BETA International 2018 Marketing & PR Guide PDF

Pre-ShowMarketing1. Stand out from the crowd Complete your Add a company exhibitor profile logo for instantThe BETA International website’s exhibitor list is with essential, recognitionthe go-to destination for visitors, so it’s accurate and and brandimportant to keep your entry up to date... up-to-date awareness information Highlight show Provide links to offers to your website encourage and social media visitors to your stand

Enter your newproducts in BETAInternational’sInnovationAwards



Pre-ShowMarketing4. Make a splash!Raise your profile for BETAInternational 2018 by using the tradefair’s in-house communicationsservice, EMC PR.Professionally One-offproducededitorial as and commissions –when you need it press releases, brochures and leaflets

Pre-Show 5. Preparation is keyMarketing You can't beat putting in a bit of pre-show prep to lighten the load and ensure that everything runs like a well-oiled wheel.Order your Get your news Keep your Book adverts inpromotional to visiting website updated Equestrian Trade journalists by with news of News & the BETAliterature – sending it to the your stand at International Media Centre the trade fair Catalogueleaflets, flyers teamand businesscards

Pre-ShowMarketing 6. Get connected Harness the power of social media by joining BETA International's online B2B community and building relationships with the show and its exhibitors and visitors. Use the hashtag #BETAInt18 Facebook: facebook.com/BETAint/ Twitter: twitter.com/beta_int Instagram: beta_int

Marketing Maintain momentumat the Show Even when you’re at BETA International, you can keep everyone in touch with what you’re doing.Display your Tell the Media Use social media Feature your Photo by Bob Hookpress packs and Centre about to connect and product in BETAliterature in the your on-stand engage with International’sMedia Centre events for visitors – and media goody inclusion in the shout about bags for visiting Show Diary award successes journalists

Share your story Post-Show MarketingAs well as following upleads and fulfillingorders from the show,don’t forget to let thepublic and media knowhow you got on at BETAInternational. If youneed a little help, justcontact EMC PR. Distribute press releases as soon as possible – news is time- sensitive Include a photo with a release whenever possible Your social media should include pictures as well as words for maximum impact

Useful Contacts-- Media Centre Digital & printed marketing Deborah Hayward material +44 (0)1765 Jackie Woolley 635314/+44 (0)1937 +44 (0)1937 582111 582111 jackiew deborahh @beta-int.com @beta-int.com ETN EMC PR Official show photographer Beth Crow Jennifer Dalton +44 (0)1937 582111 +44 (0)1937 582111 Simon Jones, bethc jenniferd Pro Vision @beta-int.com @beta-int.com +44 (0)1455 251 585 simon@provision photo.co.uk