instagram business guide

Instagram Business ToolsInstagram  Business  ToolsA Step-by-Step Guide on Creating a Business ProfileYour Business Profile on Instagram will help customers connect to your business. Once you convert, you caninclude additional information about your business on your profile, and customers can easily reach you byclicking a “Contact” button. Your Business Profile also unlocks other new features like Insights and Promotewhich are designed to help you better understand and reach your audience.Below is a step-by-step guide on how to get started.9:41 AM 100%1. Switching your current 2. Connecting your profile toprofile into a business profile FacebookLog in to your business’ publicInstagram account on a Once you click “Switch tomobile device. Visit your Business Profile” you will be“Profile” and tap the “Gear” prompted to connect to aicon on the top right corner. Facebook Page that you are anTap “Switch to Business admin of. If you have multipleProfile.” pages, you should choose the page your business uses the most to share news and updates with your followers. 6/22/16

Instagram Business Tools 9:41 AM 100%3. Entering your business’ 4. Your Instagram Business Profileinformation Your business profile is nowOnce connected, your complete! You can edit theInstagram profile will import information on your businessthe business information profile by tapping the ”gear”included on your Facebook icon, then “Edit Profile,” thenpage. Make sure you have a “Business Contact Information.”phone number, physicaladdress or email so customerscan get in touch. Tap “done” tosave.To learn more about advertising on Instagram, visit https://www.business.instagram.comFor other questions, visit https://www.facebook.com/help/ 05.10.16

Instagram Business ToolsInsights  A Step-by-Step Guide on Exploring Instagram InsightsInstagram Insights is a business toolthat helps you quickly understand who your followers are and whichcontent they are most interested in. Insights enable you to tailor your posts to be more relevant to youraudience. In order for you to access Insights, you’ll need to have an Instagram business profile.9:41 AM 100% 9:41 AM 100% Jasper's Market Sponsore d +20 from last week1. Accessing Insights Learn MoreLog in to your businesses’ 1,084 likesInstagram account. Visit your Use our app and get delicious recipes for Jasper“Profile” and tap the “Bar Chart” Market's latest produce. It's fun, easy, and most of allicon (circled in the picture) on it's free!the top right of your profile. The View all 18 comments“Bar Chart” icon only appearsafter you have converted your 2. Insights Sectionsprofile to a business profile. The first section of the Insights page will show you the total impressions, or number of times your posts have been seen on Instagram, in the last 7 days. To see how many people your post has reached in the past seven days, swipe left on impressions. 05.10.16

Instagram Business Tools 9:41 AM 100% 9:41 AM 100%Jasper's Market Sponsore Jasper's Market Sponsore d d +20 from last week 9:41 AM 100% Jasper's Market Sponsore d Learn More Learn More 1,084 likes1,084 likes Use our app and get delicious recipes for Jasper Market's latest produce. It's fun, easy, and most of allUse our app and get delicious recipes for Jasper it's free! View all 18 commentsMarket's latest produce. It's fun, easy, and most of all Learn More 4. Viewing insights on a singleit's free! 1,084 likes postView all 18 comments If you want to view the insights Use our app and get delicious recipes for Jasper on a single post, tap the post Market's latest produce. It's fun, easy, and most of all you want to learn more about, it's free! then tap \"View Insights\" below the post. You'll see your post's View all 18 comments total number of impressions, reach, and engagements 3. Viewing popular posts 5. Viewing insights on your Tap “See More” to view your followers The third section of the insights business’ most popular posts. page is Followers. This section shows you when your followers Posts are sorted by total are most active on Instagram. number of impressions. You can You can tap “See More” to see additional metrics. click on the blue text to change 05.10.16 how your posts are filtered and sorted. 9:41 AM 100% Jasper's Market Sponsore d +20 from last week Learn More 1,084 likes Use our app and get delicious recipes for Jasper Market's latest produce. It's fun, easy, and most of all it's free! View all 18 comments

Instagram Business Tools 9:41 AM 100% 9:41 AM 100%Jasper's Market Sponsore Jasper's Market Sponsore d d Learn More Learn More 1,084 likes 1,084 likesUse our app and get delicious recipes for Jasper Use our app and get delicious recipes for JasperMarket's latest produce. It's fun, easy, and most of all Market's latest produce. It's fun, easy, and most of allit's free! it's free!View all 18 comments View all 18 comments6. Follower insightsThe follower insights screen gives an aggregate breakdown of your followers’gender, age, and location, and when they are most likely to log into Instagram byhour and day. Note that you must have 100 or more followers in order to see theinformation listed on this. Several of the charts have options listed above in gray;you can click on these options to change the charts.To learn more about advertising on Instagram, visit https://www.business.instagram.comFor other questions, visit https://www.facebook.com/help/ 05.10.16

Instagram Business ToolsPromoteA Step-by-Step Guide on Promoting Your Instagram PostsOnce you’ve set up a Business Profile, you can create a promotion to reach new customers in just a few quicksteps.Below is a step-by-step guide on how to promote an Instagram post. 9:41 AM 100% 9:41 AM 100%Jasper's Market Sponsore Jasper's Market Sponsore d d Learn More Learn More 1,084 likes 1,084 likesUse our app and get delicious recipes for Jasper Use our app and get delicious recipes for JasperMarket's latest produce. It's fun, easy, and most of all Market's latest produce. It's fun, easy, and most of allit's free! it's free!View all 18 comments View all 18 comments1. Getting started 2. Choosing your business objectiveGo to your business profile andtap on a post you’ve already Next, choose your businessshared on Instagram. Then, click objective. You can choose fromon the “Promote” button below two options:the photo. • Visit your website • Call or visit your business 05.10.16

Instagram Business Tools 9:41 AM 100% 9:41 AM 100%Jasper's Market Sponsore Jasper's Market Sponsore d d Learn More Learn More 1,084 likes 1,084 likesUse our app and get delicious recipes for Jasper Use our app and get delicious recipes for JasperMarket's latest produce. It's fun, easy, and most of all Market's latest produce. It's fun, easy, and most of allit's free! it's free!View all 18 comments View all 18 comments3. Choose a call to actionTap “Action Button” to choose a call to action. Once you’ve selected your Call toAction button, you can add your website , your business address or your phonenumber, depending on your objective. 9:41 AM 100%Jasper's Market Sponsore 4. Choose your audience, budget, and d duration Learn More Next, you can choose your audience. You have 2 options: Instagram can 1,084 likes suggest targeting for you, or you canUse our app and get delicious recipes for Jasper customize who you want to reachMarket's latest produce. It's fun, easy, and most of all based on age, gender, location, orit's free! interests.View all 18 comments Next, you'll select the budget for your promotion and set the length of your campaign. Choose from the available budgets and date ranges, or setyour own. Tap \"next”. 05.10.16

Instagram Business Tools 9:41 AM 100% 4. Review your orderJasper's Market Sponsore To pay for your promotion you can use d the payment method from your existing Facebook ad account. If you don't have CC Insert  Credit  Card I  nformation   a Facebook ad account, you'll be asked to add a payment method. Note you can Learn More change your payment method at any 1,084 likes time by going to your profile, tappingUse our app and get delicious recipes for Jasper the “gear” icon and selectingMarket's latest produce. It's fun, easy, and most of all “Payments.”it's free!View all 18 comments Tap Promote to confirm your promotion. Once your promotion is approved, you'll see insights in your notifications tab. Tap \"Promotions\" to view the status of your promotions and available insights. You can continue to use Ads Manager or Power Editor to take advantage of more advanced objectives (like website conversions). 9:41 AM 100%jaspersmarket Sponsored 9:41 AM 100% jaspersmarket Sponsored 4. See how your post is performing To see how your promoted post is performing, all you have to do is click on the heart at the bottom of your screen and click on “Promotions”.Shop Now Shop Now1,084 likeskitandace When you move, I mfaosvt ey.oDuisacreovgeorincglo.thkiint1ag,0nd8a4cleikWeshen you move, I move. Discover clothingthat keeps up no matter howView all 117 comments that keeps up no matter how fast you are going. View all 117 commentsTo learn more about advertising on Instagram, visit https://www.business.instagram.com 05.10.16For other questions, visit https://www.facebook.com/help/