Creative Magazine NIFTSpecial Feature World NEW DELHI Oceans Day World Environment Day -Raajadharshini kk Collector’s Edition
EDFderisotmkotrh’se NOVELTY is a lish them as my articles on the magazine that I magazine.NIFT being a fashion came up with for insitute gives its students several my Digital Design design assignments nd the stu- Project. We were given a dents themselves take over many brief to make a magazine persoanl design projects so it on fashion and lifestyle. The was perfect for my magazine. So magazine required us to use I made my magazine a collection picture which could have of fashion lifestyle design and been self clicked or taken fine art by the Students of India’s from some source that gives top fashion Institute. the user the licence to use it. Since the lockdown I colud not have had add- ed any self clicked pictures but I did encrporate my self made illustrations, and designed some hypothetical advertisements. The idea that I had behind NOVELTY was instead of downloading pictures from the internet I thought why not use this opportunity to use the work of other fellow niftians and pub- FOLLOW ON INSTAGRAM Satyam Chandra Dey @thebigartwhore Model:Worrin Keishing Theme: Meeho(Raa- jadharshini kk) Makeup & Hair: Raajad- harshini kk Photograph: Raajadharshini kk ON Accessories: Raajadharshini kk World Environment Day: 5th June World Oceans the Day: 8th June Special feaure: Cover NIFTNew Delhi 01 NOVELTY | JUNE 2020
IMAGE AND SOURCE COURTESY: @fdciofficial WallOfFrames Shashank Uchil (Winner) Recognised by: Ebix Cash Montu Tomar(Winner) Recognised by: Lotus Herbals top 10 Winners Abhinav Bhandari | Amit Hasija | Arka Patra | Drishti Verma | Girish Mason | Kay Savio Yhome Mohit Bhatia | Pulkit Tomar | Sanyam Bajaj | Subhangini Singh Rajwat #FDCIWallOfFrames
Content wFDCI Wall Of Frames FDCI conducted an online fashion photography contest for all the fashion shutterbugs and Lust Listannounced 2 winners along with 10 top winners. r Pretty Stuff we’ve got our eyes on for you, a Horoscopecomplete Assembled beauty products you’ll need t Know your rashi, get along, know what your usTNtaearcsthhioanvneotaloolsgaIynyasbtoiuttuyoeuof Fashionthis month. NIFT standing at the top of its feild being the best in imparting fashion eductaion holding a Meehorank in the world. o Raajadarshani KK, NIFT Accessories Design Depart- mewnt, Photographer and an environmentalist came out with her project on the world ocean day adn environment day producer of project 1#Gmeelhoob. al Talent Design Global Talents Digital will be taking place, the world’s first hybrid international online 1&Black livesfashion project Matter X Pride Taking over the pride month with the issue of united states black lives matter: a collection Capsule Collectionof queer quotes and images. 2% utkarshi sagar, NIFT Fashion Design Department, Kantha of BengalStylist mix and match Assemble your Wardrobe. 2& Prachi Dhaka, NIFT Fashion ommunication De- partment, visual communicator, a katha of kantha. 03 NOVELTY | JUNE 2020
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HOROSCOPE March 21 April 19 July 23 August 22 November 22 December 21 Complete as many chores as possible for this month, The accent for the month ahead would lie on money, The accent for the month of June lies on career, am- Aries. June will bring weeks of mistakes and delays. earning, spending, collecting, possessions, memory, bition, relations with VIPs, bosses and parents, and However the days will favour your efforts later on. Do rote learning, and sensual attraction. Try to avoid a your reputation, community standing. Do not start not buy machinery, computers, etc. now through the new sensual lure; its unlikely to become a marriage, new projects in these or generally, any arenas before month, save some for troubled times ahead. In the and could cause you some ethical grief or reputa- the middle of the month. Protect ongoing ventures weeks ahead, reprise old projects, reject new ones. tion loss. Everything will slow in June and the en- from delays and supply shortages. You might revive Protect ongoing ventures or jobs by ordering supplies suing months, allowing the past to revisit you and a former career project or life might nudge you to early, sticking to routine actions, and having a Plan this can mean former friends arriving, or that you deal with a former boss or job role. Nothing terrible B ready. All June, romance lives, but marriage faces collect on old bills and should pay old ones, too. here; despite what seems like an unending puzzle, strain, be gentle on the home front. The month boosts Try to finish anything new or ongoing this month. you are collecting very solid earning points. A sex- your optimism and brings friends or a light romance. Do not start any new projects, nor buy anything ual or financial attraction grows. Research, intellec- Prepare for good times on the marital front ahead though shopping abounds everywhere you turn. tual luck, travel and learning fill the month ahead Relationships please you as the month unwinds. April 19 May 20 August 23 September 22 December 22 January 19 The accent for the month ahead lies on romance, Your energy and charisma remain high and even You start this month of June in fine form, energetic, pleasure, creativity, charming kids, adventure, ex- surge another notch this June, Virgo. You might humorous, and very disciplined. Okay, if that sounds hilarating risk. You are riding a winning streak for attract someone friendly and sexy but more sexy, to be harsh, just get it subdued a bit. You will win in now, Taurus. However, you might win in the stock which means this potential relationship carries a legal, cultural, love, travel, educational or publishing market, but lose when you panic and change your significant weight. You either embrace, commit, areas. Chase money all this month but do not buy any- mind. June holds many delays and mistakes, par- and accept the consequences, or it ends. Mere con- thing important, nor start any new projects, for the ticularly in new projects and relationships. So stick versation would not suffice for now. But that hints month ahead. Be careful with relationships and speak with ongoing people, lovers and ventures. An old that theres a potential weight between you, which diplomatically, realize others have a trigger temper flame might return more probably from the middle can become a burden after awhile. Be wise. Both now through the middle of June. You might decide of the month onward. The days feature gentle love, new and old relationships get a romantic boost this to sever a tie. Protect your career from troubles, or- culture, understanding. Be ambitious all these days, month and an excitement boost comes around the der supplies, build back-ups, confirm instructions. but protect against a safety hazard or pushy associ- end of the month. You will be most powerful for overall the month of the Gemini will serve you well. ate. Happiness comes late this June by means of a now. Start nothing new though for the days ahead. marriage in the family or a great real estate deal. May 21 June 20 June 20 September 23 October 23 January 20 February 18 CONTENT COURTESY: horoscope.findyourfate.com Complete domestic tasks for now, Gemini. Soon de- Settle into your surroundings Libra, domestic solu- The focus for the days ahead lies on mysteries, re- lays, mistakes enter. You might make an investment tions, family love support you. Continue to rest, search, investigation, depths, consequences, large or intimate move later on as the month proceeds. conserve energy. Bosses, VIPs and parents remain finances, sexual desires, birth, transformation. But It promises good results as do research, health di- impatient and pushy all June, but they might also of- others treat you affectionately these weeks ahead. Let agnosis, and lifestyle changes. But will relocation fer you a step up the ladder. Taking it, or seeking it, what is withered die off; tend to the new and growing, fit your long-term home goals, and can you avoid, could cause friction with your mate. Tell him or her in relationships, projects and nature. Lie low, rest and all June, changing your mind about the last few that whatever is accomplishment for you is security contemplate your plans, others motives, and the lay months investment, relationship, etc, hopefully, yes. for him or her. Get any personal messages out, com- of the land. By the middle of the month, you will act The month would bring sweet progress and joy in plete governmental, legal, publishing, internation- decisively and luckily. But act mostly to complete and love, international, legal, publishing and intellectual al, charitable or educational tasks, as all these will protect. Do not start brand new important projects pursuits. Money flows swiftly to you all this month, tend to dead end for most of the month. Romance, before the month ends. Money/work succeed, but but you will lose if you spend easily. Be cautious of a creative urge, strike as the month progresses. only if there is effort and commitment on your part. your financial moves for the days ahead, Gemini. June 21 July 22 October 24 November 21 February 19 March 20 The accent for the month ahead would lie on money, Social delights, light romance, optimism, wish- June features relationships, opportunities, relocation, earning, spending, collecting, possessions, memory, es come true and these fill your days in the weeks agreements & negotiations, competition v/s co-opera- rote learning, and sensual attraction. Try to avoid a ahead, Scorpio. But keep half your focus on practi- tion. Be flexible, open, willing to hop on another ones new sensual lure; its unlikely to become a marriage, cal affairs, for bosses and parents favour you most wagon, to emphasize another’s desires. However, June and could cause you some ethical grief or reputa- of June, and they’ll listen to your wisdom/advice contains many mistakes, misunderstandings, changes tion loss. Everything will slow in June and the en- more than your new ideas. Do not gossip nor crit- of heart, etc. So do accent another’s desires and needs, suing months, allowing the past to revisit you and icise higher-ups as your confidences are revealed but don’t commit to new projects or big spending this can mean former friends arriving, or that you these days. Avoid legal hassles right into late June. with them. Neither make nor accept new promises collect on old bills and should pay old ones, too. Mid-month is for rest, domestic affairs, kids, garden- as well for now. Don’t chase new opportunities. All Try to finish anything new or ongoing this month. ing, Mother Nature, security and retirement plans, this, through the weeks ahead would be quite satis- Do not start any new projects, nor buy anything luck accompanies you in these. Start no new proj- fying. The end of the month brings social joys, opti- though shopping abounds everywhere you turn. ects before the month ends. Old friends will return mism. Love might appear as well and a long-pending Relationships please you as the month unwinds. real estate deal would see you through these days. 05 NOVELTY | JUNE 2020
Ensnare IMAGE COURTESY: Google VISIT US ON:WWW.ENSNARELUXURYWATCHES.COM OR AT YOUR NEAR BY STORE New Delhi | Mumabi | Kolkata| Bangalore | Hyderbad | Goa | Ahemedabad | Chennai
NAT IONAL INST IT UEhe National Institute of Fashion the programmes offered. Since the early years of its inception, the insti- Technology is a leader in fashion tute has provided a firm foundation in fashion education in the domains of Teducation with the ability to inte- Design, Management and Technology. Since then, NIFT has continued to set grate knowledge, traditional arts, con- and achieve higher academic stan- temporary thought, academic freedom, dards. innovations in design & technology and creative thinking to continuously The in-house faculty was drawn in from upgrade its curriculum to address the a distinguished group of intellectuals changing needs of the industry. Its his- who put forth a sense of dynamism tory of more than three decades at the creating a pathway to effective learning. pinnacle of fashion education stands as Pupul Jaykar Hall at NIFT headquar- “a testimony to its focus on core values where academic excellence has been tered in New Delhi is a reminis- nurtured. The institutehasstoodasabea- cence of many educational thinkers conofindustry-academiaengagement and visionaries who have been in- and a key enabler in developing strumental to the institute’s road map to competent professionals. success. NIFT regularly strengthens its The National Institute of Fashion Tech- academic strategy. Invigorating nology (NIFT), set up in 1986 under thought leadership, research stimulus, the Ministry of Textiles, Government of industry focus, creative enterprise and India, is a Statutory Institute governed peer learning have reinforced the insti- by the NIFT Act 2006. Bringing in a tute’s academic bedrock. Fostering a wide range of aesthetic & intellectu- new generation of creative thinkers, the al orientations, the early instructors institute is empowered to award De- included leading progressive scholars grees in undergraduate, post graduate from Fashion Institute of Tech- and doctoral studies. In pursuance of its CONTENT COURTESY: nift.ac.in nology, New York, USA. objective of providing comprehensive world- class academic learning envi- Academic inclusiveness has been the ronment, the institute has entered into key thought in the expansion plans of strategic alliances with leading interna- tional institutes. the institute. NIFT, today, has spread its NIFT is committed to academic wings across the length and breadth excellence in fashion educa- of the country. Through its 16 profes- tion. The vision of the insti- sionally managed campuses, National tute embraces challenges and Institute of Fashion Technology provides an excellent environment to its students provides the impetus in setting highest from different parts of the country to academic standards. NIFT continues to achieve their highest potential through strive to be nothing but the best. 07 NOVELTY | JUNE 2020
E OF FASHION Bengaluru | Bhopal | Bhubaneswar | Chennai | Delhi | Gandhinagar Hyderabad | Jodhpur Kangra | Kannur | Kolkata | Mumbai | Patna Raebareli | Shillong | Srinagar T ECHNOLOGY CONTENT COURTESY: nift.ac.in NIFT alumni forms a core part in the whole design industry since you’ll find a Niftian in every aspect of the industry. So we’ll look into a few of the blooming Upcoming Talents of the Industry. JUNE 2020 | NOVELTY 08
Anyknid of Social Issue is the first Influence on ects by myself. In addition to these, I also stand strong “ me...something happening in nature, or in the for the causes I believe in. Making a difference by my way city...secondly sometimes reading through some- of storytelling will always be my never ending pursuit. thing or listening to some music or sometimes even a glaze or glance at something inpires me....I get to see visual of how this might look in a picture so I do get inpired but then I try to create the concept from scratch and direct my photograph myself. I have worked with a photographer but it did- nt help me much, what helps you is you try- ing out stuff yourself. A photographer that I look forward to anAdnhnaiselearLneedibforovmithzer. youtube would be (PRhaoatjoagdrhaaprhsehr)ini kk Do you think you being from Ad and not Fc has hindered you from Accessories Design Department learing more about photography NIFT, New Delhi ? Yes , Definetly yes....because you see before What kind Gear do you use ? I came to NIFT I didnt know that I was so much into Graphics and Photography I just “I have a Sony Alpha III , and knew I dont wanna deal with clothes, I got to know about my call for Photography at the end 50mm/85mm lens, I even use Back- of my first year...So Iv have learned but yes I drops, Tripod stand, Reflector, Diffusor. would have liked if I selcted FC to learn more What is your go to lens ? What is Phtography to you and Ummmm.... to be honest there is no such how would you define your style ? thing as a go-to lens you have to work Photography has been the outlet to most of with the one that suits your need as for my artistic impulses. My style revolves around me , I use both 50mm and 85 mm since treading a line artfully, between fashion and what I shoot are Fashion/Product/ conceptual photography.I am captivated by ges- Fine Arts/Portarits , so I need to switch tures, play of light and different narratives lead- in between the 50mm and 85 mm lens. ing me to create subtle, soft yet bold imagery. I am always driven to capture a variety of raw What influences/Inspires you emotions, evoke a sense of calm and stir a hu- the most?and how do you ed- man connection. It is a very rewarding feeling, ucate yourself? for me, to be able to art direct all of my proj- 09 NOVELTY | JUNE 2020 PRODUCT STYLING AND PHOTGRAPHY FOR: Sepoy & Co.
This Project is an effort to bring light to the current irresponsible consumption and dispos- al behavior by us. Project Meeho has already been PublishedAirn ttwIololtuhesrtMraagatzeinde Art and Deal Cramming down the last pieces of plastic for breakfast, she swims out of her home to witness the world destroyed under the hands of an “intelligent species”. As she swims towards the shore, the huddle of litter she passes, nauseating the life out of her is not the worst she is going to see. The bling, the glitter packages with easy tear, the crumpling colourful bags of garbage, the straw, the bottle,the unrotten pieces of shit stuck forever, choking and strangling the life on earth So that the pretty little human “ can eat without hands, slurp without mouth and dispose without guilt. Humans–Relate–To–Humans” PHOTOGRAPHY PROJECT: Meeho JUNE 2020 | NOVELTY 10
Just because we don’t see it right in front of us , doesn’t mean it’s not happening, doesn’t mean we aren’t a part of this deathly contribution. IMAGE & CONTENT COURTESY:Raajadharshini KK Project: Meeho 11 NOVELTY | JUNE 2020 MODEL: Worrin Keishing
Plastic junks- clogging street drains, rivers, littering national parks, Mt.Everest and the deepest of Oceans. Our fondness for dumping waste has been never ending.Plastic is found in the guts of 90% of the world’s sea birds and choking the life out of all ocean animals as big as the whales. Estimates of 270,000 tons of plastic are floating in the world’s seas threatening 700 marine species .One species threatening every possible species around.If enough measures are not taken, the mass of plastic in the ocean will exceed the mass of fish. It is important to educate yourself everyday and make conscious lifestyle choices. At least ! IMAGE & CONTENT COURTESY: Raajadharshini KK PROJECT: Meeho JUNE 2020 | NOVELTY 12
On June 10 to 11, 2020, Global Tal- ents Digital will be taking place, the world’s first hybrid in- ternational online fash- ion project, which will combine real designer collections along with the digital ones. Vir- tual and human mod- els will present new 13 NOVELTY | JUNE 2020
Global Talents Digital is a virtual ver- sion of Russian Fashion Council’s Glob- al Talents project established to support emerging talents throughout the world and arranged with support of Fashion Fund. During Mercedes-Benz Fash- ion Week Russia, the event took place twice in the physical format, where de- signers from Argentina, Bangladesh, Belgium, China, France, Georgia, Ger- many, Italy, Latvia, Peru, Spain, Switzer- land, Sweden and the UK had a chance to present their debut shows at a large catwalk to the international audience. NEW COLLECTIONS June 10 to 11, 2020, Virtual Instagram IMAGE & CONTENT COURTESY: https://globaltalents.digital/en/global-talents-digital FROM 20 COUNTRIES, celebrities will deliver their personal digital collections. 50 participants from VIRTUAL MODELS, 20 countries will show their collections DIGITAL CLOTHING and works in an unconventional for- mat of video presentations, some of AND 3D ART: THE them using AR technology and digital FIRST HYBRID ONLINE avatars. Fashion will be complemented FASHION EVENT. by animated visual art: 3D artists will create some digital works special- ly for Global Talents Digital. For two days all the streams can be fol- lowed at social networks and over 100 websites throughout the world. Augmented Reality (AR) will become a part of the live stream: using smart- phones, viewers will be able to move fash- ion looks to private bedrooms, for exam- ple. A digital artistic team from ЯZAT in collaboration with graphic designers Bayat Akerov, Viktoria Kobelkova, The Digital Mary, have made some digital ver- sions of participating designers’ collec- tions, which will be also available in AR. JUNE 2020 | NOVELTY 14
IMAGE & CONTENT COURTESY: https://globaltalents.digital/en/global-talents-digital “Global Talents Digital is an online version of the Global Talents project, launched by Rus- sian Fashion Council to support cutting-edge brands throughout the world. Dozens of fash- ion talents from 10 countries debuted their catwalk collections at Mercedes-Benz Fashion Week Russia in past seasons. The key feature of the new project is that it will bring together real and total- ly digital collections. Besides, Glob- al Talents Digital lies beyond classic fashion seasons and covers many countries both thanks to the par- ticipants and the live streams: from the South Africa to Japan, from the USA to Australia. And the connec- tion point is Moscow, Russia, where most of the Vol. 1 participants come from. We have been system- atically supporting and promoting emerging talents for many years. The global lockdown situation prompted us to look for some new formats, and Global Talents Digital in June 2020 is going to be one of our experiments. It is a contribu- tion to a vibrating world fashion scene, full of the great talents”, said Alexander Shumsky, President of Russian Fashion Council and Mer- cedes-Benz Fashion Week Russia. The list of participants includes the Peru-based brand ANNAISS YUCRA, which prepared a col- laboration with a virtual mod- el Ivaany from France. Another collaboration on the online event’s schedule is the joint presentation by the Be.Li.Ve. brand and Australian digital models from the Klubb Visu- als Agency, Candice Klubb and Bambi. Kim Zulu, a virtual model from the South Afri- ca (RSA), is going to deliver her debut personal digital collection. Aliona Pole (Russia), a well-known digital model that has taken part in Mercedes-Benz Fashion Week Rus- sia in April, will present her digital collection created in collaboration with AliExpress. This is the first time ever when AliExpress is putting virtual clothing for sale: each of the four limited looks will be available at the Russian marketplace for further virtual try-on. 15 NOVELTY | JUNE 2020
During Global Talents Digital, both Rus- tional media. Online presentations of new sian and foreign designers will present designer collections will be available for their collections. The list of participants watching from anywhere in the world. includes CHAPURIN, VARVARA ZEN- Musical background at Global Talent Dig- INA, into|into, Not for sale, duet.by.me, ital will be provided by DJ GROOVE. SAMSHIT, AMARIN jewelry, OLA OLA, IMAGE & CONTENT COURTESY: https://globaltalents.digital/en/global-talents-digital BEINUNISON, DANIIL KOSTYSHIN, RABBITHOLE, BAYARTAEV, ophelica, GIDROPLAN, ALKHANASHVILI, Be. Li.Ve. (Russia / France), Sushchenko (Russia / Iceland), CHAIN, VANESA KRONGOLD (Argentina), JAKE LIU (Australia), Florentina Leitner (Austria / Belgium), FEMME DE MARS (Bel- gium), Juan de La Paz (Bolivia), GUI- DO VERA (Chile), TOMMAZO Studio (Cyprus), Svoboda Ravenstvo Bratstvo (France), NS GAIA (India), VIVIANO (Japan), ANNAISS YUCRA (Peru), 13/7 (Poland), Också (Spain), AFTER WORK STUDIO, RAHEL GUIRAGOS- SIAN (Switzerland), Anciela, LINUS LEONARDSSON (UK), Shell (USA). Global Talents Digital will present the collaboration by artists VEL LY and Egor Golopolosov with the RTX STUDIO ini- tiative. For their art projects, young talents created a new class of GeForce RTX based laptops designed for efficient visual con- tent operation. VEL LY, who has worked with brands like Dior, GIVENCHY, Dolce & Gabbana, Cartier, Lancôme, and Egor Golopolosov, who has worked with Dis- ney, Coca-Cola, Coach, and many oth- er well-known labels, will share results of their work using innovative technologies. Designers will be supported by more Photos and schedule are available at: than a hundred Russian and interna- https://yadi.sk/d/BdfqUm5hFh0eoA JUNE 2020 | NOVELTY 16
black lives matter x “We should indeed keep calm in the face IMAGE COURTESY: Pinterest of difference, and live our lives in a state of inclusion and wonder at the di- versity of humanity.” –George Takei 17 NOVELTY | JUNE 2020
“Nature made a mistake, which I have corrected.” – Christine Jorgensen IMAGE COURTESY: Pinterest JUNE 2020 | NOVELTY 18
IMAGE COURTESY: Pinterest Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself.” — Harvey Fierstein 19 NOVELTY | JUNE 2020
“If Harry Potter taught us any- thing it’s that no one should live in a closet.” –J.K. Rowling, IMAGE COURTESY: Pinterest JUNE 2020 | NOVELTY 20
IMAGE COURTESY: Pinterest “I learned compassion from being discriminated against. Everything bad that’s ever happened to me has taught me compassion.” — Ellen DeGeneres 21 NOVELTY | JUNE 2020
“Openness may not completely disarm prejudice, but it’s a good place to start.” –Jason Collins, IMAGE COURTESY: Pinterest JUNE 2020 | NOVELTY 22
IMAGE COURTESY: Pinterest “Equality means more than passing laws. The struggle is really won in the hearts and minds of the commu- nity, where it really counts.” – Barbara Gittings 23 NOVELTY | JUNE 2020
IMAGE COURTESY: Pinterest “If I wait for someone else to validate my existence, it will mean that I’m shortchanging myself.” – Zanele Muholi JUNE 2020 | NOVELTY 24
Easy layering: Stay at H layer some Match and interesting sleeved tops with a blazer, Your Wa pulled up the sleeves IMAGE & CONTENT COURTESY: Utkarshi Sagarto create virtual bell Taking the classics - White Blazer : A store in sleeved blazer. Warm black and white. hunting for articles f color & cool tone, would Adding a be great for catching up pop of red stor with an old friends in a just enough so cafe. Pair with white people know it’s modcon, Utka(Srtsyhl heels/sneakers. or like all edgy. Also perfect for winter layer- Fashion Desig Top - Coverstory ing. Trend book 201 9- Shorts - Forever 21 20 power shoulder in trend, NIFT, Ne get them oversized blazers Heels - ZARA back. 25 NOVELTY | JUNE 2020 Shorts- Forever 21 Noodle strap top - H&M Black Blazer - Allen Solly fanny pack - H&m
Home Mix Wearing a pencil d Assemble skirt as a tube dress In case of a straight skirt, ardrabe one can use belts for a cinched waist look. The femininity and beauty of lavender with white gives a very calm, delicate and a sophis- ticated look. Combining prints with solids is a safe game. Plus plus using a skirt in a while new way. Pair with court shoes and a neckpiece and ear- rings. Good on the days you wanna go on a legal fight. Skirt : AND Solid colours basic tees/ dresses are everyone’s go-to, wear a slip/bodycon dress over the blazer to give it an interesting twist. IMAGE & CONTENT COURTESY: Utkarshi Sagar n mumbai. One must keep Add a belt for a cinched from thrift and local waist look. Pair it with high rise res. T- Heels and minimal jewel- lery.And that’s your very casual hliissta) gar yet not to mention stylist office wear Belt - Westside gn Department Bodycon Dress - H&M ew Delhi JUNE 2020 | NOVELTY 26
v Kvu Lv Kvu Lv Kvu Lv Kvu Lv Kvu Lv Kvu Lv 27 NOVELTY | JUNE 2020 IMAGE & CONTENT COURTESY: Prachi Dhaka PROJECT: Local Weaves: Kantha of Bengal
Kantha Lv KLv KLv KLv KLv KLv KLv K of Bengal MODEL:Riya and Shruti JUNE 2020 | NOVELTY 28
Kantha Local of Bengal Weaves IMAGE & CONTENT COURTESY: Prachi Dhaka PROJECT: Local Weaves: Kantha of Bengal What kind Gear do you use ? study TD. So that would be something I wished (Visual CPormamchuni iDchataokra) I knew when I was starting college.I wanted “I have a Nikon D5600, and two lenses one to look at the designer part of it and wished Fashion Communication Department I had not looked into the technical part much. NIFT, New Delhi is 18-55mm and the other is 70-300mm lens, I how would you define your even use, Tripod stand. style ? the kantha is brilliant. They reuse old old clothes and So I will say that I have a very unique individu- materials and turn them into something new by using What is your go to lens ? al style I am very detail oriented and when I am embroidery. This is what makes kantha embroidery only I switch between my lens but if you ask my fa- working with others I also tend to knit pick a lot one of its kind. vourite go-to lens would efinetly be 18-55mm be- like and when I am working in group I struggle Traditionally women would take 4 to 5 sarees, layer cause i can’t afford to go very far away when i am a bit, because I am not able to get my self out them together and create different running stitches on shooting in a market due to restriction of space. completely when others dont let me be me.It is them which they then used as blankets to cover their I mostly under expose my photograph for richer indivisualistic it is certainly very Indian orident- children with. However, what started as a way to make color becuase i like bright hues a lot ed, I tend to get involved very emotinally and life more comfortable went on to become a big trend in relate very much to the Indian Aesthetics, and clothes and furniture as well. What influences/inspires you I have traveled all over he country so I have seen so much of India and it has influenced my per- “Kantha of Bengal” is the first part of a major proj- with your work? sonality so much so I know people from East to I will certaintly say that i draw my inspiration West and it also streches from North and South, ect “Locale Weaves’. from my friends because i have a variety of friends and knowing people from so many different geo- Through this project I try to make peoplepause and with different keen interest and it just fascinates graphical location develop you and develop you think about the crafts of the India and then make them me to see different realms of interest in people.I in a better way. appreciate Designers/Atrtists worksbecause they dont have a inclination towards sustainibility as well... get appreciated as much as they should be Indian History and Culture the manuscripts it has What is your concept influenced my typogrpahy. I am a kind of person Shackle the thought of who has a number of inspirations, i also follow behind this project of a number of designer whoes aesthetics are very Womemnenare creators minimalistic. your kantha of bengal are muses NIFT has influenced me a lot as well, if I look at past i didnt know much before I joined college but ? because women can be both now I can say that I have developed some sense of style and aesthetics, i am intrigued by saree and Historically, women have always been given handloom . detailed, repetitive oriented labour like sewing, something you wish you knew cleaning and organizing. There has been a deeply entrenched hierarchy between men as creators when you started at nift ? and women as muses; the creative output of I wish i had more idea about the subjects and de- women has therefore not been taken as seriously partment specifications because my initial prefer- when it is considered at all. ence was Textile Design but then some one told Coming back to an artisan from rural Ben- me that TD you have to deal with lot of chemicals gal who creates soulful textiles by using rags of and stuff and me just being arecently Humanities cloth and running stitch embroidery, we see ‘the school graduate felt that no TD is not for me be- wife of the weaver’. These women’s idea behind cause I don’t have much idea about chemicals so i took FC, but I am thankful for the IDMs I get to 29 NOVELTY | JUNE 2020
30 IMAGE & CONTENT COURTESY: Prachi Dhaka PROJECT: Local Weaves: Kantha of Bengal MODEL:Riya and Shruti
lotus Temple IMAGE COURTESY: Google Images www.incredibleindiatravelandtourism.com DELViHsitI
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