Digital Marketing Strategies for Lead Generation
Digital Marketing Strategies for Lead Generation Ads Strategies Organic Strategies Google Ads Search Engine Optimization Bing Ads Social Media Optimization Facebook Ads Premium Article Twitter Ads Premium PR LinkedInAds Professional Blogging
Google Ads Plan & Action What is Google Ads? Google Ads is Google’s online advertising program. It allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google’s Search Network as well as their network of partner websites. Just like in the world of affiliate marketing, advertisers on Google Ads pay only per results How? Simple! When someone clicks their ad, visits their website, views their video on YouTube or calls them. In other words, when their ad is successful. Using text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, advertisers are able to reach their target audience with Google Ads by paying (bidding on different criteria) to have their ads placed at the top of the search results page, or get displayed on other websites within Google’s networks.
Google Ads Plan & Action Google Ads Strategy You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals. We will provide you with a comprehensive PPC / SEM / Ads strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.
Google Ads Plan & Action Measurement and Key Performance Indicators No brand, product, industry, or campaign is the same. We work with you to ensure you reach your goals and we measure the effectiveness of our campaign against those goals with meaningful KPIs. How to Google Charge You? •AddRank in Ads has historically been calculated based on your Max CPC and Quality Score. •The CPC You Pay is Determined by the Ad Rank of the Person Below You Divided by Your Quality Score. •An Example Ad Auction in Adds where 4 Advertisers are competing for the same Keyword.
Google Ads Plan & Action Keywords Research for Ads Setup We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, We will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for. Landing Page Optimization Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them. The better your landing page, the higher quality score your ads will have, and the more conversions you will see Bid Optimization We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA)
Google Ads Plan & Action Campaign Setup and Execution Search Ads Ad Groups Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign Text Ads Development Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer's eye, and use industry best practices and features including site links, call extensions, callouts, and more: See the below sample-
Google Ads Plan & Action Campaign Setup and Execution Display Ads and Remarketing Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer • Contextual Targeting - We show your ads exactly when the audience is consuming content contextually relevant to your product • Interest Categories - We reach your target audience, showing them relevant messages across the web • Remarketing - We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
Google Ads Plan & Action Campaign Setup and Execution Video Ads (YouTube) YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube's TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first – See the You Tube Video Ads Sample below-
Google Ads Plan & Action Campaign Setup and Execution Campaign Management Managing these campaigns takes a lot of time, something most business owners and marketers don't have. We're here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score
Google Ads Plan & Action Campaign Setup and Execution ROI Reporting How do you know if all of this is working? Don't worry - we provide monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which adgroups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions.
Google Ads Plan & Action Campaign Setup and Execution Timeframe To complete the work outlined in the project scope, we'll need approximately six days to the going live date, depending on feedback at each milestone. Upon signing the proposal, we are prepared to start work immediately Timeframe Days Discover/Kickoff Meeting 1 Research and Audit 2 Strategy Development 2 Campaign Setup 1 Analysis 2 Reporting Weakly
Bing Ads Plan & Action Bing Ads Over View Across the Internet, businesses are realizing the benefits of pay-per-click advertising. Bing Ads can help you reach a new group of high-quality customers and increase your return on advertising spend. This overview explains how Bing Ads helps execute marketing strategies to get better results. What is Bing Ads? Every day, millions of people type keywords into search engines, looking for products and services. With search advertising, you create ads and bid on keywords. One of the locations your ad may appear is the “Ads” section of search results pages. Whether customers want to purchase a product, request a service or sign up for information, your goal is to get customers to see your ad and go to your website, or download your app. You can accomplish this by having your ad appear at the top of the search results page, in the “Ads” sections.
Bing Ads Plan & Action Bing Ads Strategy and Management Bing will provide you with estimates, based on what you might have to bid for a certain 'ad position,' too. You then have the chance to adjust some more settings. The 'Search network bid,' refers to how much you're willing to 'pay per click' for an ad. Set a budget to measure the quality score of your PPC campaign.
Bing Ads Plan & Action Bing Text Ads Development You can now import your longer ads from Google Ads or create new ones in Bing Ads. ... Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google's move to give regular expanded text ads the same number of characters as its responsive search ads.
Bing Ads Plan & Action Bing Product Ads Another feature that Bing offers is product ads. Product ads allow you to display your products on the Bing search results page by including images, promotional text, prices, and your company name. This is a great resource for a retailer or e-commerce website looking to generate more leads and sales.
Bing Ads Plan & Action Bing Ads VS Google Ads Text Ads Development Compared to Hertz’ Google AdWords campaigns, Bing Ads delivers a 34 percent higher conversion rate and a 7 percent lower cost per click. Bing Ads Google Import tool to copy a combination of 1.5 million keywords and ads from Google AdWords over to Bing Ads, as well as up to 200,000 negative keywords, campaigns, ad groups and extensions. “We used it once, and it worked like a charm,” Gomes said. The firm then spent some time editing and customizing the data, but, as Gomes said, “It’s perfect not to need to create everything from scratch.”.”
Bing Ads Plan & Action Bing Ads Reporting Once you’ve created your campaigns, written your ads and fine-tuned your keyword lists, the next step is using the search advertising reporting capabilities in Bing Ads to measure campaign performance. With Bing Ads reports, you can track statistics about your campaigns using selected metrics that matter to you. Running performance reports gained from tracking statistics will help you make informed choices about advertising budget and spend, ads and keyword performance.
Bing Ads Plan & Action Campaign Setup and Execution Timeframe To complete the work outlined in the project scope, we'll need approximately six days to the going live date, depending on feedback at each milestone. Upon signing the proposal, we are prepared to start work immediately Timeframe Days Discover/Kickoff Meeting 1 Research and Audit 2 Strategy Development 2 Campaign Setup 1 Analysis 2 Reporting Weakly
Facebook Ads Plan & Action Why Facebook Ads for Online Business? Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales. There are now over 3 million businesses advertising on Facebook and there’s never been a better time to start than now. Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 billion daily active users on – 1.03 billion of which access the social network via mobile devices. Attention: People spend a lot of time on social networks. The average user spends about 50 minutes just on Facebook, Instagram, and Messenger every day. Oragnic Reach Decline: Organic reach on Facebook has been in decline for a few years now and has almost hit zero. If you want to break through now, Facebook is all butt a pay-to-play network. Targeting: The targeting options within Facebook Ads is incredible. Business can target users with by location, demographics, age, gender, interests, behaviour, and much more.
Facebook Ads Plan & Action Why Use Facebook Ads? CONS PROS •If set up and managed incorrectly, it can be costly, but less so •Campaigns are easy to track than Google Ads •Immediate influx of traffic •Depending on your target market, the majority of the large •Complete control over your daily budget and maximum Cost- potential audience can be irrelevant (For instance, we would per-click not recommend Facebook Advertising if someone only served •Instant return on investment (You can easily define a cost per or supplied their products and services to one town) conversion and understand what your profit is) •There is no option to target your ads at certain times within •More targeting options, including, towns, regions, age, the day or on certain days of the week unless you choose a likes/interests, income bracket, and other demographics lifetime budget •Easier to set up than Google AdWordsThe ability to reach •Most suitable for those operating in B2C markets Reaching people early on in the buying process, before they are aware of people too early in the buying cycle could potentially reduce their need, while capturing those who are aware of the need in your goal conversion rate a subtle way •You can use images and videos to capture the interest of your target market, helping you to sell your products and services •CPC is relatively cheap, depending on your industry (On average, no more than $0.61 per click)
Facebook Ads Plan & Action The Different Types Of Facbook Ads Facebook Ads are extremely versatile and there are now 11 different variations you can use to solve a whole host of business problems from driving traffic to your website to reaching people in your local area. Below is a list of the various Ads available to Facebook advertisers and throughout this chapter, we’ll walk you through each type individually 1. Boost your posts 2. Promote your Page 3. Send people to your website 4. Increase conversions on your website 5. Get installs of your app 6. Increase engagement in your app 7. Reach people near your business 8. Raise attendance at your event 9. Get people to claim your offer 10.Get video views 11.Collect leads for your business
Facebook Ads Plan & Action Choosing the Right Target Audience We can choose the right audience in Facebook. The audience settings tab will be the second screen you see after choosing your Facebook ad type. And there’s a lot to see here! This is a quick overview of the Facebook ads audience settings: 1 – Create a custom audience (more here) 2 – Geographic targeting 3 – Age, gender, language targeting 4 – Target by interest or behaviour 5 – Target based on how someone’s connected (or not connected) to your page 6 – Audience selection scale 7 – Audience selection overview
Facebook Ads Plan & Action Track Each and Everything Through Conversion Tracking and Pixel in Facebook Facebook has a unique system for tracking actions that occur after someone leaves a Facebook ads and travels to a web page. You can install a Facebook pixel that tracks things like page views, registration, and orders. We Can Track the following • View Content • Search • Add to Cart • Add to Wishlist • Initiate Checkout • Add Payment Info • Purchase • Lead • Complete Registration
Twitter Ads Plan & Action What are Twitter Ads You may see different kinds of ads on Twitter, such as: Promoted Tweets, Promoted Accounts, and Promoted Trends. We may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a “promoted” icon. You can interact with most promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content. Why you see certain Twitter Ads Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you. When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information; your mobile device location (if location features are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer. Twitter may also personalize ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).
Twitter Ads Plan & Action 5 Types of Twitter Ads How to Get Started Twitter Ads Objective-Decide what you want your campaign to achieve: Budget- There’s no minimum campaign spend. raise awareness of a specific Tweet, attract new followers, Choose a daily budget for your ads. Consider send traffic to your website, or increase engagement. starting with at least $30/day to consistently Audience - Use targeting features to choose the audience you reach audiences throughout the day. want to reach. Select geographic areas, the followers of a notable Creative - Select the Tweets you want to focus account, or target people's interests. on in your campaign. Choosing 4 to 5 is a good Bidding- Twitter Ads run in an auction. Decide how much you will pay for start. Include strong call-to-actions, like “sign each interaction, such as a new follower or a click to your website. Or up” or “start today.” Avoid #hashtags or use automatic bidding, which determines the best bid cost based on your @mentions in your copy so that your audience budget and goals. does not click away from your ad.
Twitter Ads Plan & Action Twitter Ads Report Track the performance of your Twitter Ads. Impressions. This is how many times your ads have been seen by Twitter users. Results. These are the actions that are tied to your objectives. Your engagement rate. This is the number of impressions for your ads divided by the number of results. Your cost per result.
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action How to Start LinkedIn Ads
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action
LinkedIn Ads Plan & Action
Search Engine Optimization Plan & Action What is Search Engine Optimization? Search engine optimization is the method of improving your website’s ranking on Search Engines like Google, Yahoo, and Bing. It is a marketing practice that uses keyword research to help your business establish a credible online image. Ultimately, it will help to bring in more relevant traffic, improve bounce rates, and increase the potential for sales conversions Why is SEO Important To My Business? Online marketing has become the ideal marketing channel for the 21st century, as it is clear that the Internet is here to stay. What does that mean for your company?
Search Engine Optimization Plan & Action Benefits of Search Engine Optimization vAttract more customers vGenerate measurable results vEnhance search visibility vBuild a long term presence online vBuild trust with your search results vIncrease traffic in a cost-effective way
Search Engine Optimization Plan & Action Goals & Objectives Your website rankings on search engines matter. The higher your website ranks, the more visible your online presence will be to consumers, which leads to additional traffic to your website and Google Local Profile. Our goal is to increase rankings and traffic for your online presence by focusing on the keywords you and your dedicated SEO Account Manager select. 01 Detailed Audit: Perform an initial end-to-end audit. 02 SEO Campaign Strategy: Your strategy is custom and tailored to your marketing needs. 03 Keyword Selection & Ongoing Management: We establish industry-specific keywords that set you apart from the competition and expand your company’s visibility. 04 Onsite & Conversion Optimization: Onsite and conversion-focused strategy works to improve the consumer behaviour on the website in order to drive higher engagement. 05 Focused Relevance Targeting: Our custom-built software allows us to boost your website’s online presence because we can easily reference important keywords for your business. It also highlights valuable, targeted locations throughout the web on blogs, articles, directories, and social media. 06 Content Marketing Strategy: Help establish and maintain the website as an authority for the keywords we target. 07 Increase Overall Domain Authority Of Site: Take advantage of the \"halo effect\" properties of the keywords, where even the keywords we are not actively working on can help with advancing the targeted locations. 08 Landing High On Search Engine Results Map: Amplified works with you to create an effective business listing and relevant online directories to ensure that you have top local rankings. 09 Measured Results And Reporting: Full visibility and access to a user-friendly dashboard that helps you track your website’s activity and progress. Additionally, there is a detailed monthly report that dives deeper into your website’s metrics
Search Engine Optimization Plan & Action Search Engine Rankings Search engines use over 200 known metrics to display the most credible and relevant results. Because every website is different, your campaign will be customized and structured based on your current search engine ranking and marketing goals. Our processes and strategies for each client are customizable, and always reflect the latest updates from major search engines. This ensures that we focus on the areas that benefit your company the most. Below is a brief summary of the tasks that will be included in your campaign. Campaign Strategy
Search Engine Optimization Plan & Action Timeline
Search Engine Optimization Plan & Action We will Fix the Following – On Page SEO ØGoogle Analytics & Webmaster Tools: Installation and analysis of Google Analytics and Google Webmaster Tools. ØBing Webmaster Tool- Install Bing Webmaster Tool in Website to track Bing Search Data Ø Sitemap.xml & Sitemap.html - Generate sitemap.xml and sitemap.html file for website and submit it in Search engine Ø 404 Not Fond Page - Design 404 Page to fix not found Page ØBroken links and W3C- We fix all broken links and W3C Error from Website. ØWebsite SEO Onsite Optimization: Including Title Tags, Meta data, H1 Tags and Image Tags. ØWebsite Offsite Optimization: Link building to targeted landing pages ØContent Optimization: Creating or optimizing for keyword rich content for website landing pages ØOptimize Sitemap And Robots.txt Files: Informing search engines how to interact when indexing your website. The SEO team will optimize these documents using best SEO practices. ØOptimize Business Locations For Google Places And Maps: Be found locally with the most up to date information about your business. ØOptimize Website URL Structure: A clean and optimized URL is important for a successful SEO campaign. ØAnalysis of Top Online Competitors: A study of online competitors to track trends and strategies to stay one step ahead. ØCustom Monthly Performance Reporting: Each month your Campaign Manager and SEO Consultant will review the previous month with you, and discuss ways to improve
Search Engine Optimization Plan & Action We will do the following – Off Page SEO q Google Local Business Listing q Image Submission q Article Writing and Submission q Info Graphic Creation and Submission q Press Release Writing and Submission q Forum Posting q Blog Writing and Submission q Directory Submission q PDF creations and Submission q Reviews Posting q PPT creation and Submission q Event Posting q Web 2.0 Creation and Optimization q Question & Answer q Business Listing q RSS Submission q Social Bookmarking q Classified Posting q Profile Creations q Video Creation and Submission q Audio Creation and Submission q Guest Post Writing and Submission
Social Media Optimization Plan & Action What is Social Media Optimization (SMO) Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Facebook, Twitter, video sharing websites and blogging sites. SMO is similar to search engine optimization, in that the goal is to generate web traffic and increase awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.
Social Media Optimization Plan & Action Facebook Promotion ØIncrease Page Likes/Fans ØFacebook Friends ØTotal Weekly Wall Posting ØKeyword Based Posting ØEvent Creation ØPolls/Quiz ØWall Comments ØGroup Sharing ØFacebook Photo Album ØFacebook Video Uploads
Social Media Optimization Plan & Action LinkedIn ØLinkedIn Profile Creation ØCompany Page Creation ØIncreasing Company Page Followers ØWeekly Updates ØWeekly LinkedIn Profile Updates ØBanner Design for company page ØLinkedIn Account Management ØBanner Design for company page ØConnect with Business Professional ØJoin Group ØGroup Sharing
Paid Article Plan & Action Premium Article Submission Øhttp://ezinearticles.com/ Øhttps://www.ehow.com/ Øhttps://hubpages.com/ Øhttps://www.articlerich.com/ Øhttps://www.sooperarticles.com/ Øhttps://medium.com/ Øhttps://www.webknowhow.net/ Øhttps://www.selfgrowth.com/ Øhttps://www.articlecity.com/ Øhttps://github.com/ Øhttps://evernote.com/ Øhttps://www.wattpad.com/ Øhttp://www.zimbio.com/ Øhttps://dzone.com/ Øhttps://www.warticles.com/
Paid PR Plan & Action Premium Article Submission Øhttps://www.prnewswire.com/news-releases/ Øhttps://www.newswire.com/newsroom/all Øhttps://www.pr.com/press-releases Øhttps://www.1888pressrelease.com/ Øhttps://www.webwire.com/ Øhttps://express-press-release.net/news/ Øhttp://www.marketpressrelease.com/ Øhttps://www.prnewswire.com/ Øhttps://www.highwirepress.com/ Øhttps://presswire.com/releases/all Øhttps://www.highwirepress.com/ Øhttps://www.nbcnews.com/ Øhttps://www.prlog.org/ Øhttps://www.24-7pressrelease.com/ Øhttp://www.prleap.com/
Paid PR Plan & Action Blog Submission Øhttps://wordpress.org/ Øhttps://www.wix.com/ Øhttps://wordpress.com Øhttps://www.blogger.com/ Øhttps://www.tumblr.com/ Øhttps://medium.com/ Øhttps://www.webs.com/ Øhttps://www.squarespace.com/ Øhttps://www.joomla.org/ Øhttps://ghost.org/ Øhttps://www.weebly.com/ Øhttps://www.livejournal.com/ Øhttps://penzu.com/ Øhttps://edublogs.org/ Øhttps://www.jimdo.com/
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