Mac Cosmetics Magsasine

WWW.MACCOSMETICS.COM Shop online now! ALL AGES ALL RACES ALL GENDERS Our make up is designed to be accesible for all.

“ ............................................................................ ................................................ ................................................. Treat like your make up like your jewellery for the face.Play with colours, shapes, structures - It can transform you . ........................................................................... ”

.....T.a.b..l.e..o.f..C..o.n..t.e.n.t. 4 About UTM 5 M∙A∙C Artists 6-7 Make Up Services 8 Product of M∙A∙C 9 Beginners Brush Guide 10-11 M∙A∙C Foundation 12-13 M∙A∙C Eyeshadows 14-15 M∙A∙C Final Eye Looks 16-17 M∙A∙C Lipsticks 19 Viva Glam Concept

O..v..e.r..M..∙.A..∙.C.... WHAT MAKES UP M·A·C While other major makeup brands at the time were predominantly skincare companies, M·A·C M·A·C is the world’s leading professional chose instead to establish itself as the makeup authority because of our unrivalled ultimate colour authority. Professional expertise in makeup artists manned the counter, an makeup ARTISTRY. industry first. One of the most popular offerings was an intense matte red lipstick, M·A·C celebrates diversity and INDIVIDUALITY which got a boost with an appearance in a – we are for All Ages, All Races, All photo-shoot of the fast-rising Madonna, Genders. later seen wearing a M·A·C T-shirt. M·A·C is a proud COMMUNITY of professional The company took the industry by storm, makeup artists working together to bring our offering a wide range of products that vision to life. blended street savvy with glamorous style and panache. Behind the counter, the M·A·C M·A·C is at the forefront of fashion approach was TRENDSETTING, collaborating with leading notably different. Rather than driving sales talents from fashion, art and popular through traditional promotional techniques, culture. Our Artists create trends backstage M·A·C relied on the integrity of its care- at fashion weeks around the world. fully formulated product line. Adding to the image was a touch of M·A·C believes in SOCIAL RESPONSIBILITY, outrageousness. A company that honours with individuality and self-expression above all initiatives such as VIVA GLAM at the heart else, it brought a brilliant sense of drag and soul of our unique culture and theatre into the sleek M·A·C stores and department store counters. BIRTH OF A CULT: FROM WOW TO NOW! In 1994, as HIV and AIDS continued to spread All Ages, All Races, All Genders… A across the globe, M·A·C made HIV/AIDS professional organizations the beneficiaries of the makeup brand setting trends backstage at company’s charitable focus and the M·A·C fashion weeks around the world. Today, M·A·C AIDS Fund was created. To date, the VIVA means so many things to its millions of fans GLAM campaign has raised over $450 million in every corner of the planet, but a global for the fight against HIV/AIDS, with beauty phenomenon has to begin somewhere. spokespeople such as Lady Gaga, Make-Up Art Cosmetics started life in Pamela Anderson and Nicki Minaj. Toronto, Canada. Makeup artist and Part of the Estée Lauder Companies since photographer Frank Toskan and 1994, M·A·C is sold today in over 120 salon owner Frank Angelo became countries around the world. It remains frustrated by the lack of makeup that committed to developing new categories, photographed well, so they decided to create products and over 50 their own. At first, they made the cosmetics collections each year, all of which continue in their kitchen and sold them straight from to serve the demand of consumers and the salon to fellow makeup professional makeup artists alike. artists, as well as models and photographers. Soon, stylists and fashion Collaborations with adored names from editors got in on the popular culture, art and fashion have action. As the magazine credits racked up and word-of-mouth popularity grew, the duo included such names as Rihanna, Lorde, launched M·A·C in March 1984 from a counter Proenza Schouler, The Rocky Horror Picture in a Toronto department store. Show and Brooke Shields. These continue to enhance M·A·C’s relevance and reach to Their approach was chic utility, with the existing fans as well as new ones, while our makeup coming in black pots rather than makeup Artists’ compacts. rock-steady presence backstage at over 200 fashion week shows around the world, working 4 with names from Prabal Gurung to Vivienne Westwood, secures the envied status of M·A·C as the world’s leading beauty trendsetter.

.....M..∙.A..∙.C..A..r.ti.s.t.s. ROMERO JENNINGS United States Started in 1980 Moving to New York from Jamaica aged five was a revelation. “The snow was better than I imagined,” he recalls. “As soon as I saw it, I ran outside in my pajamas.” A keen horticulturalist, his love of the outdoors and vibrant colour are met in his cultivation of hydrangea and geraniums. It’s one facet of his continual quest for beauty, which he believes is all around us. He works to advocate expression and inclusive beauty practices. It all started with his mom’s magazines and watching her apply lipstick as blusher. Since then, he’s been showing people how to reveal their innate beauty and enhance their most unusual assets. MARIAM KHAIRALLAH United Arab Emirates Started in 2005 “My favourite part of working as a tour guide was explaining the history of the heritage sites that we would visit to the people who had travelled from far and wide to see them. Even then though, makeup was proving to be something of a distraction. Instead of listening to what I had to say about each destination, tourists would often fixate on my looks – asking for advice on how to recreate them at home. I decided then that I was in the wrong job and left soon after to begin my training as a makeup artist.” 5

Visit our M∙A∙C stores to take advantage of a wide range of services – from applications and lessons in all of our freestanding stores, to a bespoke application and instruction experience at M∙A∙C Makeup Studio, and 13 in-store group classes with M∙A∙C Technique 6

.....M...a.k.e...u.p...S.e..r.v.i.c.e.s. NOW OPEN AT BAGATELLE MALL MAURITIUS Shop products and book appointments for make up, hair or a complete look. Because some thongs just go better together WHATEVER, WHENEVER, OR BECAUSE OCCASIONS MATTER, TAKE BEAUTY TO THE M·A·C! OUR HIGHLY SKILLED MAKEUP ARTISTS WILL CELEBRATE YOUR INDIVIDUALITY, OFFERING PROFESSIONAL MAKEUP SERVICES FROM APPLICATIONS TO LESSONS, WITH A LOOK CUSTOM- IZED JUST FOR YOU. BOOK AN APPOINTMENT WITH ONE NOW. • LEARN MORE ABOUT OUR SERVICES • AVAILABLE IN ALL M·A·C STORES • INCLUDES COMPLIMENTARY WALK-IN DEMOS, AND LESSONS AND APPLICATIONS BY AP- POINTMENT • BOOK A MAKEUP SERVICE LASTING 30, 60 OR 90 MINUTES • SERVICES ARE EITHER PAID-FOR OR REDEEMABLE IN PRODUCT ONLINE BOOKING FOR MAKEUP SERVICES IS AVAILABLE IN MOST STORES 7 IN NEW YORK. IN A DIFFERENT STATE? FIND A STORE NEAR YOU TO CALL AND BOOK DIRECTLY.

7...P..ro..d.u..c.t.s..o.f..M...∙A..∙.C.... The seven products people highly recommend from M∙A∙C. The The eyeshadow lipsticks of are of high of M∙A∙C quality and Cosmetics is very popular 1gives a and good. perfect finish. The brushes of are very nice 32Mascara from to use and beautifully M∙A∙C gives design. 4absolute volume. The concealer 5The of M∙A∙C Cosmetics foundations gives good are extra coverage. lasting with M∙A∙C Cosmetics’ mat effect. highlighters gives an 7Available for all types and 6skin tones. 8 astonishing glow.

Foundation Buffer ....B.e..g.i.n.n..e.r.s..B..r.u.s.h...G.u..i.d.e. Fan Highlighter Foundation Applicator Tapered Highlighter Spot Concealer Eyeshadow Blender Blush Eyeshadow Packing Contour Eyeliner Eyebrows 9

M...∙.A.∙.C...F.O..U..N.D..A..T.I.O..N.... M∙A∙C Cosmetics provides its customers with various number of shades which allow them to find their perfect skin tone match. These are long wearing, buildable, creamy, shows true colour and controls the oil. 10

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WATERPROOF EYESHADO BUY NOW, PAY 12

.....M..∙.A..∙C...E.y..e.s.h..a.d..o.w..s. OWS, REFILL PAN LATER. Explore our Eye Shadow formulas to find the best texture and finish for you. M∙A∙C got seven textures from mate to frost which can be used dry or wet, have rich colour payoff, high shine texture and last 8 hours ! CUSTOMIZE YOUR PALETTE Explore our curated list of our most popular palettes and use our interactive tool to select your shades. The perfect palette, simplified. 13

MOSTURISING! 14

....M...∙.A.∙.C...F.i.n.a..l .E.y..e..l.o.o..k.s. M∙A∙CLICIOUS! 15

.M..∙.A.∙.C...L.I.P.S..T.I.C.K..... TRENDI PICK UP YO Experience a kiss of soft-focus colour that’s backstage-tested and Artist-approved. Get into a totally new lip experience with this soft-matte formula that feels weightless, instantly hydrates and doesn’t dry out lips. 1.Bold colour 2.Creamy 3.Highly Pigmented 4.True Colour 5. Long Wearing 6.Blendable 16

ING NOW! OUR SHADE! 17

.V.I.V..A..G..L.A.M....C.O..N..C.E..P.T..... Twenty-fifth birthdays are usually tinted by a quarter-life-crisis-colored filter, but M.A.C’s Viva Glam, the brand’s charitable campaign, is turning 25 and celebrating the impressive milestone with a lot of sparkles. As it should! Viva Glam was created back in 1994 at the height of the HIV epidemic to make a difference in the lives of people living with and affected by HIV/AIDS. To date, Viva Glam has raised $500 million for 1,800 organizations that help 19 million people across 92 countries. You may recall some of the line’s previous work with people like RiRi, Elton, Taraji, Sia, Miley, and Ariana. These are just a handful of the 28 total spokespeople who have collaborated with the charity model to launch really good lip colors, with 100 percent of the profits going directly to the funding of HIV/AIDS programs around the world. 14 HIV TESTS FOR PREGNANT MOTHERS TO SUPPORT THE HEALTH OF WOMEN. = 254 CONDOMS TO PREVENT THE TRANSMISSION OF HIV. 1 WHOLE MEAL FOR TWO HOMELESS LGBTQ+ YOUTH. 18



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