fazlPortfolio

PappaRoti is an international chain of coffee shops renowned IRU LWV VLJQDWXUH EXQV3DSSD5RWL ʏUVW EURXJKW LWV XQLTXH DQG delicious snack concept to Malaysia in 2003. The brand's success was sealed thanks to the authentic and memorable taste of the coffee caramelized-coated buns and WKH WRSQRWFK TXDOLW\ RI EHYHUDJHV &XUUHQWO\ WKHUH DUH RYHU 500 PappaRoti cafes and kiosks across the globe - an absolute testament to the brand's appeal.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



$ FKDLQ RI KLJK TXDOLW\ :DIʐHV IURP %HOJLXP <XPP\ :DIʐHVDUHGHGLFDWHGWRFUHDWLQJIUHVKDQGVLPSOHGLVKHVWKDW are reasonably priced. Their point of difference is the excep- WLRQDOTXDOLW\RIWKHLUSURGXFWVDWWKHLUPDUNHWOHYHOZKLFKDUH FUDIWHGXVLQJWUDGLWLRQDOUHFLSHVDQGWKHʏQHVWQDWXUDOLQJUHGL ents. 2XUSDFNDJLQJDQGSURPRWLRQDOPDWHULDOIRU<XPP\:DIʐHȊV premium instant range, Collections, used type, illustration and FRORXUWRLQIXVHWKHSURGXFWZLWKDVHQVHRITXDOLW\,QDGYHUWLV ing we used distressed roller marks and decorative type to JLYHDUXVWLFDXWKHQWLFʐDYRXUWRWKLVLQVWDQWUDQJHZKLFKLV sourced in Belgium.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



2VKD LV WKH ʏUVW DQG RQO\ UHVWDXUDQW WR RIIHU DXWKHQWLF DQG traditional Emirati cuisine in Masadar city, here to feed the curiosity of visitors; a heaven for the locals: an iconic VKRZFDVHRIH[RWLFFXOWXUHDQGH[TXLVLWHWDVWH7KHVFHQHVDQG VFHQWV EULQJ ʐDVKHV WR WKH :DQGHUHUȊV PLQG DV \RX FRXOG smell the freshly burnt bukhoor and Uod. 7KH\ QHHGHG D VRSKLVWLFDWHG HPLUDWL LGHQWLW\ WR UHʐHFW WKHLU up-market style and set them apart from the usual local eatery. :H UHWDLQHG WKH HTXLW\ RI WUDGLWLRQDO GHVLJQ EXW JDYH LW D modern feel by creating a pattern which we applied to station- ery, brochures, interiors and the website. We then commis- sioned a series of mouth watering food photography to showcase the fresh food on offer.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



Papa Pingo brings delicious, freshly baked Korean treats to Dubai. Starting off with small kiosks at malls, this fun concept is all set to melt the hearts of its customers. The main motive RI3DSD3LQJRLVWREULQJWKLVQHZVLPSOHXQLTXHLQFUHGLEO\ delicious and affordable Korean snack to every mall in Dubai. This new concept is the brainchild of a dynamic young Entrepreneur, Sara Kasim. After gaining success globally, Papa Pingo is all set to cater to the people in Dubai. Inspired by everyone’s love for the aroma and taste of freshly baked cakes, Sara instantly fell in love with this mouthwatering street fare on a visit to Korea. The Penguin is chosen as the VSHFLDOWKHPHDVLWȊVNQRZQIRUEHLQJIXQDQGSOD\IXODQGʏWV the snack concept well.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



6DODPOHN LV D FDIH SURGXFLQJ SUHPLXP TXDOLW\ KDQGPDGH .XQDID 7KHLU UHFLSHV DUH LQʐXHQFHG E\ FXOLQDU\ WUDGLWLRQV from around the globe. New products provide an opportunity to evolve the brand’s direction, the bold and graphic style giving the brand its own distinctive identity to engage with a new generation of health conscious consumers. A much-loved characterful brand built on a meaningful platform. Initial rebrand led to a 43% rise in sales, and contin- ues to evolve, supporting a passionate fan base.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



XOXO Sushi is a new sushi concept coming to light with its XQLTXHIXVLRQRI-DSDQHVHDQG$UDELFʐDYRUV:LWKLWVIRFXV set mainly on a healthy menu, the ingredients used are replaced with healthier options that will enhance the Sushi experience for the customers without compromising on the taste. With the commencement of the brand in the land of Dubai, Ammale holdings have once again infused life in to a new concept giving luxury dining a new meaning. After the successful launch of “pizzally” Ammale holdings has taken a OHDSDQGJRQHDKHDGWRLQIXVHIDLWKLQWKHOLSVPDFNLQJʐDYRUV of XOXO Sushi.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



Lu“a professional cake designer specialising in stunning cakes for all events” 6LQFH/XKDVKDQGFUDIWHGHOHJDQWXQLTXHDQGGHOHFWD EOHZHGGLQJFDNHVLQ8$((DFKFDNHLVXQLTXHO\WDLORUHGIRU each event and wholeheartedly baked from scratch using only WKH ʏQHVW DQG IUHVKHVW TXDOLW\ LQJUHGLHQWV6KH ZRUNV ZLWK HDFKFOLHQWWRFUHDWHDXQLTXHDQGGHOLFLRXVZRUNRIDUW+HU creations are a combination of a moist cake layered with a rich buttercream and covered with a delicate fondant. Lu adds a touch of elegance to her meticulously designed cakes. Preview the online portfolio or suggest a design of your own.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



AAVVA is a mix between Lebanese Brazilian fashion found- ed in UAE. Its products, ranging from Couture & luxury UHDG\ WR ZHDU$ PRGHUQ DQG UHʏQHG LGHQWLW\ DFFRPSDQ\LQJ launch fashion collection for AAVVA, a new range of high end fashion from global door. In addition to the identity, we created a launch brochure that uses holographic foil and tactile materials to deliver stunning effect. “It’s great to work with an agency that really challenges us, and who we can trust to deliver something remarkable. Every detail has been meticulously considered.”Vincenzo & Ahmad.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



Sephora is a visionary beauty-retail concept founded in )UDQFH E\ 'RPLQLTXH 0DQGRQQDXG LQ  6HSKRUDV XQLTXH RSHQVHOO HQYLURQPHQW IHDWXUHV DQ HYHU LQFUHDVLQJ amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora's own private label. We gave them a look which was bigger, bolder and more representative of the fast pace of the retail world. Templates were created along with a set of interchangeable images so they could tailor documents for each client.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



<RX FDQ ʏQG HYHU\WKLQJ IURP DFFHVVRULHV VKRHV WR WRSV DQG GUHVVHVLQDGGLWLRQWRXQLTXHSLHFHVRIIXUQLWXUHDQGSDLQWLQJV For the company’s new business card and shopping bags we created a clean, contemporary style using classic typefaces and a limited colour palette.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



Zinnia located in capital city of UAE, is designed to be a relaxing environment dedicated to highly personalized service from highly trained designers and colorists. We needed to create a brand that would stand out yet instill a VHQVHRIFRQʏGHQFHWKDWZRXOGDWWUDFW:RPHQ NLGV It was clear that the identity needed to be aspirational in tone WR DOORZ WKH EUDQG WR ULVH DERYH WKH FOXWWHU LQ WKH ʏQDQFLDO marketplace. A memorable, simple icon and powerful line “it’s how we see the world that makes the difference” speaks WR WKH FRQʏGHQFH RI WKH EUDQG ZKLOH D GHVLJQ DHVWKHWLF RI ‘intelligent simplicity’ is adhered to at every touchpoint to ensure consistent delivery of a new name in the marketplace.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



How do you make something beautiful, more beautiful? L&A Furniture Store is a well-known furniture store across Middleeast that sells the latest Contemporary, Modern, Classic Italian and Transitional style furniture. L&A needed WREXLOGDQGH[HFXWHDXQLTXHRQOLQHSODWIRUPWKDWHQDEOHGD personalized furniture experience. Working with them, we launched the brand in Lebanon with retail kiosks and events to drive awareness around the new offering. Along with this, ZHZRUNHGFORVHO\ZLWK/ $VSURGXFWRZQHUVDQGTXLFNO\ elevated their online marketing strategy with carefully crafted landing pages.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



Lu“a professional cake designer specialising in stunning cakes for all events” 6LQFH/XKDVKDQGFUDIWHGHOHJDQWXQLTXHDQGGHOHFWD EOHZHGGLQJFDNHVLQ8$((DFKFDNHLVXQLTXHO\WDLORUHGIRU each event and wholeheartedly baked from scratch using only WKH ʏQHVW DQG IUHVKHVW TXDOLW\ LQJUHGLHQWV6KH ZRUNV ZLWK HDFKFOLHQWWRFUHDWHDXQLTXHDQGGHOLFLRXVZRUNRIDUW+HU creations are a combination of a moist cake layered with a rich buttercream and covered with a delicate fondant. Lu adds a touch of elegance to her meticulously designed cakes. Preview the online portfolio or suggest a design of your own.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



YAF was established in 2003 Dubai, UAE become recognized ZRUOGZLGH IRU WKH TXDOLW\ KDQGFUDIWHG XVLQJ WUDGLWLRQDO WHFKQLTXHV WR FUHDWH HQWLUHO\ DXWKHQWLF IXQFWLRQDO OX[XULRXV piece of art inspired by the rich heritage of ancient civilization DQG JORULRXV SDVW 3URYLGLQJ ʏQH DQG UDUH$QWLTXH$UPV  Armor and a broad spectrum of related items. Founded in the post war years were items were relatively abundant in present time.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



'DQLHO KDV RYHU  \HDUV LQ WKH ʏWQHVV LQGXVWU\ LQ SHUVRQDO WUDLQLQJ JURXS WUDLQLQJ DQG ʏWQHVV PDQDJHPHQW +H KDV worked with and successfully trained a range of clients includ- ing professional athletes from different sports and also a number of well known celebrities working on weight loss, PXVFOH JDLQ UHKDELOLWDWLRQ VSRUWV VSHFLʏF DQG FRUH VWDELOLW\ goals. :HGHYHORSHGDXQLTXHEUDQGLQJH[HUFLVHIRUKLPWRGHYHORS his expertise in the wellness industry.WHAT WE DIDBrand identity | Digital | Marketing material | Illustration | Copywriting| Photography | Packaging | Campaign | Brand Promotion | Printing | Launch



602LVWKH3XUFKDVH 6XSSO\RIʏFHIRU++6KHLNK0RKDP PHG%LQ5DVKLG$O0DNWRXP9LFH3UHVLGHQWDQG3ULPH0LQLV WHURIWKH8$(DQG5XOHURI'XEDL:+$7:(','%UDQGLGHQWLW\_'LJLWDO_0DUNHWLQJPDWHULDO_,OOXVWUDWLRQ_&RS\ZULWLQJ_3KRWRJUDSK\_3DFNDJLQJ_&DPSDLJQ_%UDQG3URPRWLRQ_3ULQWLQJ_/DXQFK



0LQLVWU\RI(QYRLUQPHQWDQG:DWHULVJRYWHQWLW\UHVSRQVLEOH IRUGLIIHUHQWDVRFLDODZDUHQHVVFDPSDLJQV:+$7:(',''LJLWDO_,OOXVWUDWLRQ_&RS\ZULWLQJ_&DPSDLJQ_3RVWHUV





$EROGQHZJLIWSDFNGHVLJQIRUUR\DOIDPLO\=DEHHO2IʏFHLV WKH SXUFKDVH RIʏFH IRU UR\DO SDODFH RI 9LFH 3UHVLGHQW DQG 3ULPH 0LQLVWHU DQG 5XOHU RI 'XEDL ++ 6KHLNK 0RKDPPHG ELQ5DVKLG$O0DNWRXP:HZHUHDVVLJQHGWRGHYHORSOX[XUL RXVUR\DOJLIWVIRUWKHSDODFH:+$7:(','*LIW%R[_3URPRWLRQDO,WHPV







7KH6KDUMDK0XVHXPV'HSDUWPHQW60'ZDVHVWDEOLVKHGLQ  E\ +LV +LJKQHVV 'U 6KHLNK 6XOWDQ ELQ 0RKDPPHG$O 4DVLPL 6XSUHPH &RXQFLO 0HPEHU DQG 5XOHU RI 6KDUMDK DV DQLQGHSHQGHQWJRYHUQPHQWGHSDUWPHQW 60'LQFOXGHVPXVHXPVFRYHULQJ,VODPLFDUWDQGFXOWXUH DUFKDHRORJ\KHULWDJHVFLHQFHPDULQHOLIHDQGWKHKLVWRU\RI 6KDUMDK DQG WKH UHJLRQ :H ZHUH DVNHG WR FUHDWH WKH SRVWHU FDOHQGDUV(YHQW FROODWHUDOV IRU VHULHV RI HYHQWV DQG H[KLEL WLRQVSUHVHQWHGE\6KDUMDK0XVHXP:+$7:(','*LIW%R[_3URPRWLRQDO,WHPV