BDS(EXP) CPJ Carefree

WK 04-08 CA2 Packaging

WK 04-08 CA2 Packaging

WK 04-08 CA2 Brainstorming on daily morning routine Brainstorming on our morning routine before we select a product to work on: *Some of us have more steps in our morning routine(more products used) while some do not. For us, the girls, it is more or less the same: wake up, shower + washing up, skincare and breakfast before leaving our house. Some potential products to work on: we mainly choose products which we face challenges while using so that we can provide solutions to them with this project.

WK 04-08 CA2 Deciding on a product Our team has decided to work on pantyliner as we see potential on building on it with the pain points discovered. The struggle of using pantyliners in the morning is that the main plastic packaging is very fragile and doesn’t hold its shape once most of the liners are used up. As it is plastic, it is not good for the environment too.

WK 04-08 CA2 Deciding on a brand We decided to work on Carefree as it is a potential brand to work on with their existing branding. It is also a brand which the two of our members are using everyday. Three series selected: https://www.watsons.com.sg/breathable-shower- fresh-scented-pantyliners-(for-extra-everyday-fre shness-and-comfort)-40s/p/BP_85598 https://www.watsons.com.sg/barely-there-unsce nted-(for-light-discharge)-42s/p/BP_46628 https://cf.shopee.sg/file/6e9992a8 dc28f7729410db1af43210b8

WK 04-08 CA2 Ideation and Prototyping

WK 04-08 CA2 Feedback after presentation Most left idea: Cute for morning (to boost mood) What can be improved on: not so eco sustainable make it use less paper Reduce the carbon footprint What do they do after they use finish, with the book and book shelve Center idea: Very special: different from conventional packaging Good that everything is useable Most right idea: Look like a cigarette pack What can be improved on: Too much looking like a cigarette box Might be risky for younger girls to carry around Discussion after feedback: We have decided to - Combine all our ideas together - Compile all the essences from all three/four of our prototypes We are using the tearing and linkage of the design into the inside pages of the book . ‘Cigarette box’ as a side marketing, we could have the customer’s purchase 2 or more books to obtain the box with a few samples of a different type of liner.

WK 04-08 CA2 Interim presentation

WK 04-08 CA2 Feedback after interim Feedback and Suggestions: It breaks the story flow after the pages are taken out, affecting the flow. Try having each page with one story? Cover is plain, can’t tell the difference as a whole Have a storybook styled cover instead of victorian Storybook styled cover will stand out from other brands on the shelves Try to treat it like a storybook Cater more towards teenagers and young adults instead of the story for little girls Make the stories are slightly more mature Maybe have like a poem Focus on the cover Make the logo more subtle WIP photos:

WK 04-08 CA2 Moodboard and Art Direction

WK 04-08 CA2 Final cover designs

WK 04-08 CA2 Final inside pages Acti-Fresh inside pages displaying brave actions to correspond with the series.

WK 04-08 CA2 Final inside pages Breathable inside pages displaying self-care methods to correspond with the series.

WK 04-08 CA2 Final inside pages Barely There inside pages displaying compassionate actions to correspond with the series.

WK 04-08 CA2 Final products

WK 04-08 CA2 Final products

WK 04-08 CA2 Final products

WK 04-08 CA2 Final products

WK 04-08 CA2 Group LOA!