ספר מותג3 neon

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Table of Contents Opening Remarks...............................3 UI kit.................................................14 Vision and Values..............................4 Print products..................................15 Logo.....................................................6 Stationery.........................................16 Logo proportions................................7 Business Card..................................17 Appearances of the logo...................8 Poster.................................................18 How not to use the logo....................9 Flyer...................................................19 Logo size...........................................10 Digital products..............................20 Visual language...............................11 Onepager...........................................21 Colors................................................12 Posts...................................................22 Graphic elements..............................13 stories................................................23 2

Opening Remarks NEON party makeup is a company of makeup artists, and glowing products. We are sending makeup artists and props to parties all over the country. 3

Vision and Values Our vision is to bring a new style of parties to Israel. Make people happier, get up the level of parties in Israel. 4

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Logo 6

Logo proportions 7

Appearances of the logo 8

How not to use the logo 9

Logo size 40 mm 30 mm 20 mm 5 mm 10

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Visual language Font: Active regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12

Colors YELLOW #F7EC13 BLUE #6DCCDD R 247 C 6% R 109 C 52% ORANGE #FDB845 G 236 M 0% G 204 M 0% R 253 C 0% B 19 Y 97% B 221 Y 12% G 184 M 31% K 0% K0% B 69 Y 83% K 0% GREEN PINK #ED3193 #6CBE46 R 237 C 0% R 108 C 62% G 49 M 93% G 190 M 0% B 147 Y 0% B 70 Y 99% K 0% K 0% 13

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Graphic elements 15

UI kit 16

Print products 17

Stationery 18

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Business Card 20

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Poster 22

Flyer 23

T-shirts Extra products 24

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Hats 27

Digital products Onepager 28

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Posts 32

Stories 33

Designer: Raz Gafni This project has been done as a studential work Thank you for watching! 34