Public Image and Public relations RPIC/PDG Nijad K. Al Atassi “Public Relations” is the relationship between an organization and the public. “Public Image”is the concept that the ideas and opinions that the public may have about a person or an organization may not be what they really are. Public Image involves, gaining the attention of the media, that communicates any information or news, regarding a product, service, person, organization, etc. so as to create awareness in people. In contrast, public relations seek to attract the target audience, for the purpose of boosting the organization’s objective. In Rotary, Public Image and Public GIVE Relations are important functions for all BACK that we do. When a Rotary club has a positive public image. brand or reputation. Vol.1 Issue 11/052023 current members are motivated to participate in service above self. prospective members are eager to join and sponsors are willing to support service. Con’t. p5
Youth Service Month Rotary Youth Exchange Rotary Youth Exchange builds peace one young person at a time. What are the bene ts? Exchange students unlock their true potential to: Develop lifelong leadership skills Learn a new language and culture Build lasting friendships with young people from around the world Become a global citizen How long do exchanges last? Long-term exchanges last a full academic year, and students attend local schools and live with multiple host families. Short-term exchanges last from several days to three months and are often structured as camps, tours, or homestays that take place when school is not in session.
Presidential Message I believe it is a time in our world for brave, others bene ts our mental health by reducing stress courageous, intentional leadership. and improving our mood. Studies show that perform- Last month, in this column, you heard from my ing acts of kindness is an e ective way to improve dear friend Anniela Carracedo. She is an amaz- your own mental and physical health. Rotary service ing member of our Rotary family, and as a past brings hope to the world and joy to our lives. Interactor and now Rotarian, she is this kind of Our new focus on mental health will take some time leader. to do right, and yet it builds on something that has Anni shared a very personal story about coping been part of who we are for 118 years. We are People with a panic attack, something that I have also of Action, and behind that action is care, compassion, experienced. The outpouring and response to empathy, and inclusion. this story have been tremendous and punctu- Becoming champions of mental health is not only the ate how critical it is that we acknowledge not right and kind thing to do, it is a tool that can Create only our strengths but our vulnerabilities too. Hope in the World, Gordon's inspiring theme for his When we talk about nding space for one upcoming year as president. another — creating comfort and care within If we serve our members, we serve our communities, Rotary — we're describing a club experience and if we can meet people where they are and lift where we can all feel comfortable sharing like them up, they will imagine Rotary in a new light and Anni did, and we can all empathize with and come to fully understand our value and our in nite support one another. Whatever we are facing in potential. life, Rotary is a place where we know we're not alone. We spend so much time helping our world, whether it's working to end polio, cleaning up the environment, or bringing hope to commu- nities that need it most. Sometimes we can lose track of the need to apply some of our energy and care to our fellow members and partners in service. The comfort and care of our members is the single greatest driver of member satisfaction and retention. We need to ensure that it remains a priority — and that we further strengthen these bonds by performing service that helps reduce the stigma of seeking out mental health treatment and expands access to care. That is why I'm so heartened by President-elect Gordon McInally's wonderful vision to help improve the global mental health system, not only for Rotary members, but for the communi- ties we serve. When Gordon announced our focus on mental health at this year's International Assembly in Orlando, Florida, he reminded us that helping
Youth Service Month Students learn a new language, discover another culture, and truly become global citizens. Exchanges for students ages 15-19 are sponsored by Rotary clubs in more than 100 countries. What are the costs? Rotary Youth Exchange Annual Report Rotary Youth Exchange inspires young Room and board are provided, as well as leaders to serve as catalysts for peace and any school fees. Each program varies, but social justice in their local communities students are usually responsible for: and throughout the world, long after their Round-trip airfare exchanges end. This program is possible Travel insurance because of the dedication, leadership, and Travel documents (such as passports and passion of the tens of thousands of volun- visas) teers — Rotary members and nonmem- Spending money and any additional travel bers alike — who make this unique pro- or tours. gram so successful. How can I apply? Read the latest about how Rotary Youth Exchange is a catalyst for service, Candidates are ages 15-19 and are leaders in their schools and communities. Contact cultural understanding, and lifelong your local Rotary club to see what exchange opportunities are available and connections to Rotary. what the application process involves. Rotary clubs host exchanges for students ages 15-19 in more than 100 countries. Rotary Youth Exchange Con’t. p4
4 Youth Service Month “To meet up with my classmates and host families after 50 years has been simply amazing. Through Rotary Youth Exchange I had such a precious chance and a fabulous experience. Thank you.” Yoko Sekimoto, the rst Youth Exchange student from JapanVarda Shah, former Youth Exchange student from India “During my year in Brazil, I was a representative of Australia, of my family, and of Rotary. Doing some- thing bigger than yourself, it humbles you.” Joel Jackson, former Youth Exchange student from Australia “Before, I would never be able to make a conversation with a person I didn’t know. Now, I can proudly say it isn’t like that anymore. I can go up to people. I have become more open, more mature.” Varda Shah, former Youth Exchange student from India
RPIC/PDG 5 Nijad K. Al Atassi on... Public Image and Public relations RPIC/PDG Nijad K. Al Atassi How do I promote my District 2452 club’s project? Often too little is known about Rotary in our Including a public relations component in communities and opportunities are missed. your project plan will help ensure your The Zone 21B Rotary Public Image Team is here club’s projects and events get the attention to assist you in this journey. We are here to help and support they deserve. The following tell our story. That is: Together, we see a world ideas can help you create a successful cam- where people unite and take action to create paign. lasting change - across the globe. in our communities. and in ourselves. Know your local media Public Image and Public Relations are top Before sending stories to a journalist, get to priorities of Rotary and we share that vision. know your audience. Read your local news- paper, listen to the evening news, and Log in to Rotary.org follow Facebook and Twitter to identify https://my.rotary.org/en/learning-refer- where a Rotary story might t. Consider ence/learn-topic/public-relations inviting a local journalist to speak to your club about how to work with the media or Promoting Rotary to the general public can invite them to join a service project so they be as simple as wearing your Rotary pin or can see rsthand how your club is improv- as elaborate as organizing an integrated ing your community. You could also: marketing campaign. By increasing the public's understanding of Rotary, we're Develop a media list and keep it current. strengthening our ability to make an Get to know local journalists by inviting impact in communities around the world. them to learn more about Rotary, your club, or a speci c project. Whether you’re new to PR or a professional, Contact the media with newsworthy story we can help. We encourage you to visit the ideas, being sure to: Rotary Brand Center, where you will nd a Know your story and anticipate questions. variety of media-ready materials that can Send background materials immediately be adapted to your needs. following contact. Be persuasive, persistent, and friendly, but not aggressive. Con’t. p6
RPIC/PDG Nijad K. Al Atassi... 6 Public Image and Public relations Write a press release that journalists What do I do next? want to read It is exciting to see your club mentioned in the Once you've developed a relationship with newspaper or see Rotary featured on a your local reporter, help them remember billboard. Keep track of your public relations you through regular contact. Share news e orts by watching for Rotary-related news about your club projects, fundraising clippings in the papers you have contacted. events, or the arrival of Youth Exchange stu- Remember to send a thank you note to those dents with a press release. You should: who helped you along the way. Resources & reference Develop your “news hook,” a persuasive End Polio Now website reason for the news media to pursue a story Register for a webinar Rotary support Include the ve Ws in the opening para- Club public relations committee graph of your press release: who, what, District public relations committee where, when, and why Rotary public image coordinator Keep it concise; limit the press release to one TELLING YOUR STORY page and paste into the body of your email 5 QUESTIONS TO ANSWER rather than sending it as an attachment 1 WHAT ARE YOU TRYING TO ACCOMPLISH? Decide who will respond to media inquiries Describe the problem of challenge in your community and include their contact information that your club is helping to solve. How did you know it Include visuals when you send to TV was an issued in community? stations 2 WHO IS YOUR AUDIENCE? More ideas for promoting Rotary Who is your audience beyond Rotary? What do they know about us? What do they think and feel about us? There are many ways to promote Rotary. You What do we want them to think and feel? can hold a special event, start a Facebook page, or place a billboard ad. 3 HOW DID YOU TAKE ACTION? You could also: What did your club do to help solve the problem or Advertise on cable and public access TV challenged and what action verb best represents the Create a public service announcement action you took? Write op-eds and letters to the editor, (Together, We Connect? Together, We Transform? Distribute club brochures, media kits, and Inspire? End Polio? fact sheets Post on your club website and social media 4 WHAT WAS YOUR IMPACT? outlets, including blogs, Facebook, Twitter, What changes resulted from the project? How did you YouTube, and more. touch the lives of people in your community? Provide speci c examples and, if possible, statistics. 5 WHAT DO YOU WANT YOUR AUDIENCE TO DO? Learn more> Support you cause? Join you at an upcom- ing event?
ARPIC 7 Tanya Georgieva on... The Special Month of Bulgaria ARPIC Tanya Georgieva Interact Club Kardzhali District 2482 Interact club Kardzhali, RI District 2482 May is a special month in Bulgaria. We The closing event under the slogan \"Hello, Vacation! Let's play safely\", in partnership celebrate one of the greatest Bulgarian with the national program \"Police work in holidays – 24th of May, The Day of St St schools\", initiated by the Regional Director- Cyryl and Methodius who created our ate of the Ministry of Interior-Kardzhali and alphabetic, the Cyrylic. This is the Month Interact Club Kardzhali, took place at the of Science, Education and Culture. Almost BDP playground in St. Kliment Ohridski all events are in close connection with Elementary School. Teams from 6 schools in these two topics. This is the month when Kardzhali solved lea ets and showed safe special fairs of books and public readings cycling. A lecture was given by employees are organized. Students – primary and of the Tra c Police Department. All teams secondary schools, university students received gifts and had a piece of cake. and all – teachers and professors are manifesting their devotion to science, cul- ture and education. May is also the Month of Bulgarian Rose. There are special events in all towns in the Rose Valley. The geographical region is located between The Balkan mountains and Sredna Gora Mountain. It separated Bulgaria in 2 parts – Northern and South- ern Bulgaria. Our country is the biggest producer in the world of rose oil. The elds planted with Rosa Damascena, are world famous of the beauty and aroma. Con’t. p6
ARPIC Tanya Georgieva on... 8 The Special Month of Bulgaria Rotary Club of Aytos The traditional bicycle race, organized by the Rotary Club of Aytos, RI District 2482, took place in the center of the town of Aytos. Children from nearly all primary schools in the town and nearby villages participated in the race. Paul Harris: “This is a changing world: we must be prepared to change with it. The story of Rotary will have to be written again and again.” Margaret Mead: “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” Con’t. p6
9 ARPIC Tanya Georgieva on... The Special Month of Bulgaria The Rotary Club of Gotse Delchev The newly established \"Stadiona\" neighborhood in Asenovgrad got its rst playground and park area around it. This corner for relaxation and fun for both young and old became a reali- ty, thanks to the joint e orts of citizens, businesses, and the municipality, and at the initiative Rotary Club Asenovgrad, RI District 2482. The total value of the entire project is about 28 000 EUR. A Balloon for a Smile is another event that aimed to bring joy and love in our everyday life. Con’t. p6
ARPIC Tanya Georgieva on... 10 The Special Month of Bulgaria Rotary Club of Gotse Dechev The Rotary Club of Gotse Delchev, RI District 2482, organized a wonderful festival in the city. Kids and school students, parents, and teachers demonstrated their skills in art. Smiles and games brightened the day. The festival is organized annually.
11 ARPIC Tanya Georgieva on... The Special Month of Bulgaria
ARPIC Tanya Georgieva on... 12 The Special Month of Bulgaria
13 ARPIC Tanya Georgieva on... The Special Month of Bulgaria Rotary Club of Harmanli Rotary Club of Harmanli, RI District 2482, organized the annual sport event, which has become favourite tradition and is being conducted for the 16th time. A total of 193 children participated in the event, divided into three groups. The most awaited prize was a bicycle, which was drawn in a ra e among all participants and won by Rumyana Sevdalonova Ilieva, 14 years old, from Nadezhden village. Rumyana is a student in SLAVEYKOV Primary school in Harmanli.
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