Castillo_FinalPresentation WIP

VIENNA 2026

TABLE OF CONTENTS MISSION STATATEMENT.............................2 HISTORY OF AUSTRIA...................................3 CULTURE............................................................5 NIGHTLIFE..........................................................7 WINTERFEST.....................................................9 POLITICAL ENVIRONMENT.........................11 CLIMATE..............................................................13 EXISTING VENUES..........................................15 TRAVEL & ACCOMODATIONS....................17 OLYMPIC BRANDING.....................................19 MARKETING & ADVERTISING.....................21 REFERENCES.....................................................23 1

MISSION STATEMENT Austria is nestled amongst some of the most notable mountain ranges in the world, and representing the country as both the capital and host of the 2026 Winter Olympics will be Vienna, one of the most esteemed and established cities in Europe. The goal of this presentation will be to illustrate how the rich culture, wide ideologies, and a series of demographic considerations make Vienna the perfect home to build a foundation for hosting the Winter Olympics through widespread and thorough research, designs that feature the rich cultural icons of the Austrian people, and in-depth branding representing Austria’s beautiful culture, environment, and people. 2

HISTORY OF AUSTRIA The empire of Austria, as the official designation of the territories ruled by the Habsburg monarchy, dates back only to 1804, when Francis II, the last of the Holy Roman emperors, proclaimed himself emperor of Austria as Francis I. His motive in doing so was to guard against the great house of Habsburg being relegated to a position inferior to the parvenus Bonapartes, in the event of the final collapse of the Holy Roman Empire, or of the possible election of Napoleon as his own successor on the throne of Charlemagne. The title emperor of Austria, then, replaced that of Imperator Romanorum semper Augustus when the Holy Empire came to an end in 1806. From the first, however, it was no more than a title, which represented but ill the actual relation of the Habsburg sovereigns to their several states. Magyars and Slavs never willingly recognized a style which ignored their national rights and implied the superiority of the German elements of the monarchy to the Germans it was a poor substitute for a title which had represented the political unity of the German race under the Holy Empire. For long after the Vienna Congress of 1814 — 1815 the Kaiser as such exercised a powerful influence over the imaginations of the German people outside the Habsburg dominions but this was because the title was still surrounded with its ancient halo and the essential change was not at once recognized. The out come of the long struggle with Prussia, which in 1866 finally broke the spell, and the proclamation of the German empire in 1871 left the title of emperor of Austria stripped of everything but a purely territorial significance. It had, moreover, by the compact with Hungary of 1867, ceased even fully to represent the relation of the emperor to all his dominions and the title which had been devised to cover the whole of the Habsburg monarchy sank into the official style of the sovereign of but a half while even within the Austrian empire proper it is resented by those peoples which, like the Bohemians, wish to obtain the same recognition of their national independence as was conceded to Hungary. In placing the account of the origin and development of the Habsburg monarchy under this heading, it is merely for the sake of convenience. 3

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CULTURE Austria is a beautiful and traditional European country rich in the classical culture surrounding beer, dances, wiener schnitzel, and more. This landlocked country consists of nearly 8 million citizens, with an estimated 97% of them being from German origin, which explains a lot of their culture and customs. The Alps cover the western and southern regions of Austria, making skiing a favorite pastime for many who are happy that the ski season lasts from December to April. Flower lovers adore the meadows when they bloom in the spring, filling the air with the scent of edelweiss, poppies, and orchids. Almost half of Austria is forested. Lakes provide the opportunity for water skiing, sailing, and windsurfing. 5

In the culture of Austria, people love rich food and drink. Back in the era of the Austro-Hungarian Empire, the Austrian people picked up dishes from places like Italy and Eastern Europe. Popular foods include wiener schnitzel (a breaded veal or pork cutlet), sausages, and goulash (a stew made of meat and vegetables). For desserts Austria’s cakes and pastries, such as the mouth-watering apple strudel or the classic sachertorte (a chocolate cake with jam and icing) are iconic and can be found in nearly every café. The country also has a historic kaffeehaus (coffeehouse) culture, so many an afternoon can be spent lingering for hours in a café, sipping a hot drink while socializing. Austria is also home to the international Winterfest, a bi- annual festival best described as a contemporary circus. This cultural event has developed into the biggest festival for modern circus artistry in the German-speaking regions, and only the very best circus groups are invited to appear. 6

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NIGHTLIFE The legal drinking age in Vienna is 16 years of age, which has led to a young, lively nightlife throughout the city that is constantly evolving and thriving. One of the primary disadvantages is that many outdoor venues close around 10pm due to outdoor drinking laws in the city, however, this does not apply to indoor venues. Some popular venues include: WhyNot Gürtel bars Vienna’s oldest and best-known gay club, WhyNot packs out Beneath the arches of the U6 metro, this part of town is your fast at the weekend. Set over three floors with three bars, each best bet for cutting-edge live music. Chelsea and B72 focus on with a different vibe, nights here are always fun, friendly, and indie rock, while Rhiz and Café Concerto put on ace house and ever so slightly mad, and the drinks are top-notch. Themed techno nights. The annual Gürtel Nightwalk festival takes place nights are frequent, so be sure to check their website. across various venues in summer. Celeste Volksgarten The interior of this club, going since the ’90s, is pretty much the It may be on the garish side, but you can’t argue with the embodiment of ‘faded grandeur’ – explore its three appealing striking exterior of this huge 1950s folly with its glass pavilion rooms and spacious garden, and you’ll quickly see what we and original furnishings. Admission is usually free before 10 pm, mean. Celeste attracts a range of DJs, mostly local, and there and Saturday is the most popular night. Music tends towards are regular karaoke and jazz nights throughout the week the mainstream, though house and techno also feature. 8