Pig E Bank iris Shakarov

brand book



Contents Vision ................................................................................................................. 4 Brand personality .......................................................................................... 6 Logo Logo overview ................................................................................................ 8 Size And Prportions ..................................................................................... 10 Logo variations ........................................................................................ 12 Please Don't .............................................................................................. 14 Typography ..................................................................................................... 16 Colors Pig-E's Palette ..................................................................................... 22 Secondery Colors .............................................................................. 24 marketing assets ......................................................................................... 26

Pig - E Bank brand book 4

vision Pig E- bank is a pocket money app for kids that allows them to digitally manage their allowance and savings whilst teaching them basic money concepts, Important financial skills and building sustainable financial habits right from the start, In a fun, playful & motivating atmosphere. 5

Pig - E Bank brand book 6

brand personality Resourceful Dependable Smart Positive Playful Curious 7

Pig-E is extremely recognizable, his larger size and more prominent placement helps us stand out among other apps and brands. Use this version when supplying logos to third parties, and when the usage is within a square or tall space. Pig - E Bank brand book 8

logo Logo overview 9

Pig-E is our face on social accounts. It can be safely used at a wide variety of sizes, As an Icon only his face remains. Pig - E Bank brand book 10

logo Size And Prportions 11

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logo logo variations 13

- Change Pig-E's colors - Change Pig-E's outlines - Recreate the logo using a different font. - Place the logo over a busy background. - Skew the logo. Accepted rotations are 0° and 90°. - Change the logo's spacing or proportions. Pig - E Bank brand book 14

logo Please Do'nt... 15

DK Frozen Memory DK Frozen Memory is the typeface we use for main headlines, when we want to shout out and get noticed. Pig - E Bank brand book 16

typography ABCDEFGHIJKLMNOPQRSTUVWXYZ 1236790 17

Rubrik Edge New Rubrik Edge New is our typeface for secondery headlines. We also use it in our marketing if the headline is 10 words or longer. Pig - E Bank brand book 18

typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 19

Co Text Co Text is our typeface for longer sections of text. We also use it in our marketing if the headline is 10 words or longer. Pig - E Bank brand book 20

typography ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 21

Pig - E is our mascot and most recognizable brand asset. Whether you’re showcasing Duo on screen or in print, make sure to use the right colors for each part of his body. Pig - E Bank brand book 22

colors Pig-E's Palette 23

We use a range of bold, vibrant secondary colors to add splashes of delight to our UI and illustrations. Secondary colors may also be used for bold, full-bleed backgrounds. Pig - E Bank brand book 24

colors Secondery Colors 25

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marketing assets Fun merchandize 27

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marketing assets 29

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marketing assets 31