CBANewsletter-July (2) (1)

X vs Threads: The Future of Social Media Engagement by Victor Wan The rise of threaded conversations on X poses an interesting dilemma for the future of social media engagement. It begs the question - will this be the demise of the original X model? The Current Business Affairs Newsletter (July Issue) of The Business Students’ Union, HKUSTSU, is taking you through the battle. The Threaded Tweet Revolution Threads sacrifice the short-burst engagement that made X addictive. Threads on X allow users to connect multiple tweets together into longer narratives. Rather than The Impact on Engagement confined to 280 characters, threaded tweets let conversations flow across 10, 20 or more Early data suggests threads are spreading rapidly connected messages. This format change has on X. They encourage participation and spawn profoundly impacted how users create and vibrant discussions. Threads allow users to consume content on the platform. Threads foster showcase expertise and build followers around more in-depth storytelling and nuanced niche interests. But not everyone is thrilled. Some discussions. The connected tweets read like a argue threads are too long-winded for the continuous essay or article. For many, threads are platform. People flocked to X for quick takes they more engaging than a single tweet. Yet this comes could rapidly share and react to. Threads move the at the expense of the classic X hallmarks - brevity, experience to more of a \"read first, engage later\" immediacy and brevity. model.

This is not a simple case of old vs. new; it's a But engagement may pivot more toward threads question of how users want to interact with long-term. The in-depth, conversational nature of content and with each other. threads creates stickier user experiences. As younger generations acclimate to threaded Are Threads the Future? tweeting, they may displace the single tweet over time. While the single tweet made X famous, Threads represent a new phase in X's evolution. threads may drive engagement in the future. They enable valuable long-form sharing that expands users' capabilities. X may continue Your Feedback tweaking thread functionality to make them more user-friendly over time.Yet the classic single tweet Your feedback will help a lot to improve our CBA likely won't disappear. Brevity remains core to X's Newsletter, if you have any enquiries or DNA. The battle between X and Threads is more suggestions, please do not hesitate to contact The than just a competition for users—it's a reflection Executive Committee of the Union through email of changing attitudes toward social media and by [email protected] or by mail to Mailbox #15, digital communication. Both formats will likely LG5 Student Amenities, The Hong Kong coexist for different use cases. University of Science and Technology, Clear Water Bay, Kowloon, HK. source: Alex Heath, Why Instagram is taking on Twitter with Threads, Jul 6 2023, https://www.theverge.com/2023/7/5/23784870/instagram-threads-adam-mosseri-interview- twitter-competitor Jitendra Soni, Threads vs Twitter: Which social media app is better?, Jul 12, 2023, https://www.dexerto.com/tech/threads-vs-twitter-2208723/ 你的段落文字