WATSON

Brand Book Maayan Azulay

TABLE OF CONTENTS ABOUT US 4-9 Vision 6-7 values 8-9 LOGO 10-19 Logo Size 12-15 Black & White 16-17 Improper logo Uses 18-19 VISUAL LANGUAGE 20-27 Colors & Typography 22-23 Patterns 24-25 UI Kit 26-27 PRINTING PRODUCTS 28-37 Business Card 30-31 Poster 32-33 Flyer & Stickers 34-35 Brand Products 36-37 DIGITAL PRODUCTS 38-43 Website 40-41 Social Media 42-43



ABOUT US



OUR VISION watson is a young and modern dog food brand. We believe that our four-legged companions deserve the best nutrition, just like us. Thus we are dedicated to produce a wholesome and nutritious food that will supports your dog physical and mental health. Our innovative dog food products are designed to meet the diverse needs of dogs of all ages, sizes, and breeds. We offer a variety of flavors and textures that are sure to satisfy even the pickiest dog. At our company, we are more than just a dog food brand - we are a community of passionate dog lovers who share a common goal of improving the lives of our furry friends. We are committed to fostering a sense of connection and belonging among our customers and their dogs. 6

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OUR VALUES Quality We are committed to providing the highest quality, nutritious dog food that meets the highest standards of safety and excellence. We believe that every dog deserves the best possible nutrition, and we strive to deliver that in every bag of Watson dog food. Transparency We believe in transparency and openness with our customers. We are honest about our ingredients, sourcing, and manufacturing processes, and we are always willing to answer questions and address concerns. Community We are more than just a dog food company - we are a community of passionate dog lovers who share a common goal of improving the lives of our furry friends. We value connection, belonging, and empathy, and we strive to create a welcoming and inclusive environment for all. Innovation We are committed to continuously improving and innovating our products to better meet the changing needs of dogs and their owners. We stay up-to-date with the latest research and trends in dog nutrition. 8

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LOGO

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premium dog nutrition 12

LOGO SIZES premium dog nutrition 58px 88px smallest logo size 13

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120pxSECONDARY LOGO 120px smallest logo size 15

BLACK 16

WHITE 17

IMPROPER LOGO USES watson Do not narrow or expend the logo Do not change the position of the icon Do not change the colors of the icon watson 18 Do not change the font

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VISUAL LA

ANGUAGE 21

COLORS #fab263 #404041 #faf2ed RGB RGB RGB 250/178/99 64/64/65 250/242/237 CMYK CMYK CMYK 0/34/69/0 68/61/59/46 1/4/4/0 #f87474 #3ab0ff RGB RGB 248/116/116 58/176/255 CMYK CMYK 0/69/45/0 61/19/0/0 22

TYPOGRAPHY LOGO FONTS Gg BRAND FONTS Love Ya Like A Sister Nn Aa Bb Cc Dd Ee Ff Tt Cooper Black Hh Ii Jj Kk Ll Mm Zz Aa Bb Cc Dd Ee Ff Gg Oo Pp Qq Rr Ss Hh Ii Jj Kk Ll Mm Nn Uu Vv Ww Xx Yy Oo Pp Qq Rr Ss Tt 1234567890 Uu Vv Ww Xx Yy Zz 1234567890 Josefin Slab AaAaAaAa Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 23

PATTERNS 24

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UI KIT BTN ICONS 26

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PRINTING PRODUCTS 29

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POSTER 32



STICKERS 34

FLYER 35

ACCESSORIES 36

PRODUCTS 37

DIGITAL PRODUCTS 38



WEBSITE 40

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FACEBOOK SOCIAL MEDIA 42

INSTAGRAM 43

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Created as a student project