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FORBESNOVEMBER 2, 2020 MALAYSIA \"aTnyhde opwernsfoanll wishonohtassunccoetssffaucle\"d - Atikah Meor PRODIGY THAT MAKES MILLIONS

BUSINESS WRITING NUMRIOATRIKZAAHHIBDIINTI D20172079886 GROUP A Dr. Nadratun Nafisah Abdul Wahab

Atikah Meor, a successful inspiration for people who wants to succeed like her. At entrepreneur who managed to build her name at a fairly young Forbes, she has shared the age. She is an entrepreneur who background of the brand design shoes. Started by using Zapatoes where it is taken from social media as the medium for the Spanish word Zapatos her small business while still which means shoes and has enrolled at the university. She been modified to Zapatoes. Just once said that she never a little tweak, but it brings such expected her business to be a huge enrichment towards the accepted by the public so name that is expanding quickly. Little does she knows globally. When asked about that her brand name spread like how did the original brand a wildfire across the country ideas came from the Spanish and it gave positive impact to words, she stated that it was the business itself. By due to her interest in Spanish. producing a shoe brand called So, in Forbes today, we will Zapatoes that features designs bring you along to dive into the suitable for all ages of women, success story of Atikah Meor it has raised the name of Atikah with her shoe brand Zapatoes Meor as a successful that she has constructed. entrepreneur as well as an Page 1

Being the youngest out of four \"I was downright ecstatic if the siblings, she graduated with a school organizes activities bachelor degree in medicine. such as entrepreneurship With a different educational carnival. This is because the background from her career, it students can participate and made her a person with different erect their stalls during the specialities, privileges and carnival. I will certainly not advantages than the most miss the opportunity to sell entrepreneurs out there. Despite products with my friends.”, not having an educational said Atikah Meor. \"Other than background in business, it is not being able to add experience an excuse for Atikah. This is and knowledge, these kind of because, she has stated that she activities will surely improve has been active in activities our communication and involving buying and selling negotiation skills\", she add. since she was a schoolgirl to begin with. She had also stated that she likes challenges. Which is one of the reason she chose this career path since being an entrepreneur is such a challenging route. According to national.biz, more than 30% of start-up companies broken down in 2019 due to fundamental problems. Page 2

However, no success can be achieved without having to go through tests and challenges. The same goes for Zapatoes. Businesses that have been built as a result of the hard work of Zapatoes owners face their own challenges. Atikah Meor shared in Forbes that among the challenges faced in the first three years of his business is the losses incurred as a result of unprofitable sales revenue. She admitted, it is very challenging to attract the attention of targeted customers especially for herself who is still green in this field. In order for her to gain the trust of customers, she need to attract their attention by using effective marketing strategies. Since she started as a small business, Atikah must take full responsibility in the field of sales and marketing. This is because the other employees are hired to manage the account and so on. Thanks to her determination, Zapatoes became known. She managed to expand her business empire to the point of success as it is now. She believes that \"The person who has not faced any downfall is not successful\". This is because, every failure is a test and a lesson for ourselves to remain resilient and more mature in the future. As the founder of Virgin Nur Atikah Binti Mior Zahidi Group, Richard Branson said, \"You don't learn CEO Zapatoes Sdn Bhd to walk by following rules, you learn by doing \"The person and falling over\". \"During that period, I was who has not able to increase a lot of knowledge related to the business world and improve the quality of faced any my products as well as effective marketing downfall is not techniques. I am confident that with every effort given, it will definitely produce the successful\" desired outcome at the right time\", she add. Page 3

We all know that Zapatoes provides a wide BIODATA range of women's shoe designs for all ages. But, Name: Nur Atikah Mior apart from having its own design, the quality that prioritizes comfort in every wear is one of Zahidi the factors on how Zapatoes get a place in the Age: 32 years old users of this brand's heart. After gaining the D.O.B: 13th Oct 1988 attention nationally, Atikah Meor and Zapatoes P.O.B: Kuala Lumpur are determined to seek the opportunity of Hobbies: Reading, Enjoying to entering the overseas market. As a result, Zapatoes unexpectedly was able to stand on par music Listed in Forbes for Top 100 Young Entrepreneur with names that are already robust in the world market. \"This achievement is definitely beyond my expectations. Originally, Zapatoes was just an eCommerce startup business on social media which established in 2014. Therefore, to be known in the eyes of the world is something truly breathtaking.\" said the CEO of Zapatoes. Those are some amazing stories that have been shared by her especially for Forbes’s readers. So, hopefully this amazing story will inspire and motivate young people who dream to achieve the same successful job as her. This is because, everyone deserve to have a dream because that dream is for a better tomorrow. Without dream, we would not know our career path in future and what we want in our life. That is one of the verses that have been shared by Atikah Meor, CEO of Zapatoes that have been listed as young entrepreneur in Forbes. Page 4

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