Facebook Selling ebook

Selling More on Facebook… Boost your sales by selling online for free, Facebook is a massively untapped source of leads and revenue for most business. ROBERT TERRY

Foreword… Robert Terry is the voice behind the ‘humble entrepreneur’ podcast, Rob’s personal take on life and business. He has been the co-owner of Nationwide Ventilation Ltd installing commercial kitchen ventilation, working for the biggest names in the industry, including KFC and Taco Bell since 2005. The podcast gives you an insight into his journey and learnings along the way, available on iTunes and Stitcher. He also provides mentoring services where he draws on his wealth of experience in running a multimillion-pound turnover group of businesses to help others. These can be booked via his website www.thehumbleentrepenuer.co.uk

Facebook Groups and How to Sell More in Them. Part 1 This is part one of a mini-series, there will be three parts to this series, each will give you 3 or 4 tips on what I have found to be most effective to successfully selling your products in Facebook groups. During the recent pandemic, people are generally spending a lot more time at home and screen time has significantly increased for many. It would seem more people want to sell more products via Facebook, because it would seem everybody is on Facebook at this time! Many people are starting business groups and looking for ways to improve productivity, however they are not actually doing what I have personally found to be the best or right way of doing it. I have my own Facebook group, so a lot of this advice comes from personal data and knowledge that I have experienced from running my group. I have also sold in other groups and from my own Facebook profile. Recently we did the ‘Rob Moore challenge’, which was a special one, during that one week challenge I made £9,000 of sales from Facebook alone. I am now going to give you three tips for getting the best results from selling on Facebook. Some of them are obvious, some of them less so but all these are things that I have personally done and all work in terms of helping achieve more work. In this section we will cover the following: 1. You need to meet, like and trust someone (which is simple). 2. Using the ‘80/20 principle’ for posting 3. The best time and day to post.

1. You Need to Meet, Like and Trust Someone The main thing to remember with Facebook is the majority of people are trying to sell you their items, and therefore they are not intentionally active to purchase your product/item. If everyone is trying to sell, how do you get them to buy? This is the key, it is like networking, ask yourself - why do you go networking? You go networking to sell your item, not to buy other people's. It is exactly the same principle on Facebook groups! Would you ever buy something from somebody you have never met, do not like, or do not trust? The answer is likely to be no! Why would you invest your money in a person if you do not trust them? If you have never met somebody, especially if it is a one-to-one service or product, it is unlikely you are going to buy from them. Before you can even consider doing that, you need to have those three boxes ticked - meet, like and trust. People do this successfully by building engagement in Facebook groups, you go in, you do live videos, and you are offering value, offering engagement, you talk with people, you need to build an online relationship with that person, or they at least need to know you, they need to have seen you. If you ask people in certain Facebook groups ‘who's Rob Terry?’ they are likely to say ‘this is what he does’ purely because I have spent time on that page, and I have engaged in certain groups. I will have done many videos and posts in those groups, and it builds at that level. They feel like they have met you because they see you live, this is the great beauty of doing lives or videos, they see you face to face and build 1-1 connections, and it is not quite as good as meeting you in person, but it is there. So, once they have met you, you have been engaged with them, they have listened to what you're talking about, you're now perceived as an expert in their opinion, they therefore start to like you, they start to trust you. In short, until someone has met you, liked you and trusts you, they are not going to buy from you. Some may dispute this as large companies like Apple or Microsoft for example do not do this. Personally I have never met Bill Gates and still buy his software, but there is such a massive amount more of marketing that goes into it. And that's millions and billions of pounds. Unless you have the same size marketing budget you have got to try doing it through Facebook groups, or your Facebook profile, you need to do that, so people know who you are, what you do, and everything about you. First, I need to meet you, like you, and trust you.

2. The 80/20 Principle Number 2 is what I call the 80/20 principle, 20% of your posts will be new, original content. As I have said previously, when you post lives, videos, and other content that you give out, you add value into the group, so you can tell people about you. My video, for example, is a piece of content which is an original post. It is giving value to people, they can go in, like, listen to it, and think to themselves, ‘I didn't know that! I can now learn how to sell on Facebook’. So, 20% of your posts should be lives, videos, or posts. Long form posts, giving content or short, snappy posts giving headlines. Now, the other 80%, which is something people often miss out on because they are so busy posting, and posting stuff, which they think is going to get engagement, that they do not interact with the other people. What you must do is to interact with those other people. 80% of your posts should be on other people's posts, because that generates and fosters the meeting, the liking and the trust. If you're commenting under somebody else's post, you add value and content to their post. They feel as though they have met you, when you're adding content, there's going to be this law of reciprocity, which means that they're going to start commenting on your post, you're commenting on theirs, and they're going to comment and you're going to feel obliged to do it, we all do it, you look at this person think, oh, he's commented on my post before, I'm going to go and comment on his. So they're going to do that, and they are going to start to trust you because you go on there, you give valuable engaging content to them on their posts. Then it is going to be building that trust element, so 80% of your other posts that you do should be based on other people's Facebook posts. Now, whether that is in groups, or on their profile, I see people that just post loads and loads of content, just drop content daily, four or five bits of content daily, that's great, however if you're doing that amount of contents daily, it may be the amount that you want to be doing, but nobody else pays attention to it, they don't go on to other people's posts, all that people do is they just see you and they think oh this guy does is he just drops posts, he just drops things, and I never get to see, or I never get to meet him, whereas if you go and engage on their posts with them on their post, they actually want then to actually return you the favour, they're going to start coming into your post, and then you start getting a two way conversation going. It is then you can start to respond to something you wish to talk about, you can answer comments, you can ask them further questions and it gets the engagement going, it gets the relationship built with that person. So remember that the 80/20 principle 80% of your comments want to be on other people's posts, 20% of them want to be on your, your own unique posts and new threads that you're starting in the groups and like I say, they've got to be engageable content so that people can like it, read it and if it's a long form post or bit of video, it needs to be engaging for them so that they can learn something from it, they're giving up their time to listen to you talking so need to get something in return for it. It is important to get that engagement and that value from it. So that's number two, the 80/20 principle!

3. The Best Days and Times to Post on Facebook. Some of this information is general to Facebook, which is quite easily searchable on the internet and some of this information is more tailored to the actual group that I run. The best day by far, the day most people are on Facebook for whatever reason it may be is a Wednesday, Wednesday is the golden day of the week, when the most people are on Facebook, most people out there doing their own posts, then engaging on other people's posts, they're browsing, they're scrolling or they’re commenting - Wednesday is the golden day, middle of the week, Hump Day, whatever it may be, people are sitting there thinking about Facebook because they've got nothing better to do. Wednesday is the golden day to be posting. So that is the rule if you are going to hit anything, that is the day to be getting your golden content, your best content on there on a Wednesday to get the most engagement and the most views the most likes from people. Mondays, Thursdays and Fridays are also good days, but not the best day, so again, you can still put content on those days, which is good and valuable. But you are not going to get as much engagement because there are not so many people on the platform and being active on it. Tuesdays, Saturday, and Sundays - forget about them, you do not want to be bothering with them! They are the kind of days where I would suggest that you put the personal posts on their e.g. we are doing this this weekend, What do you do? What are your hobbies? Rather than the actual business-related posts, the personal related posts are going to get some slightly warmer reception on those days of the week. Moving on to times of the day, never post before 8am, because nobody's up, active and looking on social media and never past 8:30pm in the evening, because most people are not active and on Facebook at this time or they're just scrolling, they're not really engaging, they've got better things to be doing in the mornings, they're getting ready for work, or getting children organised, and don't post after 8.30pm, their brains gone to mush and everyone's switched off anyway. Forget about anything out of those core times, but the best time and the ideal time (and this has come from the group that I run) ironically, the most engaged day rather than Wednesday is the Thursday, but that is just specific to my group, so you will get some variances in there to that, but allegedly, Wednesday is the best day. The best times to post are between 12pm and 4.30pm in the evening, that's when you're going to get the most likes and engagements, the most shares, the most reach out of everything, so between 12pm and 4.30pm is your ideal timings and your ideal day is a Wednesday, if not a Monday, Thursday or a Friday and then anything outside of that time, I always say keep it for your personal posts. If you do these 3 things, and these 3 things alone it's going to make you a lot more visible, people are going to know you, they're going to like you, they're going to trust you, you're giving them value, so they're going to want to reciprocate and give you value and that helps to build the relationship, so when you get round to the point of being able to sell or having something to sell, they are going to be more already pre-engaged, they already know you, they already know you're an expert, and you know what times to be hitting.

Do it this way and you will start to sell more via Facebook, so many people, and I see it my group, they just literally drop a screen dump of an advert and it just goes through Facebook no engagement, nothing, nobody engages. In my group, for example a member recently dropped a post, and it has had a load of engagements and lots of interest because it was something that people can get into and engage with and that's because people started to notice him in the group before that reasoning to say, Oh, yeah, we've conversed with him leaving a comment on his post he's coming in and that's how to start to get engagement going. Rather than just dropping this spammy post that says buy my product, people do not want to buy your product, they are not on Facebook to buy your stuff. They are on Facebook and in groups actively promoting and trying to sell their business. The 80/20 principle also works because you are building engagement with them, you are building rapport with them and you do the key times, hit it around those key times so your 20% of posts should be in those key times, and you should be actively responding to them because they're going to be on and they're going to be them responding to you and it's a cyclical thing, it all gets running together, So that is the first part of the mini-series done. In the next section we will be discussing another 3 things to do that will help you to gain sales from Facebook.

Part 2 Following on from part 1, this is the 2nd part of my ‘mini-series’ covering ‘Successful selling in Facebook groups. To recap on part 1, we discussed how it would seem, during the current pandemic, everyone wants to sell their product on Facebook, and the concept of meet, like, know and trust. We also looked at the 80/20 principle, as well as ‘what are the best days for posting on Facebook’ 4. Asking Open Ended Questions A great tip, and a good way to get to know someone is to ask an open-ended question. This will inevitably return an answer. These should be questions that do not offer in return just a yes or no reply. Facebook loves engagement. When people engage, you want more than a straightforward yes. For example, you do not want to ask a question such as ‘do you like lemonade?’ because their reply will simply be ‘yes’ you should phrase it along the lines of ‘do you like lemonade and if so, what is your favourite brand?’ Facebook ‘hates’ yes or no answers. You want to ask something that is going to be an open-ended question, that people can come back and put a long reply to. The more open-ended questions you ask, the more Facebook is going to engage, the more your advert will bump up the page. Again, for example, if you ask a good open-ended question, it will engage with the audience better and provide more productive replies. Ideally in this instance you want to get at least a minimum of seven words in a reply, so before you post that question, have a real think about what you are posting? If you were going to answer that question, how would you answer it, if it is a simple yes or no then maybe do not post it, it is not going to get you the kind of engagement you require. If you are not getting the engagement you are looking for on Facebook, you will not boost your reach on the platform. Ultimately the more engagement you get, the further your reach will be boosted. As soon as Facebook sees people are engaging with your posts, the more it will not only boost that particular post, but it increases your reach rate. This ultimately is how many social media posts end up going viral through replies and reach rate being met. So, to recap, ask those open-ended questions that are going to return a good long reply. Another example would be, if you were to say, ‘Where are you going to go on holiday this year?’ You are likely to get a reply with just ‘Spain’, however if you ask a question along the lines of ‘Where are you going on holiday this year and why have you chosen that destination in particular?’ rather than a one word answer reply, you are much more likely to command a reply explaining why they have chosen that destination i.e.: the beaches, the weather, their family lives out there etc.

5. Driving Engagement Moving on to the next steps and ‘driving engagement’, you have ‘asked the question?’ they have replied, now you need to go back and reply to their post. Every time you reply, then they reply this is all ‘creating engagement’ again you must make sure the replies are no less than 7 words, and ideally reply with yet another open-ended question to keep and drive the engagement. For example, if they had said ‘I want to go to Spain this year, merely because of the weather’, you would ask ‘what are you looking for from the weather?’ ‘What is it likely to be?’ ‘What are you going to do with the good weather’.... do you get the picture? It is then going to start engaging in yet another reply and so on with the reach continuing to boost every time. Facebook does not care whether it is you engaging with them, it is still another engagement to boost your reach. This is certainly the best way with text posts. When it comes to live videos where people tune in and listen, I comment and reply to them directly as the live feed is going. I say, for example, ‘What is your favourite brand of watch and why do you like them Conor?’ Hopefully, if he is still watching and has not turned off, he will reply, and you can then reply and so forth (engagement is key!). People generally just start talking to you on Facebook when you are doing the lives as they come up. The more videos you do, the more you engage with your audience, and while this is going on, the more live content is going on and the more you drive up the engagement and boosts. Once you have finished your video, or you have posted a video, people are still going to see and comment on it, therefore it is essential you go back and check your previous videos, the quicker you reply the more Facebook will recognise the engagement and this creates further boosts, ideally you would want as many comments within the first 15-30 minutes, or up to an hour from when you have posted. The quicker and efficiently can reply to your answers, again the more engagement this creates. Whilst you may only have 20 people watching your video ‘live’ people are still going to watch it after. Therefore, it is important to also engage with these people and get back to replies as quickly as possible. Depending on what you are promoting/selling, engage with viewers during the lives with relatable questions and engaging questions you know they may like. Facebook see’s all engagement so the more answers, replies and questions you can ask and get a reply to will boost your engagement. Lots of people make the fatal mistake on Facebook of posting an advert or post and running away! They never go back to that post and reply to comments and engage. BIG MISTAKE it is the golden key to boosting your engagement and profile.

6. Be the ‘go-to person’ When you are in a group, make sure people know YOU as the go-to person for your industry in that group. It is about being perceived as ‘being the expert’. For example, if I have a question on watches, or if I want to buy a watch, or if I want to know anything about watches, I go straight to a certain person I know on Facebook because he is the ‘go to’ person, you need to position yourself in that way and as an expert in your field. There are many different ways of doing this. For example, why do you want a business Mentor? One of the things that benefits me is my podcast, people see I do this podcast and 1:1 mentoring, I do live videos, and they see it gives me an air of authority, in terms of they would consider me as an expert because I know what I am doing, I talk about it, I advertise it. I let people go and listen to my podcast, I let people come and listen to my life. They therefore, know the kind of mentoring work I do. This all pushes me into being an expert in the field for mentoring. So, if you can position yourself as the go to person for your field whatever it may be, the marketing expert, the website expert, you have got to be the go-to person in the business, because if there are 20 people all doing the same thing as you are doing, you need to differentiate yourself. When people see you as the go to person, they will tag you in groups and you may get additional work from that one tag. People will see and know you as the expert, so when people are asking for recommendations or specific people for a brand product it will be you they will think so because they consider you an expert. You will therefore have people recommending you because you are the go-to person. It is a very powerful tool, it gives you an additional layer of credibility. Another way to help build the go to person in your field is to post what I call social proof, for example things like testimonials. Don’t do posts that advertise, ‘buy my stuff because my customer sales are good’ for example. It is always better to do it in a way that you are showing customer engagement, talking about this and showing that you have got in testimonials, 5 star reviews, those type of posts. So, there you go, another 3 tips and all of these do work!!! Quick round up… Tip 4 - ‘Always ask open ended questions and get people to answer them’ Tip 5, ‘Drive engagement’ talk to people on lives, answer their questions and when they engage with your posts, engage back with them, do not just drop and run! Tip 6 – ‘Be the go-to person in your group’ If you start by adopting all these tips, along with my previous tips, your engagement WILL start to build, and your profile WILL accelerate in these groups to help you sell more. There will be further tips in the next section, making a total of 10 tips all together. If you start putting these 10 tips into practice on Facebook I can assure you it will help increase your social media presence. I have been doing these with many people that I have mentored, and they have advised me these tips REALLY DO work!

Part 3 This is the final part of the miniseries that is designed to help you sell more on Facebook and in Facebook groups. So we've gone through various different ones. In this last part there's four more tips, following on from the three tips in the first part and four tips in the second part. In total, there's 10 tips that are going to work. This is a combination of things that both I have done that work, and other people have done that work, I've tried these things myself, and guess what… it works! If you do all of these things I guarantee it will help you sell more through Facebook, in both groups and from your own profile. So let’s get straight into it: 7. Show up Daily and Consistently. Tip number seven is showing up daily and consistently. Now this sounds a pretty simple, easy one. But a lot of people do not do this. So if you're trying to build your profile in the group, you need to show up daily, you need to be in that group daily. I don't just mean lurking in the group, you need to be on there and posting daily, and you need to be fairly consistent about it. If you can show up daily and be consistent in terms of time. This applies particularly to lives, people form habits, they get used to when you're going live, if they like your content, they are going to be there waiting for you to do it, which is why people stick to it. Rob Moore always does his lives at a certain time in the morning, when everybody knows that it's going to be done and has got that habit in there that people know that they go on and they watch it. If you show up daily and consistently, it is going to massively boost your profile, the more you boost your profile, the more people then know who you are and what you do, which is going to help you to sell more. People may not necessarily directly come straight to you and say ‘I want to buy your stuff’, but what they're going to do is they're going to start knowing you what you do, They will be looking and saying now that I know it’s him I'll go off and I'll check his Facebook profile, they will then check your Facebook profile. On there, you will have things like links to your websites. That's when they start finding out exactly what it is you're doing. So show up daily, show up consistently and you will help to build your profile.

8. Do your Marketing on Facebook but Your Selling Offline You do not actually want to do the sales side of things online. Facebook is the marketing side of it for you. So my advice is to do your marketing through Facebook and then try and take it offline. When I say offline, this may be through messenger, or through email, or even through telephone, but that is where you're going to really get to the sales side of things. Don't actually do the ‘buy my stuff’ on Facebook, because it just doesn't work. People don't see it, they don't want to buy directly from Facebook, but prefer to take it offline to buy it. So once you use Facebook, and Facebook groups in particular, to build the relationship with your clients it becomes about the touch points. In the good old days, there used to be four to five touch points before people started to buy from you. These days it’s 15 to 20 minimum, because in the world of online and Facebook it's so easy to do it, the numbers have gone up. So you have to get in touch points more and more. Once you have started to build those touch points, when people know who you are, they know what you are doing then you can take it offline and start having direct conversations through messenger or even just picking up the telephone if you prefer to do it that way, and then start talking about selling. Use Facebook as the marketing but not as the actual sales side of things because it's two different things. I always say that marketing is the shopfront of your business. You don't actually sell out of the shop front of the business. Going back to the old analogy of jewellers we have got a great big shop front that's there. That is the shopfront to the business and where you put all the nice shiny things, at the right height to draw people's eyes. That is where you attract people's attention. Once you get them into the shop, that becomes the sales side of things. You should be using Facebook as a shopfront to your business. That is the marketing side of it. Once they come through Facebook, and they are into the shop, which is when you take it offline and start to do the actual sales side of things. It is when you start talking more personally to the person and getting your work in that way.

9. Facebook is Like Traditional Networking This is an extremely easy, simple one and this will work well for the people that do this. Facebook is just like traditional networking. Now a lot of people forget that because it's not face to face networking, but it's the same kind of thing. There are so many different types of networking organisations, for example BNI and 4networking. There are standard ways of doing it. You don't rock up, at your first networking meeting having met nobody in a room and say to 30 people ‘buy my stuff’, no one comes rushing up to you and says, ‘Please, can I buy your stuff?’ It just does not happen! You must build a relationship in the room. Firstly to do this is you've got to add value to people, you've got to give to receive from those people. For those of you who have done face to face networking, treat Facebook the same. Facebook is the online version of what you do offline. You're just networking but doing it online. So is the marketing side of your business. Because networking is just marketing. So Facebook is the online version of your marketing. So ask yourself this, would I do this in a face to face networking situation? If the answer's no, don't do it on Facebook, it's as simple as that. If it does not work face to face, it isn’t going to work on Facebook. It’s really plain, really simple, really easy yet so many people get it wrong! I have done a hell of a lot of networking in my time, I was actually the Kent regional leader for 4networking, So I do know a little bit about networking, and trust me, what works in traditional face to face networking works online. It works through Facebook. But conversely, what doesn't work in face to face networking, doesn't work on Facebook, either. So use that and think to yourself, ‘would I do this?’ If you are going try a different approach ask yourself this…. Would you do it in face to face networking? If the answer is no, don't even think about doing it on Facebook, because it isn’t going to work either. It's as simple as that.

10. Video The easy way to get people to know you, like you, trust you and learn what you do. The thing is, if you go into Facebook, and post an external link to your business, it's going to bomb. Facebook is going to say ‘You aren’t having that! I don't want that online’. So that just disappears into the ether. But I can sit in a video and say, ‘please go visit my website, which is www.robert-terry.co.uk’. Once you have heard that and you can go and find that website and visit it. That is not going to reduce the reach of my post because the algorithms of Facebook cannot tell it's in there. This is why it's such a powerful thing. Facebook wants to derank you if you're trying to get people to go offline. Facebook wants to keep you native, it’s whole purpose is to keep you engaged and keep you on Facebook. But with video, you can talk about things in video that Facebook cannot pick up from the algorithms. Video actually does the opposite because it's a video or a live Facebook want to promote that side of things. They are actually bumping you up the algorithm. So during a video if I'm talking about external links and how to sell it cannot tell that, unless somebody physically tunes in and listens to what I'm talking about. It cannot know that through the algorithms. That's why Facebook videos and lives in particular are such a massively powerful sales tool, because it really gets to build the level of trust, first of all with people because they're looking at you face to face and can interact again. I proved that recently, and it was really awesome. I was discussing watch brands with a contact of mine Connor, we could actually have a two way interaction on that. There are two different types of videos and they do two different things. One type of video is to build your followers, and the more followers you have, it again reaches more people. Say for example you have 300 followers, Facebook will notify them when you go live, that will show your followers and they'll say ‘that's Rob talking, I'll go and listen to him’. The more followers that you have, the more people are going to get that message, the more people are going to listen to you, and therefore the bigger your audience is. So use one type of video to engage or to drive that engagement. That actually gets you followers. Then the second type of video is once you have got your followers, it's about engaging with them, getting them to like you getting to know you to get them to trust you. So the first type of video, and this is more based on Facebook, it will also work on other social media platforms, but it's slightly different amounts of time. For example, Instagram real is 15 seconds long, but for Facebook, you ideally want 30 second videos. Pre recorded not lives because they don't get the reach in 30 seconds. These should be short and snappy, almost just headlines. Then people are going to stop. People aren't going to if you're doing a 3-4 minute video or a 30 minute deep dive. Unfortunately people are not going to be scrolling through, and think I'm going to sit and listen if they’ve never heard you before, they won’t invest their time. Whereas a little 30 second post, about what motivates people, or what success is or something along those lines, they will tune in and they will listen to it. After a few times of listening to these short videos, they will begin to like them. So I'll start following your page. Once you have got those followers this is when you start doing the longer lives, which is the second type of video. These videos need to be at least three minutes long for you to start getting real engagement from Facebook, you must do a video that is a minimum of three minutes long, and that gets

at least one minutes worth of engagement with people. That is the key metric that Facebook is working to at the moment. Once you've got all your followers, you're doing these little videos daily, pre-recorded and posted, then you start doing your lives. Lives are for giving content and details. These are for giving to the people that already know you. Once they know you they will start to listen. If you provide great content, your followers will want to listen to what you say live. If the longer three minute plus videos hit the minimum Facebook metrics, and hit the metrics regularly, the more Facebook is going to promote you and everything you do. They know about everything!!! Go and watch the social dilemma if you have not watched it, and it'll give you a bit of an eye opener, it's all about Facebook, Twitter, etc. Whatever you do, they know, they are watching you! So when you're doing these minimum three minute videos, (they can be much longer if you want). The more of those metrics you're hitting, the more they're going to promote you. For example, look at somebody like Rob Moore who has got 130,000 followers on his page, and all of those people are notified when he is on a live video, he can have 200 -300 people listening to him live. The more lives he does, the more people that listen. Facebook then pushes the posts up and more people get to see it. Originally, it may only be 5% of the people that follow you will watch, as followers start to see your lives and the more you do, then Facebook will start upping that to 6% ,7% and so on. Then that is when it spirals because the more people are watching it and listening. Just to recap firstly start with short, sharp 30 seconds just headline videos. Next longer pre- recorded posted on your Facebook page or in the groups (or wherever it may be that you're dropping them). Then finally three-minute videos with a minimum of one minute engagements either live or pre-recorded videos. Lives are better because you just get so much more reach and interaction with them. Once you start doing that, then you are going to get Facebook start bumping you up. The more you do it, the more you talk and more people listen, the more they realise you're an expert in your field. For example, I talk about mentoring and people start to realise that's what I do, people start to perceive me as an expert in my field which goes back to being the go-to person, it's an easy way for people to understand. You need to be using videos to drive that engagement.

That brings us to the end of this section and the miniseries. Follow these 10 tips and I guarantee you will start to see more engagement and promote engagement, you will start to make more sales from Facebook groups. Key points to take away from this section are: • Don’t forget to take the actual sales process offline. • Remember to look at Facebook as marketing. Marketing is the shopfront to your business and therefore Facebook is the shopfront to your business. • The sales process should come offline once you walk through that shop front door. Hopefully these tips have been a benefit to you.

10 Simple rules to sell more on Facebook and Grow a more engaged following. • You need to meet, like and trust someone (which is simple). • Using the ‘80/20 principle’ for posting • The best time and day to post. • Asking Open Ended Questions • Drive Engagement • Be the ‘go-to person’ • Show up Daily and Consistently • Do your Marketing on Facebook but Your Selling Offline • Facebook is Like Traditional Networking • Use Video