VALLEY CENTER Guide & Chamber of Commerce Directory 2022 VCCHAMBER.COM 1
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der go as LIVE THE y Thomas, Country Dream IN VALLEY CENTER Kim Doug Suzie Bitsy Suzy Gina Cucinella Perkett Durant Mason Thomas Salyer YOUR LOCAL DRE 01523105 HOME & RANCH EXPERTS 28732 Valley Center Road – Valley Center, CA 92082 Phone: (760) 749-0999 | valleycenterhomes.com VCCHAMBER.COM 3
INSIDE 17 40 26 48 6 Chamber President's Letter 31 Western Days 8 History of Valley Center 32-33 Chamber Business Map 11 Jim Desmond, County Supervisor 34 Stampede Rodeo 13 Lieutenant Menzies, SD Sheriff's 37 Rincon Band of Luiseño Indians Dept. 38 Local Mortgage Lending 14 Message from Assemblymember 40 The Valley Center Pageant Waldron and Senator Jones Association 17 Valley Center Library 43 Triple B 18 100 Years of Bates 44 Daughters of the Republic 21 Valley Center Residents 46-47 Growing in Valley Center 22 Schimpf Family Story 48 Best Local Bike Ride 25 VC Water District and Fire Chief 51 Schools Messages 52-53 Chamber Member Benefits 26 2020 Business and Citizen of the 54-60 Chamber Member Directory Year 61 Community Information 29 Neighborhood Healthcare Cover Photo by Lisa Scarpello 4 VCCHAMBER.COM
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Welcome to Valley Center Valley Center is an unincorporated city in Hellhole Canyon Preserve, bike Palomar northern San Diego County with a population of Mountain, camp at Woods Valley Campground or approximately 25,000. Our Community consists enjoy a picnic at Adams Park. of 94 square miles and is bordered by Escondido, As the President of the Valley Center Chamber of Fallbrook, Bonsall and Palomar Mountain. Commerce, I invite everyone to come and enjoy Included in our boundaries are five Native our great community. The Chamber of Commerce American Tribes: San Pasqual; Rincon; Pauma; La is a great place to get the information you will Jolla; and Pala. need to make your visit a success. We are here to Warm summers and cooler winters make Valley promote all the great activities and events that Center a prime agricultural area. Our farmers our town has to offer. If you are new to town, grow a wide variety of fruit including avocados, the residents of Valley Center welcome you and lemons, oranges, grapefruit, and grapes. You your family. If you have been calling Valley Center will also find lavender farms, protea ranches and home for 1 day, 1 year, or even 100 years we would more. love to get to know you more. Stop on by our We have multiple wineries, restaurants and Chamber office, give us a call, or come on out to breweries. one of our events. Like most areas in San Diego County, we are growing and changing all the time. There are Can't wait to meet you new homes, new businesses and some great new and your family!! residents enjoying our awesome community. We have everything from new business owners Stuart Holthaus, President operating a small business out of their home to casinos, restaurants and some very long-standing Valley Center Chamber of Commerce family businesses in town. A-1 Irrigation Do-it Best Hardware recently celebrated 50 years in business in Valley Center. The world-famous Bates Nut Farm is a family owned business which celebrated its 100-year anniversary in 2021! Our library is a top-rated asset in the community. The Valley Center History Museum is run by volunteers and is a great resource to learn about our long history. We have had residents such as John Wayne, Bill Murray, Steve Reeves, Fred Astaire and so many more. The natural beauty we have to offer is without parallel. You can hike or ride a horse in the 6 VCCHAMBER.COM
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The community known today as Valley Center in the community had been documented in the can claim more than three dozen historic sites; diary of a Franciscan missionary who explored the can boast that countless diplomats, folk heroes area for the San Diego Mission in 1795. and celebrities have lived here; and that some of The name Valley Center was not the town's the most important contributions to medicine, original moniker. The name Bear Valley or Bear science and space were made by men and women Valley Township was commonly used to describe who called this place home. the area from 1866 when the largest California The town's contemporary history began 160 years Grizzly Bear in history was captured and taken ago when the mostly barren region welcomed down. It weighed 2,200 pounds. Before that its first settlers after President Lincoln signed incident, the town had no official title. The the Homestead Act, attracting primarily farmers name changed in 1874 to Valley, in 1878 to Valley from the midwest who took advantage of the Centre, and modified in 1887 to Valley Center. opportunity to claim 160 acres of land for a Today, Valley Center remains an unincorporated nominal filing fee. Others were immigrants from community covering nearly 100 square miles or foreign lands striving for a decent existence on 64,000 acres, and a population of some 25,000 land of their own. persons. Valley Center in 1862, however, was not The history of the community is researched and unclaimed wilderness. It had long been home preserved by the Valley Center Historical Society to descendants of at least two Native American and is maintained in the archives of the Valley cultures. The earliest known documented Center History Museum. reference to the North American Indians living 8 VCCHAMBER.COM
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Hi everyone! I’m San Diego County Supervisor, San Diego County is one of the safest counties Jim Desmond and it is my honor to represent in the country because of the great work from Valley Center and many other North County our law enforcement officers and firefighters. We communities as your elected official. I’m incredibly must continue to provide adequate funding and lucky to represent such a diverse area from the resources to maintain safety. wind-swept waves of Oceanside to the deserts of When I came into office three years ago, North Borrego Springs and wonderful communities like County was facing a behavioral health crisis with Valley Center. the suspension of Tri-City Hospital’s behavioral My motto has always been, streets, Rd.s and health unit and losses of other facilities and infrastructure and stay out of the way. I believe resources. Soon, North County will have the government has its place in society but is better resources to tackle homelessness and behavioral to assist than to enforce. Responsible, common- health in our region! sense leadership is now more important than ever. I’m grateful to serve as your County Supervisor In 2020, San Diego County dipped into its and I will continue to serve with commonsense. reserves for the first time in a very long time. I’m As always, if we can be of assistance or answer any glad we had reserves for the COVID-19 crisis, questions, my staff team and I can be reached at but we now must replenish those funds. We (619) 531-5555 or via email at don’t know when the next pandemic, wildfire or [email protected]. catastrophe will happen. We must be prepared! Jim Desmond San Diego County Supervisor VCCHAMBER.COM 11
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A Message from Lt. Menzies The Valley Center Sheriff's station provides • Keeping Illegal Activity Out of Rental Property law enforcement services to more than 25,000 (Crime-free Multi Housing) residents and an area encompassing 330 square miles, which includes the communities of Pala, • Neighborhood Watch Pauma, and Rincon Valleys, as well as Palomar • Business Watch Mountain. The Valley Center station also provides • Agricultural Crime Investigations law enforcement for La Jolla, Pala, Pauma, For more information or to schedule a program, Rincon, and San Pasqual Indian Reservations contact (760) 751-4408. including four casinos on the reservations. Senior Volunteer Patrol Senior volunteers have served the Valley Center Patrol deputies respond to calls for service, Substation since August 1995. These dedicated patrol the community, conduct preliminary volunteers - seniors 50 years and older - provide investigations, attend community events such many valuable services to the community as Neighborhood Watch meetings and make including: presentations to youth groups and schools. • Make vacation home security checks All patrol deputies are trained in the COPPS • Visit the homebound (You Are Not Alone (Community Oriented Policing and Problem Solving) philosophy. Using these principals, YANA) deputies analyze community problems and • Enforce handicapped parking regulations employ strategic plans to solve problems. • Patrol in marked SVP vehicles • A ssist Crime Prevention with public Detectives presentations The Detective Unit is responsible for investigating • C onduct residential and business security all general crime cases and arrests made by the patrol deputies. If the detective assigned to the surveys case determines that there is enough evidence • Assist in locating Alzheimer's patients to prove a specific person or persons committed Please stop by our patrol station, at 28201 N. a crime, the case will be forwarded to the San Lake Wohlford Rd. Valley Center, CA 92082 or Diego County District Attorney's Office for contact us at (760) 751-4400. prosecution. Karla Menzies Crime Prevention Lieutenant The Valley Center Crime Prevention Specialist Valley Center Sheriff provides information and presentations about the following topics: • R esidential and Commercial security techniques Internet Safety • Vehicle Theft Prevention • Identity Theft Protection • Robbery Prevention • Crime Prevention for Senior Citizens • Cons and Frauds • Crime Prevention for Children VCCHAMBER.COM 13
A Message from Assemblymember Marie Waldron I am proud to represent Valley Center -- my strong advocate for public safety, including hometown -- in the California Assembly. As funding for wildfire prevention and suppression, a local business owner for over 27 years, I expanded water storage and conveyance understand the impacts of high taxes and systems, patient access to health care, substance burdensome regulations on small businesses, jobs abuse and mental health treatments, and much and taxpayers. more. I was elected to the State Assembly in 2012, If there is anything my office can do to assist you, where I currently serve as Assembly Minority please don’t hesitate to contact me at: Leader. I am here to assist residents of Valley https://ad75.asmrc.org/ Center and the entire 75th Assembly District, I love Valley Center. Thank you for allowing me to so if you’re having problems with state agencies, serve you in Sacramento. It is an honor! don’t hesitate to contact my office. These agencies include the Department of Motor Marie Waldron Vehicles, the Employment Development Department, the Franchise Tax Board, and many California State Assembly more. If you are unsure where to turn for help, we can usually point you in the right direction. And if you’d like to register your opinion on legislation or on state-related issues, I’m eager to hear from you. Since being elected to the Assembly in 2012, I have continuously advocated for small business, streamlined regulations, less burdensome taxation on businesses and individuals. I am a A Message from Senator Brian W. Jones As your State Senator, I believe it is my job to I appreciate the opportunity you have given me make government work for you. I am committed to represent Valley Center in Sacramento. to providing the highest quality of public service If I can be of any assistance, please call my office possible. My job is simple--to respond to your at 619-596-3136 or contact me on my website at questions and concerns, to make decisions fairly, https://senate.ca.gov/jones. and to put the public’s interest first. It is a privilege and honor to serve as your If you have any problem with a state agency - Senator. whether it’s the Department of Motor Vehicles, the Franchise Tax Board, the Employment Development Department, or another agency - my District Office can be of service by acting as a mediator with government agencies or offices. My office can also serve as a resource for information on current and previous legislation, as well as certain subjects which may be of interest to you. Additionally, I want to know how you feel about Brian W. Jones issues that I may vote on, so please feel free to contact my office to make sure your voice is State Senator, District 38 heard on those issues that are most important to you and your family. 14 VCCHAMBER.COM
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Welcome to the beautiful San Diego County classes and more! The Valley Center Library Library, Valley Center branch! The library is hosts ongoing community events as well as civic located right in the center of town, between engagement services such as voting and school Pauma Valley and Escondido, and is the cultural readiness programs. We take pride in hosting our and community hub of Valley Center. The 14,000 community partners who provide flu shot clinics, square foot, state-of-the-art building houses a fire safety classes, gardening workshops, floral 14 station computer center, community room, kitchenette, seminar room, design and more! We have a Friends grand fireplace, local history room, of the Valley Center Library Bookstore kid’s discovery room, outdoor patios located inside the library and share and a nature trail. The library houses a the campus with the Valley Center robust collection of books, CDs, DVDs History Museum. The Valley Center and is among the top 10 national and branch is part of 33 branches, two international public library providers bookmobiles, five kiosks and is a place of eBooks. Our eLibrary is open 24/7 where everyone is Welcome. All of our with access to eBooks, eAudiobooks, databases programs and services are free! SDCL and online services. Our dedicated team of is part of San Diego County’s LUEG, Land Use & enthusiastic and creative staff offer a variety of Environment Group and is committed to helping free yoga and live-well classes, intergenerational the community thrive and grow. Sign up for a and fine arts classes, storytimes, afterschool free digital library card at www.sdcl.org/card/ and programs, crafts programs, language-learning visit us at www.sdcl.org. VCCHAMBER.COM 17
Bates Nut Farm Represents… History, Connections, Deep Roots, Hard Work, Love of F amily and Community. In 1921, Gilbert and Beatrice Bates moved truffles, mammoth turtles, a variety of chocolates their nutty family to the beautiful, picturesque and sugar-free candies, homemade fudge, and oak filled valley of Valley Center, where they chocolates. purchased the Walnut Slope Ranch. They raised Bates Nut Farm started out as a walnut farm, but their family of 5 boys together with all sorts of now sells a variety of nuts from all over the world. old-fashioned farm things like geese, ducks, Pistachios, pecans, cashews, peanuts, pignolias, goats, horses, rabbits, sheep, tractors, and plows. sunflower seeds and much more can be bought in Little did Gilbert know that 100 years later his our retail store or online store. The nuts are raw or roasted, spiced up or plain. To ensure quality family farm would provide and freshness, we roast and package our nuts joy and pleasure for 5 right here on the premises. The Bates family takes generations of his family, pride in providing a quality product at a fair price. along with thousands of It’s part of the tradition. visitors from around the Don’t forget those Pumpkins! Every year, the world that make a special Pumpkin Patch opens up in Mid-September. trip to the Bates farm each Families from all over come to continue traditions year. and make new ones. Over 50 plus years of fall How did the Bates farm traditions and memories have been created at become so famous? the Bates Nut Farm Pumpkin Patch. Family and Perhaps it’s the beautiful setting, the picnic friends enjoy the tractor hayrides, & straw maze. and park areas, the farm zoo, or the casual, There is a petting corral and Pony Rides! down-home environment. Or maybe it’s the Check out the calendar for all the events reminder of simpler times and childhood farm happening throughout the year for details and memories. Farm antiques and tools line the walls schedules. Dogs on a leash are welcome at the of the Bates retail store. Shoppers can choose farm. from fresh, delicious nuts, candies, dried fruits, Picnicking is encouraged. Shopping is a fun chocolates, homemade fudge and gourmet experience at Farmers Daughter Boutique and delights. Samples of our homemade fudge are the Bates Nut Farm Store. always available, along with samples of many of our food items. Our old-fashioned candy counter is over 25 feet of counterspace and is filled with 18 VCCHAMBER.COM
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CROSSROADS DR. RHINEHART’S HEALING FORMAT HOLISTIC HEALTH CARE CENTER CHIROPRACTIC NATURAL HEALTH CARE | ALL AGES WELCOME APPLIED KINESIOLOGY PAIN & INJURIES | WELLNESS CARE SACRAL OCCIPITAL TECHNIQUE PERCUSSION MASSAGE CHRONIC CASES | INDIVIDUALIZED HEALING FUNCTIONAL MEDICINE EXPERIENCED ATTENTIVE DOCTORS DNA TESTING WITH NUTRITIONAL COUNSELING CERTIFIED METHYLATION PRACTITIONER HOLISTIC THERAPIES, REMEDIES & SUPPLEMENTS CRANIAL MASSAGE DR. CHAZ DR. HOLLEE’ CRANIAL SACRAL THERAPY RHINEHART DC RHINEHART DC WEBSTERS TECHNIQUE/PREGNANCY CALL FOR AN FES/BACH FLOWERS APPOINTMENT TODAY EMOTIONAL RELEASE TECHNIQUES 760-751-2208 LASER THERAPY FOR PAIN IONIC FOOT BATHS 20 VCCHAMBER.COM BEAUTIFUL IMAGE FACE-LIFT THERAPY BLOOD LAB ANALYSIS NewNaturalMedicine.com 28630 Valley Center Road Valley Center, CA 92082
Valley Center Residents Bob Graham Alan Kirkpatrick Bill Trok In their respective volunteer positions, Valley SVP academy for the entire department. As a Center residents, Bob Graham, Alan Kirkpatrick result, every SVP volunteer in San Diego County and Bill Trok are making a difference in the lives is vetted and instructed by Alan before they are of many San Diego County residents. assigned to their local duty assignment. Bob Graham is a member of the Trauma Bill Trok is the pastor of Ridgeview Church Intervention Program (TIP). TIP is a non- and also serves as the program director for profit, volunteer-based program that provides the San Diego Sheriff’s Department Law immediate support and practical assistance to Enforcement Chaplaincy Unit. With over 23 those who are traumatized by sudden, traumatic years of experience, Bill leads a team of over loss. When a need arises through a death or 25 chaplains who come from a wide variety of major-injury, TIP is activated by a partnering faith traditions and serve at Sheriff’s facilities hospital, fire or law enforcement agency. Upon across the county. Department chaplains, along arrival, the TIP volunteer offers emotional first with their Peer Support and Counseling Team aid to ease the immediate suffering of the partners, provide confidential support and survivors. They also create expectations about encouragement to the sworn and non-sworn immediate next steps and provide resources for personnel of the department and their families. healing and long-term recovery. Bob personally Chaplains help law enforcement personnel work responds to TIP callouts and he also dispatches through the burdensome and negative stressors TIP volunteers to assist at traumatic scenes that are inherent in their profession. They also throughout the county. provide personal and professional assistance to Alan Kirkpatrick has been the coordinator of the law enforcement community by helping at the San Diego Sheriff’s Department Senior critical incidents, assisting crime victims, and Volunteer Patrol (SVP) in Valley Center for over making major-injury or death notifications. As the 15 years. Collectively, our SVP’S have donated director, Bill manages the entire chaplain team tens of thousands of hours to the people of and ensures that its vision, values and objectives Valley Center. While on duty, the SVP volunteers find practical fulfillment. provide extra patrols, traffic control, vacation checks, fire watches and welfare-checks through For more information on how you, too, can the You Are Not Alone (YANA) program. Due to make a difference in your community go to Alan’s dedication, strong leadership and proven www.tipsandiego.org, or www.sdsheriff.gov/ ability, Sheriff Gore appointed him to run the recruitment. VCCHAMBER.COM 21
The Schimpf family purchased the ranch in 2006 they did in the building of high end homes. This with the intentions of enjoying the country life attention to detail is present in all aspects of the after a career of creating successful businesses wineries cellar management and vine cultivation and buildings throughout California. Their son and can be experienced in the quality of the wine. was about to start high school and showed a Hill Top Winery and its growing portfolio of growing interest in viticulture as a potential viticulture related services and wine offerings major in college. With a desire to improve on continue to strategically grow the wine the property by planting a crop to help offset industry in Southern California, with a focus on the maintenance costs, and give their son a real- Valley Center. life learning opportunity, they decided to plant January 16, 2013 Hill Top Winery’s administrator grape vines. This began the journey into the art permit was issued which authorizes an increase in of winemaking. the allowed area of certain detached accessory Shortly after purchasing the ranch the Schimpf agricultural structure buildings. This was one family established HTR, LLC , which stands for of many steps taken to move forward with the Hill Top Ranch, one of the founding ranches in the owner’s vision to expand the wine facilities Valley Center area. The owners decided to plant production capacity and maximize the potential Cabernet and Merlot grapes on the northern of the vines already in the ground. facing five-acre section of the property partly There was a vision in place for the property and due to its great pairing of the soil composition surrounding area when the first few acres of vines and limited water needs, but mostly due to their were planted 15 years ago. And that was to turn enjoyment of wine blends. Shortly after planting Valley Center into a new wine Appalachian like they purchased the east adjacent 25 acres with that of Napa and Temecula. the intention of building a master plan gated development with the vision to create the winery estate feel with that of a country club. With Mikes building expertise they began to develop 12- 2+ acre ranch style estate lots. In 2009 the owners established Hill Top Winery as a DBA of HTR, LLC and applied for a small winery permit under San Diego counties tiered winery ordinance. The winery operation was approached with the same amount of detail as 22 VCCHAMBER.COM
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A Message from Valley Center Municipal Water District Valley Center Municipal Water District (VCMWD) the Woods Valley Ranch WRF. Highly treated is the water and wastewater services provider for wastewater from Moosa Canyon is used for Valley Center, as well as the Hidden Meadows, groundwater to the San Luis Rey River. Treated Welk’s, Circle R and Jesmond Dene areas. effluent from the Wood Valley Ranch facility Formed by the voters in July, 1954, VCMWD is used to keep the adjacent Native Oaks Golf was brought into existence so the community Course “emerald green.” could gain access to the Metropolitan Water VCMWD utilizes seventy (70) highly trained, District’s Colorado River water supply, coursing educated, certificated, and state-licensed water/ through the 1st San Diego Aqueduct. The wastewater professionals to manage system aqueduct was completed in 1947 by the San operations, engineering, accounting, IT systems, Diego County Water Authority. Soon after and general management by utilizing state of the VCMWD’s formation, the District issued a art data collection, processing, communication, series of General Obligation Bonds and formed and remote monitoring and control technology. numerous improvement districts to fund the As a local public agency, VCMWD is governed construction of what is now an expansive water by a five (5) member Board of Directors, each storage, pumping, and conveyance system; representing a specific election division. Board serving 27,000 people throughout its 100 square Members serve four (4) year staggered terms mile service territory. and stand for election during the November Currently, VCMWD utilizes 302 miles of pipe, 41 General Elections. reservoirs, and 29 pump stations to deliver water Just as it was over 7 decades ago, the Valley to the 11,000 accounts for homes, farms, and Center Municipal Water District, its elected commercial properties served by the District. Board, and knowledgeable staff stand ready and The wastewater treatment needs of the Hidden eager to serve the water and wastewater needs Meadows, Circle R, and Welk’s communities are of our residential, commercial and agricultural met by the Lower Moosa Canyon Wastewater customers. Reclamation Facility. The North and South Village areas of Valley Center are served by Valley Center Fire Protection District The Valley Center Fire Protection District has Our Mission is to reduce community risk by been proudly serving our community since 1981. providing exceptional all risk emergency The Fire District response area covers 84.5 response to Structure Fires, Wildfires, and square miles of beautiful rural and suburban Provide Advanced Medical Life Support wildland interface. We provide service to over Paramedic Services on every responding unit. 23,000 residents and respond to over 2000 We are the “department of the quality of life” in incidents annually. We operate out of two Valley Center, making our community a better strategically located Fire Stations with a third place to live through our Core Family Values, Fire Station in our community based strategic Community Safety Education Programs and plan to improve service and reduce response actively participating in all community events times in a climate of increasing demand. with a servant’s heart. The Valley Center Fire Protection District We are ready to respond at a moment's notice to provides and receives automatic and mutual aid meet the needs of our growing community. through contractual partnerships with all of the North County Fire Agencies as well as Cal Fire Joe Napier, Fire Chief and our Reservation Fire Agencies that are in and around Valley Center. Valley Center Fire Protection District VCCHAMBER.COM 25
Making a Difference in Valley Center The Valley Center Chamber of Commerce has a long-standing tradition of honoring those who take their time, energy, talents, and heart to encourage and lift up others around the community. In the past, winners have been unique, helpful, kind,and tireless in their pursuit of life, and in helping to improve the quality of life to many within our community. 2020 Citizen of the Year: 2020 Business of the Year: Erik Jockinsen Community Pharmacy of Valley Center Erik is known for community involvement and his tireless commitment to many things that enhance Commitment to patient care and commitment our hometown,such as the Miss VC Pageant and to the Community is a big part of what makes the VC Community Center. He is the driving Pete Nguyen and his amazing staff a valuable force behind the upkeep of this historic building. asset in Valley Center. They are always available Several years ago, he founded the Valley Center with a kind word, assistance,and advice. Soon, a Building Committee in order to raise funds to be revamped town pharmacy and professional space used toward the maintenance of the 100-year-old in the heart of town will spring up as a vision Pete Community Center. has created will come to life. Thank you, Erik, for all you do for our community! Thank you, Pete, for making Valley Center better! 26 VCCHAMBER.COM
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Soar from u6p0tMobps 1 GIG*. Supersonic whole-home WiFi Fiber-rich, 100% gigabit technology network 99.9% network reliability^ 1-844-XTREAM3 xtream.com 27701 Scott Rd Bldg D, STE 104, Menifee *Download speeds may vary and a monthly usage allowance applies. Services may not be available in all areas. ^2021 Mediacom Executive Summary Outage Exception Report. Xtream powered by Mediacom is a registered trademark of Mediacom Communications Corporation. Call Mediacom or go online for details. 28 VCCHAMBER.COM
Neighborhood Healthcare is a Federally Qualified Chiropractic, Podiatry, Acupuncture, Vision, Health Center (FQHC) providing a wide range of Tattoo Removal, Pharmacy, Laboratory, Senior services to improve the health and happiness of PACE services, and more. the communities it serves. A private, non-profit Neighborhood Healthcare also recognizes that 501(C) (3) entity, the organization conducts more health is about more than just vaccines and than 370,000 medical, dental, and behavioral checkups. Under its “Better Together” mantra, health visits for 78,000 people annually the organization has forged several partnerships regardless of their situation or circumstance. with government agencies and other non-profit Founded more than 50 years ago, Neighborhood organizations to help families eliminate barriers to Healthcare offers its quality, compassionate, achieving their best life, whether financial, social, whole-person care and wellness services in or otherwise. Doing so improves the communities multiple languages at its Valley Center facility in which Neighborhood Healthcare proudly on Lizard Rocks Rd and at a total of 16 locations serves. throughout San Diego and Riverside Counties. For more information or to inquire about These include Primary Care, Behavioral Health, becoming a patient, visit www.nhcare.org. Dental Care, Women’s Health, Pediatrics, VCCHAMBER.COM 29
Heather Smidt - MLO (760) 749-1312 calbanktrust.com A division of Zions Bancorporation, N.A. Member FDIC 30 VCCHAMBER.COM
- Laura Gordon The annual Valley Center Western Days Festival The climax of Western Days week is the fabulous was established in 1950. This is always a family Western Days Parade on Saturday, June 4, friendly, community wide celebration. beginning at 10:00 AM. The parade runs the In 2022, Valley Center will kick off its 72nd length of Valley Center Rd. from Cole Grade Rd. Western Days with Musicfest at Bates Nut finishing up at the Festival on Lilac Rd.. Farm on Saturday, May 28, 2022, featuring the Showcase your service club, church, business, award winning Valley Center High School and scout den/pack, sports or dance teams, or your Valley Center Middle School bands led by Band own individual talent in the parade or bring Director Jeff Beck. your chairs and join your neighbors next to your This will be followed by the Valley Center Branch favorite announcer's station. Then head to Library's Carnival midweek with entertainment, the festival for vendors, live music, great food, first responders, local vendors, goodies, and games, and fun. prizes for the kids. Even more events may be added throughout Next up is the Guns & Hoses Chili Cook-off where the week, so watch for the special Western Days you can compete against our first responders edition of the Valley Center Magazine mailed free or just come to eat, drink and be merry. All to every home shortly before the event or check proceeds from the chili cookoff benefit our own www.WesternDays.org or www.facebook.com/ Valley Center Fire Explorers. WesternDays for additional information. VCCHAMBER.COM 31
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The Valley Center Stampede Rodeo and a $2,000 scholarship. The Royal Rodeo court Memorial Festival is Valley Center’s largest annual travels to local rodeos and events representing event and has been bringing the Wild West to the Valley Center Stampede Rodeo and Festival, town every Memorial Day Weekend since 2002. and they make unforgettable memories and The event is a 501c3 non-profit with all proceeds friends along the way, along with improving directly benefitting the community via youth skills such as public speaking, interviewing, and scholarships, volunteer opportunities, and fun horsemanship. kid’s events. The rodeo and festival also funds youth At the Valley Center Stampede Rodeo, there is scholarships to local students who help make the family-friendly fun for people of all ages. Watch rodeo so successful. exciting events such as bull riding and barrel The Valley Center Stampede Rodeo and racing, let the kids join the action in events Memorial Festival honors our brave troops in such as the calf scramble, and enjoy a variety of many ways throughout the weekend, including western goods and tasty food at the Memorial displaying our Memorial Wall, featuring Festival. exhilarating military flyovers, presenting tributes Another highlight is the Valley Center Stampede during the rodeo, and much more. Enjoy the Rodeo Queens, who compete in an annual weekend honoring our troops, supporting the pageant to select a new royal court to represent community, and keeping our western traditions the rodeo and festival. The pageant has four alive all while having an incredible time! age categories, Little Miss, Young Miss, Junior To find out more about the Valley Center Queen, and Queen, allowing girls from 5-27 Stampede Rodeo and Memorial Festival, go to years old to compete to represent the Stampede their Facebook page “Valley Center Stampede Rodeo. All titles come with incredible prizes Rodeo & Memorial Festival” such as saddles, belt buckles, crowns, chaps, and or visit vcstampede.com. more. Additionally, the title of Queen comes with 34 VCCHAMBER.COM
PURE HERITAGE. PURE GOLF. YOUR LOCAL SPOT. 760.751.3007 | nativeoaksgolfclub.com 14616 W146o16oWdsooVdaslVleaylleRy oRoaadd || VVaalllelyeCy eCnteenr,tCeAr, C92A08292082 VCCHAMBER.COM 35
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We are the Rincon Band of Luiseño Indians Just a short drive down Valley Center Rd. lies the The Rincon Tribe owns Harrah’s Resort SoCal Rincon Reservation. Home to the Rincon Tribe, and uses profits from this and other commercial they are your neighbors and your friends, and enterprises to provide government services, they invite you to learn more about who they are including police and environmental enforcement; and what they do. economic development; healthcare and culture Rincon is a community and a tribe of family- programs; and a tribal court. The Rincon oriented people, with ancestors dating back Fire Department is dedicated to protecting to over 10,000 years; who left the future lives, property and the environment, as well generations with a strong sense of tribal as protecting and serving the surrounding conservation. Especially important to the Rincon communities. Rincon employs top of the line Band of Luiseño Indians, is giving back and firefighters, engineers and paramedics and owns being good stewards. Rincon has been able to in conjunction with the San Pasqual Band of give back to the surrounding communities and Mission Indians, an inter-tribal ambulance service. contribute to local organizations, schools, and Rincon’s public safety operations respond to charities throughout San Diego and Riverside emergencies not only on the Rincon Reservation, Counties. but also in the surrounding communities at no “It is our ongoing commitment to be great cost to the taxpayers. neighbors and assist in any way we can,” stated The Rincon Tribe is a sovereign government Chairman Bo Mazzetti of the Rincon Tribe. that is recognized by the United States of “Giving back is especially important to us during America. Similar to a state government, Rincon this time and we are humbled that we are in a is responsible for enforcing all applicable good place to do it.” federal laws on the reservation. The Rincon The Rincon Tribe invites you and your family to government is comprised of an elected 5-person learn more about their reservation. Not only do council and consists of Chairman Bo Mazzetti, they want you to visit, but are also inviting you Vice-Chairwoman Tishmall Turner and Council to stay at Harrah’s Resort Southern California members Laurie E. Gonzalez, John Constantino and enjoy all the fun; which includes gaming and and Joseph Linton. dining, the Rincon Reservation Rd. Brewery, the For more information about the Rincon Tribe, Rincon Travel Plaza and a gas station that is open please visit https://rincon-nsn.gov/ to all. or call 760-749-1051. “We invite you to learn more about our history and San Diego’s Native American culture RINCON TRIBAL COUNCIL by visiting our museum located within the reservation,” continued Chairman Mazzetti. “San VCCHAMBER.COM 37 Diego County has the largest number of federally recognized tribes in the nation and its important we share our story.”
All Lending is Local M o r t g ag e L oa n s i n Va l l e y C e n t e r If you are buying a home in Valley Center you Local Realtors and Lenders can help you address will most likely be getting a mortgage loan. Rural these issues and more. properties have some unique characteristics that John Yeager NMLS #219612, 760-749-893,1 is may come as a surprise to those who are moving the Valley Center branch manager of Summit from the city to enjoy all that Valley Center has Mortgage, your local full service mortgage to offer. banker, serving all of California for 30 years. Check with your mortgage lender to find out how he or she will address each of the items below. Acreage: Home sites up to 40 acres can be considered for traditional single family financing. Large lots may pose a challenge for lenders who are used to 5,000 – 10,000 square foot lots Manufactured Homes: The age of the home and the County approval will need to be verified. Septic Systems: Will your lender require a septic certification? Wells: If the only source of potable water is a well, will this be acceptable for your loan? Rd. Maintenance Agreements: If the property John Yeager you are considering is on a shared Rd., will your lender require a signed agreement with all the Summit Mortgage Branch Manager homeowners on the Rd.? What’s Going on With the Real Estate Market Around Valley Center? If you have lived in Valley Center for a while, I’m homes will be coming on the market over the next sure you have noticed that real estate prices have couple of years in these developments. increased dramatically over the last several years. There has never been a more favorable time to With interest rates hovering around 3%, pent sell due to factors listed above. If you would up demand from home buyers, and very little like to connect with a Valley Center Realtor, inventory of homes for sale, prices have soared. be sure to visit www.VCCAG.org. The Valley During a typical market in Valley Center, there are Center Community Aid Group (VCCAG) is a usually about 100 homes for sale. Currently, there 501c3 composed of real estate professionals who are 34 homes for sale, of which only 16 of them donate time and money to help those in need in are priced less than $1 million. our community (See elsewhere in this guide for an There are several new home subdivisions being article about the VCCAG) We encourage you to built and sold. As the date of this article there are support those who support our town. 5 new construction homes on the market. New 38 VCCHAMBER.COM
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The Valley Center Pageant Association The mission of the Valley Center Pageant unincorporated area of Valley Center will crown Association is to promote and produce a high a queen. quality pageant for the specific purpose of Entries for the 2022 Pageant on March 19, 2022 seeking out a young woman in the community will be available at the pageant website www. who is a role model, who is articulate, who missvalleycenterpageant.com, or call Debra can serve as an ambassador of Valley Center Jockinsen, the Pageant Director. You can also like throughout San Diego County throughout her us on Facebook Miss Valley Center Pageant. Get reign, who has the willingness to serve and the your entries in soon. You can mail your entries to graciousness of a queen. The Valley Center the Valley Center Pageant Association, P.O. Box Pageant Association is a group of individuals 2177, Valley Center, CA 92082-2177. Contestants committed to the personal development of the for Miss Valley Center must be 17 years of age young women in the community: promoting by January 8, 2022 and no older than 25 by June higher education and lifelong learning, the development of 1, 2022, at least a junior communication and at an accredited high networking skills, helping school, never married or create and increase pregnant and of high moral community awareness and character. Contestants responsible citizenship, and for Junior Miss Valley overall development of Center must be between the poise and confidence the ages of 14 by January a young woman needs to 8, 2022 and no older be successful in business, than 16, never married or family and life. pregnant and of high moral The Valley Center Pageant character. The orientation Association believes is Saturday January 8, education is knowledge, 2022, it is mandatory that and that knowledge is each contestant attend. the most valuable asset a The deadline is Saturday person can aspire to gain. January 15, 2022. Therefore, the long term The pageant includes vision of the Valley Center opportunities for personal Pageant Association is growth, scholarship to increase educational funds, many prizes and scholarship for the Miss experiences that last a Valley Center Pageant program and to encourage lifetime. Alexis Doria Miss Valley Center 2020 and enable young women to attend institutions and Lesly Pensado Junior Miss Valley Center of higher learning to further develop themselves 2020 along with the court, have spent their reign intellectually and socially. attending many high profile community and With the New Year approaching, the opportunity charitable events throughout San Diego. for two talented, intelligent, and well-spoken The Miss Valley Center Pageant is produced by young women to become Miss Valley Center and the Valley Center Pageant Association, a non- Junior Miss Valley Center 2022. The 2022 Miss profit organization, committed to providing Valley Center Scholarship Pageant will be held opportunities for the education and personal Saturday March 19, 2022 at the Maxine Theater. growth for young women in Valley Center. Miss Valley Center serves as an ambassador Donation of goods, services and education funds of the community throughout the San Diego help improve the program. area, gains the admiration of fellow residents For more information, contact VCPA President, and has the opportunity to win a scholarship, Debra Jockinsen at 760-415-5640. cash, and prizes. This will be the 52nd year the 40 VCCHAMBER.COM
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Keepin ’ it Local We Love Our Customers! 760-749-9153 28335 Cole Grade Rd • Valley Center, CA 92080 42 VCCHAMBER.COM
In 1946 the Broomell Family started farming region itself. We are blessed to have our winery the gentle slopes and quiet valleys of north San under a grove of three hundred year old Oaks Diego County. We are currently in our 12th that bring wildlife and shade to our patio and generation of farming. facility. It all started with planting of a variety of citrus. In We hope you will come for a visit and raise a 1976 we expanded to dry farm hay and in 1996, 25 glass to the work, the craft and the tradition that years ago, we planted out first grapevines. brings only the best wine to the bottle, from our Our winery, operating as Triple B Ranches, is family to yours. dedicated to producing premium natural estate Operating Hours: wines made only from our vineyards; only on our land. We currently have twelve varietals planted: Friday 1:00 to 5:00 Cabernet Sauvignon, Chenin Blanc, Cinsault, Saturday 1:00 to 5:00 Grenache, Marsanne, Merlot, Mouvedre’, Muscat, Sunday 1:00 to 4:00 Syrah, Torrontes, Vermentino, and Viognier. The vines send their roots deep and draw 15030 Vesper Rd. nutrients from the earth that show their character Valley Center, CA 92082 in a burst of flavors as diverse and rich as the (760) 749-1200 [email protected] VCCHAMBER.COM 43
Center of the Valley Chapter of the Daughters of the American Revolution Center of the Valley Chapter of the Daughters transitional living center for women and children. of the American Revolution (DAR), a 501(c)(3) We also donate to local food banks and various nonprofit patriotic organization, was organized Valley Center-specific charities. Members of our in Valley Center in 2012. DAR members are chapter volunteer through a hospice organization, women who are dedicated to community service, at the Valley Center library, at Palomar Hospital preserving history, educating children, and and Rady Children’s Hospital, and in many other honoring and supporting those who serve and areas. have served our Nation. DAR members come from a variety of Among the things we do: support the USO backgrounds and interests, but all share the Center at San Diego Airport and Haven House common bond of having an ancestor who helped in Escondido; present DAR Youth Citizenship contribute to securing the independence of the Awards to Valley Center 8th graders; place flags United States of America. for over 300 veterans buried in Valley Center Any woman 18-years of age or older, regardless Cemetery on Memorial Day and Veterans Day; of race, religion, or ethnic background, who host a Wreaths Across America Ceremony every can prove lineal descent from a patriot of the December at the cemetery where attendees American Revolution, is eligible to join. For place remembrance wreaths on each veteran’s additional information, please contact us via email grave. at [email protected] or through our In addition, we support the USO Center at San chapter’s web page Diego Airport, contribute to Haven House, a at https://valleycenter.californiadar.org. 44 VCCHAMBER.COM
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Growing in the Valley - Ben Gill Pauma Valley, Romona’s Highland Are you looking for something new and Valley and Rainbow Heights. interesting to grow in Valley Center? How about From the late 60’s through the mid trying Protea or other southern Hemisphere 80’s, the primary reason for flower flowers and foliages! farms was an alternative to growing These plants have had roots in Valley Center avocados. The plants would grow and surrounding soils for many years. Starting on the numerous hillsides and didn’t in the late 60’s through the 70’s and 80’s our require the same amount of water as North County hills have been home for some very avocado’s. For this reason, the protea interesting plants! Southern Hemisphere plants, and cut flower business was due to opposite seasons and Mediterranean born in our area! climate do very well in our North County climes. Farms today are still being planted, Back in the 60’s, Howard Asper had a nursery, but in a much smaller scale, as Green Valley Nursery, on 0ld 395 at Mountain individual growers of 1 acre or less Meadow Rd. It has since been closed and sold. It to 10+ acres are usually seen. Some was there he started experimenting with protea large farms still exist in Valley Center, seeds he obtained from a friend. This became Rice Canyon, Pauma Valley and the first protea nursery in California. From there, Rainbow. Our Mediterranean Climate growers obtained plants and started flower farms is the reason for this areas popular in the surrounding areas. Vista Gopher Canyon, destination for flower and foliage Escondido’s Jesmond Dene Valley, Valley Center, farms today. Many other southern hemisphere plants have found their homes here in Valley Center. These field grown flowers and foliages from Australia can be seen in the back of pickup trucks on the Rd.s to floral markets and distributors closer to the coast. These wholesalers then send these flower and foliages to floral purchasers all over the United States and the world. Look in top name magazines at photos of restaurants, hotels and professional buildings, and you will see some of our locally grown floral products. Proteas, my special interest for the last 40+ years, look and feel like feathers. They run the palette of colors, and, have unusual shapes and sizes. Some look like artichokes, pincushions or bottlebrushes. Many varieties just have leaves, cones , and buds that turn bright colors depending on the time of year. All of these exotic flowers and foliages are guaranteed to catch your eye with their unique colors, textures and style. Just ask any member of the Dos Valles Garden Club! Since their humble beginnings, here in Valley Center and North County, flower farms now reach up and down the state. Plantings are now North to Santa Barbara, Santa Cruz, San Jose, 46 VCCHAMBER.COM
San Francisco and beyond. Others are close contact the local professional who can help with to hubs of commerce and tourism, like Hawaii. your specific issue. World wide, these flowers and foliages are grown So look around while driving in our community, in Australia, Chile, Colombia, Peru, Ecuador, you might just see these wonderful plants Israel, Brazil, Portugal, Canary Islands, France, growing! Italy, South Africa, Mexico, New Zealand and Ben Gill has worked with protea all over the China. world in his 40+ years. He has lived and worked Proteas and other flowers and foliages can be in Valley Center for 47 years. He now works as a grown on your property if the conditions are consultant in floral management, development as follows: good water drainage, no frost, wind and marketing. Contact him at movement and at least 6 hours of sunlight and, [email protected] of course, water. There might be other cultural care situations that need attention but one can VCCHAMBER.COM 47
It’s either up or down on this iconic back-country a steep section below Pala Loma Drive. Turn left bicycle ride in Valley Center. Couser Canyon is there and enjoy its long descent. a favorite of cycling, sports car and motorcycle Join Couser Canyon Rd. and turn left (uphill, of clubs, and is widely considered to be one of the course). Climb the beautiful Rd. which is lined best rides found in San Diego County. with avocado and citrus groves. A turnout at the summit provides long views of Valley Center’s Distance: 14 miles mountains and hills, and gives a chance to rest. Elevation gain: 1,926 feet Afterward, a two mile descent brings you back to Skill Level: Intermediate Lilac Rd., where you turn right. Parking: Dirt parking area off Circle R Drive and Soon, you’re back to the town of Lilac. There, you SpearHead Trail (Gopher Canyon exit off I-15). make the long climb out of the Keys Creek valley. The Rd. is in good condition, the views are pretty, The Ride: and birds will sing. It’s a classic Valley Center ride. Coast downhill 40 yards, turn right on West Lilac Descend a quarter mile and turn right on West Rd., and enjoy tight corners and a long descent. Lilac Rd.. The climb back to where your car is At the bottom, turn left on Lilac Rd.. A short parked looks daunting, but the excellent Rd. climb and another long descent brings you to the surface and cliff-like views to the right will make historic town of Lilac. it pass by quickly. A half mile more of easy riding A series of rises and drops follows, ending with puts an end to your Couser Canyon adventure. 48 VCCHAMBER.COM
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