Carly Pearce - Mar 2019

CARLY PEARCE MAR 2019

SOCIAL REACH +542K CROSS-PLATFORM GROWTH in the last 3 months PAST CURRENT 66.5K TOTAL 300,000 23.5% FACEBOOK SOCIAL REACH LIKES 46.1K TWITTER FOLLOWERS 200,000 293K INSTAGRAM FOLLOWERS 66.7K 100,000 12.0% 10.4% 17.7% YOUTUBE SUBSCRIBERS 8.9% 69.7K SPOTIFY FOLLOWERS 0 TWITTER INSTAGRAM YOUTUBE SPOTIFY FACEBOOK

AUDIENCE INCOME 71.5% FEMALE 10K - 30K 28.5% MALE TWITTER INSTAGRAM 21.8% PARENTS compared to 7.5% network average TWITTER INSTAGRAM AGE Married Single 40.6% 59.4% 21 - 29 COMPARED COMPARED TO TO NETWORK NETWORK AVERAGE OF AVERAGE OF 40.1% 59.9% 88.3% US REACH 11.7% INTERNATIONAL SOURCE: DEMOGRAPHICS PRO, INSTAGRAM, TWITTER

AUDIENCE LOCATIONS (NUMBER OF PEOPLE) Carly Pearce's Audience Over-Indexes in the following areas: NASHVILLE · LUBBOCK, TX · MURFREESBORO, TN · FRANKLIN, TN · LEXINGTON, KY · AUBURN, AL · NEW HAVEN, CT · ATHENS, GA · TUSCALOOSA, AL · SAN MARCOS, TX · KNOXVILLE, TN · CANTON, OH · MORGANTOWN, WV SOURCE: DEMOGRAPHICS PRO, INSTAGRAM, TWITTER

AUDIENCE AFFINITIES TRAITS BEAUTY & WELLNESS NETIZENS MONEY-SAVERS GAMBLERS AWARE 1.85X 2.71X 1.60X 1.65X BEER INTERESTS SPORT CHARITY MOTOR SPORT 2.0X 2.5X 3.0X 2.5X DISCOUNT SHOPPING SOUTHERN DINING HOME & GARDEN 1.8X 1.8X 1.9X NOTE: THE INDEX INDICATES HOW MUCH GREATER THAN THE AVERAGE THE GIVEN TALENT RESONATES WITH THE TARGET AUDIENCE. > 1 IS OVER-INDEXED.

AUDIENCE INTERESTS C O MR PEATARABEOIDLVTEOA  AVNE AVER AGE U .S . CONSUME R, CARL Y 'S AU DIENC E HAS RAGE AFFI N IT I ES TOWAR DS THE F OLLO WING: RETAIL PRODUCTS, FOOD & DRINK TECH, & SERVICES MICHELOB BRUSTER'S PAPA GINOS QUAKER STEAK SKYLINE CHILI BRUEGGER'S SHONEY'S MARCO'S PIZZA NOTE: THE INDEX INDICATES HOW MUCH GREATER THAN THE AVERAGE THE GIVEN BRAND/INTEREST/TRAIT RESONATES WITH THE TARGET AUDIENCE. > 1 IS OVER-INDEXED.

MUSIC CONSUMPTION YTD LTD TOP MARKETS 1.4K 36.6K (WEIGHTED CONSUMPTION* LTD, US ONLY) ALBUM SALES ALBUM SALES 56.2STKREAMS 37.4M 175.2M STREAMS STREAMS 15.7K 555.7K SONG SALES SONG SALES TOP SONGS CONSUMED 27.6K 416.1K (YTD) SPINS SPINS CLOSER TO YOU HIDE THE WINE EVERY LITTLE THING IF MY NAME WAS WHISKEY SOURCE: BUZZANGLE MUSIC *WEIGHTED CONSUMPTION OF STREAMS/SALES/SPINS VIA BUZZANGLE

SPOTIFY PLAYLISTS LTD YTD 56.2K7.98M REACHED ON STREAPLMAYSLISTS

SOCIAL AUDIENCE HEAT MAP (U.S.) INSTAGRAM FOLLOWERS TWITTER FOLLOWERS

SOCIAL AUDIENCE LOCATIONS INSTAGRAM FOLLOWERS TWITTER FOLLOWERS TOP 100 CITIES (BY SOCIAL AUDIENCE PERCENTAGE) NASHVILLE AKRON, OH OMAHA, NE NEW YORK LAS VEGAS DES MOINES, IA LOS ANGELES MEMPHIS CINCINNATI MURFREESBORO, TN PHOENIX CHICAGO TULSA, OK OTTAWA CHARLOTTE ABILENE, TX AUSTIN COLLEGE STATION EDMONTON DALLAS RICHMOND SYDNEY LEXINGTON, KY DAYTON, OH LINCOLN, NE BOSTON GRAND RAPIDS, MI ATLANTA TAMPA HOUSTON JACKSONVILLE MIAMI LOUISVILLE, KY ARLINGTON, TX MINNEAPOLIS MILWAUKEE MORGANTOWN, WV TORONTO SAN DIEGO ROCHESTER, NY COLUMBUS WICHITA, KS NEW ORLEANS KNOXVILLE, TN CHARLESTON, SC PHILADELPHIA VANCOUVER PARIS SAINT LOUIS SIOUX FALLS, SD HUNTINGTON, WV SAN ANTONIO LITTLE ROCK, AR RIO DE JANEIRO PITTSBURGH PORTLAND LONDON TOLEDO, OH LUBBOCK, TX SEATTLE GREENVILLE, SC FORT WORTH CHATTANOOGA, TN BOWLING GREEN, KY CLEVELAND CORPUS CHRISTI, TX INDIANAPOLIS SPRINGFIELD, MO LAFAYETTE, LA BALTIMORE JACKSON, MS DENVER BUFFALO LIVERPOOL OKLAHOMA CITY ATHENS, GA NEWCASTLE KANSAS CITY MADISON, WI CANTON, OH RALEIGH BATON ROUGE SAN MARCOS, TX BIRMINGHAM, AL CALGARY HUNTSVILLE, AL ORLANDO COLUMBIA, SC EDMOND, OK DETROIT MANHATTAN, KS WASHINGTON DC TUSCALOOSA, AL EVANSVILLE, IN MANCHESTER, UK PLANO, TX FRANKLIN, TN FAYETTEVILLE, AR FORT WAYNE, IN HARTFORD, CT MOBILE, AL

CONSUMPTION LOCATIONS (U.S.) ( LTD STREAMS) SACRAMENTO, CA TOP 100 CITIES SHREVEPORT, LA NEW YORK, NY SAVANNAH, GA SOURCE: BUZZANGLE MUSIC BOSTON, MA (BY LTD SPINS) PEORIA, IL LOS ANGELES, CA DAYTON, OH YOUNGSTOWN, OH HARRISBURG, PA NASHVILLE, TN CINCINNATI, OH SAN ANTONIO, TX GREENVILLE, NC SALT LAKE CITY, UT JACKSONVILLE, FL TAMPA, FL SAN DIEGO, CA PHILADELPHIA, PA CLEVELAND, OH BOISE, ID PALM SPRINGS, CA GRAND RAPIDS, MI ALBANY, NY FT. WAYNE, IN RALEIGH, NC OKLAHOMA CITY, OK MILWAUKEE, WI MOBILE, AL, FL PITTSBURGH, PA TYLER, TX SPOKANE, WA BILOXI-GULFPORT, MS ALBUQUERQUE, NM AUGUSTA, GA NEW ORLEANS, LA KANSAS CITY, MO ATLANTA, GA LITTLE ROCK, AR DENVER, CO SPRINGFIELD, MO LAFAYETTE, LA CHARLESTON, SC NORFOLK, VA LOUISVILLE, KY SYRACUSE, NY WILKES BARRE, PA WASHINGTON, DC BATON ROUGE, LA CORPUS CHRISTI, TX GREENVILLE, SC RENO, NV PORTLAND, ME COLUMBUS, OH KNOXVILLE, TN ROANOKE, VA BALTIMORE, MD COLUMBUS, GA DETROIT, MI LEXINGTON, KY SEATTLE, WA FRESNO, CA CHARLOTTE, NC COLUMBIA, SC SAN FRANCISCO, CA WICHITA, KS MEMPHIS, TN MINNEAPOLIS, MN DALLAS, TX MADISON, WI DAVENPORT, IA JACKSON, MS FLINT, MI SPRINGFIELD, MA PORTLAND, OR INDIANAPOLIS, IN WEST PALM BEACH, FL OMAHA, NE TULSA, OK FT. MYERS, FL HUNTSVILLE, AL EUGENE, OR TUCSON, AZ HARLINGEN, TX COLORADO SPRINGS, CO PHOENIX, AZ ORLANDO, FL CHICAGO, IL AUSTIN, TX HOUSTON, TX BIRMINGHAM , AL ROCHESTER, MN, MN GREENSBORO, NC DES MOINES, IA SALISBURY, MD GAINESVILLE, FL BEAUMONT, TX MONTGOMERY, AL HONOLULU FT. SMITH, AR