SC_Branding_Guidelines_2017_Page_Transitions

STYLE GUIDESTAGING CONNECTIONS

CONTENTS1. BRAND 2. ELEMENTS 3. APPLICATIONS 4. SUB BRANDS 5. CONTACT1.1 Overview 4 2.1 Logo 39 5.1 Brand checklist 1.2 Brand importance 5 2.2 How to apply 8 3.1 Brochures 24 4.1 Event insights 42 5.2 Further information 451.3 Brand news 6 2.3 Service lockup 461.4 Brand personality 7 2.4 Keyline 9 3.2 Website 26 4.2 StageSafe 2.5 Flag device 10 3.3 Desktop backgrounds 30 2.6 Colour palette 2.7 Tone of voice 11 3.4 Email signatures 31 2.8 Imagery 2.9 Typography 12 3.5 Email marketing 33 14 3.6 Pull up banners 34 15 3.7 Case study templates 35 16 3.8 Proposal templates 36 19 3.9 Advertising 37How to use this style guideThis style guide has active links. Simply click the page you want to go to or use the menu that appearson the left panel of each page. Click the home icon on any page to return to this table of contents.

OUR BRAND STAGING CONNECTIONS STYLE GUIDE 3.

1.1 OVERVIEW This style guide is to help The brand guidelines offer a quick you understand why reference in applying the key1. BRAND Staging Connections looks elements of the brand identity.1.1 Overview as distinctive as we do and1.2 Brand importance how we can stay that way. This will ensure that all Staging1.3 Brand news Connections communication has a1.4 Brand personality consistent look and feel and speaks2. ELEMENTS with the same tone of voice.3. APPLICATIONS4. SUB BRANDS Guidelines are intended as just that,5. CONTACT a guide. While all elements of the brand have been designed to ensure consistency, allowances for variation have also been made. If followed, these guidelines will help the brand to evolve and feel fresh at every touch point. STAGING CONNECTIONS STYLE GUIDE 4.

1.2 WHY IS OUR BRAND IMPORTANT1. BRAND Our brand is designed to The Staging Connections brand1.1 Overview help create a recognisable is built through every single1.2 Brand importance and well understood interaction we have with our clients,1.3 Brand news personality that people suppliers and industry.1.4 Brand personality build relationships with.2. ELEMENTS To achieve this we use a consistent3. APPLICATIONS Like any personality, style, a distinctive tone of voice and4. SUB BRANDS our brand is most a particular attitude in the way we do5. CONTACT easily recognised when things. Together these three aspects it is clearly defined will form our brand identity. and consistently communicated. All our communications, including pitches, brochures, advertising and digital communications use these elements. STAGING CONNECTIONS STYLE GUIDE 5.

1.3 WHAT IS NEW WITH OUR BRAND?1. BRAND Like building blocks, the The design principle is based on a WHAT HAS BEEN UPDATED1.1 Overview graphic elements work clean uncluttered layout with striking WITH THE REBRAND?1.2 Brand importance together to construct the images. White space is encouraged.1.3 Brand news Staging Connections visual • We have refreshed our lockup 1.4 Brand personality brand identity. The visual design has been with the service icons.2. ELEMENTS developed to portray our service3. APPLICATIONS and delivery promise to clients and • Our corporate fonts have been4. SUB BRANDS partners. updated to a more modern type5. CONTACT style. Our brand is energetic and reflects our passion for events. • Our images are more prominent and are the hero of all creative materials. • Our tone of voice has been updated to be more simple and energetic. STAGING CONNECTIONS STYLE GUIDE 6.

1.4 WHY IS A BRAND PERSONALITY IMPORTANT?1. BRAND Staging Connections Used effectively and consistently, OUR PERSONALITY STATEMENT1.1 Overview corporate brand personality our brand personality increases our1.2 Brand importance reflects the values and brand equity. It gives us a distinct Ambitious, creative, innovative and1.3 Brand news passion of our employees personality that is applied to all of our responsive.1.4 Brand personality differentiates us from our2. ELEMENTS competitors. communications. Strong, clever and resourceful.3. APPLICATIONS A leader. We value our trusted4. SUB BRANDS relationships, thrive on feedback and5. CONTACT are always striving to improve. Our focus consists of technology and other things harder to define and grasp like authenticity, openness and genuine collaboration. We demand quality and consistency. We have a great sense of humour, are down to earth, open and honest in all areas of our lives. Our teams work together with a wealth of knowledge and passion for what we do. \ STAGING CONNECTIONS STYLE GUIDE 7.

OUR BRAND ELEMENTS STAGING CONNECTIONS STYLE GUIDE 8.

2.1 LOGO OVERVIEW Colour Reversed - for dark backgrounds Reversed - for green backgrounds1. BRAND Our logo is our key identifier of Mono - white2. ELEMENTS the Staging Connections brand.2.1 Logo As a unique brand mark it must be2.2 How to apply protected and used with integrity2.3 Service lockup at all times. The logo must not be2.4 Keyline manipulated in any way, including2.5 Flag device being stretched, skewed, distorted2.6 Colour palette or added to with the addition of new2.7 Tone of voice words. Never use the logo2.8 Imagery in a sentence or text.2.9 Typography3. APPLICATIONS COLOUR4. SUB BRANDS5. CONTACT Our coloured logos are our preferred format. Mono - black REVERSED STAGING CONNECTIONS STYLE GUIDE When the logo is placed on a solid background, the only colours to be used are the Staging Connections dark grey or green, or where necessary, a black background is permitted. It is not to be positioned on any other solid background colour. Use the reversed white text for a grey or black background and the reversed white circle on a green background. MONO This logo is only to be used on black and white applications and its use should be limited as much as possible. 9.

2.2 HOW TO APPLY1. BRAND EXCLUSION ZONE 36mm2. ELEMENTS2.1 Logo The logo should always be 18mm2.2 How to apply surrounded by an area of free space2.3 Service lockup to prevent any visual interference2.4 Keyline by surrounding elements. The only2.5 Flag device exception to this is when it is placed2.6 Colour palette on top of a photographic background.2.7 Tone of voice2.8 Imagery MINIMUM SIZE Minimum logo size2.9 Typography The minimum size for the logo is 18 x3. APPLICATIONS 36mm. Exclusion Zone4. SUB BRANDS Using the height of the letter ‘S’ from the logo the5. CONTACT THE LOGO ON PHOTOGRAPHY exclusion zone is equivalent to three times this When the logo is placed on height. photography, it is important that it is still clearly visible, and that the colours of the logo have sufficient contrast. Logo clearly visible Logo unclear STAGING CONNECTIONS STYLE GUIDE 10.

2.3 SERVICE LOCKUP1. BRAND SERVICE LOCKUP 1.2. ELEMENTS 2.2.1 Logo The Integrated Event Services2.2 How to apply lockup should be used as often as2.3 Service lockup possible, to cross-promote Staging2.4 Keyline Connection’s full service offering.2.5 Flag device2.6 Colour palette If the full lockup does not fit2.7 Tone of voice (for example, in small format2.8 Imagery advertisements), you may use2.9 Typography TRULY INTEGRATED EVENTS3. APPLICATIONS without the service icon devices.4. SUB BRANDS5. CONTACT Full service lock up device STAGING CONNECTIONS STYLE GUIDE 11.

2.4 KEYLINE KEYLINE Copy required.1. BRAND2. ELEMENTS2.1 Logo2.2 How to apply2.3 Service lockup2.4 Keyline2.5 Flag device2.6 Colour palette2.7 Tone of voice2.8 Imagery2.9 Typography3. APPLICATIONS4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 12.

2.5 FLAG DEVICE FLAG HEADING DEVICE OPACITY FLAG POSITIONING TEUXRNTINRGAYOOURR EDVEINNTAINRTOYAN White heading type needs to be The flag position should always be EXPERIENCE.1. BRAND supported by our black 70% opacity justified left, set within a comfortable2. ELEMENTS overlay flag. This flag is to be used distance from the page edge.2.1 Logo In conjunction with colourful busy2.2 How to apply imagery and where headings lose Here is an incorrect example2.3 Service lockup readability. of the flag height. The flag point2.4 Keyline should stop at the green indicator.2.5 Flag Device 70% opacity2.6 Colour palette (BLACK) ETUXRNTINRGAYOOURR EDVEINNTAINRTOYAN2.7 Tone of voice EXPERIENCE.2.8 Imagery HEIGHT OF FLAG2.9 Typography The bottom of the flag needs3. APPLICATIONS to remain in close proximity4. SUB BRANDS to the base of the heading.5. CONTACT TEUXRNTINRGAYOOURR EDVEINNTAINRTOYAN EXPERIENCE. EVENTS AT CROWN MELBOURNE STAGING CONNECTIONS STYLE GUIDE 13.

2.6 COLOUR PALETTE1. BRAND PRIMARY COLOUR PALETTE SECONDARY COLOUR PALETTE2. ELEMENTS2.1 Logo PANTONE C 33 R 185 PANTONE C 0 R 2 342.2 How to apply 382C M1 G 211 124C M 27 G 1712.3 Service lockup Y 100 B0 Y 100 B02.4 Keyline PANTONE K0 PANTONE K02.5 Flag Device 425C R 86 3135C R 02.6 Colour palette C 38 G 90 C 100 G 1482.7 Tone of voice PANTONE M 22 B 92 PANTONE M0 B 1792.8 Imagery 7538C Y 25 166C Y 202.9 Typography K 70 R 1 56 K3 R 2 243. APPLICATIONS G 162 G 824. SUB BRANDS C 24 B 153 C 0 B65. CONTACT M 12 M 76 Y 24 R 213 Y 100 R 73 K 33 G 214 K0 G 14 B 210 B 111 PANTONE C 8 PANTONE C 84 COOL GRAY M 5 2617C M 1 00 R 201 2C Y 6 Y 0 G0 K 13 PANTONE K 13 B 98 214C C 33 C 0 15% M 1 M 100 Y 18 Y 100 K3 K0 C 0 70% C 0 M0 M0 Y0 Y0 K 100 K 100 STAGING CONNECTIONS STYLE GUIDE 14.

2.7 TONE OF VOICE The way our audience hears WHAT IS OUR TONE OF VOICE? BE APPROACHABLE us and how we sound in1. BRAND print, online and in person is We write with purpose. We are Wherever possible, your language2. ELEMENTS our brand’s tone of voice. approachable but knowledgeable. should be natural and approachable.2.1 Logo We keep a level of authority but have a Simple and engaging words which2.2 How to apply As a brand and company, our tone of sense of humour. We are a leader but paint a picture will appeal to your2.3 Service lockup voice needs to do more than describe we are not arrogant. Where possible, audience more than pages of technical2.4 Keyline our services or offer. It’s the fingerprint we write in the first person but with jargon.2.5 Flag Device to our brand’s personality and should a level of professionalism and with2.6 Colour palette portray our unique culture and values. corporate style. We show personality,2.7 Tone of voice There are valuable outcomes that warmth and are natural.2.8 Imagery result from omitting the right tone of2.9 Typography voice – like providing our clients with ALWAYS PUT THE CLIENT FIRST3. APPLICATIONS an understanding, confidence and4. SUB BRANDS trust. You should always be driven by your5. CONTACT client’s objectives. You should always rebrief, address your understanding of their requirements and identify what value we can bring to help them achieve their vision. In your communications, always provide options, make informed suggestions while keeping your language practical, clear and relevant. STAGING CONNECTIONS STYLE GUIDE 15.

2.8.1 IMAGERY – OUR PEOPLE1. BRAND OUR PEOPLE Images should also be centered,2. ELEMENTS fill the majority of the picture box2.1 Logo Our greatest asset, our people, and be of good quality photography.2.2 How to apply are the new focus for our company’s2.3 Service lockup hero shots. Headshots should be NO zoomed out bodyshot.2.4 Keyline happy and engaging and taken in2.5 Flag Device appropriate attire with a professional NO zoomed in headshot.2.6 Colour palette pose on a plain background.2.7 Tone of voice2.8 Imagery 2.8.1 Our people 2.8.2 Portfolio2.9 Typography3. APPLICATIONS4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 16.

2.8.2 IMAGERY – PORTFOLIO1. BRAND OUR PORTFOLIO2. ELEMENTS2.1 Logo Our events immerse2.2 How to apply audiences into multi-sensory2.3 Service lockup experiences. Photographs2.4 Keyline should be colourful,2.5 Flag Device professionally taken, and2.6 Colour palette when used in conjunction with2.7 Tone of voice other photos should show a2.8 Imagery range of focal lengths: close 2.8.1 Our people ups to show details, and 2.8.2 Portfolio far away shots to show the2.9 Typography event’s size.3. APPLICATIONS4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 17.

2.8.2 IMAGERY – PORTFOLIO1. BRAND PRIMARY IMAGE SECONDARY IMAGE2. ELEMENTS ARRANGEMENT2.1 Logo The main treatment of images in2.2 How to apply the visual identity is through the Evenly balanced secondary2.3 Service lockup use of one large photograph. This images should be arranged2.4 Keyline hero image should be simple and as per this example.2.5 Flag Device visually striking and work with the2.6 Colour palette clean, uncluttered design layout.2.7 Tone of voice Hero images should work with and2.8 Imagery complement the headline to lead 2.8.1 Our people the audience into the main content 2.8.2 Portfolio and to emotionally support the2.9 Typography content message.3. APPLICATIONS4. SUB BRANDS SECONDARY IMAGES5. CONTACT Smaller secondary images may be used in communications and materials. These images are designed to extend the story of the hero image. These images are used to illustrate the components of the Staging Connections brand experience not told within the hero image. That is, for example, where the hero image shows the event outcome, the secondary images may show technicians delivering the show, a service component such as set design or front of house audience enjoying the show. STAGING CONNECTIONS STYLE GUIDE 18.

2.9 TYPOGRAPHY MAJOR HEADING TREATMENT Below are specifications and instructions on how to1. BRAND correctly place the major heading underline device.2. ELEMENTS2.1 Logo STAGING CONNECTIONS2.2 How to apply2.3 Service lockup The line weight is half the width of Trade Gothic LT Std Bold Condensed font2.4 Keyline2.5 Flag Device STAGING CONNECTIONS2.6 Colour palette2.7 Tone of voice The line length is the height of Trade Gothic LT Std Bold Condensed font2.8 Imagery2.8.1 Our people 1/3 STAGING CONNECTIONS2.8.2 Portfolio2.9 Typography 1/3 2.9.1 Brochures 2.9.2 Web The line is positioned below the copy, 1/3 the height of Trade Gothic LT Std Bold Condensed font 2.9.3 EDM 2.9.4 MS Office STAGING CONNECTIONS3. APPLICATIONS4. SUB BRANDS The line is always justified left to the headline copy5. CONTACT STAGING CONNECTIONS STAGING CONNECTIONS STYLE GUIDE 19.

2.9 TYPOGRAPHY MAJOR HEADING TREATMENT Below are incorrect applications of the1. BRAND underline device positioning.2. ELEMENTS2.1 Logo Incorrect title treatment line usage2.2 How to apply2.3 Service lockup STAGING CONNECTIONS2.4 Keyline STAGING CONNECTIONS2.5 Flag Device STAGING CONNECTIONS2.6 Colour palette2.7 Tone of voice STAGING CONNECTIONS2.8 Imagery2.8.1 Our people2.8.2 Portfolio2.9 Typography 2.9.1 Brochures 2.9.2 Web 2.9.3 EDM 2.9.4 MS Office3. APPLICATIONS4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 20.

2.9.1 TYPOGRAPHY - BROCHURES1. BRAND TYPOGRAPHY SIZING MAJOR TITLE HEADING2. ELEMENTS In order to break up large blocks of2.1 Logo type within title headings, make sure 1st: TRADE GOTHIC LT Std2.2 How to apply font sizes differ in point size.2.3 Service lockup Maximum of (2) different font sizes. Font size: 25pt.2.4 Keyline Kerning: -25. All upper case.2.5 Flag Device ETUXRNTINRGAYOOURR EDVEINNTAINRTOYAN Colour: Black or reversed white2.6 Colour palette EXPERIENCE.2.7 Tone of voice 2st: TRADE GOTHIC LT Std2.8 Imagery2.8.1 Our people Font size: 40pt.2.8.2 Portfolio Kerning: -25. All upper case.2.9 Typography Colour: Black or reversed white 2.9.1 Brochures 2.9.2 Web • Font size percentage: 2.9.3 EDM 2.9.4 MS Office - 1st small heading is 62.5%3. APPLICATIONS size to that of 2nd heading.4. SUB BRANDS5. CONTACT TURNING YOUR EVENT INTO AN EXTRAORDINARY EXPERIENCE. EVENTS AT CROWN MELBOURNE STAGING CONNECTIONS STYLE GUIDE 21.

2.9.1 TYPOGRAPHY - BROCHURES1. BRAND MAJOR HEADING2. ELEMENTS2.1 Logo TRADE GOTHIC LT Std2.2 How to apply2.3 Service lockup Font size: 30pt.2.4 Keyline Kerning: -25. All upper case.2.5 Flag Device Colour: Black or reversed white.2.6 Colour palette (Please refer to line treatment on page 18)2.7 Tone of voice2.8 Imagery SUB HEADING2.8.1 Our people2.8.2 Portfolio Proxima Nova Reg2.9 Typography 2.9.1 Brochures Font size: 14pt. 2.9.2 Web Kerning: Optical -10. Sentence case. 2.9.3 EDM Colour: Grey: C24_M11_Y24_K33 2.9.4 MS Office3. APPLICATIONS SUB SUB HEADING4. SUB BRANDS Proxima Nova Semibold5. CONTACT Font size: 10pt. Kerning: Optical -10. Sentence case. Colour: Green: C33_M1_Y100_K0 BODY COPY Proxima Light Font size: 9.5pt. Kerning: Optical. Sentence case. Colour: Black or reversed white. STAGING CONNECTIONS STYLE GUIDE 22.

2.9.2 TYPOGRAPHY - ADVERTISING1. BRAND MAJOR HEADING BODY COPY2. ELEMENTS2.1 Logo TRADE GOTHIC LT Std Proxima Light2.2 How to apply2.3 Service lockup Font size: 30pt. Font size: 9.5pt.2.4 Keyline Kerning: -25. All upper case. Kerning: Optical. Sentence case.2.5 Flag Device Colour: Black or reversed white. Colour: Black or reversed white.2.6 Colour palette Please use different point sizes2.7 Tone of voice within heading copy.2.8 Imagery2.8.1 Our people With Australia’s largest range of event services, powered by2.8.2 Portfolio leading technical know-how and creativity, we deliver world-class2.9 Typography experiences every time. 2.9.1 Brochures Because for us, it’s not just about turning up. It’s about creating 2.9.2 Advertising memorable events that turn your guests into brand devotees. 2.9.3 EDM 2.9.4 MS Office3. APPLICATIONS4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 23.

2.9.3 TYPOGRAPHY - EDM1. BRAND MAJOR HEADING2. ELEMENTS2.1 Logo TRADE GOTHIC LT Std2.2 How to apply2.3 Service lockup Font size: 50pt.2.4 Keyline Kerning: -25. All upper case.2.5 Flag Device Colour: Black or reversed white.2.6 Colour palette2.7 Tone of voice BODY COPY2.8 Imagery2.8.1 Our people Arial Regular2.8.2 Portfolio2.9 Typography Font size 12pt. 2.9.1 Brochures Kerning = Optical 0. Sentence case. 2.9.2 Advertising 2.9.3 EDM HEADLINE 2.9.4 MS Office3. APPLICATIONS Arial Regular4. SUB BRANDS5. CONTACT Font size: 18pt. Kerning: Optical 0. Sentence case. Colour: Dark grey. BUTTONS Arial Bold Font size: 13pt. Kerning: Optical 0. All upper case. Colour: White. STAGING CONNECTIONS STYLE GUIDE 24.

2.9.4 TYPOGRAPHY - MS OFFICE1. BRAND MAJOR HEADING2. ELEMENTS2.1 Logo ARIAL REGULAR2.2 How to apply2.3 Service lockup Font size 20/20pt.2.4 Keyline Kerning = optical 0. All upper case.2.5 Flag Device Avoid abbreviations and punctuation.2.6 Colour palette2.7 Tone of voice SUB HEADING2.8 Imagery2.8.2 Portfolio Arial regular2.9 Typography 2.9.1 Brochures Font size 14/18pt. 2.9.2 Advertising Kerning = optical 0. Sentence case. 2.9.3 EDM 2.9.4 MS Office SUB SUB HEADING3. APPLICATIONS4. SUB BRANDS Arial Bold5. CONTACT Font size 14/16pt. Kerning = optical 0. Sentence case. BODY COPY Arial Regular Font size 9.5/12pt. Kerning = optical 0. Sentence case. Space after = 2pt. STAGING CONNECTIONS STYLE GUIDE 25.

OUR BRAND APPLICATIONS STAGING CONNECTIONS STYLE GUIDE 26.

3.1 BROCHURES CENTREPIECE 1000 BROCHURE (NSW) 9001. BRAND 8002. ELEMENTS STUNNING 7003. APPLICATIONS CENTREPIECES 600 3.1 Brochures 500 3.2 Website STYLING BY STAGING CONNECTIONS 400 3.3 Desktop backgrounds 300 3.4 Email signatures 200 EVENT FEED PRODUCT 3.5 Email marketing 100 BROCHURE (AUSTRALIA) 3.6 Pull up banners 0 3.7 Case study templates 3.8 Proposal templates 1 3.9 Advertising4. SUB BRANDS DIGITAL CORPORATE BROCHURE5. CONTACT (AUSTRALIA) EVENT SERVICES BY STAGING CONNECTIONS IT’S NOT JUST AN EVENT. IT’S A STAGING CONNECTIONS EVENT. STAGING CONNECTIONS STYLE GUIDE 27.

3.1 BROCHURES PHOTOGRAPHY Images need to reflect the1. BRAND topic and showcase Staging2. ELEMENTS Connection equipment,3. APPLICATIONS lighting, styling and/or props. 3.1 Brochures 3.2 Website OUR GREEN LINE DEVICE 3.3 Desktop backgrounds Our green segmentation line 3.4 Email signatures is used to seperate pictures 3.5 Email marketing from copy sections. 3.6 Pull up banners 3.7 Case study templates Line specifications should be 3.8 Proposal templates no larger than 1.5mm in 3.9 Advertising height.4. SUB BRANDS5. CONTACT When using point format within body copy, use green bullet points. Leave a comfortable tab space between these and the copy. STAGING CONNECTIONS STYLE GUIDE 28.

3.2 WEBSITE1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGINGCONNECTIONS.COM HOME PAGE STAGING CONNECTIONS STYLE GUIDE 29.

3.2 WEBSITE PRODUCT WEBPAGE TEMPLATE (NEW 2016)1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 30.

3.3 DESKTOP BACKGROUNDS1. BRAND DESKTOP GRAPHIC2. ELEMENTS Please contact IT to be supplied our3. APPLICATIONS current desktop design for ipad or laptop. 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 31.

3.4 EMAIL SIGNATURES1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT E-SIGNATURE TYPOGRAPHY Arial Name: Arial Bold 13/18pt Title: Arial 12/14 Details: Arial Regular 12/18pt. Kerning: Optical 0. Sentence case. Bold caps for Phone, Email etc. STAGING CONNECTIONS STYLE GUIDE 32.

3.5 EMAIL MARKETING AMP NEWSLETTER EVENT INSIGHTS EDM SHOWTIMES EDM1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 33.

3.6 PULL UP BANNERS1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 34.

3.7 CASE STUDY TEMPLATES1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 Proposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 35.

3.8 PROPOSAL TEMPLATES1. BRAND2. ELEMENTS3. APPLICATIONS 3.1 Brochures 3.2 Website 3.3 Desktop backgrounds 3.4 Email signatures 3.5 Email marketing 3.6 Pull up banners 3.7 Case study templates 3.8 P roposal templates 3.9 Advertising4. SUB BRANDS5. CONTACT STAGING CONNECTIONS STYLE GUIDE 36.

3.9 ADVERTISING TURNING YOUR EVENT INTO AN TEUXRTNIRNGAYOORURDEIVNENATRINYTO AN EXPERIENCE.1. BRAND EXTRAORDINARY2. ELEMENTS EXPERIENCE See where we can3. APPLICATIONS take your next event. 3.1 Brochures With Australia’s largest range of event 3.2 Website services, powered by leading technical Call 1800 209 099 or email 3.3 Desktop backgrounds know-how and creativity, we deliver [email protected] 3.4 Email signatures world-class experiences every time. stagingconnections.com 3.5 Email marketing 3.6 Pull up banners Because for us, it’s not just about 3.7 Case study templates turning up. It’s about creating 3.8 Proposal templates memorable events that turn your 3.9 Advertising guests into brand devotees.4. SUB BRANDS5. CONTACT Staging Connections is proud to have worked with the AHA for over 15 years. Image: Australian Hotels Association, Awards for Excellence. Call 1800 209 099 stagingconnections.com PROUD SUPPORTERS of the Olivia Newton-John Cancer Wellness & Research Centre Call 1800 209 099 stagingconnections.com STAGING CONNECTIONS STYLE GUIDE 37.

OUR SUB BRANDS STAGING CONNECTIONS STYLE GUIDE 38.

4.1 EVENT INSIGHTS1. BRAND OVERVIEW2. ELEMENTS Event Insights is a series of discussion3. APPLICATIONS papers that delve deep into the world4. SUB BRANDS of events looking at emerging trends, 4.1 Event Insights latest event technology innovation as 4.2 StageSafe well as issues affecting the industry.5. CONTACT The papers are released monthly through a download library on our website, through third party blogs and via AMP our 1/4 newsletters. EVENT INSIGHTS LOGO STAGING CONNECTIONS STYLE GUIDE 39.

4.1.1 EVENT INSIGHTS EVENT INSIGHTS WHITE PAPER1. BRAND2. ELEMENTS3. APPLICATIONS4. SUB BRANDS 4.1 Event Insights 4.2 StageSafe5. CONTACT STAGING CONNECTIONS STYLE GUIDE 40.

4.2 STAGESAFE OVERVIEW The system has also been developed STAGESAFE LOGO to meet the principles and practices1. BRAND StageSafe represents Staging of ISO 310000 Risk Management2. ELEMENTS Connections unique approach to and OHSAS18001 Health & Safety3. APPLICATIONS events risk management and was Management Systems, particularly the4. SUB BRANDS developed to ensure that our crews continuous improvement elements 4.1 Event Insights apply consistent safety controls at all of these standards. For example, 4.2 StageSafe of our shows, backed by thorough risk our Safe Work Practices undergo5. CONTACT assessment and years of experience an annual revision by the Staging in the events industry. Key to this has Connections Risk Review Team to been the establishment of Safe Work ensure their continued relevance Practices (SWPs) for all tasks against production needs or emerging performed during event set up, risk. This is followed by a re-induction execution and pack down. It means of all crew in the revised SWPs. that the crew delivering our events have been trained in all aspects of TYPOGRAPHY what they do, and attend annual refresher training to ensure their skill (See page 21) for main sets remain current. Staging Connections Brand. STAGING CONNECTIONS STYLE GUIDE 41.

CONTACT US STAGING CONNECTIONS STYLE GUIDE 42.

5.1 BRAND CHECKLIST1. BRAND OUR BRAND MYSTAGE WHAT YOU WILL FIND ON MYSTAGE2. ELEMENTS3. APPLICATIONS In the course of our everyday activities, This brand style guide is an • Brand statements and descriptions4. SUB BRANDS protecting the integrity of the Staging introduction to the visual identity and5. CONTACT Connections brand must become a should be used in conjunction with the • Brand information references 5.1 Brand checklist part of normal practice. information on MyStage. All marketing 5.2 Further information collateral, activities and artwork • Latest marketing activities such as If you are not sure about the references are uploaded to the promotions application of the brand identity or marketing pages on MyStage, as they need any further assistance please are developed. There is also an online • Online brochures for downloading contact Marketing. version of this style guide uploaded for your easy reference. You will also • Promotional merchandise, display Do not take the initiative and produce find a logo guide that can be sent to banner and marketing materials your own materials – it decreases external agencies. the value of the Staging Connections • Logo files and explanations of file brand and reduces the effectiveness To keep up to date with the latest format usage of the existing brand materials. brand marketing tools and information, ensure you frequently log onto the • Powerpoint, document and word The Marketing team has developed marketing pages on MyStage and read branded templates the brand identity and are the ‘go to marketing enews when distributed. point’ to support you in applying and • C ompetitor profiles executing the brand at your local level. Email: [email protected] STAGING CONNECTIONS STYLE GUIDE 43.

5.1 BRAND CHECKLIST1. BRAND A quick reference to • Has the logo been reproduced from2. ELEMENTS creating communications master artwork?3. APPLICATIONS and materials that assist in4. SUB BRANDS building the brand. • H as the logo exclusion zone and5. CONTACT minimum size been applied? 5.1 Brand checklist If you have any questions or concerns, 5.2 Further information write to marketing: • If the logo has been used on a [email protected] photograph, can it still be seen clearly? • H as Staging Connections been used consistently and in full in text? • H ave you matched the colours to the colour specifications across the PMS, CMYK or RGB? • Does the layout look clean and uncluttered with ample white space? • Is Staging Connections described using words from the Brand Statements or current sales collateral? • If secondary images are used, are they proportionate in size to the layout? • If you are creating new materials or sales collateral has Marketing signed off on and approved this? STAGING CONNECTIONS STYLE GUIDE 44.

5.2 FURTHER INFORMATION1. BRAND Adele Symonds Claudia Kirkman Anne Feil2. ELEMENTS Marketing Manager Digital Brand Manager Graphic Designer3. APPLICATIONS4. SUB BRANDS T +61 (2) 9556 8880 T +61 (2) 9556 8880 T +61 (2) 9556 88805. CONTACT D +61 (2) 9556 8706 D +61 (2) 9556 8745 D +61 (2) 9556 7948 5.1 Brand checklist M +61 405 450 364 M +61 411 218 327 5.2 Further information E [email protected] E [email protected] E [email protected] STAGING CONNECTIONS STYLE GUIDE 45.

THANK [email protected](02) 9556 8880 STAGING CONNECTIONS STYLE GUIDE 46.