “risk” than a step realizing the value that an advanced cloud platform toward innovation. A lot of companies were can bring to their business. Throughout 2020 and satisfied with their old legacy systems, so we really 2021, Approyo continued to support our clients had to work toward educating our clients and through providing migrations, deployments, and proposing every benefit of moving to the cloud. managed services to help them navigate the new Eventually, people became more and more working world. Supply chain demand has risen interested in its capabilities, and solidifying our while container ships are behind schedule. Having a services and expanding our proof of success successful cloud solution such as SAP S/4HANA in through new customers is what pushed us to be a place allows companies to track their shipments and leader in the SAP industry. update their stock accordingly to streamline the process. Positioning ourselves as trusted partners What are the products or services the company who can help our clients navigate these times and focuses on? How are your services different from challenges has contributed to our own success. those in the market? Why it is said that the workforce plays a vital Approyo provides deployments, migrations role in every business's growth? Please tell us upgrades for any SAP core instance. The company about your team. acts as a reliable partner delivering SAP projects on time and on budget. The process behind Approyo's Approyo's team is globally and remotely located. services begins with a tailored roadmap fit to each We have employees throughout the U.S. as well as clients' business needs. After an SAP project is India, Brazil, and Europe. Our technical team has complete, Approyo offers their managed cloud hundreds of combined years of experience in services, such as hosting, monitoring, and 24/7 SAP providing successful migrations and projects across Basis support. Approyo's global team of SAP multiple industries. Many of our employees hold experts works around the clock to ensure that all of different certifications, and we offer education and their clients' systems are running efficiently and learning opportunities for them to gain new skills to securely. extend our services even further. How do you decide to take the company a step Can you please brief us about your professional further? experience? We decided we wanted to move into working with Christopher Carter is the CEO and Founder of other global cloud providers, expanding our partner Approyo. With over 25 years of experience in the network, and overall broadening our solutions SAP industry, Chris has been globally recognized as portfolio. To differentiate Approyo from the a leader in the technology industry space. Being competition, we thought it was valuable to our recognized by Hadoop World, SAP Users Group, clients to create our own AI monitoring tool to Cloud Expo, SAP TechEd, etc. he has made a name allow clients to have continuous business with no for himself as a self-made entrepreneur and downtime. Recently we released a new advanced educator. He is also known as a technology and analytics and business Intelligence monitoring tool security expert, as you will see him on TV and radio that allows us to track all our clients' applications, shows speaking about subjects concerning top servers, databases, etc. under one platform. technology news stories in the U.S. He is also a 24 | JUNE 2022

member of the Forbes Technology Council, where Cost of Ownership, gaining operational efficiencies you will see he posts insightful articles, continuing from geographic consolidation, providing to educate on the importance of data security. At centralized governance, and high availability and Approyo, he manages the executive team and flexibility of SAP on Azure. With continued creates an all-encompassing vision for the mission support, they can now leverage advanced support, of the company to be successful year-over-year. development, testing, and security with automated backup and data recovery. Because the brand is What are the key achievements of your business such a large enterprise in the travel and hospitality journey? industry, this implementation not only benefits the industry as a whole but benefits millions of Seeing Approyo receive the recognition it has customers around the globe looking for a great within the SAP ecosystem, being able to hire from experience in their travels. among the most talented in the space, and the relationships I've built along the way are my most A global designer and manufacturer of small meaningful achievements to date firearms and light weapons needed a partner to seamlessly migrate their cloud environment to SAP. 'Innovation is the key to business growth', Please With their new U.S. entity, they needed an share your views. architecture scalable to fit their expansion, while complying with U.S. regulations. Post-project, they I've seen too many companies perish for want of needed a partner who would provide expert SAP innovation. In most cases it's not a lack of ideas or Basis support, to ensure quality operations in the effort but an absence of an accommodating future. The results of the SAP HANA migration mechanism to innovation that proves fatal. Our own resulted in better visibility into their data, simple pivotal growth moments have resulted from reporting, real-time analytics, and overall enhanced adaptations to unforeseen circumstances—less performance of their SAP landscape. The company because we had the best ideas for the moment than experienced improved governance, monitoring, and that we had the right structure and openness to ideas efficiency of their financial operations, as well as that could push us forward in those moments. optimized supply chain management to better understand their inventory. They also benefitted Any client experience you would like to from improved compliance and security of their highlight? data. We have had many clients over the years, from providing only SAP Basis support to implementing full cloud migrations onto SAP HANA. We have experience in a broad range of industries, including hospitality, manufacturing, supply chain, technology, etc. Here are two examples of projects that prove our SAP expertise: A global hotel brand needed to upgrade, migrate, and offload daily management of their existing SAP infrastructure. The company needed a partner to help them undergo a cloud migration and consolidation of their SAP systems. Approyo's Center of Excellence crafted a complete Azure cloud migration roadmap, including rightsizing and consolidation of infrastructure, lowering their Total www.theenterpriseworld.com | 25





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34 | JUNE 2022 Coach, Best Version of You LLC

PAMELA KURT Helping You Work Towards the Best Version of You! Every now and then, it seems About Pamela- “These difficult as if we are at crossroads, experiences held all stuck in an endless loop of “I've assisted my clients through choices, and landing onto none. The what can be some of the greatest of the power to ambiguity it brings in life makes an seasons of transition in their lives.” catapult me into impact and can sway you from your who I am today.” goals. But in the fast world that we Divorce. live in, this is pretty unacceptable. passion and empower them to be of This is where a life coach enters to Adoption. service to other women. It's a powerful, turn your views and change your never-ending cycle if one does it right. perspectives, helping you to work to Domestic Violence. your goals. It was only through her own Family Rights. experiences, both in the family and Featuring for The Enterprise World's this issue of Top 5 Successful Gradually, Pam realized she was Entrepreneurs To Watch In 2022 is going through her own transition. Pamela Kurt, a Coach, helping you work towards your dreams. Her passion had evolved from law into coaching her clients through those transitions. Pam wanted to help women live lives full of www.theenterpriseworld.com | 35

professional lives, that she realized Pamela D. Kurt received her Associate mediation, domestic violence, and what was blocking her from living my Degree at Lakeland Community guardian ad litem, where she represents fulfilled life. College before continuing her children in juvenile delinquency, child education at Cleveland State abuse, or contested custody cases. As Pam's father, Daniel Kurt served in the University. There, she received her an attorney, her specialty is in family US Army and she lost him while she bachelor's degree in Urban Studies law and juvenile law. was still a little girl. So, like many who Management, graduating magna cum lost their parents at a young age, Pam laude in 2000. She later enrolled in the Pam is a very active business owner in has worked diligently to build a life her Cleveland State College of Law's dual her community, and as a result, has father would be proud of. Her work as degree program, graduating with her held multiple leadership roles, a coach, business owner, and attorney master's in Public Administration and including President of the Lake County is inspired by his sense of service, duty, Juris Doctorate in December of 2003. Bar Association for 2021. Other roles and honor. It was his privilege to serve include: the country and give back to his As a professional, Pam has added community. several additional certifications and Ÿ Ohio State Bar Foundation Fellow, advanced training in the areas of 2011 36 | JUNE 2022

Ÿ National Association of and her greatest passion is when she ACHIEVE Professional Women am able to be there to support her DBA: YOU! clients through the hard transitions that Ÿ American Bar Association life deals them. As she was developing the programs, Advisory Panel speaking at summits, doing interviews, “However, what I found is that process and writing; Pam saw and felt the need Ÿ Ohio State Bar Association IS my purpose.” is there. Best Version of You is becoming a movement. This platform Ÿ Geauga County Bar Association, Pam started the company to be a life is going to be used to continue to Currently serving on Certified coach for professional women. It encourage other women to be the best Grievance Committee started by her desire to help others. She they can be. Ladies are wanting to have recently co-authored in two become a part of this community. It's Ÿ Ohio Women's Bar Association different women series of books a total satisfying, supporting, and you are Legislative Committee of six (6) books. Everyday Women worth it. The movement is about and Unstoppable Women, both series collaboration NOT competition. Ÿ Western Lake County Chamber have reached status as international Board Member best sellers and amazon best-selling in “I want to change lives and several categories. collaborate with as many women as I Ÿ Willoughby Chamber of Commerce can.” Board Member Her next book will be released on Mother's Day, May 8th called; Bringing them together to empower Ÿ Ohio Care Council, Former Board “Becoming an Unstoppable them! There are ladies that are joining Member Momprenuer.” Whether you are to be affiliate coaches as well. These looking to pivot to a new career, level coaches may have a special niche to Ÿ Forbes, Board Member up at your current career; or just know offer the community. There is something is missing and want to find merchandise, books, events, speaking Ÿ McKinley Outreach Center, Board you. events and a community membership member is forthcoming. This movement is “I want to help you on your journey to international. There also are ladies that Ÿ Lakeland Strategic Planning be the Best Version of you!” are part of the community globally. Committee The next big goal Pam is working However, in the process of developing towards is to strengthen the movement Ÿ Willoughby Hills Economic this life coaching business Pam has and bring this to Northeast Ohio. Development Committee created a signature coaching program: Dream. Believe. Achieve. DBA: People that know Pam personally or Ÿ Jo Ann Davidson Ohio Leadership YOU! So you can “DBA” or “Do professionally say, “I see the good Institute, Class of 2013 Business As” as YOU! The authentic you're doing”. But do they know what fulfilled and purposeful you. it is? The good is bringing the Ÿ Lake County District Mock Trial Sometimes we are so busy “doing”; we community together, united, and Judge, 2010 don't see what else there is out there empowering. Best Version of You, and miss our own purposes. LLC (BVU) offers workshops, Ÿ Leadership Lake County Alumni seminars, summits, group trainings and Looking at the big picture, a mission coaching, merchandise, books, and Ÿ Lake County Ohio ADAMHS Pam is on that she wants women to be more. The membership platform will Board Member empowered and taken to the next level. have free resources, discounts for other The program has three distinct sections merchandise and workshops and the Ÿ Lake County Planning Commission to the journey to becoming the best community of BVU. version of YOU! Ÿ Central Committee Member, \"Learning About Business\" Former To…. Board Member and Rotary DREAM The Journey of Best Version of you, BELIEVE LLC- Best Version of You, LLC is newly founded company. Pam is an attorney www.theenterpriseworld.com | 37





THE FUTURE OF The Evolution of Threats to Enterprise Networks ENTERPRISE Company networks have SECURITY faced an evolving threat landscape in recent years, Focus on to Protect Themselves alongside a rapidly- and their Customers expanding list of threats. The number of high-profile It's no secret that not only are data breaches has grown the threats to your company significantly over the past more numerous than ever few years. In 2016, the before, but they are also becoming largest breach of data in more sophisticated. You may have history took place when invested in expensive enterprise hackers stole the records of security solutions in the past only almost 150 million Verizon to see them rendered useless in a customers. Earlier that matter of weeks. The industry is at same year, Equifax a crossroads. What do you need to suffered a massive data be doing today to protect your breach affecting over 140 customers and your business? million people. This blog post will explore what Many other companies enterprises should focus on when it have suffered cyberattacks comes to security. It will also give and security breaches as you valuable tips on how to stay well. ahead of hackers by using advanced protection technology that can Even in the face of these detect known and unknown breaches, there has only vulnerabilities. We'll discuss risks, been a nominal increase in prevention methods, and show you cybersecurity awareness. how to protect your customers with Worse, many companies the best practices for today's don't have effective market. systems or processes in place, such as a small and medium business password manager. A core issue is how rapidly the cybersecurity landscape changes, and how difficult it is for businesses to keep pace. Every new trend, from the rise of the cloud to the decline of physical devices, prompts various 40 | JUNE 2022

security upgrades for organizations. detect threats like malware and 3. Machine Learning in The reality is that any enterprise illegal software. They can also Pentesting should both be aware of the myriad detect all the software on a threats that exist and also device to determine if they have Artificial intelligence and machine understand the mindset that is been infected or if they have learning have some incredibly necessary to address them. been attacked. compelling applications in the cybersecurity sector, and With that in mind, here are three 2. Data is the New Oil penetration testing is arguably at major trends that have influenced the top of that list. Pentesting the way we think about Success now hinges on data; typically requires an immense cybersecurity and the things that availability, governance, amount of manual labor. Through businesses should consider when it orchestration, and analysis, for machine learning, security comes to safeguarding their both the public and private professionals can augment their customers and their businesses. sectors. This is especially true own expertise with tools that for the Fortune 1000. automatically probe for 1. IoT Goes Mainstream weaknesses, becoming The Internet of Things Moreover, many organizations progressively better at doing so now rely on their ability to through trial and error. essentially a catch-all term for any generate and manage data — it Internet-connected device or is the key to understanding Unfortunately, pentesting isn't the appliance that wouldn't ordinarily customer behavior, predicting only application of this connect to a network — has seen what to sell, and determining technology—it can just as easily be explosive growth in recent years. how to market against weaponized in the hands of IoT devices have become more competitors. cybercriminals. commonplace than ever as we increasingly embed connectivity in It is impossible for any human Technologies that Will Shape the everything from traffic lights to being to effectively organize and Future of Cybersecurity in 2022 fridges and microwaves. This also evaluate the vast quantity of means that devices in the business data generated by even a small Over the next few years, there will and consumer sectors are becoming or mid-sized business. Instead, be several new technologies that increasingly sophisticated at the role of human actors in this will impact cybersecurity in ways collecting and sharing data. new ecosystem is to ensure the neither seen nor predicted. From data is available and accessible artificial intelligence to blockchain On the one hand, this means that, for analytics tools. With that to IoT, the entire face of the armed with effective analytics, accomplished, they can unlock security landscape is changing. And organizations can learn more about insights about everything from it will continue to change well into both themselves and their clientele product intelligence to flaws in the future, evolving in ways we than ever before. On the other their security posture. neither expected nor predicted. hand, this means that even a small business may have to contend with Orchestration alone isn't an overwhelming threat surface, enough, either. Criminals are one in which anything could be an well aware of the value access point for a hacker. And yes, contained in corporate data. As that includes the kitchen sink. such, in addition to availability, modern businesses must ensure For example, AI-powered all data is encrypted both at rest intelligent security systems can and in motion. www.theenterpriseworld.com | 41

Paul Guenther Offering Innovative Media Solutions The most important goal of B2B marketing is to make other businesses aware of your business. This helps you build your brand value and reach out to your potential customers. To acquire the right leads and then convert them needs innovative marketing strategies. These strategies can help you reach out to the right people and be seen. Featuring in The Enterprise World's this issue of Top 5 Successful Entrepreneurs To Watch In 2022 is Paul Guenther, Founder, and CEO of Knowledge Hub Media, offering promising and innovative media solutions to his clients. In this interview, let us know more about Paul and Knowledge Hub Media. Can you please brief us about your professional experience? As for my personal story, it starts out at Penn State University in the Fall of 2002. At the time, I was pretty unsure about what I wanted to do. After some time, I determined that I wanted to go to law school, and decided to major in Crime, Law & Justice. I got my B.S. in the spring of 2006, which was immediately followed by a (short) stint in Law School. I was doing a part-time night program, and at the time, I was honestly just not ready for it. I was working full time during the day, going out with my friends at night, and not at all focused on what I should have been focused on. Whether or not it was a blessing in disguise, I'll never 42 | JUNE 2022

Founder & CEO, Knowledge Hub Media www.theenterpriseworld.com | 43

know… But I ended up going back to school in 2008 to get What are the key achievements of your business my MBA with a concentration in Marketing Management journey? (Wilmington University). Knowledge Hub Media is a b2b advertising company with During that timeframe, somewhere in 2009, I started demand generation and content syndication serving as our working on what would become “IT Knowledge Hub” – core competencies. We've had a lot of major which is now of course known as Knowledge Hub Media. accomplishments over the years, including making the Inc. Once I had my MBA completed in 2010, it was o ffto the 5000 list three years in a row (Inc Magazine), and, being races with the company. I worked pretty tirelessly honored as an Entrepreneur Magazine Entrepreneur 360 throughout most nights to get the thing up and o ffof the company. ground. Everything from sales to marketing, to accounting The 360 best privately owned companies in America – also and website development. I was truly a one-man shop back three years in a row. On top of this, we were named one of in those days… the most innovative advertising technology companies of 2020-2021 at the InterCon awards conference and have But (very) fortunately for me, over the next couple of years, appeared in many big-name magazine publications over the I was able to bring my first few employees on – Anthony years. and James running Sales, and Chris, who filled my first Client Services role. I had also gone back to school by that We have also been featured on several radio programs and point to get my Doctorate in Business Administration – podcasts and have even been the subject of chapters within finally finishing my dissertation and graduating in January a couple of different book publications (non-fiction books, 2020. of course). 44 | JUNE 2022

Brief us about your journey at the company, what our clients. Most of our clients are in the software and inspired you to start the company? technology industry – and when they're not, they are usually advertising/media agencies working on behalf of the Knowledge Hub Media is a b2b advertising company with former. Most of our clients are promoting technology demand generation and content syndication serving as our platforms and software solutions that they are looking to core competencies. We've had a lot of major find net new customers for. accomplishments over the years, including making the Inc. 5000 list three years in a row (Inc Magazine), and, being How do you decide to take the company a step further? honored as an Entrepreneur Magazine Entrepreneur 360 company… The 360 best privately owned companies in We do have something pretty new and innovative that America – also three years in a row. should be coming out by mid-Summer… But for now, it's still a secret! Until then, we'll continue to offer the same On top of this, we were named one of the most innovative high end, highly targeted content syndication and demand advertising technology companies of 2020-2021 at the generation services that we've always offered. InterCon awards conference and have appeared in many big-name magazine publications over the years. We have Any client experience you would like to highlight? also been featured on several radio programs and podcasts and have even been the subject of chapters within a couple Let's face it… The customer is always the most important of different book publications (non-fiction books, of thing. That's just the reality of it, and also why I will say course). that offering a great customer experience is really our #1 goal. It always has been. Without customers you don't have As for how the company got started… what was originally business, and by proxy, you don't have a business. IT Knowledge Hub – now of course known as Knowledge Enhancing the custo,mer experience is always at the top of Hub Media – was established in 2009. Ever since its our list, and at the end of the day, we always want to make inception, the company been a prominent player in the B2B sure that everyone is completely satisfied. advertising space. It usually comes down to a few things: responsiveness, Our core competency, however, is lead generation – or quality of the product, and customizability. When a “demand generation” and “content syndication,” as it's customer has a question, we're there to answer it better known across the industry. We leverage content immediately – even in cases when we don't yet have a syndication via assets like white papers, webinars, case complete answer. Over the 12+ years that we've been doing studies, and the like, to generate highly targeted leads for this, we've evolved our practices and QA/QC measures to our clients. ensure only the finest in data quality – in terms of both data integrity and lead scoring mechanisms. Most of our clients are in the software and technology industry – and when they're not, they are usually Then there are the customizations… Where some of our advertising/media agencies working on behalf of the clients are happy to stick with more traditional means and former. Most of our clients are promoting technology lead delivery methods, some like us to use custom API platforms and software solutions that they are looking to integrations, lead import systems, and form post find net new customers for. technologies. We are always happy to customize a product – with regard to both targeting and delivery technology – to What are the products or services the company focuses go above and beyond the customer's expectations. on? How are your services different from those in the market? Ever since our inception, we have been a prominent player in the B2B advertising space. Our core competency, however, is lead generation – or “demand generation,” as it's better known across the industry. We leverage content syndication via assets like white papers, webinars, case studies, and the like, to generate highly targeted leads for www.theenterpriseworld.com | 45